CASE ANALYSISON

GENERAL ELECTRIC COMPANY

PRIST UNIVERSITY

PONDYCHERRY

SUBMITTED BY

S.NISHA

MBA-BUSINESS

ADMINISTRATION

1 ST SEMESTER

23/1/2012

INTODUCTION1876 was the year that Thomas Alva Edison opened a laboratory

in Menlo Park, where he successfully invented the incandescent

electric lamp.

By 1890, Thomas Edison had brought together several of his

business interests under one corporation to form Edison General

Electric. At about the same time, Thomson company, under the

leadership of charles coffin, gained access to a number of key

patents through the acquisition of a number of competitors.

Subsequently, General Electric was formed by the 1892 merger of

Edison General Electric of Schenectady, New York and Thomson-

Houston Electric Company ,Lynn.

GE’s presence in India dates back to 1902 when GE installed

India’s first hydro power plant in the country.

GENERAL ELECTRIC

In 2011, Fortune ranked GE the 6th largest firm in the U.S., as

well as the 14th most profitable. Other rankings for 2011 include 7

company for leaders (Fortune), #5 best global brand (Interbrand),

82 green company (Newsweek), 13 most admired company

(Fortune), and 19 most innovative company (Fast Company).

General Electric Company (GE), serves customers in more than

100 countries. Effective January 28, 2011

COMPANY PROFILE

LOGO AND SLOGAN OF THE COMPANY

"We bring good things to life“The original version of General Electric's circular logo and trademark composed by David Lucas. The trademark application was filed on July 24, 1899, and registered on September 18, 1900.

Jeffrey Immelt had made modification to the GE Logo, a new customized font (GE Inspira), and a new slogan in 2010.

ORGANISATION CHARTBOARD

OF DIRECTO

RS

SHARE OWNER

S

CORPORATE

EXECUTIVE

Jeffrey R. Immelt ,Chairman & CEO,

GE

Global Growth &

Operations Energy

CapitalHome & Business Solutions

Healthcare

Transportation

AviationCorporate Staff

Commercial, Public Relations

Business Developm

entLegal

Global Research

Human Resources

Finance

Elizabeth J.

Comstock

Pamela Daley

Brackett B.

Denniston, III

Mark M. Little

John F. Lynch

Keith S. Sherin

John M. Dineen

John G. Rice Vice

Chairman

President & CEO, Global Growth &

Operations

John Krenicki,

Jr.

Michael A. Neal

Charlene T. Begley

David L. Joyce

Lorenzo Simonelli

President & CEO,

President & CEO,

President & CEO,

President & CEO,

President & CEO,

President & CEO,

OBJECTIVE OF THE COMPANY

Governance and complianceEnvironment health and safetyEducationCommunity development

GE COMPANY'S GOALGE set the goal of becoming number one or number two in every market it serves.

FOUNDER OF THE COMPANYThomas Alva Edison _ Founder of general electric company in 1892

Elihu Thomson _ Founder of general electric company in 1892

Edwin Houston _ Cofounder of general electric company

Charles Coffin _ Co-founder and first president of general electric company in 1892

CHEIF EXECUTIVE OFFICER

Charles A. Coffin was the first Chairman & CEO, 1913 – 1922,President, 1892 – 1912.Jeffrey R. Immelt President and CEO GE in 2011.John L. Flannery President and CEO GE India in 2011.

AppliancesAviationConsumer ElectronicsElectrical DistributionEnergyFinance – BusinessFinance – ConsumerHealthcareLightingOil & GasRailSoftware & ServicesWater

TYPES OF BUSINESS

KEY MILESTONES OF GE1914: World's largest electrical installation1915: Calrod Electric stoves are made safer with GE's

latest material achievement.1917: Refrigeration first hermetically sealed home

refrigerators1918: First wheel Generator for Niagara Falls 1918: First Trans-oceanic radio system 1920: First A portable X-ray machine1921: Supercharging success 1922: General Electric radio station WGY, Schenectady,

New York 1946: The J47 world's most popular first jet engine 1946: First rainmaker 1947: First two-door refrigerator-freezer combination 1947: First custom-matched cooking equipment for fast

food service Operations (First Fast food operations)

1951: Most famous military engine, the J79 1954: First portable dishwasher 1955: Micro-miniature relay for aircraft and aerospace

applications 1955: First reproducible process for making diamonds 1956: First Toaster oven 1956: The Convair Skylark world's fastest jet transport 1956: NORYL first plastic with unusual strength at high

temperatures 1969 Neil Armstrong took the first step on the moon with

boots made from GE’s silicone rubber. Fred j borch was presiding chairman and CEO.

1902: First Hydro Project in Karnataka 1969: First Nuclear Power Plants in India 1989: JV with Wipro: Healthcare 1991: Indian market opens up 1991: SBI JV established 1992: Collaboration with NCL 1993: JV with Godrej: Appliances 1997: BPO Operations (Gecis) launched 1998: JV with Satyam: Industrial 1999: JFWTC: Research Operations 1999: JV with TCS: Aviation & Energy 2002: IP Operations at JFWTC 2004: BPO Operations (Genpact) sold 2010: 10 years of GE’s Technology Center at Bangalore 2011: GE Technology Selected for World’s Largest Floating

LNG Platform.

KEY MILESTONES IN INDIA

STRENGHT OF THE COMPANY

Revenue-US$ 150.211 billion (2010) Operating income-US$ 015.166 billion (2010)Net income-US$ 012.163 billion (2010)Total assets-US$ 751.216 billion (2010) Total equity-US$ 124.198 billion (2010) Employees-287,000 (2010)

RIVALS INFORMATION

C = Citigroup, Inc.PHG = Koninklijke Philips Electronics NVSI = Siemens AGIndustry = Diversified Machinery

GE C PHG SI Industry

Employees: 287,000 267,000 120,582 360,000 1.68k

Revenue : 151.17B 65.78B 32.40B 93.43B 1.22B

Net Income: 13.05B 11.01B -527.40M 8.69B N/A

CONCLUSIONThe secret of GE’s success is depend on five keys success

area

Leadership

Adaptability

Talent

Influence and

Network that made GE a global phenomenon and gives

managers a complete toolkit that made GE , the best

inventors, the best strategic planners and the best result.