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VISION
EYC title
• Given by the European Youth Forum for cities who assume a yearlong youth programme
• European level competition• International Jury• Rotterdam 2009, Torino 2010, Antwerpen
2011, Braga 2012, Maribor 2013, Thessaloniki 2014, Cluj-Napoca 2015, Ganja 2016
Location – how would you describe it?
WE ARE HERE!!
WHO MANAGES THE PROGRAMME AND THE TITLE?
• • The title has been awarded by the European
Youth Forum to the Municipality of Cluj-Napoca. According to the decision of the Cluj-Napoca Local Council the SHARE Cluj-Napoca Federation formed by 36 local youth NGOs was awarded to responsibility to prepare and implement the European Youth Capital. Thus, a large scale public-private partnership was formed.
IMPORTANT ELEMENTS
• Target numbers• priorities• Keywords and principles• Type of events• Relations between partners (open source
approach)• The SHARE Cloud• Responsibility (what we got and assumed)
OFFICIALLY
Figures - targets
• 50% of the total local population participates at least one event of the European Youth Capital (200.000 local unique participants, 1.000.000 total participants),
• 20% increase in tourist visitors in 2015, 23% increase in 2016-2018,
• 80% of the population below 35 years participates at least at one event or project,
• 150% increase in the number of foreign youth participants in local NGO projects and events, and at least 25.000 unique foreign students participate at least at one event,
Figures - official
• 2,000 volunteers get involved in the European Youth Capital and form the Volunteers for Cluj Group,
• 75 new startups (NGOs, innovative companies) are formed with the help of the EYC
• 150% increase of youth funding at municipality level, following the EYC,
• 100% increase of available youth NGO budgets in Cluj-Napoca, from different sources, following the EYC,
Figures - official
• 1 new priority in the field of youth related policies and activities is created within the General Development Plan for Cluj-Napoca in 2014-2020.
• 1 best practice method is created to implement yearlong programmes in Cluj-Napoca,
Figures unofficial
• 1,000 events (at least)• 200 partners (at least)• Target: European Volunteering Capital 2015• Target: Taize 2015• 10 European level events• Presence in the region and in other countries
IN PROCESS…
• creating a cloud (virtual community) connected to the spirit of Cluj
• improving the image of Cluj in Europe• creating sustainable mechanisms,• setting a standard in the management of big programs• enhancing the participation of the local community in the
city's life through the power of youth• reinventing shared spaces• adapting European models to the local specificity• youth becomes a horizontal priority in every development
process
Soft Power?
• Initiated by youth organizations• Supported by two governments• Supported by over other 200 organizations• Bid book made exclusively by youngsters• Now management is also done by the youth
NGO sector
2013-2014: PREPARATION…
• EVENTS: major events already in the preparation period.
• NEW CONCEPTS TESTED: Cluj Never Sleeps, QR Code for a Cause, Knock-Knock, Day 15.
• NETWORKS: virtual networks created• AWARENESS AND PROMOTION: European,
national, local.
2015: IMPLEMENTING…
• EVENTS: Major public events, Participation projects, Hosted international events and projects, Partner events, Virtual projects, Professional projects, Youth exchanges.
• COMMUNICATION: own editorial activites, TV shows, local, national and international press coverage.
• NEW CONCEPTS: Cluj Never Sleeps, QR Code for a Cause, Knock-Knock, Day 15.
• NETWORKS: virtual and personal networks, Volunteers Academy, SHARE Cloud community.
2016-2018: MONITORING OUTPUTS
• Monitoring result outputs on different aspects of the estimated result and the level of sustainability of these results.
• 2019: final report on the impact.
Trying to Explain
Trying to Explain
Challenges
• Probably over 1,000 projects, activities• Partnership: local, national, European• How to make Cluj known in Europe and how
will it be perceived
• Open source, cloud, Cluj is what you think it is. Whatever the feeling, you should SHARE it.
Let’s Remain Original
Professional Level: High
Common Good
Why Becoming a Volunteer…
Strategic Questions
• PERIOD• LINE OF EVENTS• KEY MOMENTS• LANGUAGE• ATMOSPHERE• EUROTHEMATIC• HOW WE COMMUNICATE
Types of Events
• Major public events• Participation projects• Hosted international events and projects• Partner events• Virtual projects• Professional projects• Youth exchanges
Wishlist and Vision
• What do we want in 2015 in Cluj and other places, connected with Cluj?
• What is SPACE, CULTURE, WORK, POWER, JOY and VISION?
• How will we be RESPONSIBLE?
Keywords
• PARTICIPATION• PARTNERSHIP• NETWORK• IMAGE• CREATIVITY• INVOLVEMENT• VISION
Partnership. How…
• The title• Partners• Partner programmes
(group of projects)• Projects• Events• THE PERSON, the
major target group
The World of Positive Feelings
• All the EUROPEAN YOUTH CAPITAL 2015 year will be built around generating positive feelings and connecting people through these feelings between themselves and of course to Cluj. There is an initial list of 25 positive feelings. People engaged in any activity, project will have the possibility to check in, and express their feelings at the event. This is how we will build and share a feelings-map of Cluj.
What Matters
• cluj2015.ro• facebook.com/cluj2015• @cluj2015• #cluj2015