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MEDIA PACKWELCOME
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal decIsIOn-Makers
On exPOrT MarkeTs
TesTing, TasTing or discovering France
CONTENTS
The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
TesTing, TasTing or discovering France
Editions: key points
Target readership
Journalists & editorial staff
Columns
Contact
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ThE MagazinEs: kEy poinTs
The first and unique magazine promoting French food and drinks sectors on export markets.
The only showcase for Brands, Products, Know-How, Regions,
Companies and People targeting export markets on each continent.
Flavours From France provides a prestige international showcase to present your activities to a wide audience of qualified, identified targets.
The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
TesTing, TasTing or discovering France
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ThE MagazinEs: kEy poinTs
2010 : Flavours FroM FranCE EdiTions
The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
TesTing, TasTing or discovering France
EdiTions languagEs rEadEr TargETs nuMBEr oF issuEs
CirCulaTion
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internationalFrench
englishTrade 7 15 000 copies
asia Mandarin Trade 7 25 000 copies
canada Quebec
FrenchTrade
& consumers2 25 500 copies
australia englishTrade
& consumers2 25 000 copies
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SPecial ediTionS: Flavours From France, also publishes special issues ordered by Brands or institutions: trade organisations, regions or appellations.
new editions will be coming out soon in further countries.
in 2010, Flavours From France magazine will be joined by a website to
publish and view information more quickly.
Flavours From France also has a policy of partnerships with trade events and fairs: sial France & shanghai, vinexpo...
The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
ThE MagazinEs: kEy poinTsTesTing, TasTing or discovering France
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TernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
ThE MagazinEs: kEy poinTsTesTing, TasTing or discovering France
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Flavours From France is a premium magazine and
aims to etablish a close relastionship with the readers and achieve a hight level or attractiveness of your brand.
We will collect news and information from your company, brand
or region, but you can also send us your press reviews.
The Only In
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Who gets it? Who reads it?
Professional purchasing decision-makers:
Buyers and decision-makers such as chefs and sommeliers, plus spe-
cialised wine and food journalists.
Business sectors: importers, wholesalers, supermarket and department sto-
re chains, caterers and delicatessens, wine merchant chains and independent wine
merchants, star-rated restaurants, international hotel chains, luxury hotels, airline
and cruise companies.
ThE rEadErsTesTing, TasTing or discovering France
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
international editiona qualified audience of some 15,000 recipients and readers on export markets:
ThE rEadErsTesTing, TasTing or discovering France
importers
3500
Flavours from France is distributed:• to Professional subscribers by post,• to the General Public on newsstands, on subscription or in hotels.
airline and cruise companies…:
100Wholesalers:
1800
supermarkets and department stores:
1100
hotels (f&b) :
3000
restaurants (chefs and sommeliers,..):
3000
Wine merchants (chains, independents) :
1500Journalists and vips:
1000
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
edition a qualified audience of some 25,000 recipients and readers on export markets:
ThE rEadErsTesTing, TasTing or discovering France
importers:
1500
Flavours from France is distributed:• to Professional subscribers by post,• to the General Public on newsstands, on subscription or in hotels.
airline and cruise companies…:
250Wholesalers:
1750
supermarkets and department stores:
1000
hotels (f&b) :
8000
restaurants (chefs and sommeliers,..):
11250
Wine merchants(chains, independents) :
1250Journalists and vips:
1000
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asia
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
What the advertisers say:“We have been with Flavours From France magazine since the beginning, and have followed developments with the new issues for professionals in French-speaking countries and all over the world.it really is a fantastically precise way of getting information to operators and consu-mers in countries where the language is often a problem. They are contributing to emerging interest in French wines and products. it makes customised communication possible.”
Marielle DIDRY, Communication Officer, Chateau Kirwan in Margaux
“We choose an advertising medium on the strength of its core target.Flavours From France conveys exactly the image we want to give of our two houses, gossET and Frapin.on top of this, the way the information is handled makes this a truly upmarket ma-gazine with just the right positioning for our global communication strategy. The countries where it is published also offer the right match with our market develop-ment aims.”
Philippe MANFREDINI, International Director, Champagne GOSSET and Cognac FRAPIN
ThE rEadErsTesTing, TasTing or discovering France
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
The Journalists
created in 2004 by pierre Casamayor, a journalist, writer and teacher, and
daniel Fallet, a sales director,
Flavours From France works with French, British, Belgian, swiss, Chinese
and Japanese specialised journalists, all renowned for their in-depth knowledge of their country and international markets:Michel BETTanE (France.), philippe BidainE (Belgium),
Jean-Marie CuriEn (France), giles FalloWFiEld (UK),
philippe lapEyriE (Canada), david loo (China)...
The editorial committee boasts a wealth of experience, analytical insight and legi-
timacy, providing the perfect response to reader expectations on export markets.
JournalisTs & EdiTorial sTaFFTesTing, TasTing or discovering France
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
1. Fashions and Trends
> OpiniOn - EditOrial
> nEws: pEOplE and cOmpaniEs
> QuEstiOn Of thE day
> crEatOr pOrtraits: frEnch prOducErs, cEllar mastErs, chEfs.
> trEnd-sEttErs: nEw cOncEpts and placEs (rEstaurants, hOtEls, stOrEs)
2. Features
> spEcial rEpOrts On cOmpaniEs
> ExpOrt markEts and prOducts
> spEcial rEpOrts On rEgiOns
3. lifestyle
> winE and fOOd sErving suggEstiOns
> gastrOnOmic tOurism in francE
ColuMns :TesTing, TasTing or discovering France
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Mns :TesTing, TasTing or discovering France
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4. professional life
5. Who? What? Where?
> purchasEr pOrtraits in ExpOrt markEts fOOd & bEvEragE managErs, sOmmEliErs, buyErs, winE mErchants….
> prEsEntatiOn Of an ExpOrting cOmpany spOtlighting frEnch prOducts.
> tradE QuEstiOns and answErs
> nEw prOducts with cOntact infOrmatiOn
> publicatiOns
> agEnda
Colu
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Your contributionTo support the magazine, it is essential that you send us
your press reviews and releases, visuals and any news items you have.
contacts• Editorial staff, administration and technical documents:
E-mail : [email protected] [email protected]
Postal address: Flavours From FrancE ncl Premium International media 48 rue de sillery 51100 rEIms
• Advertising: daniel FalleT E-mail : [email protected] mobile : +33 (0)6 88 29 92 51
ConTaCTTesTing, TasTing or discovering France
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The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Format210 x 297 mm80 to 120 pages.
perfect bound
richly illustrated with visuals
Four-colour, back to back,
screen 150,
images 300 dpi. Eps. Tiff
ConTaCTTesTing, TasTing or discovering France
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