The Mobile GenerationA P R O F I L E O F C H I N A ’ S M I L L E N N I A L S

1. China’s millennials form a big part of the country’s Internet users and they trust the web

2. China’s millennials embrace new values/lifestyles, defining new pattern of consumption/entertainment

3. The “Zhai” economy drives on-demand services and social e-commerce

4. Chinese millennial’s spending patterns are increasingly global

Sources: CNNIC, GGV Capital

Sources: CNNIC, GGV Capital

Sources: CNNIC, GGV Capital

Sources: Qihoo360, GGV Capital

Sources: Yuntuwang, People’s Daily, GGV Capital

Sources: Yuntuwang, People’s Daily, GGV Capital

China’s millennials embrace new values/lifestyles defining new pattern of

consumption/entertainment

Source: GGV Capital

Sources: YY.com public filings, GGV Capital

Source: Baidu, GGV Capital

The “Zhai” Economy drives on-demand services and social e-commerce

Sources: Qihoo360, GGV Capital

Sources: Enfodesk, GGV Capital

Sources: Yuntuwang, People’s Daily, GGV Capital

Source: GGV Capital

Source: GGV Capital

Chinese millennial’s spending patterns are increasingly global

Sources: Youku, GGV Capital

Sources: Phoenix Media, GGV Capital

Sources: Chinese Ministry of Education, GGV Capital

1. China’s millennials form a big part of the country’s Internet users and they trust the web

2. China’s millennials embrace new values/lifestyles, defining new pattern of consumption/entertainment

3. The “Zhai” economy drives on-demand services and social e-commerce

4. Chinese millennial’s spending patterns are increasingly global