Embed Size (px)
Citation preview
by Ryan Jenkins
NEXT GENERATION
engagementProven Strategies to attract & retain Millennials
[email protected]/AAPEX
4 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapmillennialswho are they
Age Numbers
GenERATION Z < 18 50+ millionMillennials 19-35 76 million
Generation X 36-51 51 millionbaby Boomers 52-70 75 million
Builders 71-88 56 million*G.I. Generation 89+ 60 million*
THE Generations
29%
33%35%
Millennials Gen X Boomers Builders Gen Z
2016 workplace5 generations representin’
25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
WHY GENERATIONS MATTER
52%of workers say they’re least likely to get along with someone from another generation.
so much is at stake
63%
of Millennials HAVE A BACHELORS DEGREE
MAKING THEM THE MOST EDUCATED
GENERATION EVER.
Millennial statsPonder this…
58%
of Millennials are disengaged at work,
the most of any generation.
71%
of Millennials expect to leave
their jobs in 3 years or less.
70%
of Millennials across the globe might
‘reject’ traditional business to work
independently.
50%of Millennials want opportunities for international work assignments.
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
Millennials area critical mass
of changeagents.
(you know it’s true)
4 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapmillennialswho are they
4THAT ENGAGE strategies
millennials
builders boomers genX millennials
formal, respectful
formal, directinformal, flexible
informal, authentic
phone & Email email & Textemail, Text &
text, instagram, Tumblr,
Snapchat, etc.
Need background info & details
Keep professional
Need options & zero meetings
Want brevity, real time & quick
responses
sum
mar
yvi
ewat
titu
de
shifting perspectivescommunication
offline
communicationthe digital divide
online
vs
to deferprefer
(adjusting your communications is the new norm)
communicationstrategy #1
builders boomers genX millennials
no tech some tech high tech all tech
hinderance enhancer balancer amplifier
hope to outlive it
want to master it
want to enjoy it
need to employ it
sum
mar
yvi
ewat
titu
de
technologyshifting perspectives
technologythe “household CTO”
reverse mentoringimplement(creates opportunities to develop communication skills)
technologystrategy #2
builders boomers genX millennials
responsibility a placeA means to
an enda vehicle
lifer Defined by it a tool fulfilling
“You’re lucky to have a job”
loyalty is rewarded
Work hard, play hard
work smart
sum
mar
yvi
ewat
titu
de
WORKshifting perspectives
WORKredefining work ethic
output vs inputembrace
(rethink how high-quality work gets done)
WORKstrategy #3
builders boomers genX millennials
endure it respect it ignore it choose it
honor respect autonomy equals
no news is good news
feedback once per year
routine Check-ins
Constant feedback
sum
mar
yvi
ewat
titu
de
leadershipshifting perspectives
leadershipproviding real-time feedback
self reviewsconsider
#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches
leadershipstrategy #4
1
1 prefer to defer
1 embrace output vs input
1 implement reverse mentoring
1 consider self reviews
4THAT ENGAGE millennials
strategies
4 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapmillennialswho are they
A few remindersdon’t forget…
“This is Always HOW WE’VE DONE IT,” IS A SLIPPERY SLOPE TO Irrelevance.
Set in stone the why not the wAY of the organization.
One Generation’s Status quo is another generation’s Challenge to improve.
1 32
STAY CONNECTEDand much more
Bonus Materialwww.ryan-JENKINS.com/AAPEX(get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey Free
book!
ignorance
5
4
32
1Denial
responsibility
resolve
Progress
5 phases of changeStay overwhelmed
Thank youy’all rock!
“Don’t let your learning
lead to knowledge.let your learning
Jim Rohnlead to action.
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html
