Embed Size (px)
DESCRIPTION
This is not a real company. I do not own any photographs used in this book
Citation preview
TH
AIRA
PYTM
Visual Identity Guide
Table of Contents01 Brand Attributes 01
02 Logo Elements 05
03 SignatureConfigurations 11
04 Identity Typeface 17
05 Identity Colors 21
06 Stationary System 25
07 Product Packaging 33
08 Advertisement Examples 38
The THAIRAPY Salon Company is more than just a place to get your hair cut. It is a therapeutic space that is meant to be relaxing and inviting. Everyone has heard the saying “You’re stylist is also your therapist.” At THAIRAPY we take this concept seriously. Here is a visual identity guide for how to adequately promote the brand.
This book is a quick overview of how to properly execute the visual aspects of the brand. Each section is a detailed description on how to use the logo and visual aspects of the brand.
For more information please contact: THAIRAPY Brand Management.1234 W. Something St.Somewhere, OK 98765
Telephone: 918-123-4567Email: [email protected]: thairapy.com/brand
THAIRAPYTM
Section Page
01Branding Attributes
THAIRAPYTMTHAIRAPYTM
1
Branding Attributes
THAIRAPYTM
• Professional
• Trustworthy
• Knowledgable
• Tranquil
• Efficient
We believe that the key to a successful business is by treating the clients respect-fully. This is achieved by maintaining a positive and professional atmosphere.
THAIRAPY was built on the common phrase “your stylist knows more about you than your therapist.” With this in mind, we want all customers to feel comfort with their stylist and know that everything said in the salon chair stays
The world of hair care is always evolving. At THAIRAPY have an extensive education program to ensure that our stylists are the best at their trade. They are always up-to-date on the latest styles and trends.
A salon is where people go to relax. The stylists at THAIRAPY make this their number one priority. THAIRAPY strives to be the top salon when it comes to customer service.
THAIRAPY understands the necessity of timely, yet thorough, services. We hold this to be important for the satisfaction of our clients.
3
THAIRAPYTM
02Signature Elements
THAIRAPYTM
5
Logo Elements
THAIRAPYTM
THAIRAPYTM
Signiture
Wordmark
THAIRAPYTM
Process Black
Light Gray
Light Blue
Detailed color chart in Section 05: Identity Colors
SignatureOur signature is the first impression of the THAIRAPY salon. For this reason, we believe the proper use of our signature elements are vital for consistancy of our brand. To correctly use the company signature, please download from thairapy.com/brand.
7
Logo Elements (cont’d)
THAIRAPYTM
Trademark
THAIRAPYTM
THAIRAPYTM
The THAIRAPY logo is trademarked. THAIRAPY is a different form of salon, therefore it is trademarked to distinguish it from its competitors. This form of trademark is used to claim ownership of THAIRAPY goods and packaging.
9
THAIRAPYTM
03Signature Configurations
THAIRAPYTM
11
Signature Configurations
THAIRAPYTM
THAIRAPYTM
Logo Variations
Preferred Three Color
Gray Scale White Background
Gray Scale Black Background
Two-Color Design
THAIRAPYTM Salon and SpaHorizontal Option
THAIRAPYTM
One Color Black
Three Colors Reversed Other
THAIRAPYTM
Two Color Reverse
THAIRAPYTMTHAIRAPYTM
Three Colors Reversed
These additional symbol variations are approved to be used as needed to accommodate those using the signature. To use these approved symbols you must download from thairapy.com/brand.
13
Signature Configurations (cont’d)
Symbol Variations
Dark Gray Light GrayLight BlueDark GrayLight GrayLight Blue
THAIRAPYTM
These symbols are used as accents on certain products and must be used correctly. To use these approved symbols you must download from thairapy.com/brand.
15
THAIRAPYTM
04IdentityTypeface
THAIRAPYTM
17
Identity Typeface
Adobe Garamond Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Primary typefacefor headings
Secondary typefacefor sub-headings
19
THAIRAPYTM
05IdentityColors
THAIRAPYTM
21
Identity ColorsUsed for secondary typeface for subheadings and white space for logo.
Used for two-color version of logo.
Used for text copy.
Used for “HAIR” in logo.
Used for “T” and “APY”
Black
Dark Blue
Light Blue
Light Gray
Dark Gray
THAIRAPYTM
THAIRAPYTM
Color ChartColors Thairapy Colors CMYK RGB Pantone
Black C0 M0 Y0 K100 R0 G0 B0 Black
Dark Gray C0 M0 Y0 K50 R147 G149 B152 Pantone Cool Gray 9 C
Light Gray C0 M0 Y0 K10 R 230 G231 B232 Pantone Cool Gray 2 C
Light Blue C31 M13 Y0 K0 R171 G200 B233 Pantone 658 C
Dark Blue C87 M64 Y7 K0 R49 G100 B166 Pantone 5405 C
23
THAIRAPYTM
06Stationary System
THAIRAPYTM
25
THAIRAPYTM
1234 W. Something St. | Somewhere, OK 12345
THAIRAPYTM
1234 W. Something St. | Somewhere, OK 12345
THAIRAPYTM
1234 W. Something St. Somewhere, OK 12345
Letterhead Variations
Stationary System27
Envelope Variations
THAI
RAPY
TM
Department of Branding
1234 W. Something St.
Somewhere, OK 12345
THAIRAPYTM
Department of Branding1234 W. Something St.Somewhere, OK 12345
THAIRAPYTM
1234 W. Something St. | Somewhere, OK 12345
Stationary System (cont’d)
29
Business Card Variations
THAIRAPYTM
Front
Optional Backs
TORI FORREST
THAI
RAPY
TM
Brand Manager1234 W. Something St. | Somewhere, OK 98765
WORK: 918-123-4567
CELL: 918-605-8214
E-MAIL: [email protected]
TORI FORREST
TH
AIRA
PYTM
Brand Manager
1234 W. Something St. | Somewhere, OK 98765
WORK: 918-123-4567CELL: 918-605-8214E-MAIL: [email protected]
Stationary System (cont’d)
TORI FORRESTBrand ManagerTHAI
RAPY
TM
1234 W. Something St. | Somewhere, OK 98765
WORK: 918-123-4567CELL: 918-605-8214
E-MAIL: [email protected]
31
THAIRAPYTM
07Product Packaging
THAIRAPYTM
33
THAIRAPY Styling Products
Product Packaging
Hairspray
ConditionerShampoo
Styling Gel
Styling Foam
Body Wash
The line of THAIRAPY styling products is the newest addition to the brand. The packaging was designed to stay consistant with the brand.We stayed true to the THAIRAPY classic colors and design style to present our exciting new product.
35
Product Packaging (cont’d)
Client Goody Bags
THAIRAPYTM
Each new client goes home with a THAIRAPY goody bag. This bag includes free samples of all the products listed on the previous page, to ensure that the clients will get the same results with their hair at home, as they did in the salon chair.
THAIRAPY T-shirtsDuring certain promotions, THAIRAPY will also include an American Apparel complimentary THAIRAPY v-neck t-shirt in each new client goody bag. The shirts come in XS, S, M, L, XL and XXL. They come in white, blue or black.
THAIRAPYTM
Where your STYLIST is also your THERAPIST
THAIRAPYTM
37
THAIRAPYTM
08Promotional Tools
THAIRAPYTM
39
Promotional Tools
THAIRAPYTM1234W.SomethingSt.,Somewhere,OK98765 918-123-4567 thairapy.com
While she does your hair...... you’ll feel like you’re there.
Banner Ad
Sit back, relax and enjoy the salon.
THAIRAPYTM
1234W.SomethingSt.,Somewhere,OK98765 918-123-4567 thairapy.com
Half-pageMagazineAd
Find comfort in good hair.
THAIRAPYTM
918-123-4567 thairapy.com
Newspaper Ad
41
Promotional Tools (cont’d)
Brochure
THAIRAPYTM
Haircuts and StylesHaircut and Style $30Haircut $25Kids (10 and under) $15Trims $15Shampoo and Style $20Special Occasion* $40 *Ask about group discount for weddings
PermanentsBasic Perm $50Specialty Perm $65Chemical Relaxer $55
Facial TreatmentsBasic Facial $25Facial w/ Machines $30Microdermabrasion $40Glycolic Peel $45Enzyme Mask $40
WaxingFull Facial Wax $30Eyebrow $20Chin $15Lip $15Legs $40
ManicuresArtificial Nails $30Fill ins $25Remove Nails $10Basic Manicure $20Hot Oil Manicure $25Polish Only $10Fingernail Trim $10Nail Design $10 extra
PedicuresPedicure $30Toe Nail Trim $10
Product LineTHAIRAPY Salon has all of your favorite style products to ensure that you look as great at home as you did when you left. We carry professional products, including Paul Mitchell, Redken, Chi, Biolage, TiGi and Sexy Hair.
We also carry our own line of professional salon products. Ask your stylist about the amazing new thairapy line.
TH
AIRA
PYTM
Where your STYLIST
is also your THERAPIST
THAIRAPYTM
Client Goodie Bag Each new client goes home with a THAIRAPY goody bag. This bag includes free samples of all the products listed on the previous page, to ensure that the clients will get the same results with their hair at home, as they did in the salon chair.
During certain promotions, THAIRAPY will also include an American Apparel complimentary THAIRAPY v-neck t-shirt in each new client goody bag They come in white, blue or black.
THAIRAPYTM
About THAIRAPY
Our salon is the perfect place for your every beauty and relaxation needs. We created our salon on the phrase “You’re stylist knows more about you than your therapist.” We characterize our salon as: efficient, tranquil, professional, knowledgable and trustworthy.
THAIRAPYTM
1234 W. Something St.Somewhere,OK12345
918-123-4567 thairapy.com
43
How to Build a Successful Salon
Written by Tori Forrest
THAIRAPY Salon has built a successful salon with their relaxing atmosphere and unmatched customer service. THAIRAPY salon owners are now sharing their business secrets with you. These are the best ways to brand your business, market your business and even more innovative ways of promoting your salon. From product packaging to customer service tips, this book is the go-to source for building your successful salon.
Promotional Tools (cont’d)
THAIRAPYTM
TH
AIRAPY
TMW
ritten
by To
ri Forre
st
THAIRAPY BookTHAIRAPY Salon didn’t want to be selfish and keep all of their successful business moves to themselves. They decided to share their salon secrets and write a book on how to successfully open a hair salon. This book details everything from customer service skills to how-too skills for classic hair styles.
This book details how to be the stylist you always dreamed to be. Innovative techniques and interpersonal skills are key to having a successful career behind the chair. This book details how to successfully run a salon.
With the design of the book, we stayed true to the identity colors and overall theme of every THAIRAPY product and package.
45
THE END
