1. Starbucks Social Media Campaign Starbucks creates an online interactive presence to boost sales in the midst of recession and competition

2. So heres the problem.

Recession people cutting back

Companies like McDonalds were offering cheaper coffee

Sales were sluggish and profit gains were low

They wanted to spread the word about products through the internet

3. Social Media it UP

Starbucks creates an interactive way for consumers to engage on Twitter

Posters would be placed on Starbucks fronts and consumers would race to take the picture and upload it to Twitter first with hash tags #top3percent or #starbucks

4. Keeping that Social Media Strong!

Starbucks implemented a Foursquare game that would give a $1 discount to those who checked in

It piggy-backed the Barista Badge game that was already ongoing

There were also free goodies on Tax day [[promote recycling]] and Free Pastry days promoted on Facebook and Twitter

5. So..Whats the point?

Through this wave campaign Starbucks hoped to advertise to customers and potential customers in a way that was organic and appealing to their tech savvy interests.

Also the idea was to create buzz about the products and brand through the internet

6. Well whats the goal?

The objective of this campaign was to get publicity for their non-coffee products, present new products to the market and appear more green.

7. Did it Work?

It became the number one consumer brand on Facebook [[over 22.5 million friends during campaign it had 3.6 million]] Their Twitter followers reached over 1.5 million

On Facebook events over 600,000 people attended free pastry day and Starbucks nutrition landed in Googles100 top search trends.

8. Thinking Back.

By embracing social media and creating an environment that was both engaging and interactive Starbucks was able to create a place in the online community.

They successfully established a reputation and connection with its consumers.