Oakley Social Media Campaign

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    20-Jun-2015

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Oakley Social Media Campaign

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  • 1. By: Mel Marcelo

2. Share of Voice LSocial Connectivity O Recommend & Review Y Social Mentions A LOakley T Lifestyle Y 3. www.facebook.com/oakleywww.twitter.com/oakley 26,700 Followers28,000 Following 4. I I N Social MentionN C Followers C R R EFans E A Social Connectivity A S Online CommunityS E E 5. AdWordsOakley AccessoriesSunglasses ApparelPolarizedIridium BloggingSEOsGoogle Designer Blog Yahoo New at Oakley Bing 6. How You Wear Your OAKLEYUpload ShareComment 7. Track Comments Organize Data Post Frequency Top Referring Sites Keyword Efficiency AdWord Efficiency Evaluate Impressions Traffic Analysis 8. Social Media Team 20% Twitter 15%YouTube 15% Facebook 20% AdWords20%