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National School Breakfast Week. March 8-12, 2010. Key Message. Eating School Breakfast makes you “ready, set, go!” for a day of learning and achievement. Theme. ‘School Breakfast – Ready Set Go!’ introduces students to the importance of school breakfast - PowerPoint PPT Presentation
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Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
National School Breakfast Week
March 8-12, 2010
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Key Message
Eating School Breakfast makes you “ready, set, go!” for a day of learning and achievement.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Theme
• ‘School Breakfast – Ready Set Go!’ introduces students to the importance of school breakfast
• Students will learn about the value of eating healthy and being active
• School breakfast gets children “Ready, set, go!” to be their best and learn, play, run or dream
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 - Results
• Record breaking and award winning!• 91% of sweepstakes entrants saw an increase in
school breakfast participation• PR for ‘Power Up’ generated 4.72 million media
impressions (1.31 more than 2008)• www.schoolbreakfast.org
– 150,202 page views– 44,460 visitors (2,000 more than 2008)
• www.schoolnutrition.org/nsbw– 55,000 pieces of marketing collateral downloaded– 63,582 visitors (4,000 more than 2008)
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 – ResultsDesign a Superhero Contest
• Ran from Jan 1 – Mar 20, 09• Over 300 entries (record)• Winning Entries:
– Agent Apple – Daniel, Grade 1, CT
– Cer-real– Michelle, Grade 8, IL
– Nutrition Nate – Tiana, Grade 11, WI
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Art Contest – What does School Breakfast Make You Ready for?
• Art contest open to students nationwide• Students should answer the question
“What does School Breakfast make you ready for?” by completing the blank “School Breakfast – Ready Set Go ______!” and illustrating their answer on the contest entry form
• 3 national winners receive a prize pack
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Art Contest – What does School Breakfast Make You Ready for?
How it works
• Students (Grades 1-12) can enter
• They can submit a traditional sketch or drawing on the official student contest form only
• They need to fill out the contest entry form by completing the blank School Breakfast – Ready Set Go ______!” and illustrating their answer
For full contest rules and more info, visit www.schoolnutrition.org/nsbw
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Art Contest – What does School Breakfast Make You Ready for?
2 levels of judging
1) Local judging (school level)• Consider judging local contest by grade level and
perhaps giving small prizes
• A maximum of 3 winners per school can be sent to SNA headquarters for national judging
• SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries.
For full contest rules and more info, visit www.schoolnutrition.org/nsbw
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Art Contest – What does School Breakfast Make You Ready for?
2 levels of judging
2) National judging (SNA headquarters)• Contest entries will be accepted at SNA headquarters
between January 1 – March 31, 2010
• 3 national winning entries will be chosen
• Winning entries will be displayed at www.schoolnutrition.org/nsbw and in School Nutrition
For full contest rules and more info, visit www.schoolnutrition.org/nsbw
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ready Set Go Participation Sweepstakes
• Complete the online form and be entered into the sweepstakes
• Tell us how you plan to celebrate NSBW and how “Ready Set Go!” impacts NSBW participation
• “Ready Set Go!” sticker sheets will be randomly awarded to entrants in January, February and March
• For complete rules and to enter to win, visit www.schoolnutrition.org/nsbw
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools and Info
• April issue of SNA’s magazine• Member site www.schoolnutrition.org/nsbw
– Permission form for logo usage– Menus for NSBW based for 5 breakfasts– Toolkit with ideas and instructions– Participation sweepstakes– Backpack brochures for students and parents– Downloadable presentations & press release– Activity sheets – Banner ads for school web sites
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools and Info
• Education session at ANC Vegas
• Official Breakfast merchandise from Emporium– Posters, pencils, balloons, mugs, aprons, t-
shirts, activity books, bags, rulers…
• SNA’s Marketing Center
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for our Schools
Brainstorming questions: • Create a School Breakfast celebration day
and invite the media to attend. What would our celebration day include?
• How can we use this campaign to drive awareness of the importance of a healthy school breakfast?
• How can we involve students, parents, teachers and administrators?
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for our Schools
• Create a judging panel composed of school nutrition staff and teachers to judge the art contest
• Use the activity sheets available at www.schoolnutrition.org/nsbw and give them out each day at breakfast
• Decorate the cafeteria with “Ready Set Go!” themed materials
• Invite parents in for breakfast during NSBW
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
For More Information
• April issue of School Nutrition magazine
• Member web site www.schoolnutrition.org/nsbw
• Session at ANC Vegas
• SNA Marketing Center
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Thank You!