LululemonDigital Media StrategyBy: Ashley James

1Where are we?

Digital Brander

Customer Service Quality

Running

YogaAthletic Apparel

Vancouver

Healthier longer fun lives

Threats

• High prices• Favor women

Opportunities• Expand men’s department• Luxury item• Athletic/normal wear

2Where do we want to be?

Primary Target

Secondary Target

Goals

Increase men’s department sales by 20%

Increase traffic to website by 10,000 visitors a day

Increase app users by 15,000 people

Increase overall sales by 10%

3How will we get there?

ARE YOU A LULUGIRL?

SNOOKI

#iflifegivesyoulemons

Social Media

Internet Marketing

Mobile

To sum it up…

4The Reality Check…

Facebook36%

Email Marketing17%

Mobile4%

Lulugirl Campaign43%

Digital Media Strategy Budget

5Did we reach our goals?