DEALER LMC LOGO GUIDELINES - alt.coxnewsweb.comalt.coxnewsweb.com/ajc/adcreative/ops/guides/Lincoln_Logo_Guidelines.pdf · THE LINCOLN MOTOR COMPANY DEALER LMC LOGO GUIDELINES Rev

1THE LINCOLN MOTOR COMPANY | DEALER LMC LOGO GUIDELINES Rev 01 April 2013

DEALER LMC LOGO GUIDELINES


BASIC ELEMENTS LOGO MATRIX

The Lincoln Branding Matrix - For Dealer Use

LOGO

USAGE CATEGORY • Marketing /Advertising Communications• Public Relations• Internal Communications

• Marketing /Advertising Communications• Public Relations• Internal Communications

• Marketing /Advertising Communications• PR

• Marketing communications• PR

• Restricted marketing communications• Restricted corporate communications

USAGE EXAMPLES • Dealer generated content• TV where dealer info appears• Print where dealer info appears• OOH where dealer info appears• Direct Mail where dealer info appears• Dealer Website• Dealer Social Media pages• Dealer Mobile advertising• Monroney labels• Dealer Stationary/Email Signatures• Dealer Merchandise• Dealer Event Materials

• Dealer generated content• TV where dealer info appears• Print where dealer info appears• OOH where dealer info appears• Direct Mail where dealer info appears• Dealer Website• Dealer Social Media pages• Dealer Mobile advertising• Monroney labels• Dealer Stationary/Email Signatures• Dealer Merchandise• Dealer Event Materials

• Agency generated content• TV with Brand Messaging• Print with Brand Messaging • OOH with Brand Messaging• Direct Mail with Brand Messaging• POS with Brand Messaging

• Agency generated content• TV with Brand Messaging• Print with Brand Messaging • OOH with Brand Messaging• Direct Mail with Brand Messaging• POS with Brand Messaging

• Co-branded dealer marketing communications

• Co-branded corporate or dealer stationery

• Co-branded program

RULES/GUIDELINES Typeset Lincoln copy reference should appear in proximity to the mark if used on single-page/level layout.

It can be used as a graphic element on a cover of a multiple-page piece of communication.

Any area of advertising where the dealer name, location, street address, or email address appears this logo should be used.

Any communication where you are speaking as the dealership, this logo should be used.

Please seek approval at [email protected] for usage.

Please follow specifications within the Brand Guidelines: clear space, minimum size usage, etc.

*Any area of advertising where the dealer name, location, street address, or email address appears this logo should be used.

*Any communication where you are speaking as the dealership, this logo should be used.


This logo should be used when you are communicating a message about the Lincoln brand.

This logo should NOT be used when the piece of communication is about the Dealership.

You cannot refer to your dealership as the Lincoln Motor Company.

Please follow specifications within the Brand Guidelines: clear space, minimum size usage, etc. To be used for introductory communications through June 2013. Please note that these logo lockups will shift to the subsequent lockup shown at right after the introductory campaign.


This logo should be used when you are communicating a message about the Lincoln brand.

This logo should NOT be used when the piece of communication is about the Dealership.

You cannot refer to your dealership as the Lincoln Motor Company.

Please follow specifications within the Brand Guidelines: clear space, minimum size usage, etc.


Please note that this lockup is for RESTRICTED USAGE only.


Please contact [email protected] if there is any question and concerns on the usage of the logos and lockups above.


LMC LOGO ADVERTISING EXAMPLES NEWSPAPER

The LincoLn MoToR coMPAnY | Logo guideLines Rev 01 April 2013

LOGO GUIDELINES NEWSPAPER

123 Main StreetAnytown, USA 00000888-555-1212 luxurymotors.com

ANYTOWN LINCOLN

Get to know the 2013 Lincoln lineup at Lincoln.com.

• Dealer insert feature • Dealer insert feature • Dealer insert feature

The all-new 2013 Lincoln MK Z.

No excuse, but every reason to be late.

Security deposit waived. Excludes taxes, title and license fees. Optional features shown not included in lease price.

2013 MKS FWD With 100A PAck AGE

A MoNth foR XX MoNthS LiNcoLN AfS RED CaRpEt LEaSE1

$000 CaSh DuE at SigningaftEr $0,000 caSH BacK.

$0,000 A MoNth foR XX MoNthS LiNcoLN AfS RED CaRpEt LEaSE1


$0,000



$0,000A MoNth foR XX MoNthS LiNcoLN AfS RED CaRpEt LEaSE1


$0,000Security deposit waived. Excludes taxes, title and license fees.

2013 MKt With EcoBooSt® With 200A PAck AGE

Security deposit waived. Excludes taxes, title and license fees.

2013 NaVIGatOr With 100A PAck AGE


2013 LINcOLN MK X FWD With 100A PAck AGE

1 Dealer to insert disclaimer. take new retail delivery from dealer stock by X/XX/XX. See dealer for qualifications and complete details.

✔ CORRECT PLACEMENT

123 Main StreetAnytown, USA 00000888-555-1212 luxurymotors.com

ANYTOWN LINCOLN

Get to know the 2013 Lincoln lineup at Lincoln.com.

• Dealer insert feature • Dealer insert feature • Dealer insert feature

The all-new 2013 Lincoln MK Z.

No excuse, but every reason to be late.

Security deposit waived. Excludes taxes, title and license fees. Optional features shown not included in lease price.

2013 MKS FWD With 100A PAck AGE



$0,000 A MoNth foR XX MoNthS LiNcoLN AfS RED CaRpEt LEaSE1


$0,000



$0,000A MoNth foR XX MoNthS LiNcoLN AfS RED CaRpEt LEaSE1


$0,000Security deposit waived. Excludes taxes, title and license fees.

2013 MKt With EcoBooSt® With 200A PAck AGE


2013 NaVIGatOr With 100A PAck AGE


2013 LINcOLN MK X FWD With 100A PAck AGE

1 Dealer to insert disclaimer. take new retail delivery from dealer stock by X/XX/XX. See dealer for qualifications and complete details.

X INCORRECT PLACEMENT



When we designed the 2013 Lincoln MKX, we took care to help create the perfect balance between performance and utility. With best-in-class city fuel economy* and a standard 305-horsepower engine, the Lincoln MKX truly is the best of both worlds. Add convenient EasyFold® rear seats that fold flat, and you now have an impressive 68.6 cubic feet of space behind the first row. Get to know the Lincoln MKX at Lincoln.com.

The 2013 Lincoln MKX.The power of understatement.

Optional features shown. *EPA-estimated 19 city/26 hwy/22 combined mpg, FWD. Class is Luxury Midsize Utilities, Non-Diesel/ Non-Hybrid vs. 2012/2013 competitors. THX and the THX logo are trademarks of THX Ltd., which are registered in some jurisdictions. All rights reserved.

iNSERt DEaLERShip Photo hERE

ANYtoWN LiNcoLN 123 Main StreetAnytown, USA 00000888-555-1212 luxurymotors.com


When we designed the 2013 Lincoln MKX, we took care to help create the perfect balance between performance and utility. With best-in-class city fuel economy* and a standard 305-horsepower engine, the Lincoln MKX truly is the best of both worlds. Add convenient EasyFold® rear seats that fold flat, and you now have an impressive 68.6 cubic feet of space behind the first row. Get to know the Lincoln MKX at Lincoln.com.

The 2013 Lincoln MKX.The power of understatement.

Optional features shown. *EPA-estimated 19 city/26 hwy/22 combined mpg, FWD. Class is Luxury Midsize Utilities, Non-Diesel/ Non-Hybrid vs. 2012/2013 competitors. THX and the THX logo are trademarks of THX Ltd., which are registered in some jurisdictions. All rights reserved.

ANYtoWN LiNcoLN 123 Main StreetAnytown, USA 00000888-555-1212 luxurymotors.com


LOGO GUIDELINES MAGAziNE

LMC LOGO ADVERTISING EXAMPLES MAGAZINE



LOGO GUIDELINES ooh


ANYtoWN LiNcoLN

T H E 2 0 1 3 M K SInstincts in tune with yours.

Optional features shown.


ANYtoWN LiNcoLN

T H E 2 0 1 3 M K SInstincts in tune with yours.

Optional features shown.

LMC LOGO ADVERTISING EXAMPLES OOH



LOGO GUIDELINES DigitaL BannERS

aNYtOWN LINcOLNaNYtOWN LINcOLN

2013 MKZ FWD 2013 MKZ FWD

PER MoNth foR 36 MoNthS

PER MoNth foR 36 MoNthS

CaSh DuEAt SiGNiNG

CaSh DuEAt SiGNiNG

fiRSt MoNthSPAYMENt

fiRSt MoNthSPAYMENt

DOWnPAYMENt

DOWnPAYMENt

$XXX $XXX

$XXX $XXX

$XXX $XXX

$XXX$XXXLINcOLN afS rED carpEt LEaSE LINcOLN afS rED carpEt LEaSE

Plus $X,XXX Lincoln conquest bonus cash for

qualified customers.Security deposit waived.

Excludes taxes, title and license fees.

plus a 4-year/50,000 mile complimentary maintenance plan.

DIScLaIMEr >

Plus $X,XXX Lincoln conquest bonus cash for

qualified customers.Security deposit waived.

Excludes taxes, title and license fees.

plus a 4-year/50,000 mile complimentary maintenance plan.

DIScLaIMEr >

LEarN MOrE LEarN MOrE

✔ CORRECT PLACEMENT X INCORRECT PLACEMENT

LMC LOGO ADVERTISING EXAMPLES DIGITAL BANNER


LMC LOGO ADVERTISING EXAMPLES DEALER TV/RADIO COPY

TV/Radio Copy

“Any Town Lincoln, proud dealer of The Lincoln Motor Company”

“Any Town Lincoln, proud to offer vehicles from The Lincoln Motor Company”


BASIC ELEMENTS LOGO

12LINC_Star_K_R01.eps 12LINC_Star_Rv_R01.eps

2.0 StarAs the cornerstone of The Lincoln Motor Company, the new Lincoln Star signifies a new way forward for the brand. This refined and simplified rendering is inspired by the streamlined product badging and new Lincoln design DNA.

A conscious decision has been made to present the star, in all communication channels except TV, as a flat graphic entity. This simplification positions the brand in a differentiated manner, bringing modernity and presenting a forward-thinking, non traditional approach to luxury.

Created in vector format, the mark can work across all media channels at any size or scale without degrading.


Single- and two-line versions have been created to accommodate different media specifications, including “INTRODUCING” versions that will be used to launch the brand for the first six months.

All assets have been created in a vector format, so the mark can work at any size or scale without degrading.

2.1 Star Wordmark - Lincoln Motor CompanyThis logo lockup will serve as the primary branding element, essential to defining the new Lincoln brand moving forward. This asset will represent The Lincoln Motor Company (TLMC) across all communications. Digital video communications will sign off with a custom Lincoln Motor Company endframe treatment.

These configurations have been strategically designed to present the new face of the Lincoln brand in a manner that is differentiating from the past without losing connectivity to its history. They bring to life a sense of strength, confidence and sophistication in the brand’s non traditional approach to luxury.

12LINC_LMCStarIntro3L_K_R01.eps12LINC_LMCStarIntro2L_K_R01.eps

12LINC_LMCStar2L_K_R01.eps12LINC_LMCStar1L_K_R01.eps

BASIC ELEMENTS LOGO


2.2 Preferred Horizontal Star WordmarkThese are the preferred logo lockups. They should be used whenever possible.

12LINC_LMCStarIntro2L_Rv_R01.eps12LINC_LMCStarIntro2L_K_R01.eps

12LINC_LMCStar1L_Rv_R01.eps12LINC_LMCStar1L_K_R01.eps

BASIC ELEMENTS LOGO


2.3 Alternate Stacked Star WordmarkThese are the alternate logo lockups. They should be used whenever the horizontal logo cannot be used.

12LINC_LMCStarIntro3L_Rv_R01.eps12LINC_LMCStarIntro3L_K_R01.eps

12LINC_LMCStar2L_Rv_R01.eps12LINC_LMCStar2L_K_R01.eps

BASIC ELEMENTS LOGO


2.4 Optional Star Wordmark ColorIn some situations, where a touch more warmth is needed for a given layout, these below can be used.

12LINC_Star_4C_411_R01.eps 12LINC_LMCStar1L_4C_411_R01.eps

12LINC_LMCStar2L_4C_411_R01.eps

12LINC_LMCStarIntro2L_4C_411_R01.eps

12LINC_LMCStarIntro3L_4C_411_R01.eps

BASIC ELEMENTS LOGO


2.5 RESTRICTED Star Wordmark - LincolnThis logo lockup is for restricted use for the defined applications below:

• Dealer generated communication• Corporate program logos• Corporate signage• Monroney labels• In-vehicle product material • Stationery/corporate identity• Environmental display• Merchandise branding• Dealer branding

LINC_Hz_K_R03.eps LINC_Hz_Rv_R03.eps

LINC_Vt_K_R03.eps LINC_Vt_Rv_R03.eps

This version can be used only with approval through [email protected].

BASIC ELEMENTS LOGO

A

A

A

A

A

A

A

A

A

A

Digital

A

A

A

B

BB

A

A

B

Digital


2.7.1 Star Clear Space - Digital A minimum clear space “B” (the width of the Lincoln Mark) always surrounds the Lincoln lockup when it is used by itself. No illustrative matter, words, symbols or marks are to intrude upon this area.

2.7 Star Clear Space - Print and Video A minimum clear space “A” (the height of the Lincoln Mark) always surrounds the Lincoln lockup when it is used by itself. No illustrative matter, words, symbols or marks are to intrude upon this area.

BASIC ELEMENTS LOGO


2.8 Star Wordmark Clear Space - Print and VideoA minimum clear space “A” (the height of the Lincoln Mark) always surrounds the Lincoln lockup when it is used by itself. No illustrative matter, words, symbols or marks are to intrude upon this area.

BASIC ELEMENTS LOGO

THE LINCOLN MOTOR COMPANY

THE LINCOLN MOTOR COMPANYINTRODUCING

C C

Digital

THE LINCOLNMOTOR COMPANY

INTRODUCING

THE LINCOLNMOTOR COMPANY

C

C

C

C

C C

C

C

C

C

C C

C

C

C

C

C C

C

C

C

C


2.9 Star Wordmark Clear Space - DigitalA minimum clear space “C” (half the height of the Lincoln Mark) always surrounds the Lincoln lockup when it is used by itself. No illustrative matter, words, symbols or marks are to intrude upon this area.

BASIC ELEMENTS LOGO


2.10 RESTRICTED Star Wordmark - Lincoln Clear SpaceA minimum clear space “Y” (half the height of the Lincoln Mark) always surrounds the Lincoln logo lockup when it is used by itself. No illustrative matter, words, symbols or marks are to intrude upon this area.

Y Y

Y

Y

Y

Y

Y

Y

Y

Y

Y Y


BASIC ELEMENTS LOGO


2.11 RESTRICTED Customized Program Logo Setup - Clear SpaceA minimum clear space “C” (half the height of the Lincoln Mark) always surrounds the logo setup when it is used by itself. No illustrative matter, words, symbols or marks are to intrude upon this area.

BASIC ELEMENTS LOGO



2.12 Minimum Logo Reproduction SizeThe Lincoln Logo Mark should never be reproduced smaller than shown below, where the Logo Mark is no smaller than 0.375" tall in print and 28 pixels tall in digital applications.

PRINT DIGITAL

28 Pixels.375"

BASIC ELEMENTS LOGO

Documents

DEALER LMC LOGO GUIDELINES - alt.coxnewsweb.comalt.coxnewsweb.com/ajc/adcreative/ops/guides/Lincoln_Logo_Guidelines.pdf · THE LINCOLN MOTOR COMPANY DEALER LMC LOGO GUIDELINES Rev