Promotion and Awareness campaigning of Hero E- bikes

inBareilly

By:-

Rajnish Kumar

Rajeev Kumar

Amit pratap

Vijay Kumar

About the Company…

The Hero Eco is a Multi Product an Multi company enterprise.It primarily focuses on environment friendly products and the

group’s international trading businessSome of the companies under the Hero Eco umbrella include

:-1) Hero Electric (electric vehicles for the Indian market),2) Winn Bikes (bicycles),3) Hero Exports,4) Mediva (medical mobility equipment).

Hero Eco has its branches are in about 25 countries and market presence in over 80 countries globally.

CONT…

• Hero Electric is zealous group working on transforming the face of modern electric transportation.

• Hero electric is a Pioneer of Electric Two wheelers in Indian market.

• Its first electric scooter was launched in 2007 in Indian market since then more than 1 lakhsof vehicles are sold.

• The company is actively promoting the Electric vehicle thus the Greener India, which is in association of Government of India’s objective

About Of Bareilly• Bareilly is a city in Bareilly district in the

northern Indian state of Uttar Pradesh. Located on the Ramganga, it is the capital of Bareilly division and the geographical region of Rohilkhand. The city is 252 kilometres (157 mi) north of the state capital, Lucknow, and 250 kilometres (155 mi) east of the national capital, New Delhi. Bareilly is the fourth city in Uttar Pradesh with compressed natural gas (CNG) filling stations (after Lucknow, Kanpur and Agra). It is the seventh-largest metropolis in Uttar Pradesh and the 50th-largest in India.

CONT…• The city, also known as Nath nagari (Land of Lord

Shiva), Zari nagari and historically as Sanjashya(where the Buddha descended from Tushita to earth), is a centre for furniture manufacturing and trade in cotton, cereal and sugar. Its status grew with its inclusion on the "counter magnets" list of the National Capital Region (NCR), a list also including Hissar, Patiala, Kota and Gwalior. The city is also known as Bans-Bareilly. Although Bareilly is a production centre for cane (bans) furniture, "Bans Bareilly" is not derived from the bans market; it was named for two princes: Bansaldev and Baraldev, sons of Jagat Singh Katehriya, who founded the city in 1537.

Objective

• The main objective of our training was to PROMOTE and create AWARENESS about the HERO E- BIKES.

• We try to motivate people towards Greener and Safer Environment with the use Hero Electric Scooties.

Promotion activity

we put up our shade and visited various areas and promoted the Hero E bikes. We try to reach as many as areas which are still not tapped.

We also visited various traders to inform them about the company’s traders policies and offers.

Visit at Civil Line Market

Informing With Shop Keeper

Visit At Home

We are informing to the people at home

Visit At Ticket House

Inquery In Machinary shop

Inquery with the people

About E-Bike

Informing On Road

Informing & Entertaining With

Old Customer

Lefleting with Male& Female

VISIT AT ATM

Informing with Security Gard

TRAINEE AT THE CANOPY

Visit At Badaun Road Barielly

VISIT AT PATEL BIHAR CALONY

Test drive

Test Drive At Home In Patel Bihar

Test drive By Shop Keeper

Result & Finding

• Many People come to us and we visited many association and firms. They all seem to be excited and curious to know more about the Hero E-Bikes.

• Major questions where about the:-– Mileage– Cost– Charging time etc

• Most of the People where seem Unaware about the no need of the Registration, License etc in Low speed models of Hero E bikes.

Feedback

• Majority of people were concern about the Refueling problem in long distance.

• People were disappointed about its speed limit.

• One other major and serious question were about the repair problems ex in case of tire puncture only trained personnel can repair it unlike as in case of other two wheeler vehicles.

• People enquiry about the cost of new battery set charges.

• People grumble about its high price as compared to petrol two wheelers.

Conclusion

• Hero Eco group is being doing a tremendous work in making the country a better and greener place by promoting Electric bikes.

• People esteem the efforts and like the Electric Bikes concept.

• People admire many models and were keen to look closely.

• Though they had certain doubts but they were dealt efficiently and effectively by the whole team.