ORGANISATIONAL STUDY ON
MARIA INDUSTRIES
GANDHINAGAR
SUBMITTED TO
MAHATMA GANDHI UNIVERSITY
In partial fulfilment for the requirement for the award of the
degree of
Master of Business Administration
Submitted By
THUSHARA THOMAS
REG NO: 62473
UNDER THE GUIDANCE OF
TINTA BABY
Assistant Professor
DEPARTMENT OF MANAGEMENT STUDIES
MANGALAM COLLEGE OF ENGINEERING
ETTUMANOOR, KOTTAYAM
2014-2016
DEPARTMENT OF MANAGEMENT STUDIES
MANGALAM COLLEGE OF ENGINEERING
ETTUMANOOR, KOTTAYAM
CERTIFICATE
This is to certify that this Organization Study Report titled
ORGANISATIONAL STUDY AT MARIA INDUSTRIES, GANDHI NAGAR. submitted
to Mahatma Gandhi University in partial fulfilment of the
requirements for the award of the MBA degree is a record of
original work done by Ms. THUSHARA THOMAS during the year 2014-2015
under my supervision and guidance.
Faculty Guide
Head of the Department DECLARATION
I, THUSHARA THOMAS, third semester student of Mangalam College
Of Engineering, Ettumanoor, Kottayam; do hereby declare that this
project work titled, AN ORGANISATIONAL STUDY AT MARIA INDUSTRIES,
GANDHI NAGAR, under the guidance of Mrs.TINTA BABY is the result of
my original work during the Industrial Visit. I have not submitted
the same for the award of any other degree, diploma, title or
recognition before. All the data - both primary and secondary - are
true to the best of my knowledge.
Place:THUSHARA THOMASDate:
ACKNOWLEDGEMENT
On completion of my organisational study training report, I feel
deeply indebted to many. My prayers to Lord Almighty for his
blessings bestowed on me for the success completion of this
work.
I would like to express my sincere gratitude to Dr. MARY THOMAS,
PhD, The Principal, Mangalam College of Engineering. I am sincerely
thankful to Dr. SIBU C. CHITHRAN MBA, Mphil, PhD (mgmt), FDP
(IIM-K), AMT (AIMA), MAIMSI (UAE), Head of the department for the
sincere and the constant encouragement he has been showed on me
throughout the ventures.
Thankfully I extend my sincere gratitude to Mrs. TINTA BABY,
Assistant Professor, Department of Management Studies, who have
been very helpful and have graciously extended support and all
other facilities for valuable suggestions regarding the study.
I also express my sincere gratitude to the management of MARIA
INDUSTRIES, GANDHI NAGAR for the opportunity offered to me for
undertaking a study on organization structure and functions of
various departments of the company.
I also extremely thankful to the staff of all departments
especially Mr. JOBY JOHNS, Managing partner, who guides me to make
this project a great success.
Further I do remember and pay gratitude towards my parents and
all other family members who have consistently encouraged me for
completing this organization study a great success.
THUSHARA THOMASTABLE OF CONTENTS
SL.NOCONTENTPAGE NO
1.Cover pagei
2.Certificateii
3.Company certificateiii
4.Declaration of the Studentiv
5.Acknowledgementv
6.Table of Contentsvii
7.List of Tablesviii
8.CHAPTER I: INTRODUCTION
1.1INTRODUCTION
1.2OBJECTIVES OF THE STUDY
1.3SCOPE OF THE STUDY
1.4METHODOLOGY
1.5LIMITATIONS OF THE STUDY
9.CHAPTER II: REVIEW OF RELATED LITERATURE
2.1ORGANIZATION
2.2 TYPES OF ORGANIZATION
2.3ORGANISATIONAL DEVELOPMENT
10.CHAPTER III: DESIGN OF STUDY
3.1 DATA COLLECTION
3.2 PRIMARY DATA
3.3 SECONDARY DATA
11.CHAPTER IV: INDUSTRY PROFILE
4.1 HISTORY OF INDIAN CHEMICAL INDUSTRY
4.2INDIAN PESICIDES INDUSTRY
4.3INDIAN SCENARIO
12.CHAPTER V: COMPANY PROFILE
5.1 INTRODUCTION
5.2 MANUFACTURING UNIT
5.3 HOSTORY OF THE COMPANY
5.4 MISSION &VISION
5.5 PRODUCT PROFILE
13.CHAPTER V1 :ORGANIZATIONAL STRUCTURE
6.1 INTRODUCTION
6.2 ORAGANIZTION CHART
14.CHAPTER VII: DEPARTMENT PROFILE
7.1 PERSONAL AND ADMINISTRATION DEPARTMENT
7.2 FINANCE DEPARTMENT
7.3 COMMERCIAL DEPARTMENT
7.4 PRODUCTION DEPARTMENT
7.5 ENGINEERING DEPARTMENT
7.6 FIRE AND SAFTY DEPARTMENT
7.7 QUALITY CONTROL DEPARTMENT
15. CHAPTER VIII: SWOT ANALYSIS
8.1STRENGTH
8.2WEAKNESSES
8.3OPPORTUNITIES
8.4THREATS
16.CHAPTER IX: FINDINGS SUGGESTIONS AND CONCLUSION
9.1FINDINGS
9.2SUGGESTIONS
9.3CONCLUSION
17.BIBILIOGRAPHY & REFERENCES
LIST OF TABLES AND CHARTS
SL NOTITLEPAGE NO
1ORGANIZATION CHART
2HUMAN RESOURCE DEPARTMENT
3FINANCE DEPARTMENT
4PRODUCTION DEPARTMENT
5MARKETING DEPARTMENT
CHAPTER I
INTRODUCTION
1.1 INTRODUCTION TO ORGANIZATIONAL STUDYTodays world need a
corporate world and it requires a lot of management activities to
achieve success, for this purpose in this competing world of
multinationals and industries , industrial revolution has brought
with it group production and group consumption activities and also
it has brought in a lot of corporations competing for preferences
and success in the business world, it may be a manufacturing
industry or any other type of industry experience and
specialisation, have become a must to compete with others become
very much essential for all the companies.Lecturers teach the
students; this learning will make an individual knowledgeable in
theory of the various functions of a company. But a person comes
out from class room and visits various industries, in this
situation he can learn more from them. In such a situation real
experience in the practical functioning and operations of a company
can be of very much use to the students of management studies.For
this purpose of acquiring practical knowledge of the working and
functioning of a company JMG University has incorporated an In
plant training into its business management schedule. This implant
training tells us how the different departments in the organization
work as a single unit.In the present business world, manufacturing
industry has grown significantly since last few decades and is also
faced by the cut-throat competition in every area. A lot of
Research and Development is also being carried out to keep abrest
in the industry and produce innovative products. The manufacturing
affair has become more institutionalized and modernized with the
advent of electronic and computer knowledge about the application
of management principles, customer orientation, service efficiency,
quality compliance, financial management, competitive strategies
and other important aspects that an MBA student should get
knowledge of. Fortunately, I had the privilege of carrying out my
Organizational study in a manufacturing company, Maria Industries
Ltd.Maria Industries Ltd is a partnership business formed by
Mr.Joby Jones, Mr.Pradeep C Scaria and Mr.Binu Jose. The business
was started in the year 1998 at Gandhinagar,Kottayam district of
Kerala. Maria Industries is specialized in the business of bag
manufacturing. The company has products under the brand name of
Marvel bags,Campus Birds, Ludandan and Hummer trolly.During the
study, i gathered information relating to Organizational structure,
various departments and their functions, products, quality
policies, procedures and SWOT analysis of the company. Various
methods were applied in order to make my study effective and
wholesome.This study has certainly helped me to add one more
dimension in my pursuits to understand the management theories,
principles and practices.1.2.0BJECTIVES OF THE STUDYTo study how
manufacturing process is carried by company.To study the
organisational functions.To study various functions of
departments.To study internal dependence of all these
departments.To know about how company manage to sell and purchase
products.To study how they train people on the job or off the
job.To understand the difference between theoretical and practical
aspects of functioning organization.To get real time exposure of
corporate world.1.3.SCOPE OF THE STUDYThe study is being conducted
for Maria Industries. This study tells us an overall view of
organisation and functions carried out by different departments
like Production, Marketing, Human Resource and Finance.1.4.RESEARCH
METHODOLOGYPrimary and secondary data have been collected and used
to bring out this project report.1.4.1 .PRIMARY DATA HAVE BEEN
COLLECTED THROUGHBy interviewing and close contact with Managing
Director Joby John and my external guide. The manager was
personally met to get more information regarding the following
aspects: History of the company.
Methods adopted by the company in promoting the product in the
market.
Annual turnover and demand of the product.
Administration of sales.
Marketing mix strategy.
And other information.
1 4.2.1NTERVIEW WITH THE SALES DEPARTMENTThis was conducted to
get the suitable answers for the below questions. To know the sales
activities adopted by them.
To get the advice about the better promotion and advertisement
policies which the company should adopt.
To get advice about the marketing strategy adopted.
1.4.3.SECONDARY DATA HAS BEEN COLLECTED FROM Search engines and
Websites.
Annual report of Maria Industries Ltd.
1.5.LIM1TATIONS OF THE STUDYThe limitations of the study are as
follows: The information provided by the company is assumed to be
authentic.
The data and opinion collected are assumed to be objective.
Time limitation of the study.
CHAPTER II
REVIEW OF LITERATURE
2.1 ORGANIZATIONA social unit of people that is structured &
managed to meet a need or pursue collective goals. All
organizations have a management structure that
determinesrelationshipsbetween the differentactivitiesand
themembers, and subdivides andassignsroles,responsibilities,
andauthorityto carry out differenttasks. Organizations
areopensystems--they affect and are affected by
theirenvironment.Basically, nature of organization can be viewed in
two ways:
Organization as a process
Organization as a structure or framework of relationship
1. Organization as a Process
As a process, organization is an executive function. It is the
process of determining, arranging, grouping &assigning the
activities to be performed for the attainment of objectives. It
becomes a managerial function involving. The following
objectives:
I. Determining activities the necessary for the accomplishment
of the business objectives.
II. Division of work.
III. Grouping of inter-related activities.
IV. Assigning duties to persons with requisite competence.
V. Delegating authority
VI. Coordinating the efforts of different persons
&groups.
When we consider organization as a process, it becomes the
function of every manager. Organizing is a continuous process
&goes on throughout the life-time of an enterprise. Whenever
there is a change in the circumstances or material change in
situation, new type of activities spring up.
The process of organization thus, involves dividing the work in
a rational way and integrating the activities with work situations
&personnel. It also represents humanistic view of the
enterprise since it is the people who are uppermost in the process
of integration of activities. Continuous review adjustment makes it
dynamics as a well.
2. Organization as a Structure
The term organization structure refers a machine of management,
in its achievement of the ends, determined by its administration.
In a short organization structure refers a well-defined system
which people require for the execution of their work
responsibilities. It helps then to relate to each other, coordinate
their activities and achieve organizational goal or targets. It
minimizes confusion, suitable work behaviour& maximizes
effectiveness. Organizing is treated as one of the important
function in process.
2.2 TYPES OF ORGANIZATIONS
Organization structure varies from industry to industry.
According to the nature of business the structure may form in the
following ways.
a) Line OrganizationIt is the military type organization, where
each department is generally a complete self-sustaining unit; each
department is under the control of department head who is
completely responsible for organization the department. All
department heads are responsible to the general manager; he is
responsible to the managing director.
b) Line & staff OrganizationHere the work is dividing to two
broad divisions viz, the staff that is responsible for planning
&the line for the actual execution of the work. Here the staff
personnel give only advice to the line officials. But do not
enforce it, i.e., staff member are thinkers & the line members
are doers.
c) Functional OrganizationHere employees are grouped together on
the basis of the primary skill need to do their job. Those
structures offer the organization two way advantages.
Encourage technical expertise.
Reduce duplication of activities.
The main elements that determine to make on organization are
people, tasks, structure &technology where in the organization
takes in some of there as inputs to derive the desired outputs.
While doing so, the following management process work independently
to run a successful organization i.e.
Planning
Organizing
Staffing
Directing
Controlling
Also the management though out have changed &evolved from
the pre-scientific management period to early management approach
&to modern management. There are six elements those managers to
address when they design their organization structure.
Work Specialization
Departmentalization
Chain of command
Centralization
Formalization &Decentralization
2.3 ORGANIZATIONAL DEVELOPMENT
Organizational development is a collection of planned change,
interventions built on humanistic democratic values seeks to
improve organizational effectiveness &well-being.
CHAPTER III
DESIGN OF STUDY
3.1 INTRODUCTION ABOUT RESEARCHResearch is a creative work
undertaken on a systematic basis in order to increase the stock of
knowledge, including knowledge of man, culture & society. The
basic purpose of the research is to find answers to questions
through the application of scientific methods.
Statement of the research
The research deals with an organization study conducted at MARIA
INDUSTRIES, KOTTAYAM.Area of the Study
The focus of research being overall organization study, the
study was conducted in the organization as a whole especially the
various departments of MARIA industries Gandhinagar,
Kottayam.Research design
Research design is considered as the framework or plan for a
study that guides as well as helps the data. The research design
may be exploratory, descriptive &experimental for the present
study.
3.2 TYPES OF RESEARCH
1. Descriptive vs. Analytical Research
Descriptive research includes surveys & fact finding
enquiries of different kinds. The major purpose of the descriptive
research is description of the state of affairs in it exits at
present. In social science and business research we quite often use
the term export to research for descriptive research studies.
The main characteristics of this method are that the researcher
has no control over the variables. He can only report what has
happened or what is happening.
In analytical research, on the other hand, the researcher has to
use facts or information already available & analyze these to
make a critical evaluation of the materials.
2. Applied vs. Fundamental research
Research can either be applied (or action) or fundamental (to
basic of pure) research. Applied research aims at finding solution
for an immediate problem facing a society or an industrial business
organization whereas fundamental research is mainly concerned with
generalization & with the formulation of a theory.
3. Qualitative vs. Quantitative Research
Quantitative research is based on the measurement of quantity or
amount. It is applicable to phenomena that can be expressed in
terms of quantity.
Qualitative research is on the other hand is concerned with
qualitative phenomenon i.e., Phenomenon relating to or involving
quality or kind.
4. Conceptual vs. Empirical research
Conceptual research is that related to some abstract ideas or
theory. It is generally used by philosophers & thinkers to
develop new concepts or to reinterpret existing ones.
On the other hand Empirical research relies on experience or
observation alone, often without due regard for system &
theory. It is based or coming up with conclusions which are capable
of being verified by observation or experiment. Evidence gathered
through experiments or empirical studies is today considered to be
the most powerful support possible for a given hypothesis.
5. Some other types of research
All other types of research are variations of one or more of the
above stated approaches, based on either the purpose of research,
or the time required to accomplish research, on the environment in
which research is done or on the basis of some other similar
factor.
3.3 RESEARCH APPROACH
The above descriptions of the types are bringing to facts that
are two base approaches to research.
Quantitative approach
Qualitative approach
Quantitative Approach:
In the research is based on measurable quantities. There for
data in this approach, are available in the quantitative form. This
approach can further classified into experimental, simulation &
inferential approaches. In this approach some variables are
manipulated to observe their effect on the variables. & also
sample is selected from the universe & it is suited from the
population.
Qualitative Approach:
Quantitative approach is to research is concerned with
subjective assessment of opinions, attitudes. Research in such a
situation is a function of researchers impression & insight.
Such an approach to research generates results either in
non-quantitative form or in the form which are not subjected to
rigorous quantitative analysis.
3.4 TECHNIQUES OF DATA COLLECTION
In dealing with any real life problem it is often found that
data at hand are in an adequate &hence it becomes necessary to
collect data that are appropriate. There are several ways of
collecting the appropriate data which differ considerably in
content of money costs, time &other resources at the disposal
of the research depending on the source statistical data are
classified under two categories,
Primary data
Secondary data
PRIMARY DATA
Primary data are obtained by a study specifically designed to
fulfill the data needs of the problem at hand. Such data are
original in character and are generated in large number of surveys
conducted mostly by environment &also by some individuals,
institution, and research bodies.
Sources of primary data
1. By Observation: This method implies the collection of
information by way of investigators own observation, without
interviewing the respondents. The information obtained relates to
what is currently happening and is not complicated by either the
past behavior or future intensions of respondents.
2. Through personal interview: The investigator follows a rigid
procedure& seeks answers to a set of pre-conceived
questionnaire through personal interview.
3. Through telephone interview: This method of collecting
information involves contacting the respondents on telephone
itself. This is not a widely used method but it plays an important
role in industrial surveys in developed regions.
4. By mailing questionnaire: Questionnaires are method to the
respondents with a request to return after completing the dame. It
is the most extensively used in various economic &business
surveys.
5. Through schedules: Under this method the enumerators are
appointed & given training. They are provided with schedules
containing relevant questions. These enumerators go to the
respondents with the schedules.
SECONDARY DATA
The secondary data constitute the chief materials on the basis
of which statistical work is carried out in many investigations. In
fact, before collecting primary data it is desirable that one
should go through the existing literature and learn what is already
known of the general area in which the specific problem falls and
all surrounding information that may give us leads &
lessons.
Sources of Secondary data
Published sources
Reports &official publications of international bodies,
central and state governments etc.
Annual reportsSemi official publications
Unpublished sourced
Records maintained by various government and private
offices.
Studies made by research institutions, scholars etc.
Tools of Research
Observation (Observation schedule).
Interview guide for non-directive and depth interviews.
Interview schedule &Opinion.
CHAPTER IV
INDUSTRIES PROFILE4.1.INDUSTRY PROFILE4.1.1 .GLOBAL SCENARIOThe
worldwide luggage market includes a wide range of products that
vary in quality and prices. Premium luggage bags are costly, high
quality, full-featured products and have selective distribution. In
addition, there is a broad middle market in which products are
differentiated by features, brand name and price. Both organized
and unorganized players operate in this segment. Within this
market, sales are largest at mid and low product price levels.
Product differentiation decreases and breadth of distribution
increases at lower price levels. At the lower end of the luggage
market, unbranded or private label products with few
differentiating features are sold in significant volumes and at low
margins, competing primarily on the basis of price.Further, the
report states that the increasing competition from local brands and
counterfeit products is one of the main challenges hindering the
growth of the market. This competition has led to market
fragmentation, which has, in turn, resulted in several issues such
as lack of price standardization, an uneven competitive scenario
and market share erosion.The key factors driving growth of the
global luggage industry include rising global economy, increasingly
improving travel and tourism industry, escalating disposable
income, increasing urban population and accelerating market and
promotional efforts. Some of the noteworthy developments of this
industry include changing product trend, increasing demand of
ultra-light weight materials made up of polycarbonate resins, new
innovations and increasing contribution of travel and tourism,
which includes luggage market as well, in the global economy.
However, the growth of luggage industry is hindered by the adverse
economic conditions, actsofcounterfeitingandtrade
restrictions.EFFECT OF TRAVEL AND TOURISMBeing one of the worlds
largest industries, travel and tourism industry greatly influences
the luggage market. Almost any event that affects the travel
industry similarly affects the luggage industry. In fact, even a
shallow cyclical fall in travel industry would affect the luggage
market, and weaken growth prospectus. Increasing cross-border and
internal migrations influences the luggage market to a great
extent. Migration from one place to another or from one country to
another indirectly escalates the demand for luggage. Luggage
producers are focusing more on research and development, expending
their money and time, to design and manufacture luggage with high
quality materials and advanced features. The linkage of luggage
with fashion demands that luggage suppliers constantly innovate to
meet evolving lifestyles and trends.CHANGING TRENDSThere are a
number of broad lifestyle trends that affect buying behaviour,
other are short-term or product-specific trends that are usual
seasonal in nature.Fashion no longer just for women.Media playing
stronger role in branding.Fashion trends - casual dressing,the
fetishlook, styles from the 1930s and 1940s, futuristic fashion
favoring high impact materials, colors, tech accessories.All
products in this market sector are affected by fashion in varying
degrees. Handbags are most affected by fashion, while luggage is
less affected. Accessories are taking a much bigger proportion of
womens clothing expenditure, and they are less price sensitive than
clothing.GREEN CONSUMERS (eco - style)Care and concern for the
enviomment are increasing. Hence, the materials used in
manufacturing and packaging, the social conditions under which a
product is made, are rising in importance.SOPHISTICATED
CONSUMERESConsumers are increasingly well - informed and
knowledgeable about the purchases they make, as a result of living
in an information age Much information is obtained from the
internet, which will increasingly become more important sales
channel. The level of quality is getting more important for the
items purchased.The rapidly changing fashion enviornment will
continually provide new opportunities,Bag for long/short trips,
items should be lighter and more compact.
Growing importance of enviommental issues provides new product
opportunities.As the middle class is growing in all countries,
demand of luxury and branded imported goods, is set to grow.New
markets for different target groups, such as men, teenagers and
baby boomers.Laptop bags and items for business women.4.1.2.INDIAN
SCENARIOWhat is the current business scenario in luggage ware
segment in India?The Indian industry for molded and soft luggage
bags is estimated at Rs. 4.000 crores. However, the unorganized
segment accounts for nearly 50%. Due to significant demand, the
sector is growing at 20% per annum.What drives the demand?India is
witnessing a steep rise in travelling domestically and overseas.
For instance, in Gujarat a large number of people have relatives
abroad and that actually propel the demand for branded luggage
ware. Also, the summer will see lots of people travelling and on
the other hand the business travelling always plays a key role in
rising demand for luggage ware.What are the challenges faced by the
industry?Till few years back, the unorganized segment in this
industry was giving a tough competition to the branded players with
25-30% low cost. However, due to increased demand for durable
branded luggage ware, now the ratio stays at 50:50. Further, rising
price of raw materials like HDPE, nylon and polyester continue to
hamper the manufacturers.What could be the next striking thing can
be seen in this segment?in near future the customers may come
across a 5% price hike across the range in luggage bags. The demand
is expected to surge due to summer and soaring raw material prices
are also taking a toll.The modem organized retail segment has shown
signs of recovery.The face of expansion has improved with opening
of new departmental stores and hypermarkets. The store level
profitability has been the focus of the players in this segment.
From a consumer point ofview, hypermarkets and departmental stores
are becoming more and more important for luggage purchase. There is
an increased focus from hypermarkets and departmental stores
towards Private labels and in-store brands.While soft luggage
segment continues to grow faster than hard luggage, there are signs
of revival in hard luggage category. This is mainly due to multiple
successful launches in premium, light weight and stylish ranges in
polycarbonate etc. Within soft luggage segment, business satchels
and backpacks are the fastest growing segments, driven by the
increasing penetration of laptop usage in professional office
use.CHAPTER V
COMPANY PROFILE5.1 COMPANY PROFILEMaria Industries Ltd is a
partnership firm formed in the year 1998 at Gandhinagar,Kottayam
district of Kerala. The company is having three partners. Maria
Industries is specialized in the business of bag manufacturing. The
company has products under the brand name of Marvel bags, Campus
birds,Ludandan and Hummer trolleys. They manufacture all types of
bags from School bags to College bags. There are around 70
employees working in the organisation. The machines used in the
company are mainly imported and for the stitching purpose is
imported heavy duty industrial sewing machine. Most of the raw
materials used for bags are either ordered from Mumbai or imported
from other countries. The raw' materials used are of high quality.
The products are designed with keeping the modem trends that are
generated in the market and keeping the demand of the consumers.5.2
LOCATION OF THE COMPANYVarious geographical and economic factors
affect the location they are, Climatic condition Market
condition
Labour position
Water supply
Transport
Power supply
Capital investment
Raw materials
The company is located at Gandhinagar, near Kottayam medical
college. This location is wel! connected with road and railways
which is an advantage, by which they can have a well transportation
facilities to the other parts of the state and country.5.2.2.LANDIt
is of 14 cents; the land is well developed and it does not require
any additionalinvestments.5.2.3.BUILDINGThe company has constructed
a building suitable to its requirements.5.2-4.MACHINERYThere are
various machine such as Heavy duty industrial sewing machines and
cutting machines which is lequed in then regular operations. A
state of the art manufacturing unit outfitted with latest
manufacturing equipments. Cost effective techniques of production.
Regular upgradation and overhauling of machinery to keep them under
proper working conditions.5.2.5POWERThe power connection is taken
from Kerala state electricity board. In case of electricity failure
they have generator facilities.5.2.6.TRANSPORTATIONThey use road
transportation but they have well connected with railway (Kottayam
station) which is very nearer to them and which can be used. MAR1A
INDUSTRIES IS COMMITTED
To become leaders in the supply of quality bags.
To provide products for complete satisfaction of the customers
at competitive prices.
To develop a culture of continuous improvement with total team
involvement.
VISION AND MISSION
VISION To be amongst the most admire companies in India
committed to be excellent.MISSION - To achieve market leadership
through excellence in the quality of product and services by
adopting state of the art technologies and innovative management
approaches aim towards customer satisfaction. QUALITY POLICY
To provide products to complete satisfaction of the customers by
meeting their requirements at competitive advantage.
To develop a culture of continual improvement in quality,
delivery, service, cost and technology with total team
development.
To ensure due care regarding product quality' and minimize
potential risks to employee.
CUSTOMER CENTRIC APPROACH
In their 17 years of experience Maria Industries have designed
the bags based on the customer need, they have made many changes in
the design of the bags according to the customers choice. Sometimes
the bag has to be less weighted, small and more padded for carrying
laptops, and some bags need to be heavy depending on the load for
eg. In jewellery shops to transfer gold. They are of the opinion
that the customer is the king, who makes or breaks an organization.
Abiding by this policy, there workers work in proximity with
customers and understand their needs and requirements. They then
design the products based on these specifications to completely
satisfy the customers.Feedback and suggestions from their end are
extremely valuable, as they act as guidelines for the company to
improve on its products and process. In todays world of intense
competition and rapid dynamism, most of the companies worldwide are
turning their focuses on the customer. Suddenly the customer had
succeeded in capturing all the attention of the companies towards
him, so much so, that the once famous maxim, customer is the god
has become so true and relevant today. There has been a paradigm
shift in the thinking of these companies and none other than the
customer has brought this about.Earlier there was a sellers market,
since goods and services were in short supply and the sellers use
to call the shots. But, ever since the advent of the era of
globalization, there has been total transformation in the way the
customers being perceived. Today, marketers are directing their
efforts in retaining the customers and customers base. Their focus
has shifted towards integrating the three elements people, service
and marketing.The customers importance has assumed imponderable
proportions in todays world, because of the inherent value that the
customers command. A customers can make or break a company It is
the responsibility of every company to see that all its customers
are equally satisfied with them, for one single dissatisfied
customer will tell at least nine others about the dissatisfaction
and will spark off a chain reaction and spell down for that
company. In such scenario, retention of the existing customers
assumes diabolical proportion. Research has thrown acquring new
customers can cost five times more than the cost involved in
satisfying and retaining current customers.In the past, the
customers was taken for a ride, as there were not many players in
the fields, not much importance was attached to product safety,
quality, service and product appeal. The attitude of the
manufacture was that of caveat - emptor. Thanks to the government
policies on Liberalization, Privatization and Globalization (LPG),
the market scenario has changed today. Today, the customer has a
host of defense mechanism like the customers protection laws,
regulation of the government, the powerful hands of the
organization, customers courts, switching to substitute or
competitors that offer at competitive prices etc.In the past, after
sales service was consider as a cost center. Companies were
lethargic in attending to customers complaints. Availability of
trainee service personal and quality genuine spare parts posed
serious problems. However, with the rising competition, there could
not be much product differentiation, as price and quality were
comparable and latest technology was to each and every company in
the field. Since, there could not be much differential a tangible
assets, the companies concentrated on the intangible assets, namely
the service factor, which served as a major differentiator. Today
after sales service is an important aspect of every company, and it
is no more considered as a cost center, but considered as a profit
center. Every organisation strives hard to retain its existing
customers at any cost since it is five times costly to get a new
customer, then to retain an existing customer. Most of the
industries today use information technology to offer services to
their customers.ORGANISATION STRUCTURE
The organization chart is a diagram showing graphically the
relation of one official to another, or others, of a company. It is
also used to show the relation of one department to another, or
others, or of one function of an organization to another, or
others. This chart is valuable in that it enables one to visualize
a complete organization , by means of the picture it presents.A
companys organizational chart typically illustrates relations
between people within an organization. Such relations might include
managers to sub-workers , directors to managing directors, chief
executive officer to various departments, and so forth. When an
organisation chart grows too large it can be split into smaller
charts for separate departments within the organization. The
different types of organization charts include: Hierarchical
Matrix
flat there is no accepted form for making organization charts
other than putting the principal official, department or function
first, or at the head of the sheet , and the others below, in the
order of their rank. The titles of officials and sometimes their
names are enclosed in boxes or circles. Lines are generally drawn
from one box or circle to another to show the relation of one
official or department to the others.
CHAPTER VIPRODUCT PROFILE
PRODUCT PROFILEMaria Industries Ltd is famous in Kerala for
their bag manufacturing. They have coverage over 70% of Kerala.
They are producing products under the brand name Marvel bags,
Campus birds etc. They manufactures all types of bags from school
bags to college bags, Executive bags, Ladies bags, Travel bags,
Trolleys, Suitcase etc. Campus birds are a prestigious collection
of bags from marvel bags. And the company is producing A class
products for daily requirements.EXECUTIVE BAGSExecutive bags are
elegantly designed for carrying a wide range of official and
business documents, brochures, files, various office accessories,
PDA etc. The executive bags can be used for carrying the laptop
also. The executive are an accessory for workplace, business
conferences, seminars, corporate meetings etc. These executive bags
are available in various standard colours, sizes. Salient features
of executive bag include many flaps and pockets in internal box
like frame, space to fit A4 and foolscap files, easy - grip
handles, adjustable shoulder straps, zipper and lock facilities
etc.LADIES BAGSThe range of ladies handbag is known for its high
tear strength and intricate designs. These ladies leather handbags
are offered in various designs, sizes and finishes to our clients.
The designer ladies handbags are offered with multiple pockets,
wherein one can safely keep its belongings, such as cash, credit
card, cell phone etc.TROLLEYSMaria Industries is one of the leading
trader and suppliers of Trolley Bags. These bags are used in
travelling. These trolleys are available in a range of color,
patterns, design, size and shape. There are different sizes of
Trolley bags available in the market such as 18,22,26,30 etc.
Trolley wheels of these bags are made of metals like iron, aluminum
or steel. Some trolley wheels are also made of fiber material.
Handle and accessory of a trolley bag are made with quality basic
materials.SUITCASESThe suitcase are of fine quality fabric, making
it long-lasting perfomers and reflect fantastic appearance. The
material used for manufacturing suitcases is of high grade which
makes a reliable and wise choice for the end users. The company
manufactures exports and supplies custom made trolley suitcases
according to buyers needs for meeting their expectations. Also the
wheels attached to the suitcase make it stable and give smooth ride
at railway station and airports.COLLEGE BAGSCompany offers an
attractive collection of college bags for students. These funky,
stylish college book bags are available in assortment of enchanting
designs. Ideal for carrying articles, the college book bags
supplied are efficient for carrying heavy as well as light weight
products.SCHOOL BAGSTrendy school bags offered by the company are
based on modem designs and provide a finish look different from
conventional bags. Company is also engaged in offering a wide range
of school bags that is available with different kind of logos and
is strictly made as per the clients requirements. These are
manufactured using quality raw materials, which is sourced for
enhancing durability. The entire range of School Bags offered by us
is available in various sizes and designs that can be availed at
industry leading prices.CHAPTER VIIFUNCTIONAL DEPARTMENTS
6.1 HUMAN RESOURCE DEPARTMENT
Human Resource Department is one of the key departments within
any company, because it is responsible for personnel hiring and
treatment Qualified and motivated staff is one of the basic factors
of business success. HR department takes care about proper
professional qualities of employees and handle most of official
affairs between company and employees.HR DEPARTMENT GOALS OR
TASKSThe general purpose of Human Resource Department is to
establish proper staffing policy and implement it on practice. The
main goals and tasks of HR Department are: Organize appropriate
system of staff selection and recruitment.
Organize system of effective staff training and development.
Ensure the competitiveness of the company within labour market.
Establish transparent system of staff assessment and promotion.
Make sure that employees are satisfied with their job and
careers.
Ensure the proper quality of HR process.
Establish effective system of personnel documentation
management.HR DEPARTMENT IN COMPANY STRUCTUREHR department has a
strategic importance for business, because HR policy provided by
this department strongly determines the professionalism, motivation
and productivity level of employees working within any other
departments. Professional and effectively organized HR department
is a basis of company success.IN MARIA INDUSTRIESSelection is done
in Maria Industries mostly from the people who are located in the
nearby locality. Selection is done based on certain qualifications
that are needed for that position in the org'ariisation. Applicants
with skills in the specific areas are given more importance during
selection. Skills are tested before being selected. In the case of
stitchers the speed and accuracy of stitching are tested. If the
required skills are not there the selected person will be given
training in the areas required.Employees are working in the basis
of piece rate system Employees are given incentives during festival
season.6.2 FINANCE DEPARTMENT
Finance department is responsible for the financial
administration and management of the company in compliance with the
financial rules and the financial guidelines acting in this
company. Finance department concerns finance flow management of the
company and is aimed to serving staff, managers, the Board of
Directors and stakeholders and securing the financial health of the
company.FINANCE DEPARTMENT GOAL AND SERVICEThe main goal of the
Department is to provide the internal and external users of
financial statements with relevant, accurate and timely information
and to guarantee that the required financial revision is closely
adhered to inorder to protect the assets of the company. The
Department takes care of finance flow to ensure that the company
operates within its financial regulations and satisfies various
external financial requirements. It also ensures that the corporate
financial recordscomply with internal and external audit. If tolook
throughtheactivity of thedepartment,therecan be picked out the
following mam servicesit renders: Payment of invoices and
expenses.
Income collection and salary management.
Production and assignment of budgets, capitalplans and cash flow
forecasts.
Monitoring and managing financial plans.
Auditing and reporting financial condition. Giving advice on
pricing and costing. FINANCE DEPARTMENT IN COMPANY STRUCTUREThe
Department plays an important role in the company and the relations
between organisational units. It is closely co-operate with such
companys divisions as Sales department, Administration, Warehouse,
Deliveries and Marketing department in the fields of payments,
audit, revision, account and cash flow. The effective collaboration
is the guarantee that all payments, accounts and deposits will be
processed, covered and closed out. This is important as proper
organisation of the finance system inside the company brings the
positive and fundamental effect to the companys competitiveness,
demand and reputation. Exercise control over cash.
Passing and settlement of all miscellaneous advances.
Performing all works connected with insurance of fixed
assets.
Settlement of telephone and electricity bill.
Keeping personnel files of employees relating to salary
computation and annual increment.
Preparation and maintains of accounts and book up to date, that
are required under different acts.
Over view of internal and external purchase.
Preparation of profitability trend report and wage
analysis.FINANCIAL STATEMENT ANALYSIS
Financial analysis is the process of identifying financial
strengths and weaknesses of the firm by properly establishing
relationship between the items of the balance sheet and the profit
and loss account. Financial analysis can be undertaking by
management of the firm, or by parties outside the firm, via owners,
creditors, investors and others. The nature of analysis will differ
depending on the porpoise of the analyst. Financial analysis helps
to analyze a business in terms of stability, solvency, liquidity,
profitability and thus understand whether the business is good to
be invested in or not.
Ratio analysis is a powerful tool of financial analysis. In
financial analysis, a ratio is used as a bench mark for evaluating
the financial position and performance of a firm. Ratios help to
summarize large quantities of financial data and to make
qualitative judgment about the firm's financial performance.
Financial analysts often assess the firm's:
1. Profitability - its ability to earn income and sustain growth
in both short-term and long term. A company's results of
operations.
2. Solvency - its ability to pay its obligation to creditors and
other third parties in the long term.
3. Liquidity - its ability to maintain positive cash flow, while
satisfying immediate obligations.
4. Stability - the firm's ability to remain in business in the
long run, without having to sustain significant losses in the
conduct of its business. Assessing a company's stability requires
the use of the income statement and the balance sheet, as well as
other financial and non financial indicators.
6.3 PRODUCTION DEPARTMENT
DEPARTMENT OVERVIEWProduction is the functional area responsible
for turning inputs into finished outputs through a series of
production process. The Production Manager is responsible for
making sure that raw materials are provided and made into finished
goods effectively. He or she must make sure that work is carried
out smoothly, and must supervise producers for making work more
efficient and more enjoyable.FIVE PRODUCTION SUB FUNCTIONSIn a
manufacturing company the production function may be split into
five sub-functions.1. The production and planning department will
set standards and targets for each section of the production
process. The quantity and quality of products coming off a
production line will be closely monitored. In business focusing on
lean production, quality will be monitored by all employees at
every stage of production, rather than at the end as is the case
for business using a quality control approach.
2. The purchasing department will be responsible for providing
the materials, components and equipment required to keep the
production process running smoothly. A vital aspect of this role is
ensuring stocks arrive on time and to the right quality
3. The stores department will be responsible for stocking all
the necessary tools, spares, raw materials and equipment required
to service the manufacturing process. Where sourcing is unreliable,
buffer stocks will need to be kept and the use of computerized
stock control systems helps keep stocks at a minimal but necessary
level for production to continue unhindered.
4. The design and technical support departrment will be
responsible for researching new products or modifications to
existing ones, estimating costs for producing in different
quantities and by using different methods. It will also be
responsible for the design and testing of new product process and
product types, together with the development of prototypes through
to the final product. The technical support department may also be
responsible for work study and suggestions as to how working
practices can be improved.
5. The works department will be concmed with the manufacture of
products. This will include the maintenance of the pi education
line and other necessary repairs. The works department may also
have responsibility for quality control and inspection.A key aspect
of modem production is ensuring quality. The term quality means
fitness for purpose ie. a product, process or service should do
exactly what is expected of it. Every employee is expected to take
responsibility for managing quality issues in order to make sure
that waste is minimized and quality maximized. For business to be
competitive, production and marketing need to work in an integrated
way. Marketing is concerned with knowing and understanding the
requirements of customers, so that production can provide the
market led products that are required. This also requires excellent
communication systems to be in place.PRODUCTION PROCESS The raw
materials for the manufacturing of a bag are Nylon, Rexin and
backpack mainly. These raw materials are ordered according to the
requirement of the manufacture the threads for stitching are also
ordered according to the requirementsDRAWING Drawing the design
into the material used for bag is the next step in the
manufacturing process. The designs are done according to the trends
that are prevailing in the market Designing skill is very'
important in the bag manufacturing scenario because the trends have
to be acceptance to the new generation. Designing is done according
to some of the clients demands. The drawing is done for each part
that has to be stitched to make the bag. The drawing is done in an
effective way so that the raw materials can be utilized at the
maximum.CUTTING Cutting is the next process that has to take place.
The cutting is done with accuracy so that the loss in raw matenals
can be reduced. Each section is cut either using machines. Each
part in the bag is cut in a continuous process. The parts are kept
in groups for the easy access for thesewers.STITCHING Stichting is
one of the important process. Here the accuracy in stitching has to
be there so that there will be high quality in the bag that is
manufactured. Each of the bags parts are taken part by part and
stitched together. There will be several stitchers who will be
stitching each part for making the bag. The stitchers have to use
high quality threads for stitching. Imported heavy duty sewing
machines are used for the stitching process.
CHECKING AND FINISHING
Checking is the next stage where the bags are checked for the
manufacturing process. Each bag will be checked before it is being
given to the next process section. The bags will be given finishing
touches by fitting the runners onto the zippers and cutting the
threads that have come during the stitching process. The bags will
be checked for the quality that is required for that segment of
that product. The price and warranty labels will be attached in
this stage.PACKING
Packing is the final stage in the manufacturing process. Each
bag will be packed for removing the chances of damage during the
transportation process. The packed bags are stored according to
their specifications.6.4 MARKETING DEPARTMENT
DEVELOPMENT OF MARKETING GOALS AND STRATEGYOne of the most
important functions of marketing department is to design a set of
written goals, objectives and strategies for marketing activities
of the organisation. This means establishing rules and business
concept of how the organisation will conduct itself on the market,
what marketing instruments will be used, what goals will be set and
what strategies should be applied to attaining effective
advertising campaigns. The marketing department develops a
market-based business strategy that provides unique value to the
customers on all services and products of the
organisation.Marketing strategy is a method of focusing an
organisations energies and resources on a course of action which
can lead to increased sales and dominance of a targeted market
niche. A marketing strategy combines product development,
promotion, distribution, pricing relationship management and other
elements, identifies the firms marketing goals, an explains how
they will be achieved, ideally within a stead timeframe. Marketing
strategy determines the choice of target market segments,
positioning, marketing mix and allocation of resources.MARKETING
MIXA marketing mix is the division of groups to make a particular
product, by pricing, product, branding, place and quality. Although
some marketers have added other ps such as Personnel and Packaging,
the fundamental of marketing typically identifies the four Ps of
themarketing mix as referring to. Product
Price
Promotion
PlacePRODUCT : Product refers to a physical product or a service
or an idea which a consumer needs and for which he is ready to pay.
Physical products include tangible goods like grocery items,
garments etc. Services are intangible products which are offered
and purchased by consumers. Product is the key element of any
marketing mix.The decisions concerning product may relate to -
Product attributes
Branding
Packaging and labeling
Product support service
Product mix
PRICE : Price is the amount charged for a product or service. It
is the consideration paid by consumers for the benefit of using any
product or service. Price fixation is an important aspect of
marketing. Pricing not only includes the list price, but also
discounts, financing and other optionssuch as leasingPLACE : Place
decisions are those associated with channels of distribution that
serve as the means for getting the product to the target customers.
The distribution system performs transactional, logistical, and
facilitating functions. Distribution decisions include market
coverage, channel member selection, logistics and levels of
service.PROMOTION : Promotion decisions are those related to
communicating and selling to potential consumers. Since these costs
can be large in proportion to the product price, a break even
analysis should be performed when making promotion decisions. It is
useful to know the value of a customer inorder to determine whether
additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media
types etc.CONDUCTING MARKETING RESEARCH AND MONITORING CUSTOMER
NEEDSThe marketing research provides the facts and directions that
the managers can use to make their important decisions for
marketing and competitive activities. Monitoring the customer needs
can provide better knowledge of the products that are required in
the marketADVERTISING AND PROMOTIONFinding new customers is the key
challenge for every' business. Through creative advertising and
promotion a business can attract new customers and gain more
revenue. The marketing department is responsible for providing
product or service advertising and promotion The function of
advertising and promotion is especially important when the
organisation launches a new brand and it should be promoted by
informing the customers of the brand's features and
advantages.Maria Industries is giving advertisements in Malayala
Manorama newspaper i hey also have a tie with them by which they
are giving discounts to the subscribers of the newspaper They have
also tie up with colleges and schools for providing bags with the
emblem they are providing for manufacturing. CHAPTER VIIISWOT
ANALYSIS
A scan of the internal and external environment is an important
part of the strategic planning process. Environmental factors
internal to the firm usually can be classified as strength or
weakness and those external to the firm can be classified as
opportunities or threats. Such an analysis of the strategic
environment can be referred to as SWOT Analysis. The SWOT analysis
provides information that is helpful in matching the firms
resources and capabilities to the competitive environment in which
it operates. A firms strengths are its resources and capabilities
that can be used as a basis for developing a competitive advantage.
The absence of certain strength may be viewed as weakness. The
external environment analysis may reveal certain new opportunities
for profit and growth. Changes in the external environment may
present threats to the firm.
STRENGTHS Strong employee employer relationship Diversified
product range 30% market share in luggage market Being quality
oriented rather than quantity oriented Reasonable price Favourable
access to distribution networks Location of the industry Fully
committed and responsible staff members WEAKNESS Low brand
awareness Depends on other agencies for design Plant area limited
Financial constraints Poor packing quality Non availability of
market research dataOPPORTUNITIES Growing office segment Increasing
penetration of laptops More market explored Youth segment and
executive class
THREATS More competitors Price war Seasoned demand Increase in
transportation cost CHAPTER IX
FINDINGS, SUGGESTIONS AND
CONCLUSION
FINDINGS An organisational study at MARIA INDUSTRIES Pvt Ltd,
during the MBA course of MG University has really enabled me to
understand the organisational structure of die corporate world to
an extent, the ways and means how it function; Maria Industries is
one of the leading company in the manufacturing of trolley bags,
school bags, ladies bags etc. It was found during the study that it
is indeed a healthy organisation with a lot of uniqur functions.
There is a well established organisational structure with the top
level management, the middle level management and the bottom
level.Being a small industry, the department is so well
differentiated and managed by different managers, although there
are many departments it is functioning very well and active.Maria
Industries has introduced good labour welfare facilities which care
the needs of workers and consequently increases 4he love and
affiliation of the workers towards the organisation, the company
has well established and functioning transportation facilities. ESI
schemes, PF scheme for the workers which increase their
productivity and over all profit of the company.The production
department is well furnished with all the necessary requirements
and there is well functioning tool rooms which care to the needs of
the production function, there is also effective waste management
and scrap management functions carried out to the utmost profit of
the company.There is a well maintained attendence register and the
workers are aware of the importance of efficient work. There is
formal and official way of absenting from work even for an hour,
which help their employers to have their leave.Another important
factor is the Maria Industries has clearly understood the need of
changing according to the time and the need of effective
productivity, there is the total quality management at work and
check the quality.The production department joining hands with the
top level management makes it possible to enforce the required
changes for the purpose of improved and efficient production,
reduction of cost and increased customer and employee
satisfaction.in the company's system of materials management, there
are very less chances of damaged goods and scrap items being
raised. The company takes necessary steps to see that no items
become scrap in the store and damaged goods doesnt come in and go
out of the company, still there are chances of damaged goods coming
in both raw materials and in finished goods mostly because of
transportation defect from agents.The relationship between an
employer and its employees is an important factor in the companys
success. One of the strengths of Maria Industries is the strong
employee - employer relationship. Employers will treat their
employees with respect and vice versa if they all want to succeed
and achieve goals.SUGGESTIONSTo keep and improve the relation with
the employees I have proposed some suggestions to the management.
They are;Motivate employees by giving them incentives within the
workplace. Treat all the employees equally and give them all the
chances to win a free trip, a free dinner or tickets to the next
theatre. Reward to the employees for their improved hardworks.Spend
time with your employees. Many bosses and owners forget the little
people that make it all happen. Sit down and talk with each one of
your employees when you have time and ask if they are happy with
their jobs and what improvements they think the company should
make.Plan a team building event and ask all your employees to
attend including upper, middle and lower level management. Get
everyone together as a team and allow them to undergo various team
building and trust creating activities.Ask your managers to work
closely with their teams and to support any issues that come up, or
mistakes that might occur. Get everyone working together on finding
a solution that everyone agrees on. If you have to, create a
problem and ask everyone to work on it to find the
answerCONCLUSIONMaria Industries has a diversified product range.
They manufactures a!! types of bags from school bags to college
bags, Executive bags, Ladies bags, Travel bags, Trolleys, Suitcase
etc. Campus Birds are a prestigious collection of college bags from
Marvel Bags. They have 30% of market share in luggage market. The
important thing to be noted here is that, it is being achieved
without much marketing activities.One of the weaknesses of the
company has is the low brand awareness. Because of the financial
constraints of the company is not able to spend much on the
marketing activities. That is why they are not able to brand their
product.Prevailing promotional activities: .3. Used to give
advertisements in Malayala Manorama newspaper
4. They are giving school bags at a discount to the world vision
charitable trust.
5. They are making bags for engineering colleges and B - schools
also.
If the company is able to bring these aspects in front of the
public, it will surely help them in building the brand.Another
important fact found during the SWOT Analysis was the limited area.
This could be overcome by the company by a new expansion (new
unit).From the market trends, we can see that the consumers have
started consolidating their luggage requirements: hence from
purchasing multiple bags for different occasions, they are now
using similar bags for different occasions. The global economic
scenario has led to the consumers moving to value segment and their
expectations in terms of style, aesthetics and functionality have
reduced marginally.The company's market is mainly from Ankamali to
Trivandrum only. They can go for the whole Kerala and nearby parts
of South India. The sales of school bags and college bags will be
more in the months of April, May and June as it's the time of
school and college opening. In all the other months the company can
concentrate more on the growing office and hard luggage sections.
BIBLIOGRAPHY
Kotler Philip- MARKETING MANAGEMENT Marketing management
Sonatakki C. N, Kalyani publishers, New Delhi Human resource
management Guptha. K. Shashi, Joshy Roshy, Kalyani publishers, New
Delhi, 2011 WEBLIOGRAPHY
http://www.marvelbags.comMANAGEMENT COMMITTEE MEMBERS
PRODUCTION MANAGER
MARKETING MANAGER
HUMAN RESOURCE MANAGER
FINANCE MANAGER
ASSISTANT
ACCOUNTS MANAGANAGER
FINISHERS & CUTTERS
SALES MANAGER
CUTTERS
STITCHERS
SUPERVISORS
ACCOUNTANT
EMPLOYEE
EMPLOYEES
SALES EXECUTIVE
SALES EXECUTIVE
ASSISTANTS
ASSISTANTS
ASSISTANTS
ASSISTANTS
HUMAN RESOURCE MANAGER
ASSISTANT
EMPLOYEES
EMPLOYEES
FINANCE MANAGER
ACCOUNTS MANAGER
ACCOUNTANT
PRODUCTION MANAGER
SUPERVISORS
FINISHERS & CHECKERS
STORE-KEEPER
CUTTERS
STITCHERS
ASSISTANTS
ASSISTANTS
ASSISTANTS
ASSISTANTS
MARKETING MANAGER
SALES MANAGER
SALES EXECUTIVE
SALES EXECUTIVE
ENVIRONMENTAL SCAN
INTERNAL ANALYSIS
EXTERNAL ANALYSIS
OPPORTUNITIES
THREATS
WEAKNESS
STRENGTHS
