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Briefing PaperOrganization Behavior
Natthawan Saethea (Mina)
As known “Generation Y”
Echo Boomers
Internet Generation
Digital Natives
• People who were born between 1980-2000 (ages 34 and younger) (Main, 2013)
Why are Millennials Important?
(Brack, 2012)
How They Different From Prior Generations
94% of Millennials have a smartphone
80% of Millennials sleep with their phones next to their beds.
50% check their phones before they sleep and after they wake up
High Education
Exposure to the Internet
Racial Diversity
72% use Facebook regularly
Optimistic
Open to Change
Like to Sharing ideas
Love to Travel(Becton, Walker, & Jones-Farmer, 2014)
5 WAYS : How to Manage Millennials Effectively
1. Coaching and Feedback
2. Collaboration
3. Money is not the most important thing
4. Big Picture
5. Comfortable Work Environment
Flexible schedulePromotion in a yearHigher pay
They want to make an impact
Learn something new from others
1-2 sentences Email for feedback
Short conversation
(Brack, 2012)
References• Becton, J. B., Walker, H. J., & Jones-Farmer, A. (2014). Generational differences in
workplace behavior. Journal of Applied Social Psychology, 44(3), 175-189. doi:10.1111/jasp.12208
• Brack, J. (2012). Maximizing Millennials in the workplace. UNC Executive Development, 1-14.
• Hansen, J. I. C., & Leuty, M. E. (2012). Work values across generations. Journal of Career Assessment, 20(1), 34-52.
• Main, D. (2013, July 9). Who Are the Millennials? Retrieved October 9, 2015, from http://www.livescience.com/38061-millennials-generation-y.html
• Nekuda, J. (2011, August 11). What Millennials want? Human Capital Lab. Retrieved from http://www.humancapitallabe.org/blog/?p=256