Subaru of America, Inc. Brand Identification Manualalt.coxnewsweb.com/ajc/adcreative/ops/guides/Subaru_Branding...Welcome This Brand Identity Manual is to be used for all Subaru Print

Fourth Edition - 2012 MY

Subaru of America, Inc. Brand Identification Manual

Table of Contents

Welcome

The Subaru Brand

Subaru Logo & Confidence in Motion (CIM)

Section A - Subaru Logos • Subaru Logo Restrictions• Required Isolation Area• Subaru Brand Logos• Confidence in Motion Logos• Flat Logos• Broadcast Logos• Common Logo Errors• CIM Usage Recommendations

Section B - Sub-Logos• Subaru Sub-Logo Restrictions• Region, Zone and Department• Program Logos • Product Logos• Affiliate Logos

Section C - Fonts • Primary Brand Fonts• Alternate

Section D - Style Overview• The Subaru Campaign • Campaign Elements• Print Elements• Marketing Examples

Section E - Vehicle Graphics• Vehicle Decals & Magnets • Vehicle Decal Design Elements• Vehicle Decal Examples• Vehicle Magnet Examples

Section F - Subaru Style Guide (Glossary)• Purpose • A - Z Terminology• Numerals • 2012 MY Vehicle Model Names• Model Type• Product Materials Disclosure

I Table of Contents

Welcome

This Brand Identity Manual is to be used for all Subaru Print Communications

Corporate Employees

Subaru employees or consultants directly involved with Subaru creative materials are encouraged to use the Subaru Guidelines for assistance in achieving an overall consistent Subaru Brand Identity message. Employees are encouraged to share the information in this manual with their creative vendors, copywriters and anyone that directly affects Subaru creative mate-rials. This manual establishes specific guidelines with the intent to create brand communication continuity.

Vendors

Any internal or external creative vendor employed by Subaru of America, Inc. is REQUIRED to adhere to the strict rules in this brand manual. These guide-lines were developed in order to provide concise logo requirements, creative reference, and strategic direction for all agencies involved with Subaru print for an overall integrated Subaru brand message. This manual establishes specific guidelines with the intent to create brand communication continuity.

Brand Identity Manual Updates

Please refer to the date on the front cover and footer of your copy of the Brand Identity Manual to ensure you have the most current version available. Updates will be posted on the Corporate Intranet site and Subaru Marketing Resource Center. Each corporate department representative is responsible for sharing any updates with their respective agency.

The current Brand Book, and the confidential Campaign Evolution, Brand & Carline Messaging Guides are resources which are available to appropriate employees and vendors upon request. Please contact Tim Tagye ([email protected]) in the Marketing Department for authorization.

Creative Services Contact Information

The Creative Services Department (CS) is an integral part of the Marketing De-partment. This department was started over 5 years ago to develop support col-lateral for affiliate grass roots marketing and have expanded efforts to support any area necessary in marketing. Recently this department has expanded their services outside of HQ to support the Regional and Zone Marketing Managersfor various design, promotional items and print needs. Creative Services also works closely with the internal Subaru Print Shop to print as many materials in-house as possible. Therefore there are no design fees, only fees for print production and shipping are billed to the account number provided. Fill out a Project Request Form found on the Marketing Intranet > Marketing Services page and submit it to schedule your creative request. Any branding questions may also be directed to anyone of the persons below:

Kathleen Flanagan - Creative Services [email protected]

Christina Neighbor - Graphic [email protected]

Steve Telesmanic - Print Production [email protected]

Thank You

Thank you for helping to further promote and unify the Subaru brand image. As our brand continues to develop, updates to this document will be made.

II Welcome

The Subaru Brand

What makes a Subaru, a Subaru?

A company’s brand is its most important asset. A brand is a leadership tool. It is a unique identity of your com-pany and your business perspective. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint.

Brand identity is key to communicating the brand promise and is often the biggest investment into the success of a company. The consistent presentation of the brand and its related promise, when applied to advertising, literature, corporate collateral, presentations and websites, helps to connect our brand to our consumers. This is executed in many ways, especially through the presentation of corporate logos and the use of a recognizable creative style. The goal is to provide consistency to enable our audiences to easily and clearly recognize who we are and what we stand for.

The Subaru Philosophy is to create customer excitement for what makes Subaru a smart and distinctive auto-motive brand - “What Makes a Subaru, a Subaru?” Our communications should reflect our brand image of fun, freedom, adventure, confidence and control. Along the way, we create passion and excitement that translates into lasting customer relationships and positions the Subaru brand for long-term success.

III The Subaru Brand

History of the Subaru Star Cluster Logo

When Fuji Heavy Industries Ltd. (F.H.I.) entered the automobile industry in 1958, it established Subaru as its exclusive automobile brand. Since then, the Six Stars Symbol and SUBARU logo have supported several generations of Subaru cars. “Subaru” is the Japanese name for Pleiades, a prominent cluster of stars in the constellation Taurus. The easily-recognized Pleiades cluster can be seen clearly in Japan’s winter skies to the right of Orion. As a result, Pleiades has served as a trusty guide for ancient travelers around the world throughout the ages.

The Star Cluster graphic is the symbol of the Subaru brand and when used in combination with the SUBARU logo type, it is the most important brand identity symbol. The design symbolizes the six brightest “Subaru stars” of the Pleiades cluster enclosed in an ellipse, indicating that it is just one part of the cluster.

The SUBARU logo type expresses the brand name and is used in combination with the Star Cluster graphic (excluding certain exceptions approved by F.H.I.) .

Global Brand Statement - Confidence in Motion

Confidence in Motion is the global brand statement for Fuji Heavy Industries (F.H.I.). “Confidence” is a measure of trust and sure-footed reliability which reflects FHI’s commitment to engineering excellence which inspires Subaru customers. By putting that confidence “in Motion,” FHI declares to move with the times and anticipate customer expectations.

Starting in 2012 MY, “Confidence in Motion” (CIM) will be incorporated below the Subaru logo in Marketing Communications. While the written words “Confidence in Motion” will be added below the Subaru logo, it is not planned to dilute the essence of the Love campaign. “Love.” and “Its what makes a Subaru, a Subaru.” is planned to continue in both written and verbal communication..

Refer to the CIM logos and the Logo Usage Recommendations pages at the end of Section A for guidance.

iV Logo History/Confidence in Motion

Section A: Subaru Logos

Subaru Logo Restrictions

Required Isolation Area

Subaru Brand Logos

Confidence in Motion Logos

Flat Logos

Broadcast Logos

Common Logo Errors

Logo Usage Recommendations

Section A: Table of Contents

SUBArU LoGo rESTrICTIonS:

This manual explains the regulations concerning 3D four color, grayscale, ‘flat’ logo rules to comply with Subaru Brand Identity standards. These logos and their various file formats can be found on the subarumarketing.com resource site or via the Subaru Corporate Intranet. All photography and current national print campaign examples can also be accessed on this resource site.

SOA has provided the logo in several file formats and size options that are most frequently required for various print and online purposes. Should a user have a special logo format request please contact the Creative Services Department (Kathleen Flanagan at [email protected], or Christina Neighbor at [email protected]) to address your needs.

Logo restrictions:

• Always use the original logo artwork provided by Subaru of America, Inc.

• Do not modify the original logo marks in ANY way.

• Do not stretch the logo in any direction to fill a space. Always reduced or enlarge the logo proportionately.

• Do not use filters or special effects found in graphics programs such as; glow, emboss, blur, sketch, etc...

• Do not separate the word “SUBARU” or the star cluster graphic.

• Do not mimic the stylized word “SUBARU” from the logo alone as text.

• Do not remove the ® (registration mark, circle R) for any reason unless otherwise noted in the manual (such as embroidery).

• The ® (registration mark, circle R) may be dropped off embroidery items and on promotional items with small size restrictions.

• Do not rotate or use the logo on an angle (vehicle decal exception).

• Do not insert the logo or portion of the logo to be used as text.

• Do not screen the logo back or use it as a watermark.

• Do not alter the spacing between the logo components.

• Do not use a logo that is blurry or pixilated.

• Do not place the logo directly on a score, fold or cut on print materials.

• The logo must stand clear of any other design and graphics elements on a page. Please refer to the “Isolation Area Rules” page of this manual.

Section A: Subaru Logo Restrictions

rEQUIrED Isolation Area

Horizontal

Vertical


The term “Isolation Area” refers to the white space sur-rounding the Subaru brand logo mark as well as the Confidence in Motion (CIM) logos. It is intended to pre-serve the brand’s visibility. The minimum permissible space around the logo is (1/2 of the full height of the star cluster oval or more on all sides of logo). Do not place any other design elements such as photographs, illustrations, figures, lines, or text within this isolation area. This includes the edge of the paper or display area to the logo. A solid white box or 20% gray box may be (but is not required) placed behind the Subaru logo to ensure logo is compliant at all times. Always reduce or enlarge the logo proportion-ally. Designers should note the rulers in the logo .eps files already measure this isolation area space. The downloadable .jpg files already include the appropriate isolation space.

Full height of star cluster oval

gray boxes represent1/2 of the height of the star cluster oval

Dotted line represents live logo boundary

Solid line represents proper (minimum) REQUIRED

Isolation Space.(pink lines do NOT print)

1/2 of the height star cluster oval

Full height of star cluster oval

Dotted line represents live logo boundary

Solid line represents proper (minimum)

REQUIRED Isolation Space.(pink lines do NOT print)

gray boxes represent 1/2 of the height of star cluster oval

Section A: Required Isolation Space


Horizontal

Vertical

Subaru Brand Logos

Four-Color Process Logos(CMYK)

The four color vertical and horizontal versions of the Subaru logo are the primary logo forms. Use this logo on National Advertising, brochures, point of sale, printed banners and consumer facing materials where possible. Small, medium, large, and extra large electronic variations are available.

Required Isolation Space applies to ALL brand logos.

one-Color Process Logos(Grayscale)

The one-color vertical and horizontal versions of the Subaru logo are accept-able logo treatments. These logos options should be used when four-color printing may not be cost effective such as on newspaper ads, inter-office communications, faxes, and other wallet level materials. Small, medium, large, and extra large electronic variations are available.


Four-Color Horizontal Logo

Four-Color Vertical Logo

one-Color Horizontal Logo

one-Color Vertical Logo

Section A: Subaru Brand Logos

Confidence In Motion (CIM) Logos

Four-Color Horizontal CIM Logo

Four-Color Vertical CIM Logo

one-Color Horizontal CIM Logo

one-Color Vertical CIM Logo

Four-Color Process CIM Logo (CMYK)

The four color vertical and horizontal versions of the Subaru CIM logo are the primary logo forms. Use this logo on National Advertising, brochures, point of sale, banners and consumer facing materials where possible. Small, medium, large, and extra large electronic variations are available.


Refer to the CIM Logo Usage Recommendations pages at the end of Section A or contact the Creative Services Department for guidance.

one-Color Process CIM Logo (Grayscale)

The one-color vertical and horizontal versions of the Subaru CIM logo are acceptable logo treatments. These logos options should be used when four-color printing may not be cost effective such as on newspaper ads, inter-office communications, faxes, and other wallet level materials. Small, medium, large, and extra large electronic variations are available.


Refer to the CIM Logo Usage Recommendations pages at the end of Section A or contact the Creative Services Department for guidance.

Section A: Confidence in Motion Logos

Flat Subaru Logos

Flat Black Logo

Flat positive one-color vertical and horizontal versions of the Subaru logo are the primary flat logo forms for placement on light-colored backgrounds. These logos are best used for silkscreen printing on premium items such as pens, mugs, water bottles, and t-shirts. They are not recommended for use on Heart level consumer facing materials.

Subaru Blue (PMS 280) Flat Logo

Flat one-color Subaru Blue vertical and horizontal versions are acceptable flat logo forms for placement on light-colored backgrounds. Subaru Blue (PMS 280) is the only color allowance; no other colors may be used. These logos are best used for silkscreen printing on premium items such as, pens, mugs, water bot-tles, and t-shirts. They are not recommended for use on Heart level consumer facing materials.

Flat reverse Logo

Flat one color reverse vertical and horizontal versions of the Subaru logo are the secondary flat logo forms for placement on dark-colored backgrounds. These logos are best used for silkscreen printing on premium items such as, pens, mugs, water bottles, and t-shirts. They are not recommended for use on Heart level consumer facing materials.

Flat Two-Color LogoFor use on embroidery items only

Flat two-color vertical and horizontal versions are acceptable flat logo forms for placement on embroidered premium items such as apparel, hats, blan-kets, and jackets. Stars in cluster, outermost oval, and word “SUBARU” must appear in white. Modification of this logo is prohibited.

Section A: Subaru Flat Logos

Section A: Broadcast Logos

Broadcast Logos

Subaru CIM Broadcast Logos

The four color horizontal Broadcast Confidence in Motion logo is the primary required logo form. The black and white CIM logo is the secondary recommendation. Use these logos on all broadcast executions.

The visual difference between the broadcast CIM logo and the print CIM logo is that the text is smaller and in 90% black rather than 60% black.

Refer to the screen position exmaple for logo placement based on a 1920 x 1080 pixel size screen.

Refer to Section D, Style Overview, Marketing Examples pages of this manual for broadcast examples.

Note: Do not use a Subaru brand logo without the Confidence in Motion text below.


Four-Color Horizontal Logo

one Color Horizontal Logo

Broadcast Screen Position

399 px

Based on 1920 x 1080 px size

393 px

365 px379 px

Common Logo Errors

• Do noT modify the original logo marks in ANY way.

• Do noT stretch or squish the logo in any direction to fill a space. Always reduced or the logo proportionately.

• Do noT use filters or special effects such as; a glow, emboss, blur, sketch, etc... which graph-ics programs offer.

• Do noT separate the word “SUBARU” or the star cluster graphic.

• Do noT use the word “SUBARU” alone as text.

• Do noT remove the ® (registration mark/circle R) for any reason unless otherwise noted in the manual (such as embroidery).

• Do noT screen the logo back or use it as a watermark.

• Do noT alter the spacing between the logo components.

• Do noT use a logo that is blurry or pixilated.

• The logo must stand clear of any other design and graphics elements on a page. Please refer to the “Isolation Area Restrictions” page in this man-ual. Recommend using a white box behind logo to eliminate background image noise.

• Do not fill the the flat brand logos with any other color than black, white or PMS 280 Subaru Blue.

• Do noT replace color on the one color logo or use as a duo-tone.

• Do noT use the star cluster graphic as a single representation of the Subaru brand logo or as a design element.

• Do noT fill the flat logos with color in the star cluster. The background on which a flat logo is used should show through it. Adding a second color to any flat logo is prohibited.

• When selecting colors for the web please refer to the Digital Style Guide developed by the Digital Marketing Team.

Do not use the logo as text in a sentence like this .

Section A: Common Logo Errors

Section A: CIM vs Subaru Logo Usage

Subaru Confidence In Motion Logo Usage recommendations (9.9.11)

SoA Dept / Item CIM Logo required CIM Logo noT required

*Notes: 1) Many materials have size restrictions, use the Confidence in Motion (CIM) brand logo when space allows.

2) Use the CIM logo where the Subaru logo is typically used. If using a Product logo such as the Parts & Accessories logo then do NOT use CIM.

ADVErTISInG

National Broadcast TV X

National Print (Heart, Brain, Wallet) X

Outdoor Billboard X

Dealer Ad Templates X

Sales Event Advertising & POP X

Product Launch Kits X

Showroom Materials X

Showroom Pop (pylons, VIGs, posters, wheel stands, window clings...) (*dependent upon space limitations) X

Special Promos / POP: (such as Dog Tested) X

Consumer Takeaways X

Dealer Closing Materials (such as deskmats) X

Annual Programs: (such as GTP marketing materials) X

Print-on-Demand Templates X

Marketing Preview Guide X

Multi-cultural Advertising X

Brand Book X

Brand and Carline Messaging Guide (Confidential) X

Campaign Evolution (Confidential) X

Brand Identity Manual X

MArKETInG SErVICES

Brochures

Showroom Model Brochures X

Auto Show Brochures X

D-Brochure X

Affiliate Sponsorships

Logo lock-ups X

Event Logos (Created by SOA) X

Vehicle Decals X



Affiliate Sponsorships continued

Promotional items such as; pens, t-shirts, hats.... X

Outdoor POP: (Subaru branded POP vs Product Specific POP) such as event tents, banners, snow fencing... X

Marketing Collateral: such as flyers, table toppers, postcards (dependent upon space limitations) X

Sponsorship Ads - follow the national ad format X

Affiliate VIP Program Collateral X

Subaru Rally & Road Race Team - Car Decals X

Subaru Rally & Road Race Team - marketing materials X

Subaru Rally Team Calendar X

Subaru Logos

SOA Program Logos: Added Security, CPO, Subaru Advantage Insurance, OLP, CDS, Equity Shield, Stellar Performers X

SOA Department Logos X

SOA Region Logos X

Regional Event / Sponsorship Marketing Materials X

Regional Internal Communication Materials X

Meeting and Conferences

SOA INTERNAL: NTC, Chairman's Roundtable (Not to be applied to logo lock-ups) X

SOA EXTERNAL: SEMA, NADA... X

Dealer Meeting X

Auto Shows

Global Shows - NY & LA X

Non-global Shows - Detroit, Chicago... X

Subaru Gear / Dealer Apparel / Giveaway Apparel X

Dealer.com (follow Subaru.com/Digital Style Guide produced by Carmichael Lynch) X





PrESS KITS/SoCIAL MEDIA

Press Kits: X

Global Press Kits: X

Non-Global Press Kits: X

Social Media Sites: Facebook, Twitter, Blogs... X

Affiliate VIP Program Collateral X

DIGITAL

Subaru.com X

E-Mail Campaigns X

E-Newsletters X

E-Invites X

Internet Banners X

E-mail templates X

M.Subaru.com (dependent upon space limitations) X

SOA.Web X

HR intranet X

Department intranet pages X

Subarunet.com X

Online Dealer Communications: (such as program announcements, i.e. GTP, memos) X

oWnEr LoYALTY

Drive Magazine (band on cover, should have CIM) X

Drive Magazine-online newsletter X

Performance Magazine (band on cover, should have CIM) X

Showroom POP (posters, table toppers) X

MySubaru print materials X

Badge of Ownership marketing materials X

Chase Rewards marketing materials X

New Owner Kit X

FACILITY SIGnAGE

Exterior Signage (too expensive to reproduce) X



PArTS & SErVICE

Performance Parts Showroom POP (posters, banners...) X

Newsletters (customer facing) X

Forms X

Retail Service Ads X

E-Store X

Summit & SMART & Incentives (internal) X

Wholesale Mailers X

Marketing Directory X

Logos (Genuine Parts, P&S...) X

Accessory Brochures X

Marketing Collateral X

Packaging (too expensive to reproduce) X

Dealer Advertising X

Wholesale Advertising X

Fixed Operations Collateral X

Direct Mail *use CIM when space allows X

Dealer Price Sheet *when space allows

Accessory Replacement Parts Catalog *when space allows

Accessory Menus & Books X

Profit Boosters marketing materials X

Subaru Care marketing materials X

Maintenance Stickers X

Parts Brochures (use P&A logo, not just Subaru logo) *use CIM when space allows

SALES / SALES TrAInInG

Monroney (dependent upon space limitations) X

Owners Manual Guides X

Quick Reference Guides X

Navigation Reference Guides X

Entertainment Reference Guides X

Collision Guides X

Maintenance & Warranty Guides X


Fourth edition - 2012 MY

Section B: Sub-Logos

Section B: Subaru Sub-Logos

Restrictions

Region, Zone & Department

Program Logos

Product Logos

Affiliate Logos

Section B: Sub-Logo / Table of Contents

SuBaru SuB-Logo reStrictionS:

This section of the manual explains the regulations concerning region, zone, department, product and affiliate logo usage within the Subaru brand. In order to create a brand hierarchy SOA categorizes these as sub-logos which are intended to reinforce the brand. Sub-logos should be used in conjunction with the brand logo where appropriate. These sub-logos are available in various file formats on print.subaru.com/logos or via the Subaru Corporate Intranet.

SOA has provided approved sub-logos in various file formats and size options that are most frequently requested for print and online purposes. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, download and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at [email protected] or Christina Neighbor at [email protected] to schedule your project.

Sub-Logo restrictions:

• Always use the original logo artwork provided by Subaru of America, Inc.

• Do not modify the original logo marks in ANY way.

• Do not stretch the logo in any direction to fill a space. Always reduce or enlarge the logo proportionately.

• Do not use filters or special effects found in graphics programs such as; glow, emboss, blur, sketch, etc...

• Do not remove the ® (registration mark, circle R) for any reason unless otherwise noted in the manual.

• Do not rotate or use the logo on an angle (vehicle decal exception).

• Do not insert the logo or portion of the logo to be used as text.

• Do not screen the logo back or use it as a watermark.

• Do not alter the spacing between the logo components.

• Do not use a logo that is blurry or pixilated.

• Do not place the logo directly on a score, fold or cut on print materials.

• Please adhere to the Isolation Area Rule surrounding each logo for legibility and compliancy.

• Use logo lock-ups where recommended.

Section B: Sub-Logos / Restrictions

Horizontal & Vertical Sub-Logos

Horizontal and vertical region, zone and department logo lock-ups have been pre-built and are available for hi-res download on print.subaru.com/logos. If a new logo is required contact the Creative Services Department to have one developed.

region example

region & Zone example

Parts & Service example

Department example

region, Zone and Department Sub-Logos

Subaru recognizes that marketing materials may require region, zone and department logos. Therefore, downloadable pre-built logo lock-ups have been developed for these instances. The rules that follow help direct users on how to utilize the sub-logos while maintaining the Subaru brand. Please refer to the Style Overview section on how to use sub-logos in the national print advertising campaigns for additional direction.

Section B: Sub-Logos / Region & Department

Solid line represents proper (minimum) REQUIRED Isolation Space.(pink lines do NOT print)

Program Logos

Each region, zone or department within the Subaru organization may require a custom logo for the specific Subaru program offered. each department is responsible to update their existing program logos based on the logo rules in this manual. any new logos must be reviewed by the Subaru creative Services Department for brand compliancy. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, down-load and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at [email protected] or Christina Neighbor at [email protected] to schedule your project.

Program Logo examples

Program Logo

A separate and unique program identity is required to promote the product to consumers. Use of Subaru brand compliant fonts is the best way to ensure the new logo will be recognized as part of the Subaru family of products and services.

unacceptable

Using the Subaru logo within a program logo identity is not acceptable. Brand compliant fonts are required for creating a Subaru branded sub-logo. If the name “Subaru” is required use approved fonts in different weights and sizes to achieve brand consistency.

Program or Product Logo Lock-up

Creating a sub-logo lock-up may be required when promoting a product or program. Position the Subaru brand logo to the right of the sub-logo with a vertical divider line with a thickness of .5 and color 60% black. Allow equal space on either side of the divider line to the logos. Both logo marks should be equal in height. Sub-logo size may not exceed the Subaru brand logo when using the lock-up format.

Section B: Sub-Logos / Program

Acceptable Sub-Logo Unacceptable Sub-Logo

Product Logo examples

Vehicle Product Logos

When using a model and trim level name in a marketing piece either set the text in an approved typeface or download a pre-built model and trim lock-ups advertising bug from the Subaru Marketing Resource Center at subarumarketing.com.

Subaru Product/Service Logos

Subaru offers a variety of products and services. These unique logos are developed similar to the other Subaru sub-logos. By utilizing brand compliant fonts to ensure brand consistency and messaging to the consumer. A brand logo only may be included as long as the isolation space rule is applied and formatted with the divider line and text below the brand logo as shown. The Creative Services Department can advise as to when a unique logo identity may be appropriate for a new product or service.

Section B: Sub-Logos / Product

Product Logos

Each region, zone or department within the Subaru organization may require a custom logo for the specific Subaru product offered. each department is responsible to update their existing product logos based on the logo rules in this manual. any new logos must be reviewed by the Subaru creative Services Department for brand compliancy. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, down-load and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at [email protected] or Christina Neighbor at [email protected] to schedule your project.

affiliate Logo Lock-up

When using an affiliate lock-up, the affiliate logo should be the same size or smaller than the height of the Subaru logo. Each affiliate logo must have isolation space surrounding it in order for the logo to be legible and brand compliant. Pair vertical or horizontal formatted affili-ate logos with a similarly formatted Subaru brand logo.

Subaru event Logo

Often a Subaru sponsored event may required a unique event iden-tity. The CS Dept. can create a Subaru branded event logo for any region or department upon request. A Subaru brand logo is not per-mitted within a sub-logo. “Subaru” is incorporated using same fonts and styles as the remainder of the logo. Use in the lock-up format when a Subaru brand logo is required in addition to the event logo.

Subaru team Logos

Subaru sponsors teams and special events may required a new iden-tity. The CS Dept. can create a branded team logo for any region or department upon request. The lock-up format is recommended when a Subaru brand logo is required in addition to the team logo.

affiliate Logos

Subaru is proud to sponsor a large number of affiliations. These sponsorships range from seasonal outdoor sports groups to professional affiliations and motorsports. These affiliate logos may often appear in certain advertising and marketing print materials to better support Subaru co-branding initiatives.

A list of current Subaru HQ affiliate logos can be found on the Subaru cor-porate intranet (print.subaru.com/logos > affiliate logos). Different file for-mats and any original color variations are available as originally supplied by the partner. Modifications to any affiliate logos are strictly prohibited.

Section B: Sub-Logos / Affiliates


Section C: Fonts

Section C: FontsPrimary Brand Fonts

Alternate Fonts

Section C: Fonts / Table of Contents

Primary Brand Font

Helvetica Neue Lt Std

Helvetica Neue Lt Std is the primary font family used for the Subaru brand. This font has a large family from light to heavy weights to italic, condensed and extended styles. Subaru recommends using this font for all corporate communications items such as memos, and identity such as stationery, business cards, letterhead and envelopes. This font family is used by the advertising and marketing departments for use on all online (where applicable) and print materials. Examples are available in the Style Overview Section of this manual.

Fonts

The fonts referenced in this manual are strongly recommended for brand compliancy. Subaru rec-ognizes that each agency’s creative needs differ depending on how they are applying the fonts to their specific materials such as; national print ads, billboards, and outdoor advertising to point of sale and online use. Applying the approved Subaru fonts further support a cohesive Subaru branded approach to all materials.

Purchasing Fonts

Subaru cannot provide vendors with the digital font files listed in this manual, standard font per-missions, licensing, copyrights and trademarks rules apply as on any software. Each vendor must purchase their own fonts. The fonts listed in this manual were purchased from fonts.com. Should a vendor or department need further font references please contact the Creative Services Department for assistance.

Section C: Fonts / Helvetica Neue Lt Std

Helvetica Neue Lt Std Examples

Helvetica Neue 35 Thin

Helvetica Neue 25 Ultra Light

Helvetica Neue 45 Light

Helvetica Neue 55 Roman

Helvetica Neue 65 Medium

Helvetica Neue 75 Bold

Helvetica Neue 85 Heavy

Helvetica Neue 95 Black

Helvetica Neue 37 Thin Condensed

Helvetica Neue 37 Ultra Light Condensed

Helvetica Neue 47 Light Condensed

Helvetica Neue 57 Condensed Roman

Helvetica Neue 67 Condensed Medium

Helvetica Neue 77 Condensed Bold

Helvetica Neue 87 Condensed HeavyHelvetica Neue 97 Condensed BlackHelvetica Neue 107 Condensed Extra Black

Helvetica Neue 33 Thin Extended

Helvetica Neue 23 Ultra Light Extended

Helvetica Neue 43 Light Extended

Helvetica Neue 53 Extended

Helvetica Neue 63 Medium Extended

Helvetica Neue 73 Bold Extended

Helvetica Neue 83 Heavy Extended

* All font weights and styles are not shown. Refer to the Style Overview Section of this manual for specific font use on branded advertising and marketing materials.

Alternate Fonts

Subaru employees may want to develop materials for internal use and want to utilize the corporate recommended fonts. Unfortunately the costs to make the fonts available to all employees of SOA is too cost prohibitive. The fonts listed below may already be available standard on each computer and are also brand compliant. Should a Subaru employee or department determine the needs to fonts to be purchased, please speak to the accounting dept. to set up a fonts.com account for that specific area.

Section C: Fonts / Alternate Fonts

Helvetica

This font brand is compliant and often come standard on both PC and Mac.

abcdefghijklmnopqrstuvwxzyabcdefghijklmnopqrstuvwxzy 123456789

Arial This font brand is compliant and often come standard on both PC and Mac.

abCdefghijklMnoPqrsTuvwxzyabcdefghijklmnopqrstuvwxzy 123456789

Fourth edition - 2012 mY

Section D: Style Overview

Section D: Style Overview

Subaru Campaign

Campaign Elements

Print Elements

Marketing Examples

Section D: Style Overview / Table of Contents

The Subaru Campaign

Love continues to define the Subaru marketing campaign. The overall look and feel of the brand element will be applied to all marketing mate-rials for the current model year. The campaign elements consist of the photographic style of the vehicle, the cigar band, Subaru brand logo (or CIM logo), compliant fonts and a strategic message appropriate for the model(s) featured for a consistent brand message.

Subaru continues to promote overall brand awareness, individual prod-ucts and support the consumers experience through real owner com-munication. The tag line “Love. it’s what makes a Subaru a Subaru.” continues to be applied on the national level and on supporting materials where appropriate.

For further details on any of these areas, authorized employees or agencies employed by Subaru may contact the Marketing Department to obtain current confidential brand book, Campaign evolution and brand & Carline messaging guide to be used as guidance for print and online executions for all touch-points to stay on brand.

Current MY print advertising is a helpful resource as each one reflects photographic style, brand attitude/tone, brand tenants, safety messaging and core values. It is imperative that each of these areas are included and work together in print materials so as to not dilute the impact of the campaign.

The pages that follow details the design elements required to be used as a guideline for all print executions.

Section D: Style Overview / Subaru Campaign

Campaign elements

A photograph featuring the current MY vehicle is the primary feature of the ad. The white or gray band graphic is used to ground the text and Subaru brand logo in a consistent position suitable for most print executions.

Cigar Band FormulaThe cigar band height is equal to or less than 1/9” of overall page height (divide the page height by 9 to determine the maximum band height.) Position the band in the bottom 8th grid position which has equal space below allowing the image to bleed off the bottom of the page. Do not place band in bottom 1/9th of page. See example for font and size of text within the band.

NOTE: There is no longer a small gap between the bands.The left and right sides butt together to create one band.

Band ColorsWhite - The left side of the band is 100% white with an 85% transparency. The right side is 100% solid white. Use on a col-ored or photograph background.Gray - The left side of the band is 20% black (no transparency). The right side is 8-10% black. Use a gray band ONLY on a solid white background.

Brand LogoA four color Subaru Confidence in Motion (CIM) brand logo is centered and positioned in the right band. Minimum isolation area rule applies.

TextRefer to the specification on the next page for font style, size, weight and placement.

ImageThe image behind the band bleeds off all sides of the page. Model / Subaru.com / Price Call-outsPosition text below the cigar band and align flush left with the text above. See example for font and size.

Disclaimer(s)Position at the most bottom part of the page just above the page margin. See example for font and size.

Section D: Style Overview / Campaign Elements

Page grid - divide page height by 9 to determine band height. Place band in 8th grid position. On a double page spread the band extends across both pages.

print elements

Headline (A)

Font: Helvetica Lt Std 85 HeavySize: 35 pt/36Position: Approx 1 inch from top and left page edgesColor: White or black (depending on background image and legibility)Limits: One to three lines of text

Body Copy (B)

Font: Helvetica Lt Std 45 lightSize: 9 pt/16Position: Approx .875 inches from left edgeColor: 100% black (depending on background image and legibility)Limits: One to four lines of text, last line should readLove. It’s what makes a Subaru, a Subaru.Set text in 9pt Helvetica Neue Lt Std 45 Light (this copy is not bolded for MY12)

Love. it’s what makes a Subaru, a Subaru.Set stand alone text in 9pt in Helvetica Neue Lt Std 85 Heavy This rule applies ONLY when text stands alone in the band.

Model / Web / Price Call-outs (C)

Font: Helvetica Lt Std 85 HeavySize: 11 pt/14Position: below white translucent copy band Color: White or 80% black (depending on background image and legibility)Limits: One line of text, align flush left with text above. Length not to exceed line difference between solid and translucent band above.

Disclaimer(s) (D)

Font: Helvetica Lt Std 45 LightSize: 6pt/7Position: Last text align should bottom flush of live area marginColor: White or black (depending on background image and legibility)Limits: Length determine by legal verbiage requirements.

Section D: Style Overview / Print Elements

Page grid - divide page height by 9 to determine band height. Place band in 8th grid position.

A

B

C

D

marketing examples

The following pages feature available marketing materials and show how the band elements are applied to various sizes of print medium.

Auto Show Brochure and Model Showroom Brochures Affiliate & Dear Subaru Print Ads (national & regional print only)

Affiliate logos are placed below the band. Dear Subaru ads are intended to promote brand connection to owners and potential buyers.

Double-page Spread Print Ad

This example is product specific. Text does not exceed left page gutter for legibility. Product does not overlap gutter.

Section D: Style Overview / Marketing Print Examples

Showroom Brochures

Auto Show Brochure

Co-branded affiliate Ad Dear Subaru Ad


marketing examples (continued)

Dealer Point of Purchase

Posters, pylons, retractable posters, window clings, wheel stands, and consumer takeaways.

Poster

Window Cling

Wheel Stand Insert

Pylon Retractable Poster Consumer Takeaway

marketing examples (continued)

National Outdoor Billboard (OOH)

Dealer Newspaper Templates

Customizable templates are provided at Subarumarketing.com. Dealers can choose from the full color or black and white full page, half page or quarter page options listed below.

A) Ads featuring a scenic shot, scenic shot & dealer header, or scenic shot & dealer name in black headline

B) Ads featuring a studio shot, studio shot & dealer header, or studio shot & dealer name in black headline

C) Ads featuring a vehicle offer, or competitive chart & dealer header


Studio Shot

Scenic ShotA) Scenic Shot B) Studio Shot

C) Competitive ChartC) Vehicle Offer


broadcast Logos

Subaru Cim broadcast Logos

The four color horizontal Broadcast Confidence in Motion logo is the primary required logo form. The black and white CIM logo is the secondary recommendation. Use these logos on all broadcast executions.

The visual difference between the broadcast CIM logo and the print CIM logo is that the text is smaller and in 90% black rather than 60% black.

Refer to the screen position exmaple for logo placement based on a 1920 x 1080 pixel size screen.

Refer to Section D, Style Overview, Marketing Examples pages of this manual for broadcast examples.

Note: Do not use a Subaru brand logo without the Confidence in Motion text below.


Four-Color horizontal Logo

broadcast Screen position

399 px

Based on 1920 x 1080 px size

393 px

365 px379 px

broadcast examples (continued)

TV Artcards Dealer

A) Branded CIM B) Tagged CIM C) Dealer Offer D) Dealer Listing E) Dealer Map

A)

B)

C)

D)

E)


broadcast examples (continued)

TV Artcards

A) Branded National B) Brand Extension C) Affiliate Sponsorship (Viral Video) D) Branded Integration

A)

B)

C)

D)



Section E: Vehicle Graphics

Section E: Vehicle Graphics

Vehicle Decals & Magnets

Vehicle Decal Design Elements

Decal Examples

Magnet Examples

Section D: Style Overview / Table of Contents

VEhiclE DEcalS & MaGnEtS

Car decal designs (also refered to as wraps) should follow the Subaru Logo and Affiliate Sub-Logos sections of this manual. Subaru provides vehicles to its affiliations, often at no cost, in order to co-promote the organization as well as the Subaru brand. The rules explained in this section should be applied when designing for all vehicle graphics requests.

Magnets

Vehicle magnets are a quick and cost efficient alternative to vehicle wraps. Magnet templates are available for the current year models, sizes vary de-pending on model. Contact the Creative Services Department (CS) to have vehicle magnets customized for your affiliate or event.

the creative Services Department (cS) is available to customize Subaru vehicle wraps as well as provide your affiliation or agency with the Illustra-tor .eps templates if required. ALL vehicle wraps designs MUST BE sub-mitted to the CS Dept. for compliancy approval PRIOR to printing. The CS Dept. can also assist with print estimate (based on approved artwork), as well as sourcing a printer and/or an installer available anywhere in the continental U.S.

creative Services contact information

Kathleen Flanagan - Creative Services [email protected]

Christina Neighbor - Graphic [email protected]

Steve Telesmanic - Print Production [email protected]

Section E: Vehicle Graphics / Wraps & Magnets

Vehicle Decal Design Elements

co-BrandingThe affiliate logo must never overpower the Subaru logo. The logos should either be equal in size or the affiliate logo may be smaller. Refer to the Subaru Logos and Sub-Logos sections of the Brand Identity Manual (BI) for suggested placement and isolation space surrounding the logos.

Subaru logo & FontsFeature an approved Subaru logo on two to four sides of the vehicle when pos-sible. If only 2 sides of the vehicle are being designed then a Subaru brand logo must be on both sides. The design should allow for a 4 color brand logo when possible on a solid background color. If there is no solid white space for the Subaru 4 color logo then a flat black or white logo is recommended. Avoid plac-ing the logo on busy backgrounds that may make it difficult to read. Use of spe-cial effects on the logo such as drop shadows or glows are strictly prohibited as mentioned in Section A of this manual.

Sponsorship VerbiageUse the words “Official Vehicle”, “Proud Sponsor” or “Proud Partner” in a brand compliant font with a Subaru logo beside or below it (appropriate verbiage may vary per contract). Refer to the approved fonts section of this manual.

Subaru.comThe Subaru web address “subaru.com” should be incorporated somewhere on the design. Typically it has been positioned on the lower side door panels or rear bumper. Dropping the ‘www.’ portion of the web address is encouraged as it is already implied.

Windshield headersHeaders may be used on the front and rear windshields and are another way of incorporating a Subaru logo, message or website. A solid white background is recommended with the an approved Subaru logo or relevant information to that particular model or event.

Vehicle BadgingAll badging and lights MUST be cut out of the decal at time of install. Design-ers should consider the sheet metal details, door handles, door seams, mirrors, windows and gas cap access when developing a wrap. Vehicle graphics may not match exactly when flipped to the opposite side, designer should account for both sides as well as consider the vehicle color as part of the overall design. Bumpers are often not an ideal area to wrap because it is not made of sheet metal and the materials cannot be guaranteed to stick for a long duration of time.

templatesContact the CS Dept. to request the current MY wrap templates.

Section E: Vehicle Graphics/ Design Elements

Example of MY11 Outback vehicle wrap template

Decal Examples

national Sales Events

This custom vehicle wrap was designed to support the annual De-cember Share the Love Event and has been displayed at various auto shows. The event logo is featured prominently on the sides of the vehicle.

Regional Support of corporate Sponsorship

The ASPCA is an affiliate sponsored by Subaru. In addition to the Love A Pet wrap, Subaru produced similar wrap designs for five ASPCA af-filiate locations around the country. The ASPCA, local affiliate and the Subaru logos are featured prominently on the design.

affiliate Sponsorship

The co-branded design features both the affiliate and Subaru logos at the same size.

affiliate Sponsorship Event

Special events often require customized promotional wraps. It is important to brand the event and event details as well as co-brand both the affiliate logo and Subaru logos.

Section E: Vehicle Graphics / Wrap Elements

Customized wrap includes the local affiliate logo, contact information and web address. This can create unity if using for multiple related affiliations.

Affiliate logo

Event logo, date, location & website

A Subaru logo was not required as the word Subaru in the name of the event

Hi-res artwork reflecting event branding

Artwork can reflect campaign creative or can be customized to represent affiliation.

Subaru brand logo

Section E: Vehicle Graphics / Wrap Examples

Decal Examples

community Sponsorship

The Subaru Corporate Communications Department often supplies wrapped vehicles for community sponsorship purposes as shown below.

Special Events

Special events such as the Subaru National Business Conference or annual Antiques Roadshow Tour require customized wraps.

Example of MY11 Outback vehicle wrap templates- Ronald McDonald House (partial wrap) and NJ Academy of Aquatic Sciences (full wrap)

Outback partial wrap for the 2011 Subaru National Business ConferenceTractor trailer wrap for the annual Antiques Roadshow Tour.

Section E: Vehicle Graphics / Magnet Examples

Magnet Examples

Vehicle magnets are quick and cost effective alternative to costly vehicle wraps. The CS Dept. can quickly customize a branded or co-branded magnet upon request.

Subaru Branded Magnet

Magnet templates featuring a plain Subaru 3D logo have been developed and sized for each model line.

Sponsorship co-Branded Magnets

Magnet templates feature the affiliate logo and a Subaru logo in a lock-up format. Verbiage such as “Proud Sponsor” or “Proud Partner” is positioned below the brand logo. Verbiage may vary per contract.

affiliate or Event Magnets

Magnet designs should include the affiliate or event logo, important event de-tails (date and location or drive to a web address) and a Subaru logo. Verbiage such as “Proud Sponsor” or “Proud Partner” is positioned below the brand logo. Verbiage may vary per contract.

Outback partial wrap for the 2011 Subaru National Business Conference

Sixth Edition - 2013 MY

Section F: Subaru Style Guide (Glossary)

2013 MY Subaru Style Guide (Glossary)

Development Tool for Departmental Product and Consumer-facing Materials

Purpose:

The information in this Style Guide is designed to be used to provide a consistent message throughout all departments publishing internal and external product and consumer-facing materials. This document contains approved product-specific terminology and wording as well as general automotive terms by showing the correct titling, capitalization and hyphenation.

11/1/12 Update:

• Updated audio descriptions: harman/kardon® Speaker System• Added: AHA® (Smart Phone Integration)• Changed: EyeSight from trademark to a registered trademark • Added: StarlinkTM Infotainment

Section F: The Subaru Style Guide/Purpose

Section F: Subaru Glossary

A-Z

Numerals

2013 MY Vehicle Model Names

Model Type

Product Materials Disclosure

Section F: Glossary / Table of Contents

AActive All-Wheel Drive or Active AWD (initial caps optional when used in body copy)

active driving

active front-seat head restraints

active power split

active safety

Active Valve Control System (AVCS) (optional:variable valve timing) (initial caps optional when used in body copy)

Active Valve Lift System (AVLS) (optional:variable valve lift) (initial caps optional when used in body copy)

adaptive shift control system

Advanced Full-Time All-Wheel Drive (initial caps optional when used in body copy)

Aero Package (initial caps optional when used in body copy)

AHA® (Smart Phone Integration) (needs disclaimer footnote: AHA is a registered trademark of HARMAN International Industries, Inc.) (registry marks and trademarks are always smaller and superscript)

airbag (SRS disclaimer foot note must be used)

airbags (SRS disclaimer foot note must be used)

air conditioning system (air conditioning is never hyphenated)

air filtration system

air/fuel (as in air/fuel ratio)

air-intake system (hyphenate “air-intake”)

Alcantara® (needs disclaimer footnote: Alcantara® is a registered trademark of Alcantara S.p.A., and Alcantara® is produced by the Toray Group)

all-road, all-weather driving capability

all-season radials

all-season radials with raised black letters

all-speed

All-Weather Package (AWP) (initial caps optional when used in body copy)

all-weather traction

All-Wheel Drive (AWD) (initial caps optional when used in body copy)

all-wheel drive system

aluminum alloy (not hyphenated unless it’s a modifier)

aluminum-alloy hood

aluminum-alloy intake manifold

aluminum-alloy style wheel cover

aluminum front door sill-plate cover

Audio: Note: The audio system descriptions below contain all available content between models. For model specific items please refer to the product specification files.

Audio: Standard Type

AM/FM Stereo with Single-Disc CD Player:

CD player, MP3/WMA playback capability

Number of speakers

Radio Broadcast Data System (RBDS)

Bluetooth® audio streaming connectivity

Bluetooth® hand-free phone connectivity

iPod® control capability

USB port

3.5mm auxiliary input jack

Audio: Tribeca Standard Type

AM/FM Stereo with 6-Disc CD Player:

harman/kardon® # of watt amplifier

harman/kardon® speaker system

CD player, MP3 playback capability

Number of speakers (includes subwoofer)

XM® satellite radio


Audio: Display Type

AM/FM Stereo HD RadioTM with Single-Disc CD Player:





Display screen: 4.3” LCD






iTunes® tagging capability

USB port


rear-vision camera (model & package specific)

Audio: Navigation Type

AM/FM Stereo HD RadioTM with Single-Disc CD Player and Navigation System:

Map: SD card






Touch screen GPS navigation system

Navigation screen: #.#” LCD

Voice activated controls and navigation

Section F: Glossary




XM® satellite radio (subscription required)

XM NavTraffic® (subscription required)

iTunes® tagging capability

USB port


rear-vision camera (model & package specific)

Smart phone integration: AHA® infotainment

Audio: TomTom® Navigation Type

AM/FM Stereo with Single-Disc CD/DVD Player and Navigation System:


Number of speakers


Navigation screen: 4.3” LCD


Removable portable navigation device (PNP)



USB port

rear-vision camera

Traffic information (subscription and capatible cell phone required)

Audio: Tribeca Navigation Type

AM/FM Stereo with 6-Disc CD/DVD Player and Navigation System:






Navigation screen: 7.0” LCD



rear-vision camera

analog gauges

answer-back confirmation

answer-back electronic chirp

Anthracite Black cloth upholstery

anti-dive (front suspension)

anti-lift (rear suspension)

anti-knock

anti-knock capabilities

Anti-Knock Index (AKI) (initial caps optional when used in body copy)

Anti-lock Braking System (ABS) (initial caps optional when used in body copy)

anti-lock braking system

anti-pinch protection

anti-slip

anti-theft security

armrest

Audyssey MultEQ® (needs disclaimer footnote: Audyssey MultEQ® is a registered trademark of Audyssey Laboratories, Inc.)

auto-dimming mirror with compass

auto-dimming rear view mirror with Homelink®

auto-down

automatic climate control system

Automatic Locking Retractor (ALR) (initial caps optional when used in body copy)

Automatic Locking Retractor/Emergency Locking Retractor (ALR/ELR) (initial caps optional when used in body copy)

auto-off

auto-on / off headlights

auto-up / auto-down driver‘s window with anti-pinch protection

auto-up / auto-down driver‘s and passenger window with anti-pinch protection

auxiliary audio/video inputs

auxiliary inputs for portable multimedia devices

BBBS®

(needs disclaimer footnote: BBS® is a registered trademark of BBS Kraftahrzeugtechnik AG.)

belt-driven camshafts with automatic tensioner

bhp (designation for “brake” horsepower in specs section)

bi-level vents

Bilstein® sport-tuned suspension (needs disclaimer footnote: Bilstein® is a registered trademark of August-Bilstein GmbH & Co.)

Bluetooth®

(needs disclaimer footnote: Bluetooth® is a registered trademark of Bluetooth SIG, Inc.)

Bluetooth® hands-free phone connectivity


Bluetooth® hands-free phone connectivity

body color (not “body color painted”) (hyphenated if used as a modifier)

body-side cladding

body-side molding

Boxer engine (initial cap optional when used in body copy)

Boxer 4 (use numeral in place of four cylinder) (initial cap optional when used in body copy)

Section F: Glossary

Boxer 6 (use numeral in place of six cylinder) (initial cap optional when used in body copy)

Brake Assist (initial caps optional when used in body copy)

Brake Override System (initial caps optional when used in body copy)

Brembo® (needs disclaimer footnote: Brembo® is a registered trademark of Freni Brembo S.p.A.)

Ccarbon-fiber patterned trim

cargo-area

cargo-area cover

cargo-area light

cargo-area underfloor storage

cargo bed

cargo tie-downs

cargo tie-down hooks

cargo tray

Cargo Volume Rear Seat Down SAE V2 (specs) (initial caps optional when used in body copy)

Cargo Volume Rear Seat Up EPA (specs) (initial caps optional when used in body copy)

car-like

center-mounted tachometer

child-safety rear door locks

cloth (not “fabric”) seating surfaces

Continuous All-Wheel Drive (initial caps optional when used in body copy)

continuously variable transfer clutch

cooler/warmer (Igloo)

cross bars

crossmember

crossover SUV

Crossover Utility Vehicle (CUV) (initial caps optional when used in body copy)

cup holder

cut-pile carpeting

CVT (When used in a document, Lineartronic® CVT (Continuously Variable Transmission) is a required prerequisite before using this term)

CVT with 6-speed manual shift mode (When used in a document, Lineartronic® CVT (Continuously Variable Transmission) is a required prerequisite before using this term)

cylinder head direct mount multi-spray fuel injectors

Ddash panel tweeter speakers

Daytime Running Lights (DRL) (initial caps optional when used in body copy)

defogger

de-icer

de-powered

diecast

diecast aluminum-alloy (hyphenate aluminum-alloy only as a modifier)

Digital Signal Processing (DSP) (initial caps optional when used in body copy)

direct-ignition system

direct & port fuel injection

dome light with off delay

double-cone (as modifier)

double-sided galvanized

double wishbone suspension

double wishbone rear suspension

driveline

Driver Controlled Center Differential (DCCD) (initial caps optional when used in body copy)

driver and passenger dual-stage-deployment front airbags (SRS disclaimer foot note must be used)

driver and passenger front airbags (SRS disclaimer foot note must be used)

driver’s side knee airbag (SRS disclaimer foot note must be used)

driver’s auto-down

driver’s seat height and lumbar adjustments

driver’s side (not driver’s-side or driver side)

driver’s-side 2-position seat memory

drivetrain

drum brakes (can use “drums” in specs only)

dry-road benefits

dry-road handling benefits

Dual Active Valve Control System (DAVCS) (optional:variable valve timing) (initial caps optional when used in body copy)

dual cup holders

dual-diagonal hydraulic circuits

dual, electrically operated moonroofs

dual front airbags (SRS disclaimer foot note must be used)

dual heated, folding power mirrors

dual-illuminated (as modifier)

dual-link strut layout

dual-mode (as modifier)

Dual Overhead Camshafts (DOHC) (initial caps optional when used in body copy)

dual-piston fixed position caliper

dual-piston floating caliper

dual-plane (as modifier)

dual-stage

Section F: Glossary

dual storage pockets

Dual Voice Coil (DVC) (initial caps optional when used in body copy)

dual-zone automatic climate control system

E ECO gauge (fuel economy)

Ecsaine®

(needs disclaimer footnote: Ecsaine® is a registered trademark of Toray Industries, Inc.) (registry marks and trademarks are always smaller and superscript)

Ecsaine® upholstery

eight-way power driver’s seat

electrically triggered pre-tensioners and force limiters

electroluminescent

Electronic Brake-force Distribution (EBD) (initial caps optional when used in body copy)

electronic direct-control automatic transmission

Electronic Parking Brake (EPB) (initial caps optional when used in body copy)

Electric Power Assisted Steering (EPAS)

Electric Power Assisted Steering (EPAS): Quick Ratio

Electric Power Assisted Rack and Pinion Steering (EPAS)

Electric Power Assisted Rack and Pinion Steering (EPAS): Quick Ratio

electronic stability control

Electronic Throttle Control (ETC) (initial caps optional when used in body copy)

electronic traction control

electronically controlled hydraulic transfer clutch

electronically controlled throttle

electronically managed continuously variable multiplate transfer clutch

Emergency Locking Retractor (ELR) (initial caps optional when used in body copy)

energy-absorbing energy-absorbing collapsible steering column

energy-absorbing front and rear crumple zones

engine block heater

Engine Control Module (ECM) (initial caps optional when used in body copy)

engine immobilizer

engine oil level indicator warning light

engine oil level warning system

engine speed sensing

evasive-action handling performance

EyeSight®: (registry marks and trademarks are always smaller and superscript)

EyeSight® system (EyeSight: capital E and S, one word)

Adaptive Cruise Control (initial caps optional when used in body copy)

Pre-collision Braking System (initial caps optional when used in body copy)

Pre-collision Brake Assist (initial caps optional when used in body copy)

Pre-collision Throttle Management (initial caps optional when used in body copy)

Lane Departure and Sway Warning (initial caps optional when used in body copy)

Lead Vehicle Start Alert (initial caps optional when used in body copy)

Ffinal-drive ratio

fixed-intermittent mode

fixed-intermittent rear window wiper with washer

fixed position

five-speed manual transmission

flat-woven upholstery

flexible flywheel

floor frame rails

floor mats

flywheel

fog lights (not fog lamps)

fold-away

fold-down

fold-flat front seats

folding power mirrors

footrest

footwell illumination lighting

force limiters

four-channel/four-sensor anti-lock brakes

four-channel/four-sensor Anti-lock Braking System (ABS) (initial caps optional when used in body copy)

four-cylinder

four-piston caliper

four-piston fixed position caliper

four-speed electronic direct-control automatic transmission

4-way power front passenger seat

four-wheel disc brakes

Four-Wheel Drive (4WD) (initial caps optional when used in body copy)

four-wheel drive system

four-wheel fully independent suspension

front and rear crumple zones

front (not first) and 2nd-row seating

front (not first), 2nd and 3rd-row seating

Section F: Glossary

front (not first) and second-row seating

front (not first), second and third-row seating

front disc brakes/rear drum brakes

front door tweeter speakers

front-end cover, full and hood

front floor mat retention hook

front lower L-arms

front lower L-arms and stabilizer bar

front passenger seat occupant detection system

front-seat side pelvis / torso airbags (SRS disclaimer foot note must be used)

front-seat side pelvis / torso and side curtain airbags (SRS disclaimer foot note must be used)

front-seat three-point seatbelts

front seatback net pockets

front subframe

front-to-rear balance

front wheel (no hyphen unless it is used as a modifier)

front wheel arch

Front-Wheel Drive (FWD) (initial caps optional when used in body copy)

front-wheel drive system

frontal-offset collisions

full-size spare

Full-Time All-Wheel Drive (initial caps optional when used in body copy)

Full-Time AWD (initial caps optional when used in body copy)

Ggated-style shifter

gauge pack

gear position indicator

Genuine Subaru Accessories®

Global Positioning System (GPS) (Use with: Touch-Screen GPS Navigation System) (initial caps optional when used in body copy)

glovebox

grade-logic control

gray (not grey)

grille

grocery bag hooks

Hhalogen headlights

Hands-Free (initial caps optional when used in body copy)

Hands-Free System (initial caps optional when used in body copy)

Hands-Free Phone System (initial caps optional when used in body copy)

harman/kardon® (needs disclaimer footnote: harman/kardon® is a registered trademark of Harman International Industries, Inc.) (registry marks and trademarks are always smaller and superscript)

HD RadioTM (needs disclaimer footnote: HD RadioTM is a trademark of iBiquity Digital Corporation) (registry marks and trademarks are always smaller and superscript)

headlights (not headlamps)

headlights: manual on without key

headlight on warning buzzer

head restraints

head room (two words, like leg room, shoulder room, etc.)

heated front seats

heated power front seats with lumbar adjustment and driver’s-side 2-position memory

Heating, Ventilation and Air Conditioning (HVAC) system (initial caps optional when used in body copy)

heavy-duty raised suspension

height-adjustable head restraints

height-adjustable outboard seatbelt belt anchors

height-adjustable seatbelt belt anchors

height-adjustable three-point front seatbelts with pre-tensioners and force limiters

height-adjustable (as modifier before a noun)

high-boost turbocharger

high-end power

High Intensity Discharge (HID) headlights (initial caps optional when used in body copy)

high-performance (modifier)

high-power (modifier)

high-rpm horsepower

high-strength (modifier)

high torque

high-strength tensile steel

Hill Holder® clutch (registry marks and trademarks are always smaller and superscript)

Hill Holder® system (registry marks and trademarks are always smaller and superscript)

high-performance summer-rated tires

hitch-mounted bicycle attachment (requires accessory trailer hitch)

HomeLink® (needs disclaimer footnote: HomeLink® is a registered trademark of Johnson Controls) (registry marks and trademarks are always smaller and superscript)

horizontally opposed (boxer) engine

Section F: Glossary

hydraulic clutch

hydraulic clutch with Hill Holder® system (manual transmission) (registry marks and trademarks are always smaller and superscript)

I i-Active Valve Lift System (variable valve lift)

illuminated ignition switch ring

illuminated visor vanity mirrors

impact-absorbing (modifier)

inch (16-inch) (do not abbreviate in text and do not use inch mark)



incline start assist

in-glass antenna

integrated key fob

integrated-type ignition key

internal rebound springs

iPod® (needs disclaimer footnote: iPod® is a registered trademark of Apple Inc.) (registry marks and trademarks are always smaller and superscript)

iPod® connector kit

iPod® connector kit


iTunes® (needs disclaimer footnote: iTunes® is a registered trademark of Apple Inc.) (registry marks and trademarks are always smaller and superscript)iridium-tipped spark plugs

iTunes tagging capability

iridium-tipped spark plugs

Kkeyless entry system

Keyless Access & Start (initial caps optional when used in body copy)

Llarge-type, folding power mirrors

laser-welding

LATCH system: Lower Anchor and Tether for CHildren

lb-ft of torque (never use periods with abbreviation) (spelled out as “pound-feet” in text, not “foot-pounds”)

leather-trimmed

leather-trimmed upholstery

leather-wrapped

leather-wrapped shifter handle

leather-wrapped steering wheel

LED illuminated storage tray

LED taillights

leg room (two words)

limited-slip

limited-slip helical front differential

limited-slip rear differential

limp-home mode

Lineartronic® CVT (Continuously Variable Transmission) (official name)

Lineartronic® CVT (When used in a document, Lineartronic® CVT (Continuously Variable Transmission) is a required

prerequisite before using this term)

Lineartronic® CVT with 6-speed manual shift mode (When used in a document, Lineartronic® CVT (Continuously Variable Transmission) is a required prerequisite before using this term)

liquid-filled rear bushings

load-floor length

lock-out system

lockup

long-travel (as modifier)

long-travel, low-friction suspension

low-and mid-range speeds

low-beam (use hyphen only when used as a modifier)

Low Emission Vehicle (LEV) (initial caps optional when used in body copy)

low-end torque

lower center of gravity

low-friction

low-fuel light

low-maintenance distributorless electronic ignition

low-oil level warning light

low-oil level warning system

Light-Emitting Diode (LED) (initial caps optional when used in body copy)

MMacPherson-type coil-over strut (can use: coil-over strut)

MacPherson-type strut (can use: strut)

mahogany wood and leather-wrapped steering wheel designed by MOMO® (registry marks and trademarks are always smaller and superscript)

mahogany wood and leather-wrapped MOMO®

Section F: Glossary

steering wheel (registry marks and trademarks are always smaller and superscript)

manual-controlled (modifier)

manual shift mode

map lights

mechanical limited-slip rear differential

Metal-Matrix Composite (MMC) (initial caps optional when used in body copy)

Metal-Matrix Diaphragm™ (MMD®) (initial caps optional when used in body copy) (needs disclaimer footnote: MMD® is a registered trademark of Harman International Industries, Inc.)

midrange

MOMO® (needs disclaimer footnote: MOMO® is a registered trademark of Momo S.p.A. Corporation) (registry marks and trademarks are always smaller and superscript)

MOMO steering wheel (do not use “MOMO brand” steering wheel)

mud and snow (M+S)

multi- (usually with a hyphen after this prefix, but not always)

multi-function center console

multi-function center console with sliding armrest

multi-link rear suspension system

multi-mode heated driver and front-passenger seats

multi-phase valves

multi-plate transfer clutch

multi-port fuel injection

multi-reflector halogen fog lights

multi-reflector halogen headlights

multi-reflector halogen high-beam headlights

multi-spray fuel injectors

NNoise, Vibration, and Harshness (NVH)

Oone-touch

one-touch folding rear seatback

one-touch folding rear seatback lever

outside-temperature display

overdrive

Ppaddle shift

paddle shift control switches

panoramic moonroof

parking brake handle

Passenger Occupant Detection System (PODS) (initial caps optional when used in body copy)

Passenger Volume (specs) (initial caps optional when used in body copy)

passive safety

pass-through

perforated leather-trimmed

perforated leather-wrapped

performance-design heated power front seats

pillow ball joint mount

planetary gear-type center differential

plate-type beam

platform (basic chassis and suspension design)

platinum-tipped spark plugs

power adjustable lumbar support

power assist

power-assisted (modifier)

power driver’s seat

power moonroof

power moonroof with auto open-and-close feature (“feature” optional)

power tilt/sliding moonroof

powertrain

pretensioners

prewired

projector-beam fog lights

projector-beam headlights

Partial Zero Emission Vehicle (PZEV) (initial caps optional when used in body copy)

Qquick-ratio

quick-ratio rack-and-pinion steering

quick-ratio variable power-assisted rack-and-pinion steering

Rrack-and-pinion with engine-speed-sensing variable power assist

Radio Broadcast Data System (RBDS) (initial caps optional when used in body copy)

raised black letter tires

raised roof rails

raised ladder type roof rails

RCA auxiliary input jack

rear bumper step pad

rear door child safety locks

rear floor frame rails

Section F: Glossary

rear gate

rear gate lock cylinder

rear gate sill cover

rear gate spoiler

rear parallel links

rear parallel links and stabilizer bar

rear seat

rear seat center armrest

rear seat DVD entertainment system

rear seat fold-down center armrest

rear seat headrests

rear seat walk-in system

rear seatback cargo net

rear subwoofer

rear wheel arch

rear window defogger with timer

rear window wiper de-icer

rear window wiper/washer with wiper de-icer

rear window wiper with washer: single-speed

rear window wiper with washer: fixed intermittent

rear window wiper with washer: single-speed and fixed intermittent

Rear-Wheel Drive (RWD) (initial caps optional when used in body copy)

rearview mirror

rear-vision camera

reclining rear seatback

reclining rear seatback function

remote engine starter

remote keyless entry system

remote-release fuel door

retractable cargo-area cover

retractable rear tray

retractable rear tray with dual cup holders

retratable/removable cargo-area cover

re-tuned

reverse assist sensors

Rev-Matching Downshift Blipping Control (initial caps optional when used in body copy)

ring-shaped reinforcement frame design (Can be preceded with “Subaru”)

ring-shaped reinforcement frame design with roof cross rail support beams (Can be preceded with “Subaru”)

ring-shaped reinforcement frame structure

road surface

rollover sensor

roof cross rail support beams

roof rails

roof rails with integrated retractable cross bars

SSafety Pedal System (initial caps optional when used in body copy)

seat cushions

seatback

seatbelt(s) (not “safety belts”)

self-diagnostic(s)

semi-automatic

sequential multi-port fuel injection system (MFI)

short-throw shifter

shoulder room

side curtain airbag (SRS disclaimer foot note must be used)

side impact

side-impact collision

side-impact door beams

single bottle holder

Single Overhead Camshaft (SOHC) (initial caps optional when used in body copy)

single-piston floating caliper

single-speed rear window wiper with washer

SIRIUS® satellite radio (needs disclaimer footnote: SIRIUS® is a registered trademark of Siruis Satellite Radio, Inc.) (registry marks and trademarks are always smaller and superscript)

SIRIUS® satellite radio capability (needs disclaimer footnote: SIRIUS® is a registered trademark of Siruis Satellite Radio, Inc.) (registry marks and trademarks are always smaller and superscript)

six-cylinder

six-speed close-ratio manual transmission

six-speed manual transmission

six-way power driver’s seat

Smart Way® (needs disclaimer footnote: Smart Way® is a registered trademark of the U.S. Environmental Protection Agency) (registry marks and trademarks are always smaller and superscript)

SMS text messaging capability

Speed-Sensitive Auto Volume Control (SVC) (initial caps optional when used in body copy)

sport-design instrumentation

sport-design reclining front seats

sport mode

sport-tuned suspension

Sport-Utility Vehicle (SUV) (initial caps optional when used in body copy)

square cross bar set

SRS Disclaimer Foot Note: The airbag Supplemental Restraint System (SRS)

Section F: Glossary

affords the driver and the front passenger addi-tional protection in moderate to severe frontal and side-impact collisions and outboard 2nd row passengers additional protection in moderate to severe side impact collisions. This system pro-vides supplemental protection only, and seatbelts must be worn in order to avoid injuries to out-of-position occupants upon bag deployment and to provide the best combined protection in a serious accident. Children should always be properly restrained in one of the rear seats. See Owner‘s Manual for recommended seating position.

SRS(•)® Circle Surround Automotive (audio enhancement system) SRS(•)® CS Auto (audio enhancement system) (needs disclaimer footnote: SRS(•)®, Circle Surround Automotive (CS Auto) are registered trademarks of SRS Labs, Inc.)

SRS(•)® WOW (audio enhancement system) (needs disclaimer footnote: SRS(•)® and WOW® are registered trademarks of SRS Labs, Inc.)

standard equipment list

standard flywheel

StarlinkTM Infotainment (trademarks are always smaller and superscript)

starter interlock system

steering wheel paddle-shift control switches

steering wheel audio and cruise control buttons

step-roof design

STI (Subaru Tecnica International)

STI steering wheel

stone-guard coating

strut

SUBARU BOXER® (registry marks and trademarks are always smaller and superscript)

Subaru advanced frontal airbag system (SRS disclaimer foot note must be used)

Subaru Core Technology (not Subaru DNA)

Subaru Dynamic Chassis Control Concept

(Subaru DC3) (3 always “cubed” in superscript) (initial caps optional when used in body copy except: Subaru)

Subaru Intelligent Drive (SI-DRIVE)

Subaru of America, Inc. (SOA, Inc.)

Subaru Roadside Assistance Program

Subaru Symmetrical All-Wheel Drive

Subaru Symmetrical AWD

Subaru Tecnica International (STI)

subfloor

subframe

subwoofer

sun visors

Super Sport ABS

Super Ultra Low Emission Vehicle (SULEV) (initial caps optional when used in body copy)

Supplemental Restraint System (SRS disclaimer foot note must be used)

SUV(s)

Ttachometer

tailgate

taillights

tailored-blank welded B-pillars and side sills

tailpipe

telescopic adjustable steering column (not wheel)

ten-way power driver’s seat

test drive (noun)

test-drive (verb) (test-driven, test-driving, etc.)

textured (color) body-side cladding

three-dial electronic control panel

three-point seatbelts

three-point front (or rear) seatbelts for x (spell out numeral) seating positions

three-spoke steering wheel

tie-down hooks

tilt-adjustable steering column (not wheel)

tilt-slide access

tilt/telescoping steering column (not wheel)

Tire Pressure Monitoring System (TPMS) (initial caps optional when used in body copy)

TomTom® (TomTom® is a registered trademark of TomTom international)

TORSEN® LSD (TORSEN® is a registered trademark of JTEKT TORSEN North America, Inc.)

TORSEN® rear differential

touch-screen

Touch-Screen GPS Navigation System

Traction Control System (TCS) (initial caps optional when used in body copy)

trailer-hitch mounting hardware

Transmission Control Module (TCM) (initial caps optional when used in body copy

Tricot (initial cap) cloth seating surfaces

Tripple-cone (as modifier)

Trunk Volume (specs) (initial caps optional when used in body copy)

Tumble Generator Valves (TGV) (initial caps optional when used in body copy)

turbocharged and intercooled

turbocharged, intercooled Boxer engine

turbocharger

turning circle, curb-to-curb

tweeter kit

twin-piston caliper

two-speed windshield wipers

two-tone

Section F: Glossary

UULEV (Ultra Low Emission Vehicle) (initial caps optional when used in body copy)

ultra high-performance summer-rated tires

underfloor cargo-area storage

underfloor storage

understeer

uniform child restraint anchorage system

unit body

unit body construction

unitized

unitized construction

USB port

UV green-tinted glass

Vvalvetrain

variable-intermittent mode

variable-intermittent windshield wipers

variable ratio rack-and-pinion steering with engine-speed-sensing power assist

Variable Torque Distribution (VTD) (initial caps optional when used in body copy)

variable valve timing

VDC electronic stability control

Vehicle Dynamics Control (VDC) system (initial caps optional when used in body copy)

Vehicle Dynamics Control (VDC) with all-wheel all-speed traction control (initial caps optional when used in body copy)

vehicle-speed-sensing volume adjustment

Vehicle Stability Control (VSC) (initial caps optional when used in body copy) Must spell out vehicle stability control in body

copy. Cannot use VSC independently. (VSC® is a registered trademark of Toyota Motor Corporation of Japan) Vehicle Stability Control (VSC) only to be used with BRZ documents.

viscous-coupling locking center differential

viscous limited-slip rear differential

voice activated controls

VTD All-Wheel Drive

Wwheelspin

wheelbase

whiplash protection front seats

wide-screen display

windshield washer low-fluid warning light

windshied washer low-fluid warning system

windshield wiper de-icer (not wipers)

wiper de-icer (not wipers)

woodgrain patterned interior trim

World Rally Championship (WRC)

XXM® satellite radio (needs disclaimer footnote: “XM® is a registered trademark of XM Satellite Radio, Inc.) (registry marks and trademarks are always smaller and superscript)

XM® satellite radio capability (needs disclaimer footnote: XM® is a registered trademark of XM Satellite Radio, Inc.) (registry marks and trademarks are always smaller and superscript)

XM NavTraffic® needs disclaimer footnote: XM NavTraffic® is a registered trademark of

XM Satellite Radio, Inc.) (registry marks and trademarks are always smaller and superscript)

Zzero-landfill

Section F: Glossary / Numerals

NUMERALSxxx-hp x.x-liter x-cylinder SUBARU BOXER® engine

xxx-hp or turbocharged xxx-hp SUBARU BOXER® engine

xxx-hp x.x-liter intercooled, turbocharged x-cylinder SUBARU BOXER® engine

xx.x-inch discs

xx-inch drums (“drums” in specs only. In text, use drum brakes.)

xx.x-inch ventilated discs

xx-inch aluminum-alloy (hyphenate “aluminum alloy” only if modifier)

xx-inch aluminum-alloy five-spoke design

xx-inch aluminum-alloy multi-spoke design

xx-inch aluminum alloy with gold-color accents

xx-inch steel with full-wheel covers

xx-inch styled steel with center cap

x lb-ft (not with periods)

x liters or x-liter (modifier)

xx/xx mpg (city/highway)

xxx/xxRxx (tire size)

xxx-row seats with xx/xx-split flat-folding seatback

x-speaker audio system

x-speed manual transmission

x-speed manual shift mode automatic transmission

x-spoke steering wheel

x watts of x-watt (modifier)

x-way power driver’s or passengers seat

x-way power passengers seat

2.5-mph or 5-mph impact-absorbing bumpers

2-position seat memory

2-speed windshield wipers

3-dial electronic control panel

3-point seatbelts

3-point front (or rear) seatbelts for x (spell out numeral) seating positions

3-spoke steering wheel


4-channel/4-sensor anti-lock brakes

4-channel/4-sensor Anti-lock Braking System (ABS) (initial caps optional when used in body copy)

4-cylinder

4-Door

4-piston caliper (no hyphen between piston and caliper)

4-piston, fixed-position caliper

4-speed electronic direct-control automatic transmission

4-way power front passenger seat

4-wheel disc brakes

4-Wheel Drive (4WD) (initial caps optional when used in body copy)

4-wheel drive system

4-wheel fully independent suspension

5-Door

5MT (five-speed manual transmission) (specs)

5-passenger, 7-passenger (for Subaru Tribeca, use numerals unless it begins a sentence)

5-spd (manual transmission only)


5-speed manual transmission

6-cylinder

6MT (six-speed manual transmission) (specs)

6-spd


6-speed close-ratio manual transmission

6-speed manual transmission

6-way power driver’s seat



12-volt

12-volt cargo power outlet

12-volt power outlet

16-inch aluminum-alloy x-spoke design

24-hour Subaru Roadside Assistance Program

40/20/40-split fold-down rear seatback

50/50- split fold-down rear seatback

60/40- split fold-down rear seatback

Section F: Glossary / Numerals

2013MY VEHICLE MODEL NAMES

MODEL TYPESedan: Initial cap after model

Wagon: Initial cap after model

Impreza 2.0i

Impreza 2.0i Premium

Impreza 2.0i Limited

Impreza 2.0i Sport Premium

Impreza 2.0i Sport Limited

Impreza WRX

Impreza WRX Premium

Impreza WRX Limited

Impreza WRX STI

Impreza WRX STI Limited

Forester 2.5X

Forester 2.5X Premium

Forester 2.5X Limited

Forester 2.5X Touring

Forester 2.5XT Premium

Forester 2.5XT Touring

Legacy 2.5i

Legacy 2.5i Premium

Legacy 2.5i Limited

Legacy 3.6R

Legacy 3.6R Premium

Legacy 3.6R Limited

Outback 2.5i

Outback 2.5i Premium

Outback 2.5i Limited

Outback 3.6R

Outback 3.6R Premium

Outback 3.6R Limited

Tribeca 3.6R Premium

Tribeca 3.6R Limited

Tribeca 3.6R Touring

BRZ Premium

BRZ Limited

XV Crosstrek 2.0i Premium

XV Crosstrek 2.0i Limited

Section F: Glossary / MY13 Vehicle Model Names

PRODUCT MATERIAL DISCLOSURE© 2013 Subaru of America, Inc. Printed in USA. All rights reserved. Contents may not be reproduced in whole or in part without prior written permission of publisher. Specifications in this Guide are based on the latest product information available at the time of publication. Some images shown are for illustration purposes only. Some equipment shown in photography within this Guide is optional at extra cost. Specific options may be available only in com-bination with other options. Specific combinations of equipment or features may vary from time to time, and by geographic area. Subaru of America, Inc. reserves the right to change or discontinue at any time, without notice: Prices, colors, materials, equipment, accessories, specifications, models and pack-ages, without incurring any obligation to make the same or similar changes on vehicles previously sold. Colors shown may vary due to reproduction and printing processes. Subaru of America, Inc. is not responsible for typo-graphical errors. AHA® is a registered trademark of HARMAN International Industries, Inc.) Alcantara® is a registered trademark of Alcantara S.p.A., and Alcantara is produced by the Toray Group. Audyssey MultEQ® is a registered trademark of Audyssey Laboratories, Inc. BBS® is a registered trademark of BBS Kraftahrzeugtechnik AG. Bilstein® is a registered trademark of August-Bilstein GmbH & Co. Bluetooth® is a registered trademark of Bluetooth SIG, Inc. Brembo® is a registered trademark of Freni Brembo S.p.A. CS Auto, Circle Surround Automotive and WOW are trademarks of SRS Labs, Inc. Ecsaine® is a registered trademark of Toray Industries, Inc. harman/kardon® is a registered trademark of Harman International Industries, Inc. HD RadioTM is a trademark of iBiquity Digital Corporation. HomeLink® is a registered trademark of Johnson Controls. iPod® is a registered trademark of Apple Inc. iTunes® is a registered trademark of Apple Inc. Metal-Matrix Diaphragm (MMD®) is a registered trademark of Harman International Industries, Inc. MOMO® is a registered trademark of Momo S.p.A. Corporation. SIRIUS® satellite radio is a registered trademark of SIRIUS Satellite Radio, Inc. Smart Way® is a registered trademark of the U.S. Environmental Protection Agency. SRS(•)® Circle Surround Automotive and WOW are registered trademarks of SRS Labs, Inc. TomTom® is a registered trademark of TomTom interna-tional. TORSEN LSD® is a registered trademark of JTEKT TORSEN North America, Inc. XM® is a registered trademark of XM Satellite Radio, Inc. / XM NavTraffic® is a registered trademark of XM Satellite Radio, Inc. Added Security, BRZ, EyeSight, Impreza, Forester, Lineartronic, Legacy, Outback, Subaru, SUBARU BOXER, Tribeca, WRX, STI, and XV Crosstrek are regis-tered trademarks. Starlink is a trademark.

For internal use only All rights reserved. Contents may not be reprinted nor electronically repro-duced in whole or in part without prior written approval of the National Sales and Product Training Department, Subaru of America, Inc.

SUBARU TRADEMARKStarlink is a trademark.

SUBARU REGISTERED TRADEMARKSAdded Security, BRZ, EyeSight, Impreza, Forester, Legacy, Lineartronic, Outback, Subaru, SUBARU BOXER, Tribeca, WRX, STI, and XV Crosstrek are registered trademarks.

Note: Once a registry mark or trademark has been used once in copy within each section, it does not have to be repeated for subsequent uses of the registered or trademarked word in that section.

Registry marks and trademarks are always smaller and superscript.

VENDOR REGISTERED TRADEMARKSAHA, Alcantara, Audyssey MultEQ, BBS, Bilstein, Bluetooth, Brembo, Ecsaine, harman/kardon, HomeLink, MOMO, SIRIUS, Smart Way, SRS(•)WOW, TomTom, TORSEN LSD, XM

Note: Once a registry mark or trademark has been used once in copy within each section, it does not have to be repeated for subsequent uses of the registered or trademarked word in that section.

LEGAL TERM REQUIREMENTShelps keep you

helps protect you

helps you

helps you avoid

helps you stay

MISCELLANEOUSNo possessives on any Subaru name:

Never use: “Subaru’s,” “Outback’s,” “Legacy’s” etc.

Do not hyphenate compound modifiers when the first word ends in “ly”.

(Example: electronically controlled)

Delete periods after all bullets

Never use “Superior” in any product materials. “outstanding” and “exceptional” are acceptable.

Never use “Subaru cars.” Use “Subaru vehicles” or “Subaru models.”Section F: Glossary / Product Material Disclosure

Documents

Subaru of America, Inc. Brand Identification Manualalt.coxnewsweb.com/ajc/adcreative/ops/guides/Subaru_Branding...Welcome This Brand Identity Manual is to be used for all Subaru Print