Briana SellersVeronica Gaucher

Emily Miseroy

2010 Red Bull Flugtag Commercial

What is Flugtag?

(Flug-tag) : flying day in German Competition to build homemade

human powered flying machines Started 1991-Vienna

Campaign Objectives

Strengthen brand Reinforce slogan “Red Bull gives you

wings” Appeal to target Audience (15-39) Gain media attention Maintain lead in energy drink market

Tactics YouTube videos- Top 10 crashes Free Red Bulls/merchandise Floating billboards-MIA Commercial/print Ads Facebook page “Flug TV” Twitter

Social Media

Evaluation

Won Statehood award-2008 Australia-60,000 spectators-Exceeded

by 200% Billboard Component: 105,000 Most

successful so far

Flugtag Tampa 2011- Highlights