NISSAN FUNDAMENTALSalt.coxnewsweb.com/ajc/adcreative/ops/guides/NISSAN_Co-Op_Guid… · 2-8 • FUNDAMENTALS • February 2013 NVW (white) NVB (black) NVR (red) Midnight blue (Leaf

NISSAN

FUNDAMENTALS

FUNDAMENTALS • February 2013

Innovation that excites

Nissan Tablet includes:

• Nissan Brand Logo • Tagline “Innovation that excites”

NISSAN BRAND LOGO:

NISSAN TABLET:

TAGLINE:Nissan AG Extended Medium

Upper & lower case

NISSAN TABLET BASICSNissan Tablet is a core element of every creative execution.

2-1 • FUNDAMENTALS • February 2013

Background:NVR (Red)

Tagline Letters:NVW (White)

Background:NVB (Black)

Tagline Letters:NVW (White)

NISSAN TABLET COLORS


Nissan Tablet primary color is red.



Primary Tablet:For all applications that allow sufficient size and legibility of the tagline.

(Tagline must be a minimum size of 7.5 pts.)

Secondary Tablet:For applications where the tagline legibility is challenged, the tagline must be placed outside of the tablet.

(See page 14 for Freeway OOH tagline size and placement. A detailed standard for Digital applications is under study.)

Use only the approved provided Nissan Tablet/Tagline file.

NISSAN TABLET VARIATIONS



Primary Tablet and Secondary Tablet (Freeway OOH, Digital & small sizes)


FUNDAMENTALS LAYOUT OF NISSAN TABLETNissan Tablet size and placementThis module is a basic calculator to determine Nissan Tablet size and placement.

Calculation process: 1. Divide the media surface by 20 boxes horizontally and vertically. Units along the vertical axis are called “H units.” Boxes along the horizontal axis are called “W units.”

2. Select size of Nissan Tablet corresponding to the grid sizes reflected on the following pages.


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H units

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FUNDAMENTALS LAYOUT OF NISSAN TABLET FOR VERTICALLY EXTENDED LAYOUTSThe Nissan Tablet should be selected based on the size of the layout. Determine tablet size with the 20 x 20 unit grid and the type of proportion.



Innovation that excites Innovation

that excitesInnovation

that excites Innovation that excites Innovation

that excites

4W units 4.25W units 4.75W units 5.5W units 6W units 6.5W units

1–1

.45

1.4

5–1

.6

1.6

–1.8

1.8

–2

2–3

ove

r 3

Typical format:• ISO A series• ISO B series• ANSI A (Letter size) Typical format:

• ANSI B (Tabloid size)

Inn

ova

tio

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tha

t excites

Inn

ova

tio

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tha

t excites

Inn

ova

tio

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tha

t excites

Inn

ova

tio

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tha

t excites

Inn

ova

tio

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t excites

Inn

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FUNDAMENTALS LAYOUT OF NISSAN TABLET FOR HORIZONTALLY EXTENDED LAYOUTSThe Nissan Tablet should be selected based on the size of the layout. Determine tablet size with the 20 x 20 unit grid and the type of proportion.


1–1.45 1.8–2

1.45–1.6 2–3

1.6–1.8 over 3


4H units 5.5H units

4H units = tablet width 5.5H units = tablet width

4.25H units = tablet width 6H units = tablet width

4.75H units = tablet width 7H units = tablet width

1 1

1 1

1 1

Typical format:• ISO A series• ISO B series• ANSI A (Letter size)

1234

123456

12345

123456

12345

1234567

4.25H units 6H units

4.75H units 7H units

Typical format:• ANSI B (Tabloid size)






FUNDAMENTALS PLACEMENT OF NISSAN TABLETTablet placement is limited to the four locations shown in the illustration. The top left corner is the default position. For languages reading right to left, the top right corner may be used.

Placement of the Nissan Tablet may vary in its position depending on the creative concept and the visual layout.






A

PRIMARY TABLET POSITION

C

B

D

1 unit box 1 unit box


NVW (white) NVB (black)

Midnight blue (Leaf blue)NVR (red) Midnight blue and Midnight blue gradation to be used for Zero Emissions Communication, “the new car” only.

WHITE solid color BLACK solid color

RED solid color BLUE solid color

WHITE gradient color BLACK gradient color

RED gradient color BLUE gradient color

C:0 M:0 Y:0 K:0R:255 G:255 B:255Web: #FFFFFF

C:0 M:0 Y:0 K:100R:0 G:0 B:0Web: #000000

C:5 M:100 Y:80 K:15R:199 G:20 B68Web: #CJ1733

C:100 M:55 Y:10 K:75R:0 G:33 B:67 PMS: 289Web: #001332

C:0 M:0 Y:0 K:0R:255 G:255 B:255Web: #FFFFFF

C:64 M:56 Y:54 K:31R:85 G:85 B:86Web: #555556

C:100 M:58 Y:0 K:40R:0 G:68 B:124 PMS: 295Web: #002E5F

C:34 M:27 Y:28 K:0R:172 G:172 B:172Web: #ACADAC

C:0 M:0 Y:0 K:100R:0 G:0 B:0Web: #0000000

C:29 M:100 Y:93 K:36R:129 G:10 B:26Web: #810A1A

C:100 M:55 Y:10 K:75R:0 G:33 B:67 PMS: 289Web: #001332

The background colors for Nissan Tablet are limited to the following four colors.

FUNDAMENTALS BACKGROUND COLORS FOR NISSAN TABLET

C:5 M:100 Y:80 K:15R:199 G:20 B:68Web: #CJ1733

In case of NVR background color, black Nissan Tablet must be used. Gradations can be linear (vertical, horizontal, diagonal) or radial, based on creative needs.





BRAND TYPEFACE

Product Unique Fonts

1 2 3 4 5 6 7 8 9 0

For independent use on print advertising or brochure cover only. Product unique fonts will be changed from NE01 to NE02 in conjunction with full-model change hereafter. Make sure to confirm which font is appropriate for the model when using NE01 or NE02.

(NE01)

(NE02)

are chosen for those same qualities.

TYPEFACE

NISSAN AG BOLD All headlines and model names are set in Nissan AG Bold. Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.

NISSAN AG MEDIUM EXTENDED The Nissan Tagline is provided in Nissan AG Medium Extended. Innovative benefits are also set in Nissan AG Medium Extended. Use only the provided approved Nissan Tablet/Tagline file. Usage requires attention to kerning and tracking, optimal tracking set at 10–20.

NISSAN AG REGULAR EXTENDED Cutlines, subheads, captions and call-outs can be set in Nissan AG Regular Extended. Usage requires attention to kerning and tracking, optimal tracking set at 10–25.

NISSAN AG LIGHT EXTENDED Cutlines, subheads, captions and call-outs can be set in Nissan AG Regular Extended. Usage requires attention to kerning and tracking, optimal tracking set at 10–25.

NISSAN AG REGULAR All body copy for all formats is set in Nissan AG Regular. Body copy requires tight tracking, optimal tracking set at 0–5 and leading set to at least 2 point sizes larger than the type size.

Product-unique fonts will be changed from NE01 to NE02 in conjunction with full-model change hereafter. Make sure to confirm which font is appropriate for the model when using NE01 or NE02.

Please contact: [email protected]

Nissan AG is the Nissan typeface.

It has been chosen for its elegance, simplicity, readability and inherent ability to communicate both drama and a thoughtful intelligence. Additional VI approved fonts are chosen for those same qualities.


BRAND TYPEFACEAdditional VI approved fonts are as shown. Use Nissan AG when showing numbers or codes.

Additional VI approved fonts are as shown.

Use Nissan AG when showing numbers or codes.

2.7.2Brand Typeface

Additional VI approved fonts are as shown.

Use Nissan AG when showing numbers or codes.

2.7.2Brand Typeface


Use only the approved provided Nissan Tablet/Tagline file.The Nissan Tablet type can be chosen depending on communication.

OUT OF HOME ADVERTISING TABLET VARIATIONS

Primary Tablet:For all OOH applications that allow sufficient size and legibility of the tagline.

Secondary Tablet: For all Freeway OOH applications the tagline must be placed outside of the tablet.(See page 14 for tagline size and placement)




OUT OF HOME ADVERTISING BASIC ELEMENTS

Nissan Tablet with Tagline lock-up Main Visual

The format standard for all OOH – except Freeway OOH billboards.

HeadlineFont: Nissan AG Bold. (see “Brand Typeface” section)

Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.



NEW NISSAN MICRA IN SYNC WITH THE CITY


OUT OF HOME ADVERTISING BASIC ELEMENTS – FREEWAY OOH



Nissan Secondary Tablet Main VisualTagline One line, aligned on left edge. Attention to kerning. Tracking 25.

HeadlineFont: Nissan AG Bold. (see “Brand Typeface” section)

Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.

The format standard for all Freeway OOH billboards.

x x

2x, minimum size


OUT OF HOME ADVERTISING LAYOUT OF COPY FOR BOTH TYPES OF OOHCopy must be displayed along with and within the line which is calculated by 20 boxes.

• The Nissan Tablet placement must follow placement regulation (see “Layout of Nissan Tablet” section).

NEW NISSAN MICRA IN SYNC WITH THE CITY Align center of headline to the center of the brand logo

Align center of headline to the center of the brand logo

Clear space

Clear space






Sign-Off

The TV mnemonic must be present at the end of all Nissan commercials.There are two types of Nissan TV mnemonic: • 3-second version – for commercials 30 seconds or longer • 1.5-second version – for commercials 15 seconds or shorter

Primary treatment Secondary treatment

Opening

Primary treatment: Every TV/film opens with an iconic RED “flash”, then dissolves through into the execution.

Secondary treatment: RED “flash” with the tablet displayed on either the left or right side.

TELEVISION ADVERTISING BASIC ELEMENTS


Use only the approved provided Nissan TV Mnemonic file.

Tagline: • Must be in English and the NVW (white). • Can be a voice over before or during the end Mnemonic. (t.b.d.) • May be reflected in the local language of the respective markets.

Sound: • Music/sound used in the commercial must not extend through the sound design of the TV mnemonic – no exceptions.

TELEVISION ADVERTISING SIGN-OFF

Innovation that excites Tagline


Use only the approved provided Nissan TV Mnemonic file.

ONLINE ADVERTISING BASIC ELEMENTS

Streaming videos. Banner: Still image or flash animation.

All streaming videos must follow the rules for television advertising sign-off (see “Television Advertising” section).

Position of the Nissan Tablet must not butt up to the top or bottom of the four corners (see “Fundamentals - Placement of Tablet”).

For banner advertising, below are the basic elements.


There are two types of online advertising.


Nissan Tablet Main VisualHeadlineFont: Nissan AG Bold. (see “Brand Typeface” section)

Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.2-17 • FUNDAMENTALS • February 2013


ONLINE ADVERTISING NISSAN TABLET VARIATIONS

For animated banners, Nissan tablet does not need to be shown throughout entire animation, but with enough time to ensure visibility.

Tablet/Logo should always be used on all banners.

Primary Tablet:For all applications that allow sufficient size and legibility of the tagline.

(Tagline must be a minimum size of 7.5 pts.)

Secondary Tablet:For applications where the tagline legibility is challenged, the tagline must be placed outside of the tablet.

(A detailed standard for Digital applications is under study)




3.1Print advertising – Basic elements

THIS IS DUMMY COPYThis is the dummy copy for nissan test format This is the dummy copy for nissan test format This is the dummy copy for nissan test format This is the dummy copy for nissan test format This is the dummy copy for nissan test format This is the dummy copyNissan, Innovation that Excites

1) Main communication space

Nissan Tablet (Type-1 or Type-3,4)

Headline

Body copy

2) Sub-information space

Platform line

Main Communication Space

Sub-information Space

PRINT ADVERTISING BASIC ELEMENTS

NISSAN EVALIA. READY TO TAKE UP YOUR FAMILY’S EVERYDAY CHALLENGES.The Nissan Evalia is the ideal aid to gather your family together. It was specially designed and shaped for al your adventures: picking up the children at school, a nice afternoon at the beach or a picnic in the countryside; it’s always willing to take your every where. You just need to challenge your imagination.

EVALIA

Smooth Riding | Smart Parking | Fuel Saving


Nissan Tablet, primary Tagline lock-up within tablet

Model name

Headline

Body copy

Innovative benefits


PRINT ADVERTISING NISSAN TABLET SIZE FOR DOUBLE-PAGEA double-page spread layout (i.e., magazine and newspaper), uses a single page layout tablet size and proportion. Use only the approved provided Nissan Tablet/Tagline file.



PAGE 1

PAGE 1 PAGE 2

PAGE 2

20W units

40W units

20W units 20W units

20H

uni

ts

20H

uni

ts


BROCHURE COVER BASIC ELEMENTSThe brochure shape must be square.

The front cover of a brochure should only carry three basic elements outlined on this page.



NISSAN

JUKE

Nissan Tablet, primary Tagline lock-up within tablet

Model nameFont: Nissan AG Bold. Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.

Main visual


BROCHURE COVER LAYOUTThe Nissan Tablet must be located at the top left position on the front cover. • Model name must be vertically centered with the Nissan Brand Logo.

• Multi-line model name and model name logo combined with prefix and suffix must also be centered on one line.

• Type color: NVW (white) and NVB (black) may be used for model name depending on background color


NISSAN

JUKE

4xx x

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Documents

NISSAN FUNDAMENTALSalt.coxnewsweb.com/ajc/adcreative/ops/guides/NISSAN_Co-Op_Guid… · 2-8 • FUNDAMENTALS • February 2013 NVW (white) NVB (black) NVR (red) Midnight blue (Leaf