Nilar visual identity · 2019-05-07 · Nilar visual identity guidelines vwhp The brand gives Nilar an inherent value in the minds of our customers, no matter what the context. It

Nilar visual identity

guidelinesV. 02

Nilar visual identity guidelines v.02

Nilar visual identity guidlines will help you apply the Nilar brand correctly and consistently across all media. It is a working tool to help you with your communication. It should be used in all your efforts to communicate a strong brand to customers and stakeholders, and thus help us in further growing our business.

The guides includes useful examples so that you can create materials that speak to our specific audiences while maintaining one, unified voice. With this clear and concise tool, we can develop the brand in accordance with our business strategy.

How to use this guideline document


Index

1.0 Why is a strong brand so important? 2.0 The Nilar Corporate Brand2.1 Basic Graphical guidelines2.2 Using colour2.3 The Nilar fonts2.4 Photography 3.0 Identify what is needed 3.1 Stationary 3.2 Advertising: print & digital3.3 Publications3.4 Promotion items / Give aways3.5 Signage


The brand gives Nilar an inherent value in the minds of our customers, no matter what the context. It ex-presses who we are and what we stand for. A brand reflects the relationship between a company and its customers. There is a direct connection between the perception of a brand and the perceived value of a company’s products and services.

Our brand reflects our values, our products, our thinking and our work ethic. It encompasses all the intangible qualities that customers associate with Nilar.

Since every person can have his or her own individual interpretation of a brand, it is critical that we are con-sistent in how we present the Nilar brand in the words and images we use, in the way we design our commu-nications materials and in the professional application of our graphic standards.

1.0 Why is a strong brand so important?


A strong, quality brand can significantly contribute to

higher margins.


2.0 The Nilar Corporate BrandThere is only one logotype that may be used when communicating Nilar.

The logotype consists of the N-energy symbol and the specially designed Nilar typography.

Our logotype should always be in colour on all 4-colour process material. It is also available in 2-colour Pantone® standard.

Use the black version of our signature in all black & white material.

When using Nilar in text, write it using a upper case (capital) ‘N’ and lower case letters for the rest: ‘Nilar’.


Minimum free spaceHow close can I place the Nilar logotype to other visual elements?

To ensure prominence and legibility, the signature should always be surrounded by an area of clear space that should be kept free of other elements, for example text and imagery.

The minimum size of the area of clear space is demonstrated by placing the letter “n” from the Nilar logo around the logotype.


Available mastersOur logotype has been optimised in different versions and sizes to match our most commonly used document size and format (screen, 4 colour process and Pantone@)

logotype available in: RGB, CMYK, Pantone® and black & white

2 colour Pantone®

2 colour RGB

4 colour process, CMYK4 colour process, CMYK

Positive

Pri

nted

mat

eria

lSc

reen

mat

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l

Negative

2 colour Pantone®

2 colour RGB

WhiteBlack & white


Do!

Here are some examples of good usage of the Nilar logotype.


Don’t

Here are some examples of wrong usage of the Nilar logotype. Please make sure to avoid such mistakes.


2.1 Basic Graphical guidelines

Nilar — the blue company. The advantage of being consistent in our use of blue is that it gives us a clear, strong visual position on the

market and in the mind and heart of our customers; “If it’s blue, it’s Nilar”.


Nilar BluePantone 3005C CMYK 100 / 15 / 0 / 0 RGB 0 / 145 / 210

Nilar GreenPantone 368C CMYK 70 / 0 / 100 / 0 RGB 85 / 170 / 38

In practice, the colours will look different on different material. There are different colour printing processes/techniques and different supports (paper, plastic, metal, textiles etc).

Refer to the following table to identify the colour system you need to use.

Nilar accepts deviations from thecorporate colours as follows:• tolerance for metal surfaces: ± 1 ΔE• tolerance for other surfaces: ± 2 ΔE

These tolerance levels apply to surfaces that are visible to custom-ers and are adjacent to another sur-face of the same colour.

For glossy or matte surfaces the tolerance levels are as follows:• gloss: 70 ± 5• matte: 7 ± 3

Note that the tolerance is tighter for the matte surface, as deviations are more visible to the eye in this spectrum.

2.2 Using colour

It is important to be consistent when using our Nilar Blue. But why?Companies and brands have tried to make a generic colour their own. It isa simple and effective way to help customers associate the colourwith their brand.

The Nilar Gray is our black.

The main complementary colour is Nilar Green and should be used sparsely.

Nilar GrayPantone 426C CMYK 90 / 0 / 0 / 0 RGB 60 / 60 / 60


FF DIN LightABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

FF DIN RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

FF DIN BoldABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz

2.3 The Nilar fonts

Do you know which font is to be used exclusively in all Nilar printed material?

DIN is a font first created in the early 1900s in Germany. Its name comes from Deutsches Institut für Normung and famous for its modern characteristics and great legibility.

FF DIN must be used for all headlines and body copy.


RubrikXerum ditate lam sundit et faci dolupta tempelis aut ut atem conecul loriorem eria debis et iumquis essitat empere-sedi con etur aliquat ureped quae.

Peritas aligendus ipis a net rem ad ma quo optatectio te pariant mo velesti nonest, sequi blaborum labore pratis ra cum, corpore lat velit, quis aspe latemod maion re et que voluptatis voloribusa inti rese consequas eatintota quaturia cus digendion consequidus, qui to venis vollest volendi volupis cipsam la conse etur, ut ali-quam adiande llorerias doluptae. Et estiatium quas dollita conecer eiuntum quia sincitatet ipietus sim quia nobit venimus, quo eicil ipicium esequatiunt ute vitior sum fugias sequis quam, omnisitiis comnisc imendaest quo beatisciur?

UnderubrikCatquiatem laciusdam etum, te mo blatibus doluptam nonsernam quatemp ostiis imi, quas eum eatur, aliqui conseca tatectio vo-luptatur, aut aut voluptatempe lande velenis volum elesedic tem se volores atiisciae que volenis imodit, solorum que quat assima doluptius venis maiorupis ni tempori re est, quae debis a dolesti remquiasi coruptae eos mi, ulpario. Ut ello comni ad quam res et parum qui non rem essi des ex et faccus et aceatio. Mus porum accuptate seque

DIN Light

DIN Regular

DIN Bold

DIN Light


Calibri RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Calibri BoldABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Since FF DIN is not a standard font in comput-ers, Calibri should be used when producing in-house material in Word, PowerPoint and others.

RubrikXerum ditate lam sundit et faci dolupta tempelis quis essitat emperesedi con etur aliquat ureped quae.

Calibri Regular

Calibri Regular

Calibri Bold

• Peritas aligendus ipis a net rem te pariant mo velesti nonest

• Sequi blaborum labore pratis ra cum,.


2.4 Photography

VisionProduct

Application

Features


• Real photography to be used as often as possible

• Always on a white/light background on a light surface ie. concrete or similar

Purpose• To inform

In some special cases a computer-rendered image is the best option. For example when showing the inside of the product.

Product


• Because the battery is often hidden in the application imagery should focus on the end solution

• Preferably "blue images" ie. images containing blue elements or backgroud (sky, sea etc)

Purpose• To inform about the usage; what is it for?• To inspire and show possibilities

Application


• Focus on a specific product feature

• Emotional communication of the feature with the environment in focus

Purpose• Communicate the feature in an

emotional way

Features


• Always underlying feeling of movement • Always electric power (e.g. not natural energy

such as a waterfall)• Preferably images that highlight the need for

battery power.• Always in combination with ”Rethinking Power”

Purpose• Highlight the need for energy in society and the

world at large

NOTE! The porpose is not to only present existing areas of use for the Nilar batteri but rather highlight the need for energy at large.

Rethinking Power

Vision


Rethinking Power Rethinking Power

Rethinking PowerRethinking Power


3.0 Identify what is needed

1.0 Why is a strong brand so important? 2.0 The Nilar Corporate Brand2.1 Basic Graphical guidelines2.2 Using colour2.3 The Nilar fonts2.4 Photography 3.0 Identify what is needed 3.1 Stationary 3.2 Advertising: print & digital3.3 Publications3.4 Promotion items / Give aways3.5 Signage


3.1 Stationary

Business cards:The business card can be printed in 1 or 2 colour Pantone® …or using 4 colours (digital).

Format: 90mm x 50mm

Business card 2 colour Pantone® (or digital) print — 1 or 2 sided. Scale 100%

Jan LundquistSales Manager

Mobile +46 76 769 50 [email protected]

Nilar ABStockholmsvägen 116 BSE-187 30 TäbySweden

www.nilar.com


Letterhead:The letterheads can be printed in 2 colour Pantone® or using 4 colours (CMYK).

Format: A4, 210mm x 297mm

A4 letterhead. Scale 80%

Nilar ABStockholmsvägen 116 BSE-187 30 Täby, Swedenwww.nilar.com

Phone +46 (0) 8 768 00 00Fax +46 (0) 8 XXX XX [email protected]

Bankgiro xxxxxxxxx Plusgiro xxxxxxxxxxxxxVAT no. SE-556012392801


Nilar ABStockholmsvägen 116 BSE-187 30 TäbySweden

Phone +46 (0) 8 768 00 00Fax +46 (0) 8 XXX XX [email protected]

Compliments slip:The Compliments slips can be printed in 2 colour Pantone® as it is today or using 4 colours.

Format: 210mm x 90mm


C5 envelops:Templates available for standard C5 envelops with or without windows.

Please select the Nilar pattern as the inside of your envelops when choosing to print the inside.

Format: C5

Nilar ABBönavägen 55, Box 8020SE-800 08 Gävle, Sweden

+46 (0) 8 768 00 [email protected]



C5 envelops with Pantone® logo. Scale 80%


C4 envelops:Standard C4 envelops without windows.

Format: C4



C4 envelops with Pantone® logo. Scale 80%


3.2 Advertising

Print advertising:Here are some examples of advertising.

Note that the blue box is not to be used anymore. We have opted for a more flexible template giving us more creative space and allowing the headline to interacte more directly with the imagery.

Formats available are: A4, A5, A6 and Skyscraper. Templates are also available in black and white.

CUT YOUR ENERGY COSTS

Pitatusdae voluptat vent elicidunt etus volum cuptatiis maximag natus.

Nilar A4 print advert


Dam res est eatent ipsa dolest, conseque peles ium ea secate nostotatquam dolut soluptaquam re dolecae nobis ani quisciam que volorerundam asperuntinte ventiusam harum remos eatur am, nullibusant.

Dam res est eatent ipsa dolest, conseque peles ium ea secate nostotatquam dolut soluptaquam re dolecae nobis ani quisciam que volorerundam asperuntinte ventiusam harum remos eatur am, nullibusant.

ETT SMARTARE BATTERI ALTERNATIV

ETT SMARTARE BATTERI-ALTERNATIV



Nilar A5 print advert Nilar A5 print advert


HeadlinePitatusdae voluptat vent tatiis maximag natus.

Pitatusdae voluptat vent elicidunt etus volum cup-tatiis maximag natus.


Headline Bus nempori busciis sume vel mo temquia que cus et repe cuptat labore

Pitatusdae voluptat vent tatiis maximag natus.



Digital advertising:Here are some examples of digital advertising within the design guidelines.

Ett smartare batteri alternativ

Ett smartare batteri alternativ

Ett smartare batteri-alternativ

Nilar banner examples


3.3 Publications

Print material:Here are some examples of brochures and folders.

Interim report / Delårsrapport 1 January—31 December 2014

Headline ditaspic tetur ut dolenim

Nilar Energy BatteryHigh power industrial energy storage and battery solutions that are safe and environmentally friendly

Technical manual

Nilar A4 brochure cover Nilar Slim Jim folder Nilar A4 brochure cover


The industrial battery of the future – todayRethinking power

The industrial battery of the future – todayRethinking power

Nilar A3 sales brochure cover Nilar A3 sales brochure cover


3.4 Promotion items / Give awaysPromotional items and give aways have to be considered as corporate communication carrier and therefore designed and produced with the corporate logo and not the encapsulated version of the logo.

Rethinking Power

Rethinking Power

Headline


3.5 Signage

FlagsHere are some rules for production of flags.


Having trouble finding the answer to your question in this document? Please contact Nilar for further information.

For enquiries and questionsMarcus [email protected]

Documents

Nilar visual identity · 2019-05-07 · Nilar visual identity guidelines vwhp The brand gives Nilar an inherent value in the minds of our customers, no matter what the context. It