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z MOBILE INTELLIGENCE
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Insight to Action
MOBILE INTELLIGENCE
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
MicroStrategy Background
• Founded in 1989
• $454M Revenue 2010
• Largest independent Business Intelligence software provider (NASDAQ: MSTR)
• Twenty-year focus perfecting software for very large-scale data analysis
• Selected by Gartner for “Leader Quadrant” for Business Intelligence Platforms
• 3,600 customer organizations in over 20 industries
• Direct operations in 44 cities in 23 countries across the world
• 2,600 employees worldwide; approximately 20% are dedicated to R&D
• More than 70 patents granted for MicroStrategy software
2
Atlanta Charlotte Chicago Dallas Los Angeles
Montreal New York Portland San Francisco
Seattle Tampa Toronto Washington
Buenos Aires Ciudad de Mexico Monterrey Sao Paulo
Barcelona Brussels Cologne Frankfurt Johannesburg
Lisbon London Madrid Milan Munich
Paris Rome Stockholm Utrecht
Vienna Warsaw Zurich
Beijing Canberra Hangzhou Melbourne Mumbai
Seoul Shanghai Singapore Sydney Tokyo
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mainframe Computing
(1960-1980)
1M Users
Mini Computing
(1980-1990)
10M Users 100M Users
Desktop Internet
(2000-2010)
1,400M Users 5,000M Users
Source: Morgan Stanley, The Mobile Internet Report
Personal Computing
(1990-2000)
Mobile Internet
(2010- )
The Fifth Wave of Information Technology Will Dwarf All Previous Waves
3
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Information Available 24 x 7
Information Opportunities 24 hrs x 7 days =
168 hrs/week
Manager at Desk 3 hrs X 5 days =
15 hrs/week
12am
12pm
6am 6pm
vs.
12am
6am 6pm
Every Location Becomes Your Office
Information Access Is Limited to time in office at desk
Information Opportunities Everywhere
vs.
Everyone Who Has a Phone
vs.
5Billion cell phone users
1Billion PC users
All The Time Everywhere Everyone
12pm
Mobile Apps are better than Web and Desktop Apps
4
• credit cards • security cards • key cards • keys • camera • radio • receipts • notes
• tickets • loyalty cards • insurance
cards • maps • contacts book • diary • family photos
• walkman • mp3 player • driving
license • data storage • watch/alarm • calculator
• letters • memos • newspaper • magazines • cards • junk mail
• bills • invoices • sales reports • customer
account data • financial
reports • balance
sheets • P&L reports • expense
reports
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mobile Computing Wraps People in Software Replacing Everything They Write, Carry, and Touch Today
Everything People Write or Remember
Replaced by Software
Everything People Touch or Carry
Software
5 5
Apps are the Next Generation “TV” Channel
Antenna TV Cable TV Satellite TV Mobile
Apps
Channels 3 80-100 300-600 100,000+
Mobile App Information Channels
• Talk Directly with Customers
• Control the Content
• Control the Messaging
• Compete for Advertising
• Enhance Customer Experience
• for Employees
• for Partners
• per Offering
• per Brand
• per Division
• per Region
• per Event
• per Team
• per Celebrity
6 MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mobile Apps Combine Three Types of Content
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Graphs Analytics Mapping Data Exploration
Desktop Publishing
Data Visualizations
PDFs ePubs Video Approval mgmt.
Editable Grids
Data entry
Browser Content
Payments Grids Alerting
• Multimedia Content • Mobile Information Channels
• Mobile Front-end to ERP/CRM • Sell Products and Schedule Services
• Analytics, Grids, & Graphs • Data Visualizations & Exploration
7
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mobile App Capability 1: Business Intelligence
• Features
• Analytics
• Exploration and Manipulation
• Offline Analysis
• Grids and Graphs
• Touch-optimized controls
• Advanced data visualizations
• Interactive OLAP
• Data-driven Alerting
• User Scale
• Data Scale
• Performance
MicroStrategy Grids, Graphs,
Documents and Visualizations
On your Mobile Devices
8
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Integrating Touch enabled Google Mapping directly into workflows
Supporting native Apple multi-touch gestures
Including new, BI-specific, multi-touch gestures
1. Immersive Mapping 2. Multi-touch 3. BI-specific Gestures
Tap Flick Swipe
Rotate Double Tap Pinch
Touch & Drag
Two Finger Swipe
Touch & Hold
Data Warehouse
Six Reasons Why Mobile BI is even better than Web-based BI
9
Transactions Multimedia Business Intelligence
Directly linking to/from other mobile Apps
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
5. Sensor-based Query Prompt input directly from mobile
sensors Immersive advanced data
visualizations
4. App Integration 6. Visualizations
Apple Apps
Comms
Other Apps
Bar Code Reader
Accelerometer
Bluetooth
GPS
Speech
Time Series Visualizations
Heat Map Visualizations
Calendar Visualizations
Integrated Apps
Six Reasons Why Mobile BI is even better than Web-based BI
10
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Expense Management entry
Employee reviews
Direct mobile payment solutions
Customer loyalty apps
Mobile coupons
Location-specific offers Customer forums
Customer support interaction
Mobile tickets
Purchase Order entry
Time Off requests
Appointment Scheduling
• Features
• Write to ERP systems
• Write to CRM systems
• Write to operational databases
• Write to data warehouses
• Submit new data
• Update existing information
• Wide Range of input form types
• Image uploading
Mobile App Capability 2: Transactions
11
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mobile Transactional Apps Enhance and Extend Existing Transaction Systems
ERP / CRM Operational
Systems
• Always Available Approve purchase orders while you wait for the elevator.
• Secure Authenticate who you are, wipe access if lost or stolen.
• Context Aware Incorporate GPS, bar code, location awareness, NFC.
• Auditable 360˚ activity record, provides an audit trail.
12
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Custom Operational Systems Packaged ERP/CRM
Finance/Accounting
Human Resources
Manufacturing
Supply chain management
Project management
Customer relationship management
Data Services
Access control
MicroStrategy Mobile Transactional Apps Connect to Your Existing Operational Systems
Transact with any data source using either xQuery for Web Services and SQL for database Transactions
13
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Example: Request Processing and Management
Reconsider ongoing requests by asking for
more information
Review all business items requiring your
action
Approve requests based on the information
presented
Deny requests at the tap of a button
14
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Change values using touch
based controls such as wheels and switches
Analyze the business to
determine which orders to
accelerate
Edit any part of any order anywhere anytime
Update values to increase orders, increase prices,
take actions
Execute your actions to drive
the business forward
Example: Supply Chain and Order Management
15
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Store data on product and
service quality, pricing,
promotional offers
Deliver interactivity
specific to the user’s present
location
Capture product displays,
restaurant quality, warehouse stocks
- whatever you see
Analyze past surveys
individually and as a whole to spot macro trends
Empower your sales force with location specific
information sourcing Apps
Example: Remote Data Collection
16
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mobile App Capability 3: Multimedia
Education Courses
How To Sell
Why You Should Buy
Instructional Videos
Testimonials
Brand Identity
Product Manuals
Product Brochures
Video Programs
• Features
• Embed MultiMedia
• Freedom of Design
• In-App PDF reader
• In-App Email
• In-App Browser
• HTML Containers
• ePub integration
17
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
MicroStrategy’s Platform Meets All Your Mobile App Needs
Human Resources General Mgmt Sales Force
Bonuses
Training Mgmt
Time-off Request
Expense Approval
T&E Tracking
Salary Review
Hiring
T&E Tracking
Customer Info
Churn Rates
Quotas
Pipeline
Services
Lead tracking
Hot Desk Locator
Employee Info
Product Sales
Partner Sales
Corporate Events
Facilities
Carbon Emissions
Each Mobile App will contain a combination of the 3 core capabilities
Each Company Will Need to Deploy 100s of Mobile Apps
Business Intelligence
Transactions
Content Delivery
18
Transactions Multimedia Business Intelligence
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 19
Reference Applications
19
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 20
User Guides
Extensive Range of Industry Apps
Education Courses
Product Manuals
Public Interest Apps
MicroStrategy Events Sign-up
Library of BI White Papers
Latest Product Information
+
20
Guess Gmobile iPad App
• A Buyer’s Workbench for Corporate & In-Store Use
• “On the Go” or At Meetings
• Brand Appropriate & Full Apple Experience
• Visual Analytics Lead to More Insight
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 21
Sales and Product Analysis
• Executives and Store Management analyze sales KPIs, including Sales Growth %, Sales per Labor Hour, Basket Size, and Regional Contribution %
• Monitor sales performance vs. expectations, at the store, team/department (e.g. seafood), and regional levels
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 22
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Dealership Analysis
• Executives analyze dealership performance
• Thick paper binders replaced by a single light application
• Lease analysis, budget attainment, matrix reporting
23
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
About VHA: VHA is a national network of not-for-profit health care organizations that work together to drive maximum savings in the supply chain arena, and improve operational efficiency and clinical outcomes. VHA serves more than 1,400 hospitals and more than 28,000+ non-acute care providers nationwide.
VHA PriceLYNX App
• Helps hospitals cut costs and improve supply chain management
• Enables purchasing performance benchmarking against peers
24
edmunds.com Web Metrics
• A Buyer’s Workbench for Corporate & In-Store Use
• “On the Go” or At Meetings
• Brand Appropriate & Full Apple Experience
• Visual Analytics Lead to More Insight
• Available on the App Store
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 25
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Hospitality Executive App
5 days
Management Dashboard App
3 days
Price Analytics App
7 days
MicroStrategy Mobile Apps are Quick to Develop
26 26
iPad iPhone Browser BlackBerry
Full Spectrum of Admin Tools
Command Manager
Object Manager
Integrity Manager
Enterprise Manager
Full Spectrum of
Developer Tools
Desktop Designer
Architect
SDK
Web Professional
Databases Cube
Databases Transactional Applications
Website Content
Mobile Desktop / Laptop
Office Windows
Portals
MicroStrategy Intelligence Server
MicroStrategy Web
MicroStrategy Mobile
Transaction Services
Report Services
Distribution Services
OLAP Services
MicroStrategy’s Platform Experience Conveys Directly to Mobile Apps
1. Rapid Development
2. Easy Deployment
3. High User and Data Scale
4. High Performance
5. Economies of Scale
6. Flexibility Openness and Extensibility
7. Secure Data Access Model
8. Comprehensive Administration Control
9. Unmatched Analytical Power
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
MicroStrategy’s Enterprise Capabilities
27
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Drag objects to Templates, and Define Interactivity
MicroStrategy Design Tools are Highly Flexible and Code-Free
Analytics Editable
Grids Web
Content
Mapping Selectors
Data entry
Graphs
Data Visualizations
Grids
Desktop Publishing
Books and Documents
Video
Select from a range of Design Objects
Image
Graph Grid
Selectors
Selectors
Image
Map Visualization
Grid
Selectors
Link
Title
Video Link
Link
Template
28
2 1
28
A Change Here
1
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Analytics Editable
Grids Web
Content
Mapping Selectors
Data entry
Graphs
Data Visualizations
Grids
Desktop Publishing
Books and Documents
Video
Image
Graph Grid
Selectors
Selectors
Image
Map Visualization
Grid
Selectors
The Key to Lowest Total Cost of Ownership is the Metadata Abstraction Layer and Object
Re-Use. Is Instantly Reflected
Everywhere That Object is Used
2
Metadata Change
Update
Update
Update Update
MicroStrategy’s Metadata makes apps Easy to Enhance and Maintain
29 29
Multiple Deployment Options
Easy App Deployment
A. Use
MicroStrategy App Store App
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
No code submission to Apple required MicroStrategy Mobile Protects and Secures your Data
Instant Content Updates Secure
MicroStrategy App Deployment is Easy, Fast, and Secure
Enterprise Deployment
C. Re-Skin App
& Deploy
Internally
B. Re-Skin App
& Deploy to the
App Store Data
Warehouse
Operational Databases
Documents and Libraries
MicroStrategy Mobile Server
Metadata
New Content
Updated Content
• AES 256bit Encryption of App Data • Mutual Authentication • AES encryption for all traffic • VPN, HTTPS, WPA2, SSL support • LDAP, Kerberos, Tivoli, NT Integration • App data invalidation for lost and stolen
devices
30
Advantages of MicroStrategy Platform versus Native Code
• Minimal Capital & Effort • Maximum Design Fidelity • Rapid code-free design • Deploy in Days
Native Code Development MicroStrategy Platform & App VS
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
• Huge Capital Investment • Huge Effort to Implement • Expensive code developers • Deploy in 12-18months
Code-free IDE
All Your Responsibility
Slow Expensive
Content Presentation UI Layout
App Navigation Application Flow
Gesture Interpretation Visualizations
Sensor Integration Computation
Data Manipulation Error Mgmt
Device interactivity Multi-Lingual
Local Data Storage Cache Mgmt
Security Management Session Mgmt
App Monitoring Preferences
Session Management Log in / Security
Communication Data Management
Content Presentation UI Layout
App Navigation Application Flow
Gesture Interpretation Visualizations
Sensor Integration Computation
Data Manipulation Error Mgmt
Device interactivity Multi-Lingual
Local Data Storage Cache Mgmt
Security Management Session Mgmt
App Monitoring Preferences
Session Management Log in / Security
Communication Data Management
Handled by MicroStrategy Fast Inexpensive
31
Fast Software 25 Free Licenses
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Fast Implementation Expert Assistance
Simply download, install and start building great mobile BI apps
Components:
•25 named users – FREE
•Training and support – FREE
•Community access – FREE
Mobile QuickStrikeTM Intro2MobileTM
Fast Education Free Hands-on Class
A ten day focused engagement, delivered by mobile BI experts
Deliverables:
1. Production mobile BI app
2. App design storyboard
3. Video of the new app
An introduction to mobile BI using MicroStrategy Mobile
Content:
•Concepts and features
•Hands-on exercises
•Build a mobile app
Three Programs to Help you Catch-up. Today.
32
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Core Competitive Advantages of MicroStrategy Mobile
33
• Highly Flexible Design fits any workflow
i.e. Roambi limited to toy-like visualizations
• Action-enabled information
i.e. Mega-Vendors deliver static BI without Transactions
• Native Apps provide the best user experience resulting in pervasive user adoption
i.e. HTML5 Apps don’t allow for a native client analytical engine, advanced security or optimized storage
• Code Developers not required
i.e. Objective C+ or Java code is not a scalable platform for developing hundreds of enterprise applications
• Highly secure - used by government agencies and financial institutions
i.e. HTTPS is just the start. You also need advanced on-device encryption and secure-certificate driven remote wipe
• Extensive experience in delivering Information Solutions for over 22 years
i.e. Mobile vendors don’t have the experience to deliver information-driven applications
• Innovation across Big Data, Mobile, Social and Cloud
i.e. Other vendors only offer part of the solution. MicroStrategy has a comprehensive offering that will allow companies to capitalize on the major technology trends impacting businesses today
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Data Warehouse
Data Marts
Operational Databases
SAP BW
Documents and Libraries
Web Services
MicroStrategy Mobile Server
Firewall
MicroStrategy Intelligence Server
Mobile App Security
• iOS Hardware Encryption (iOS4) of
App Data
• iOS's "sandbox" protects App data
from other Apps
• AES encryption for all traffic
• VPN, HTTPS, WPA2 (128-bit
encryption), SSL support
• Locally-stored data purged upon
close¹
• Apps are signed to ensure the App is
authentic
• Runtime checks enforce App Security
• AES encryption for App credentials
(digital identities, usernames,
passwords)
• Passcode required after timeout or
suspended state (iOS4)
• Single sign-on support
• LDAP, Kerberos, Tivoli, NT Integration
Platform Security
• Secure communications across
firewalls
• No database connection from the
Mobile Server
• Single Port control for data access
• No external remote procedure calls
• Encryption of communications
between server components
• RIPEMD-160 hashing algorithm for
storage of credentials on the server
• AES encryption for passwords
• Access Control Lists (ACLs)
• Application Functionality Privileges
Database Data Security
• Cell-level security control w/ security
filters
• Native database security integration
• AES encryption for cache
MicroStrategy Mobile Apps Protect and Secure your Data
Firewall
Firewall
35
MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Mobile Apps are More Secure than Web-based Applications
Web Based Applications on Desktops/Laptops
Mobile Apps on iPad, iPhone, BlackBerry
Easily infected with viruses. Need antivirus software. Secure platform foundations protect against viruses.
Most stolen laptops can’t be wiped if stolen or after several failed login attempts.
Mobile devices can be easily wiped out if stolen or after several failed login attempts.
Difficult to enforce settings, policies and restrictions. Specific settings, policies, and restrictions are easily defined by administrators.
Data does not get automatically encrypted in most desktops and laptops.
iPad/iPhone offer hardware-based encryption.
Web based applications can easily access other applications in the machine.
Applications on the device are “sandboxed” so they cannot access data from other applications.
Users commonly get applications from unknown sources. This is difficult to enforce.
All apps must be signed by Apple, BlackBerry or Google to ensure that they are secure.
Less Secure ✗ More Secure ✓
36