eMail Newsletters Made Simple

7435 Poplar Drive

Forestville, CA 95436

+1 (415) 3674814

jon@narragansett.ie

www.spinnakerpro.com

Hosted

On-Premise

Self-Service

Full-Service

About Epicor’s eMarketing

SpinnakerPro is an award-winning web-based email marketing solution designed for marketing professionals. Epicor’s eMarketing enables you to deploy highly targeted, actionable and relevant email marketing campaigns to your subscribers with real-time measurable results.

Features at a glance

Create professional email marketing campaigns and microsites in minutes with Epicor’s eMarketing's integrated HTML editor

Segment your database to send highly focused email campaigns

Measure opt-ins, hard and soft bounces and referrals automatically

Track who opened your email and how many times they opened it

Create automated and triggered email marketing campaigns

Send follow-on email campaigns based on survey responses, URLs clicked and other key metrics

Grow your subscriber base with Tell a Friend

Multiple transmission choice of Email, SMS, Fax or Catalog

Support for Goodmail Certified Email

Support for BrandMail (Secure Inbox Branding of your email)

Clickstream tracking (links clicked in emails can be tracked all the way through to a checkout page and beyond)

Integrated with Sensorpro online survey solution

Blacklist monitoring

Rendering validation

Featured supplier in e-consultancy email marketing buyers guide

Winner of TMC best CRM product of the year

Finalist in Clickz best “newsletter product” awards

Epicor’s eMarketing - Key Features

LIST MANAGEMENT

Internal database

ODBC functionality

CSV import

Double Opt in Management

Opt out management

Opt in and out of all mailings and/or specific categories

Customizable Email Preference Centre

SEGMENTATION

Create, preview and save segments

Store and reuse segments

Segmentation based on external databases

Set querying criteria

Use multiple levels of data in selection

Demographic segmentation

Clickthrough segmentation

Survey response-based segmentation

CONTENT CREATION

WYSWYG Content Editor

HTML template facility

Enhanced mail merge on all fields

Dynamic and conditional content

Advanced content scripting

Rich media insertion

Survey Insertion

Catalogue Creation

Rendering Validation

CAMPAIGN MANAGEMENT

Create, save and test mailings

Preview and test messages

Store templates for future use

Modify and Enhance messages

Schedule campaigns

Archive campaigns for future review

REPORTING AND TRACKING

Real-time reporting

Pre-built list and mailing reports

Individual member reports

URL Clickthrough tracking

Clickstream tracking

Refer-a-Friend functionality and tracking

Forward tracking

Hard and Soft Bounce Tracking

Flex2 charting

INFRASTUCTURE

Servers based in Ireland

Product can be customized

Deployed as Hosted or Licensed solution

Private DNS service

Blacklist monitoring

Fast image server support (Canopy, Akamai)

Goodmail support for certified email

Brandmail support for secure, authenticated email, branded in the recipient’s inbox.

Epicor’s eMarketing in Action Importing and Segmentation To ensure that your message reaches the right people, Epicor’s eMarketing’s highly flexible, easy-to-use web interface allows you to quickly import contacts directly through ODBC or from flat files, so you’re always using the most up to-date information. Epicor’s eMarketing provides segmentation capabilities that allow you to filter contact data any way you want. You may use Epicor’s eMarketing’s simple forms to streamline your contact list based on dozens of values in your database. Further precision can be achieved by creating customized broadcasts for each segment – so customers with larger budgets can be targeted with a different promotion than those with more modest financial resources. And you can consider previous campaign results when defining your segmentation. Design Your Email The Epicor’s eMarketing content editor is designed to enable you to swiftly build personalized and content rich messages - without being a Web guru. It utilizes a grid-based layout format to enable quick production of HTML emails and Web microsites. Epicor’s eMarketing allows you to design unique Web microsites to complement email campaigns. Use Web microsites to share additional campaign information, drive traffic to your Web site, or as a call to action. Measure Your Results Effective marketing projects are results-oriented. The ability to analyze the success of a campaign can help you plan for future campaigns and prepare for changes in your organization’s sales or service activity. Epicor’s eMarketing delivers a flexible environment for tracking and measuring campaign results. It provides immediate feedback, allowing you to track campaign activity as soon as the campaign is launched. The reports are available indefinitely. Email Opens, Forwards and Dwell Time Epicor’s eMarketing gives you the power to track customer behaviors – such as when they opened the email, how many times they viewed it and whether they logged in to the corresponding Web microsite.

Metrics Facilitate Future Successes The robust reporting and metrics capabilities in Epicor’s eMarketing allow you to effectively measure the success of a campaign, arming you with valuable information to strategize for future projects. Epicor’s eMarketing provides you with complete click-through rates for specific links. So you know what recipients are most interested in. Built with .NET Epicor’s eMarketing is architected to leverage the benefits of Web Services. Epicor’s eMarketing is built on the Microsoft .NET Framework, which delivers new levels of accessibility and extensibility. Through the use of XML Web Services, Microsoft .NET enables extensive scalability and integration capabilities. Epicor’s eMarketing Metrics Epicor’s eMarketing provides comprehensive real-time reporting enabling you to measure the effectiveness of every campaign. Within minutes of sending an email campaign, you can see who opened your email, which links generated the most interest and who clicked on each link. Use this valuable information in your next campaign to increase the relevancy of your emails with tailored content or to send targeted follow-on emails to subscribers who click on a particular topic or product link.

View your Campaign Success at a Glance. Epicor’s eMarketing's Campaign Overview screen gives you a snapshot of the success of your campaign including the unique opens, the unopened emails, the referrals, the opt-outs, the click throughs and the most popular URL clicks.

Growing your subscriber list. Include a 'forward to a friend' link in your email and track who is forwarding your email and to whom they are forwarding it. Send a follow up campaign to your "new friends" telling them about your business and this will help to build your subscriber list.

Find out who is opening your email. Epicor’s eMarketing's subscriber report allows you to track who is opening your email, how many times they have opened it and when. Create a new list for your next campaign using data like all of those "who opened" or "who clicked" a particular campaign. See what your readers are interested in. Epicor’s eMarketing's URL report provides you with valuable information such as the total of number of clicks for every link in an email, who clicked on each link, when they clicked on it and how many times.

Automatically manage bounces and unsubscribes. Epicor’s eMarketing manages all bounces and unsubscribes automatically providing you with a detailed report on who left your list and when. Bounces are reported by keyword. Epicor’s eMarketing will attempt to send the email 3 times before it becomes a hard bounce.

Flex2 charting Provides the speed and clarity of flash charting from Adobe, the makers of PDF. The richness of the charts are easy to understand and can be downloaded for presentations or embedded in a webpage.

Brandmail Support Epicor’s eMarketing supports the use of Brandmail, so people who receive this email will see a branded, authenticated email in their inbox. Brandmail, in conjunction with DKIM (DomainKeys Identified Mail) gives you the best tools to reach your intended audience.

Our Infrastructure Our hosted environments for Epicor’s eMarketing and SensorPro are on dedicated secure servers in Dublin. Emails are broadcast via an IronPort C150, improving deliverability, speed, scalability and availability.

Newsletter Redistribution Along with the standard method of email distribution, Epicor’s eMarketing also facilitates the following: Tell a Friend functionality to automatically forward a copy of an email to a friend or colleague. Each newsletter may be accessed via a unique URL, and this URL may be used to: Create a newsletter archive section on your website - show current newsletter, or store a copy of any newsletter you wish to share with non-subscribers. Publish the URL to an RSS feed Publish the URL on social networks, like Twitter, FriendFeed, Jaiku etc.

Customer Testimonials

Tower Hotel Group The essence of the Epicor’s eMarketing solution from Narragansett for Tower Hotel Group is that it is the last piece of the jigsaw in our Epicor’s eMarketing strategy. With the Response Reporter we can clearly see the real time results of a campaign and we can then track that against actual pickup in business, i.e. bookings made. This allows us to assess the offers and the marketing message for future campaigns. We can actually measure the amount of people who clicked from the eshot into the Hot Deals on our website, and then we can query our booking engine to assess the exact number of bookings made. Along with reports from Opera, our PMS, we can see how many rooms were booked on a particular offer in a defined period. This is a far more precise measurement of success, than trying to assess the result of a press/media advert or poster/flyer campaign. Deirdre Power, General Manager (Commercial), Tower Hotel Group, Dublin, Ireland.

Thomson Carswell “On behalf of our team here at Thomson, I'd like to thank you both and your team for all your hard work over the last few months. During your recent visit with us, Dave, your commitment to helping us implement our system as smoothly as possible, your professionalism and, last but not least, your wonderful sense of humour, were top notch". Janice O'Donnell Project Manger.

Verizon Business “You and your support team have been wonderful in helping me get set up with the software, getting me training and working through my support issues. I’ve been so impressed with your response time and it has been critical in helping me get a very large, high priority project out the door in record time. On a side note, the software is terrific, and the training presentation you sent me was invaluable.” Brooke Ekman, Verizon Business Marketing Operations.

Peppers and Rogers Group "To remain competitive, companies must interact on all levels with their customers. It’s critical to measure customer behavior indicators, such as satisfaction levels and buying intentions. The solutions from Narragansett Technologies can help a firm do this". Don Peppers.

Sample Customers

Associations

The Canadian Institute of Chartered Accountants

The Manufacturing Institute UK

Finance and Audit Association

Media

Epsilon

DRAX, Sweden

Nomadic Display, UK

Education and Research

ICOM, Canada

Campden Research UK

Janzabar eLearning

Charity and Non Profit

Bothar

Limerick Animal Welfare

Ellen MacArthur Trust

Finance

KPMG

OSK Dublin

Benchmark Underwriters Dublin

Technology & Telecoms

HP, USA

Epicor, USA

Verizon, USA

Tango Telecom Ireland

Openmind Networks Ireland

Retail and Publishing

Thomson Carswell, Canada

Brown Thomas Ireland

House of Frasier UK

Consulting and Training

Empower training Kilkenny

Trigraph Prof Services Dublin

3R Ireland

Consumer Goods

Coty Inc, USA

Proctor and Gamble (Pampers brand)

Absolut Vodka, Sweden

Consumer Electronics

EA Games, US

Konica Minolta, EMEA

Kyocera, UK

Hospitality

The Clarence Dublin

The Aghadoe 5* Killarney

Tower Hotel Group

Automotive

Honda Acura, USA

Capricorn, Australia

Hartwell, UK

Manufacturing

Leupold & Steven, USA

Mastercraft Boats, USA

Wood Flooring International, USA

Sample Newsletters

Brown Thomas

Bothar

Wedding Wish List