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the Sunshine Generation Internet Generation Echo Boomers the Boomlet Nexters Nintendo Generation the Digital Generation Generation Y and Millennials Javed Mohammed Marketing Consultant [email protected] A K2 Vista Production

Generation y millennials

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An overview of Generation Y also known as Millennials.

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Page 1: Generation y millennials

the Sunshine Generation

Internet Generation Echo Boomers

the Boomlet

Nexters

Nintendo Generation

the Digital Generation

Generation Y and Millennials

Javed MohammedMarketing [email protected] K2 Vista Production

Page 2: Generation y millennials

DISCLAIMER

Every individual should be respected and listened to without pre-conceptions. This presentation is not meant to describe all Millenials or to Stereotype them. It describes some of the many well known traits associated with them.

Page 3: Generation y millennials
Page 4: Generation y millennials

THANK YOU

If you want to go where you have never been, you have to do what you have never done!

Page 5: Generation y millennials

IT MAY TAKE A VILLAGE TO RAISE A CHILD, BUT IT TAKES A SOCIETY TO

RAISE A GENERATION

E C O N O M I C C O N D I T I O N SS O C I E TA L N O R M SP O L I T I C A L E V E N T SM A J O R C R I S E S

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8

46.9 M,20.7%

66.9 M,29.5%

74.9 M,33.0%

38.1 M,16.8%

Millennials almost as large as boomers

Millennials

Gen X

Boomer

Silent/Greatest

Source: Census 2010

Millennial population

U S Adult Population - 2010

Page 7: Generation y millennials

CHANGING GENERATIONS

Page 8: Generation y millennials

AND TECHNOLOGY

Generation Y Echo Boom

Net GenerationMillennials

Page 9: Generation y millennials

ATTITUDES ……..

TV Generation“Boomers”

PC Generation“Gen X”

Net Generation“Millennials”

Web What is it? Web is a tool

Web is oxygen

Community

Personal ExtendedPersonal

Virtual

Perspective

Local Multi-national

Global

Career One career

Multiple careers

Multiplereinventions

Loyalty Corporation

Self Soul

Authority Hierarchy Unimpressed

Self as expert

Source: EducauseSource: Educause

Page 10: Generation y millennials

MILLENNIALS AND TECHNOLOGY

BT: Born with technology

Do not know a world without internet and smartphones

The pacifier has been replaced with the iPhone

Always connected and interrupt driven

Avg 99 texts per day (Pew)

Primarily interact/socialize with peer age group, and do not relate well to adults

Page 11: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

Interaction with people not face to face but through screen

Always anxious about what they may be missing out on.

Some suffer phantom pocket-vibration syndrome

Reputation is based on number of friends and followers, views etc. Leads to artificial inflation on sites like Facebook, LinkedIn

Page 12: Generation y millennials

MILLENNIALS AND NARCISSISM

Branding one self is important

Watch reality TV shows which are documentaries about narcissist

Narcissism originated with Narcissus in Greek mythology who fell in love with his own image reflected in a pool of water. (Wiki)

Now defined by egotism, vanity, pride, or selfishness.

Page 13: Generation y millennials

MILLENNIALS AND RELIGION

The trend with “Millenials started in reformation when Martin Luther told Christians they didn’t need the church to talk to God. At end of 18th century in romantic period artists stopped using their work celebrate God, and started using it to express themselves.” Joel Stine, Time

Page 14: Generation y millennials

MILLENNIALS AND CLASS

The middle class of today is like the rich class of the past

Live in a world of abundance

Feel entitled

Transition to adulthood initially created with teenager phase and now grown even longer with emerging adulthood/twixters

Big decisions, starting work, getting married, having children being postponed

Page 15: Generation y millennials

MILLENNIALS AND CLASS

However, many feel the promised land never arrived.

Page 16: Generation y millennials

MILLENNIALS AND CHOICE

The Market economy has spilled over into the market of relationships with the Internet

So much choice, so many disappointments

Example: The Bachelor reality show reflects takes speed-dating to a new level.

Want the privileges without responsibility

As time and technology moving so fast even Millenials can be broken down into subcultures and micro-generations even amongst their own siblings

Page 17: Generation y millennials

MILLENNIALS ARE COOL

Millennials are bright, creative, and believe anything is possible

They challenge convention and that leads to both innovation and stress

They want new experiences than material goods. Eg car ownership in this segment is down.

Cool reserved but not passionate

Knowledgeable but passive.

Page 18: Generation y millennials

MILLENNIALS AND MEDIA

Magazines and reality TV takes famous people doing everyday things

Emulate celebrities to become micro-celebrities

Average 1 year old has more images of themselves than a kings of the past

A generation defined by how they react to challenges that come their way and how we react to them.

For school assignments 67% go online, 10% library, 9% ask and 5% look in a textbook

Page 19: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

Sheltered and fed Self-esteem soup everyday: Be smart-you are special

Connect 24/7

Super-confident

Unrealistic expectations about life, work, relationships

Want the ideal job, car, spouse,…

Young women outpacing the boys, academically, focus and as leaders

Grade inflation, makes them think they are smarter than they are

Page 20: Generation y millennials

MILLENNIAL CULTURE

1. Racially and ethnically diverse nearly 35% minorities. Latinos 16%, Black 14%

2. plugged in since they were babies

3. Live in a global 24-7 world4. More homework less

housework5. Fathers have more

prominent role in parenting

Page 21: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

1. Gen Y , Ask Why more often and boomer parents explain actions, consequences, backstory, options, etc.

2. Gen Y master negotiators3. Learn using technology, online, collaborate, in

time and place of their choosing.

4. Raised in Self-Esteem generation, needs lots of praise and feedback that they are valued and cared for.

5. Somewhat feel disconnected, with existence and meaning of life

6. We’re prepping students for technologies and jobs that don’t exist as information doubles every xx hours.

Page 22: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

1. Big dreams

2. Feel they’re entitled

3. Disrespectful of authority, Argue, Negotiate

4. Multi-tasking

5. Tech savvy and defined by technology, can’t live with out it.

6. Difficulty prioritizing, focusing and easily distracted

7. Self confident and over-confident told they can do anything

8. Liberal and more tolerant of diversity

Page 23: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

1. Easy Mobile access to information , Google, Twitter but may lack the skills to assimilate it.

2. Watch events in real time via the internet, cable, …

3. Low Empathy, anxiety and uncertainty

4. Self-absorbed

5. Postponed adulthood

6. Fear, Uncertainty and Doubt: Unsure about future

7. Frequent job changes, looking for fulfillment and more money

Page 24: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

1. Many choices leading to freedom, possibilities, excitement as well as confusion and fear

2. Easily overwhelmed by information and events.

3. Tech savvy but poor relationships skills.

4. Due to safety concerns over-protected

5. They may be over-confident—they’ve been

6. Not experience failure, or lack coping skills to address down times

7. Rapid access to information from multiple sources

Page 25: Generation y millennials

INTERESTING TID-BITS ABOUT MILLENNIALS

1. Multi-tasking

2. Multi-media over text

3. Random access to information

4. Networked interactions with multiple people

5. Just-in-time learning

6. Immediate rewards

7. Relevant, useful, fun learning

8. Have Helicopter parents that hover over children or snowplow parents who clear the way

9. Need F2F real interaction with people

Page 26: Generation y millennials

REFERENCES

Time: The Me Me Me generation by Joel Stein

The Millennials: Tuning in to the Plugged-in Generation Presentation

What’s in a Name? Digital Natives, Millennials, Net Generation Marilyn Puchalski

Plus lots of gems from all over the web

All Images are from web and copyright of respective owners.