Mosaic Visual Identity Guidelines · Mosaic Visual Identity Guidelines 3 Contents IDENTITY ELEMENTS ... Mosaic Visual Identity Guidelines 6 Mosaic Logo Our logo is the most recognizable

Mosaic Visual IdentityGuidelines

2Mosaic Visual Identity Guidelines

Confi dent. Bold. Innovative. Driven.Our visual identity is the outward expression of who we are as a company. Powerful visuals help us to build emotional connections with our audiences. And simplifi ed approaches to communicating information improve understanding of the important work we do. Every touchpoint is an opportunity to reinforce and strengthen our brand. These guidelines will help to establish worldwide brand consistency, delivering on the integrity of our brand and propelling our company forward as a leader.


ContentsIDENTITY ELEMENTS

Brand Identity Elements Overview ................................... 5Mosaic Logo ................................................................... 6Corporate Sign-off ........................................................... 9Mosaic Cover Arc ...........................................................10Color Palette ..................................................................11Typography ....................................................................12Rule Treatments .............................................................14Circle Graphics Overview ...............................................16Brackets .........................................................................21Quotes ........................................................................... 22Transparent Color Overlays ............................................23Transparent Type Treatments ...........................................24Info Graphics and Illustration ...........................................25Imagery – Overview ........................................................26Arc Usage ..................................................................... 33

APPLICATION EXAMPLES

Application Examples Overview ..................................... 36Brochures/Reports ..........................................................37Presentations ................................................................. 38Websites ....................................................................... 39Advertising .................................................................... 40

CONTACT INFORMATION

Contact Information ........................................................416.......................................21...................................... 22.......................................23......................................24.....................................25.....................................26................................... 33

ATION

Contact Information ........................................................41

Identity Elements


Brand Identity Elements OverviewAt the hallmark of the Mosaic brand, we combine compelling full-bleed images, bold typography, rich color and simple graphic devices to reinforce our confi dent, bold and driven outward appearance.

Mosaic Logo

Imagery

Mosaic Cover Arc Color Palette Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Circle Graphics Brackets

BackgroundCernam, sitecum earchic tempore ssinietharum volupta esendanist.

Sita dolupta spelici mosam, is ex eles audam.

Quidebit unt quam solorpo reptatiur, tem es sivolut int molum verrovit apid quatissi ullandae.

Ximet mos ne volorio velitat ibuscididollendiscia conserent, corrovide aut ma dolore volorit.


Mosaic LogoOur logo is the most recognizable element of our visual identity system. It is symbolic of fi elds and crops around the world in various stages of growth.

PANTONE® BLACK

PANTONE® 1675

PANTONE® 383

PANTONE® 111

PANTONE® 330

Registered Mark

PANTONE® 330CMYK 100-0-48-60RGB 0-84-77HEX 00544d

PANTONE® 111CMYK 0-11-100-27RGB 168-143-10HEX a88F0a

PANTONE® 1675CMYK 0-76-100-28RGB 163-61-5HEX a33d05

PANTONE® 383CMYK 20-0-100-19RGB 158-171-5HEX 9eab05


Mosaic Logo UsageTo build brand consistency, the full-color Mosaic logo should be used whenever possible. In situations where the logo colors cannot be reproduced accurately or when the background does not provide suffi cient contrast, the solid black and solid white reversed options may be used.

In cases where visual surfaces are confi ned, such as a cover arc, online banner ad or vehicle graphics, there are exceptions to the logo clear space rule.

Full Color

Clear Space Minimum Size

Color with White ReversedBlack White Reversed

M-height

Baseline3/4" (19.1mm)


Incorrect Mosaic Logo UsageThe Mosaic logo should never be altered in any way, including the following:

®ABCcompany.com

Lorem ipsum dolore.

Do not use other colors. Do not attach to another business name. Do not position inline with text.

Do not use the components individually.

Do not horizontally or vertically scale. Do not use any versions of the logo with the trademark symbol.

Do not make into a pattern. Do not transform, rotate, add a drop shadow or enclose in a shape.

TM

ummpa


Corporate Sign-offHelvetica Neue LT Std Light is used for the corporate signature sign-off on printed materials.

The Mosaic Company3033 Campus DriveSuite E490Plymouth, Minnesota 55441800-918-8270www.mosaicco.com

© 2016 The Mosaic Company

mosaicco.com

© 2016 The Mosaic Company. All rights reserved.

M-height

Brochure Back


Mosaic Cover ArcThe white arc provides a white fi eld for the four-color Mosaic logo on covers and front facings of Mosaic communications. InDesign templates for the Mosaic cover arc can be obtained by contacting Public Affairs.

HeadlineGoesHere

LET’S GET DOWN TO BUSINESS.With up to 60% of your yield dependent on soil fertility, invest wisely in your farm’s productivity. Trust the leader

in balanced crop nutrition. With over a decade of proven results, MicroEssentials® by The Mosaic Company,

increases corn yields an average of 7.2 bu/ac compared to traditional fertilizer.

GET YOUR HEAD IN THE DIRT AT MICROESSENTIALS.COM

Mosaic Cover Arc


Color PaletteThe color palette is comprised of a range of saturated colors that complement the Mosaic logo as well as each other and correlate to our business and key focus areas. They are bright and bold, yet stable and reassuring.

Approved Pantone®, CMYK, RGB and HEX color simulations may be different from the Pantone Matching System® and from conversions made by your design software. Colors displayed on your screen may be different depending on your specifi c browser or monitor calibration.

For most print applications, use CMYK or Pantone® colors.

Use RGB or HEX color values for digital communications: - Approved RGB color values can be used for on-screen

communications such as PowerPoint® presentations - Approved HEX color values can be used for web applications

Tints – Note that in some cases such as sidebars or internal communications, tints of these colors may be used. Though not preferred, if needed, tints should be used in uniform increments at 75 percent, 50 percent, or 25 percent of a color. Should a need for tints arise, please contact Public Affairs.

PANTONE® 647CMYK 96-53-5-24RGB 22-87-136HEX 165788

PANTONE® 2214CMYK 88-44-28-10RGB 68-116-143HEX 44748f

PANTONE® 330CMYK 100-0-48-60RGB 0-84-77HEX 00544d

PANTONE® 7496CMYK 40-4-100-38RGB 94-120-3HEX 5e7803

PANTONE® 383CMYK 20-0-100-19RGB 158-171-5HEX 9eab05

PANTONE® 130CMYK 0-30-100-0RGB 253-185-19HEX fbaf17

PANTONE® 152CMYK 0-66-100-0RGB 299-114-0HEX e57200

PANTONE® 1675CMYK 0-76-100-28RGB 163-61-5HEX a33d05

PANTONE® 401CMYK 8-9-14-24RGB 182-177-169HEX b6b1a9

PANTONE® Black CMYK 0-0-0-100RGB 0-0-0HEX 000000


TypographyMosaic uses the fonts below. Contact Public Affairs regarding font variations.

Print and Digital Internal Presentations, Word Documents and Email

Primary Headline and Subhead Font

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Primary Body Copy Font

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Primary Headline and Subhead Font

Helvetica Neue LT Std Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue LT Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Primary Body Copy Font

Helvetica Neue LT Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Body Copy Font Alternative

Helvetica Neue LT Std Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


Typography UsageThe primary font for headlines is Helvetica Neue LT Std Bold. The primary font for body copy is Helvetica Neue LT Std Light.

Note: Headlines can be typeset using all caps or upper- and lowercase.Headlines can be white, black or any color from the Mosaic color palette.Body copy should primarily be used in black or, in some cases, 80 percent tint of black.

ANNUALREPORT

2015





Headlines – All Caps in White Headlines – Upper- and Lowercase in Color Headlines – Upper- and Lowercase in Black

G 2015 CEO Review and Outlook

Poised for the Upturn The full benefit of our growth investments may not be realized at this cyclical bottom, but we have created tremendous earnings leverage that can be achieved with even small improvements in business conditions. Indeed, at this moment, Mosaic is well positioned to benefit from the inevitable upturn.

Our investments for growth cut across potash and phosphates and much of the world.

Construction of our new Saskatchewan potash mine, Esterhazy K3, remains on budget and on time. When completed in 2017, we expect K3 to be among the lowest-cost mines in the world, and it will give us the option to eliminate brine management costs at K1 and K2. New potash capacity requires time and capital; we are confident that crop nutrient demand will continue its decades-long upward trend, and that tonnes from K3 will be critical to meeting that demand. In the meantime, we will continue to meet our global customers’ demands.

We have made several moves to grow our phosphate business, including our acquisition of CF Industries’ Central Florida-based, two-million-ton-per-year phosphate production facilities, and an investment to increase production capacity of MicroEssentials®, our premium phosphate fertilizer. In addition, our joint venture with Ma’aden in Saudi Arabia is proceeding well, with initial ammonia production expected in late 2016.

We have also expanded our international market access, most recently with the acquisition of Archer Daniels Midland’s fertilizer distribution business in Brazil and Paraguay. Over time we expect this acquisition to increase our annual distribution in the region by 50 percent, to approximately 6 million metric tonnes of crop nutrients.

Capital and cash are scarce resources, and we are careful stewards. Even with our wide range of investments for maintenance and growth, we have maintained our financial strength to return over $4.8 billion of capital to shareholders through dividends and share repurchases since 2013. Our business has been a consistent generator of free cash flow, and we expect to continue.

Regardless of market conditions, we understand the critical importance of good corporate citizenship. Mosaic continues to invest in the communities where we live and work; in 2015, we once again contributed more than 1 percent of the company’s net income to support a wide range of community initiatives.

Environmental stewardship is an important element of our good citizenship. Our progress in 2015 included new targets to reduce our already-efficient energy and freshwater use and carbon dioxide emissions by 10 percent by 2020. In addition, we accelerated our work to ensure proper use of our products by further promoting the 4R’s of nutrient use—the right source applied at the right rate, in the right place and at the right time.

Mosaic has been widely recognized for our corporate responsibility. In 2015, we were listed among CR Magazine’s Most Responsible Companies for the sixth consecutive year, and we once again achieved CDP’s Climate “A” List for our environmental performance.

This is the Mosaic we have built: resilient, financially sound, capable of success across cycles, executing at a consistently high level, confident, talented and responsible.

WATER

CO e2

Mosaic Sustainability

TargetsBy 2020, reduce by

10% per product tonne ENERGY GREENHOUSE GAS

Body Copy


Rule TreatmentsRule treatments using color from the Mosaic color palette can be applied to headlines and other typographic solutions as seen below.

Thick Vertical Rule Dotted Rule

Tautem Huiintm Conesiti

Omnit

VEAASPICTI des endest fugiae numquia sinum ut as audipsu nturibe rumquid molentem veniminctem a quo te volupta tectorporem seque plibus, que comnist emodis ut milluptium ex estiumenihic te

Thin Vertical Rule

Amnem Lumque Evendiut Reles2016 Vitaspel Eniades



Rule TreatmentsThe following are examples of what not to do with the rule treatments.

Thick Vertical Rule Dotted Rule

Tautem Huiintm Conesiti

Omnit


Thin Vertical Rule


We are responsible, innovative,collaborative and driven.

ti mnit

PICTende

mquas ar

Amnem Lumque Evendiut Reles

2016 Vitaspel Eniades

ue es

niade

Amnem Lumque Evendiut Reles

Do not make the rule too thick.

Do not use a color outside of the Mosaic color palette.

Do not elongate the rule beyond the copy.

Do not change the rule to dashes.

Do not enlarge the dots.

Do not outline the dots or use as a vertical rule.


Circle Graphics OverviewThere are three types of circle graphics.

1. Rule 3. Fill2. Rule with Fill

UUUUUUUUUUUUUUUUUUUUNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

VEAASPICTI des endest fugiae numquia sinum ut as audipsu nturibe rumquid molentem veniminctem a quo te volupta tectorporem seque



Amnem Lumque Evendiut RelesVEAASPICTI des endest fugiae numquia sinum ut as audipsu nturibe rumquid molentem veniminctem a quo te volupta tectorporem seque plibus, que comnist emodis ut milluptium ex estiumenihic te


22 MILLION TONNES

OPERATIONAL CAPACITY

5FoodEnvironmentPeople CompanyCommunity

Areas of Sustainability Focus

Diluted EarningsPer Share

02012* 2013* 2014

1

2

3

4

5

6

Dollars Per Share

Resources

Mara RyanMarketing Brand Manager, Premium [email protected]

Kim LaValleMarketing [email protected]

For more information about correct implementation of the Mosaic Premium Product brand identities, contact:


Circle Graphic – RuleCircle graphic rules are used as a design element to draw focus on key differentiators. They can be overlaid on imagery and contain numbers and words.


Corporate Responsibility Magazine’s 100 Best Corporate Citizens list

5 Consecutive Years

Transparent Type Solid Type

Facts Illustration

UNTOUNTODo not make the circle too thick or use a color outside of the Mosaic color palette.

Do not overlap circle graphic rules.


Circle graphic rules with fi ll are used to contain imagery.

Amnem Lumque Evendiut RelesVEAASPICTI des endest fugiae numquia sinum ut as audipsu nturibe rumquid molentem veniminctem a quo te volupta tectorporem seque plibus, que comnist emodis ut milluptium ex estiumenihic te


Resources




Circle Graphic – Rule with Fill

Rule can use any color from the Mosaic color palette

Do not fi ll a circle graphic rule with fi ll with a color.


Circle Graphic – FillCircle graphic fi lls can be used in numerous ways—with solid or transparent color, with imagery, and together to make a graphic, line, pattern or chart.

32014 Sustainability Report Summary

Improve Safety PerformanceBy 2020, reduce recordable injury frequency rate to 0.6

Positioned to outperform our

competitors in the years ahead

Operating effi ciently while improving our safety results

Developing and delivering innovative

products to drive sustainable

agricultural intensifi cation

Demonstrating success in our commitment to environmental stewardship

Committed to Leading

Sustainability Targets

Reduce Freshwater UseBy 2020, reduce freshwater* use by 10% per tonne of product

Reduce Energy UseBy 2020, reduce total energy use by 10% per tonne of product

Reduce WasteReduce waste by increasing reuse and recycling of resources

5FoodEnvironmentPeople CompanyCommunity

Areas of Sustainability Focus

* For the purposes of this target, “freshwater” is defi ned as groundwater and surface water, excludes reclaimed water, brine, seawater and Mississippi River water.

Reduce Greenhouse Gas EmissionsBy 2020, reduce our combined Scope 1 (direct emissions) and Scope 2 (purchased electricity) greenhouse gas emissions by 10% per tonne of product

22 MILLION TONNES

OPERATIONAL CAPACITY

2012* 2013*

Capital Expendituresand Operating Net Cash Flow

0.02014

0.5

1.0

1.5

2.0

2.5

3.0

Dollars in Billions

Translucent PatternColor and Copy

Image Chart

Dotted Rule


Graphic


Circle Graphic – FillThe following are examples of what not to do with the circle graphic – fi ll treatments.

Do not use with large amounts of copy.

Do not use with a photo that is too busy or causes readability issues.

Do not use shapes other than circles.

Do not use as single columns of dots.

Do not use dotted rule vertically.

Do not use with multiple colors.


CAPACITYES EAQUAS

NOS DEBIS REIUNTO QUI RESTIORRO

IUS EXCESTO TATATURIBUS DUSTENDI

AS REM ERIS INVENIHIL IUNT OCCUM

DOLOREPE DEL INVENIT, CUM SAPERSP

IENDIS QUAM QUIAEROIBUSAM NET

UT VERUM ILIGENDAE DOLMNI ALIT

FUGA. NEM REPTAT LAT AUT ET UT

VERUMFACIAS EIUM SEQUIDITIS ET

DICTEM ALIQUAEST LABORESEQUIA

DENT VOLOR SEQUIE NIHILIBUS RAE

Image Chart Graphic

Translucent PatternColor and Copy Dotted Rule

2012* 2013*

Chart Title

0.02014

0.5

1.0

1.5

2.0

2.5

3.0

Dollars in Billions

ESTI

US D

HIL IU

ENIT

QUIAE

LIGE

EM R

MFAC

TEM A

ENT

0

ue es

des


BracketsLarge, bold numbers and text within colored line brackets are used to highlight key points of differentiation. The bracket treatment may be used with numbers, data, quotes and key benefi ts.

Qui nerrum que nihicabet eaquod istiasodaam utem porea voluptatem

Qui nerrum que nihicabet eaquod istiaso daam utem porea olup tatemRestis et rem. Erchili qu osse quo quunt aniam fuga. Ita es eicaborero voluptusti animporis id molupicto quundae ctionestiate saperep eritectassin con reptae cone cum



m cab

uodod

m polup

m cab

uodod

m polup

cab

a olurem

se qm fu

o voris id

dae cerep

n re

Do not use brackets that are too thick.

Do not use brackets that are too thin.

Do not use too much type in brackets or two different colors in brackets.

Amnem Lumque Evendiut

Reles

2016 The Mosaic Company


Qui nis errum quae nihicabo. Et eaquod istiam ut. Tempore puda voluptatem.”

QuotesQuotes may be used to give prominence to a quotation as a callout or single statement on a page. They may be created in color or translucent color.



Do not use two large quotes or two different colors of quotes.

ae aquod

empoq

lupta

Do not use large quotes at end of statement.

ae aquod

empoq

lupta


Transparent Color OverlaysTransparent color overlays are layered over images for use with facts and pull quotes.

Healthy soils lead to healthy crops... and healthy people

Potassium

19

KPhosphorus

15

PTransparent overlays need to be adjusted based on color and the photo they are on.

Adjust the level of opacity in Adobe InDesign using the effects palette.

The transparent overlay to the left has been created using 80 percent opacity with the normal setting.


Transparent Type TreatmentsA transparent effect allows large graphics of numbers and words to be layered over backgrounds.

What is a

brand?

A relationship that exists between:OrganizationsTheir products and servicesTheir customers or end users

Brands are brought to life through:Expectations by the customer/end userPromises delivered by the organizationAn identity portrayed with a unique name, symbol and visual expression that reflects the essence of the brand

OurGoals

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Sita dolupta spelici mosam, is ex elesQuidebit unt quam solorpo reptatiur, tem es si volut int molum verrovit apid quatissi


Transparent overlays need to be adjusted based on color and photo they are on.

Adjust the level of opacity in Adobe InDesign using the effects palette.

The transparent type in the example above has been created using 60 percent opacity with the normal setting.


Info Graphics and IllustrationInfo graphics and illustration help to simplify and visually communicate complex concepts. They give a bird’s eye view into important information in summary form.

CONSUMERSOur crop nutrients play a key role in growing crop yields and providing people with the healthy, affordable food they need to thrive.

H

FARMERS We provide large and smallholder farmers with the vital crop nutrients and micronutrients they need to help grow healthy plants, achieve better yields and grow food, feed, fuel and fi ber more sustainably.

G

CUSTOMERSWe sell to retail customers and regional distributors, as well as large international growers.

F

STORAGE & DISTRIBUTIONWe have port terminals, warehouses and storage capacity in key geographies, with global distribution.

E

TRANSPORTATION We move raw materials, phosphate, potash and fi nished crop nutrition products across the supply chain using pipelines, trains, trucks, river barges and ships.

D

MANUFACTURINGWe refi ne, process, and blend phosphate and potash minerals to create crop nutrition products, then prepare goods for shipment.

C

LAND RECLAMATIONWe reclaim every acre of phosphate-mined land, creating high-quality habitats and wildlife corridors for fi sh, birds and other animals, and land suitable for agriculture and other diverse uses.

B

MINING We work to safely extract phosphate and potash ore from the Earth’s extensive reserves.

A

PHOSPHATE

POTASH

H

G

F E

D

C

B

A

Po

tash Bu

siness

$3 Billionin expansion projects underway, including the world’s largest mine shaft project, at our Esterhazy mine

Millions of dollars

invested annually in our operating communities in

Saskatchewan

Committed to sustainable long-term operations

MILLION TONNES

of Potash OperationalCapacity, among the largest in the world

10.5

FRESHWATER

CO e2

Mosaic Environmental

TargetsBy 2020, reduce by 10%

per fi nished product tonne ENERGY EMISSIONS


Imagery–OverviewThe Mosaic image style depicts Mosaic as the world-class company that it is. Key facets of this are Mosaic’s responsible, safe practices, working in collaboration with stakeholders across the world and fostering innovation. Imagery captures the essence of Mosaic’s principles, priorities and mission.

Shoot using: selective focus, unique angles, natural and ambient light. The best lighting for dramatic exterior shots is obtained by taking photos in the early morning or end of day. Take photos with rich color whenever possible.

Ensure appropriate safety procedures are being followed and personal protective equipment is worn when conducting photo shoots.

Release forms should be signed by anyone who is photographed. Please obtain release forms from Public Affairs.


Imagery–PeoplePeople imagery represents our workforce at our work sites and in the fi eld with key stakeholders.

NOTE: Ensure appropriate safety procedures are followed and personal protective equipment is worn in photography. Be mindful to remove employee names from hard hats and uniforms.


Imagery–Workplace SettingsThese shots give context, showing place, operations, scale and action.


Imagery–Architectural/AbstractImages show unique perspectives and details of our work. These may include extreme close-ups, patterns, architecture and objects.


Imagery–ProductsShot using selective focus, products are photographed unpackaged or packaged, in storage or in-use environments.


Imagery–Fields and FarmingThis imagery captures collaboration between Mosaic employees and retailers and growers, shows retailers and growers at their operations, and showcases vast fi elds of crops from around the world. The most common crops we fertilize are: corn, soybean, canola, wheat, alfalfa and cotton.


Imagery–FoodHealthy, colorful food depicts the results of being well nourished. These include images of produce, people interacting with and eating food, and market shots.


Arc UsageIn 2007, the Mosaic visual identity system was developed using the “arc” as a foundational element. Since that time, arc use has evolved. As we move forward as a company, our visual identity will eliminate arc use other than cover arcs. As communications migrate from using the arc to these updated brand standards, the only acceptable use of arcs will be the Mosaic cover arc and use of the arc enclosed within shapes, where the shapes are not a majority of the communication design. Please see below for further guidance on limited arc usage, and contact Public Affairs with any questions.

Mosaic Cover Arc

Arc enclosed within a shape


Do not use opaque arcs as header banners.

Sedi aliquia alis endit quidis eatia voleces perfernatur adit labo. Et quo berovidi.

Sedit dolorit ilique sume con remporp orestiam fugitate sedit et que vent quae porrum facea doloreicita quam inctate nobitaqui nulpari dol estius, te sitatur, nis rehendaecae molorercia sitius nati dolecab oriatem rerum.

Do not use free-fl owing arcs.

Arc UsageThe examples below are versions of the arc that are not advised.

Do not use arcs as artwork across a page or within pictures.

Do not make patterns out of arcs.

Do not use free-fl owing arcs.Do not use free-fl owing arcs.

uia aolecq

Et q

edit dofugitado


ApplicationExamples


Application Examples OverviewThis sampling of examples shows the Mosaic identity elements in use.





Building the Mosaic Premium Product Brand Portfolio

Helping the World Grow the Food it Needs

Our Story

Mosaic Cover Arc

Upper- and Lowercase Headlines

Outlined Imagery

Circle Graphic Rule with Fill

ThickVertical

Rule

Transparent Type Treatment

All Caps Helvetica Neue

LT Std Bold

Full-Bleed Image

Dotted Rule

Postcard

Brochure Cover PowerPoint

Brochure Cover

PowerPoint Slide

Circle Graphic

Rule with Solid Type


Brochures/ReportsThis sampling of examples shows the Mosaic identity elements in use.

ANNUALREPORT

2015

Our nearly 9,000 employees deliver about 20 million tonnes of crop nutrient and feed products to customers in approximately 40 countries each year

Leading with PurposeFarmers around the globe depend on our potash and phosphate products to help nourish their crops—and to maximize the food they can grow on every acre of farmland.

Mosaic is uniquely positioned to help them. As one of the world’s largest producers and marketers of concentrated phosphate and potash crop nutrients, we deliver value from mine to market: We mine phosphate from Mosaic-owned land in Central Florida, and through our joint venture in Peru. Our joint venture in Saudi Arabia plans to yield 3 million tonnes of phosphate annually when complete, and Mosaic will market 25 percent of that production. We mine potash in Saskatchewan and New Mexico.

With those minerals we produce high-quality fertilizers and animal feed, then market and deliver our finished products—about half to customers in North America, and half to customers around the world, including those in all key agricultural regions.

We conduct this critical work with abiding integrity and excellence, for the benefit of all our stakeholders. It starts with an intense focus on achieving an injury- and incident-free workplace, and extends to agronomic insight and value for our customers, financial reward for our shareholders, good stewardship of natural resources, and a deep understanding of our obligations to our communities.

Our Vision To be the world’s leading crop nutrition company

Helping the World Grow the Food it Needs

Our Story


PresentationsThis sampling of examples shows the Mosaic identity elements in use.

Building the Mosaic Premium Product Brand Portfolio

Resources




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WebsitesThis sampling of examples shows the Mosaic identity elements in use.


AdvertisingThis sampling of examples shows the Mosaic identity elements in use.The look of advertising may vary based on campaign, but key brand identity elements should be used as much as possible. Ads should always use the Mosaic cover arc so that the Mosaic logo is in color.

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© Nam consequat nunc www.mosaicco.com

Pellentesque iaculis tortor nec mi sagittis, non pellentesqueullamcorper consequat lectus et varius.

Quisque iaculis tortor nec mi sagittis, non pellentesque lacus viverra ullamcorper consequat lectus varius. Integer viverra eleifend”

– Pellacerat vel urna et, commodo erat

“

In ornare, mauris id convallis ultricies, nisi nisi gravida elit, sagittis metus risus ipsum.

Aliquam sit amet diam fermentum, mattis lectus nec, vulputate quam. Nunc blandit non sem ut blandit. Nullam posuere, risus porttitor vel consequat eleifend, elit tortor congue urna, eu pharetra mi sem mi. Nam viverra nisl quis lorem ornare, in bibendum sem congue. In eu sem diam. Nunc vulputate viverra vestibulum cras nec. Vivamus aliquam scelerisque leo, nec condimentum tortor molestie.

Nunc gravida id lectus lacinia. Curabitur lobortis mauris et est finibus.

Nullam at fringilla nulla sed suscipit ipsum vel leo sodales dapibus.

© Nam consequat nunc


Contact Information

For more information about correct implementation of the Mosaic identity system, contact:

[email protected]