BRABBLE PINTEREST STRATEGY PROPOSAL (RESEARCH PHASE)

Created by Raven Lynn Davis

Mission Statement• Integrate Pinterest into the Brabble social media strategy, in order to expand Brabble’s

app user base, social media community (Facebook, Instagram, Twitter, Pinterest etc.), multi-million dollar investor fund opportunities, and brand awareness opportunities (Print, online, broadcast media, word of mouth marketing, brand partnerships, prominent influencers) long-term.

Research statistics on Pinterest • 100 MILLION ACTIVE USERS

• PRODOMINENTLY FEMALE USERS (85 % TOTAL)

• ADULT FEMALE USERS IN THE UNITED STATES (42 % total)

• ADULT MALE USERS IN THE UNITED STATES (13 % TOTAL)

• OVERALL SOCIAL MEDIA USERS THAT USE PINTEREST (30 % TOTAL)

• OVERALL NET VALUE OF PINTEREST (11 MILLION / 2015)

• ONLINE SHOPPERS WHO CHOOSE PINTEREST AS A FAVORITE SOCIAL PLATFORM (55 PERCENT)

• MILLENIAL PINTEREST USERS (67 PERCENT)

• AVERAGE MONTHLY SEARCHES ON PINTEREST (2 BILLION)

Research statistics on Brabble• PENDING

PINTEREST COMPETITORS• WE HEART IT

• FANCY

• INDULGY

• PICCSY

• FFFOUND

PINTEREST: LARGEST COMPETITOR

• http://weheartit.com (Website)

WE HEART IT APP• An image based social network, founded in

2008 by Fabio Giolito

• Headquartered in San Francisco, the team consists of 25 people

• Raised 8 million in June 2013

• Reached 25 Million users in December 2013

• Available in over 20 languages

• 70 percent are female users

• May 2014, We Heart It includes mobile advertising

• We Heart has an estimated 50+ million users

• December 2015, We Heart It launched an app for its 40 million Teen users

Brabble’s Pinterest Profile Tactics • Focus heavily on female content, verses male content (60 % FEMALE VS. 40 % MALE)

• Attract a female audience on Pinterest for the Brabble brand, and proactively evaluate how to successfully integrate similar Pinterest features into the Brabble app using blog content and various categories (Similar to the We Heart It App)

• Create tactics that encourage Brabble Pinterest users to share our content their own Pinterest profiles, to increase the Pinterest activity

• Think about, how to integrate Brabble’s Shopping E-Commerce feature (Fashion, Art, Beauty), into the Pinterest strategy:

• - Ex: Create a Fashion, Beauty, and Lifestyle endorser program that focuses on sharing content on Pinterest boards (Highlighting Brabble’s new star tag’s feature)

• Integrate contests, online Pinterest campaigns, and long-term influencer partnerships that center around female ANIMAL influencers, to increase Brabble’s growth on Pinterest, and Brabble’s PET audience on the Brabble App, Brabble Pinterest, Brabble Instagram, and potentially shared content across the web from a Brabble Pinterest influencer (Extra Online brand Awareness)