Wendy's Social Media Campaign

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    20-Aug-2015

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<ol><li> 1. <ul><li>New Fries, New Media, New Generation </li></ul>Amanda Marsh </li><li> 2. the underdog always works harder employs nearly 46,000 people Home of the square burger and the Frosty Why Wendys? </li><li> 3. <ul><li>6,650 locations </li></ul>Est. 1969 6,650 locations You know when its real </li><li> 4. <ul><li>All Natural Campaign </li></ul></li><li> 5. Objectives Rebrand and build customer relationship Promote nutrition and healthy choices Appeal to college crowd </li><li> 6. Wendy goes to College Frosty Fridays Wahhmburger Wednesdays Discounts + Promotion </li><li> 7. Promotion via social media </li><li> 8. Facebook Events Flickr All natural photo contest Social Media in action Foursquare Promotional codes Realtalk nutritional information </li><li> 9. Success for less ROI = (revenue - investment) + customer engagement and idea generation --------------------------------------------------------------- Investment * 100 </li><li> 10. Budget You know when its real</li></ol>