Business Intelligence and Healthcare - .MICROSTRATEGY: BEST IN BUSINESS INTELLIGENCE ... Business

Major Applications of Business Intelligence

Software in the Healthcare Industry

Business Intelligence and Healthcare

1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

2. The Healthcare Industry: Finding Ways to Combat Rising Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

3. Healthcare Application Spotlight: The Advisory Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

4. Industry Factors Driving Business Intelligence Solutions at Healthcare Organizations . . . . . . . . . . . . . . . 5

5. Applying Business Intelligence to the Needs of Healthcare Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

5.1. Financial Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

5.2. Quality Performance and Safety Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

5.3. Marketing Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

5.4. Claims Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

5.5. Clinical Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

5.6. Patient Care Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

5.7. Operational Performance and Cost Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

5.8. Resource and Human Capital Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

6. Healthcare Organization Snapshots: Henry Schein, Inc., Cancer Care Ontario, PMSI-Tmesys, and Premier, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

7. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

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Business Intelligence and HealthcareBusiness Intelligence and Healthcare

Major applications of business intelligence software

in the healthcare industry

With skyrocketing costs in the healthcare industry and an increasingly competitive marketplace,

healthcare providers need to use all the tools at their disposal to operate more efficiently and

effectively to reduce costs through smart business solutions. The healthcare industry is wide-ranging,

and healthcare providers must operate within a multi-tiered information structureacross the

value chain from patients and physicians, to employers and insurance companies, to HMOs and

hospitals. With such a far-reaching scope of services and concerns, healthcare organizations

handle immense amounts of information. Since its hard to keep track of important information

and even to know which information is valuable, healthcare providers need the tools to take

advantage of the myriad information at their disposal.

The information technology available today allows

healthcare organizations to make better business decisions

and to better target performance goals. MicroStrategy

offers the healthcare industry business intelligence

software to report on, analyze, and monitor vast amounts

of data through a business intelligence architecture that

helps companies reduce costs, ensure quality care, and

maximize the value of information. Organizations in every

major healthcare segment, including hospital care, physician

services, managed care, government, and public health,

take advantage of the benefits of MicroStrategys business

intelligence software.

The Healthcare Industry: Finding Ways to

Combat Rising Costs

Healthcare providers need to keep up with demanding industry challenges to stay viable and

competitive. Constant and drastic increases in the cost of healthcare are having wide-ranging

effects throughout the healthcare industry, evidenced by employers trying to push more

healthcare responsibility onto their employees, and hospitals and healthcare providers facing

intense pressure to keep costs down without sacrificing the quality of the care they provide.

Complicating matters further, increasingly knowledgeable patients are demanding greater plan

flexibility in choosing doctors and treatments, hospitals and health systems are having to write

off record amounts of lost revenue due to default on debts, and a rapidly aging baby boomer

More than 400 of our clients perform intuitive Web-based

query and reporting analyses

that identify ways to improve

clinical care processes and the

quality of outcomes. Our success

demonstrates that MicroStrategy

is committed to delivering the

best, most comprehensive

business intelligence platform

in the market.

Premier, inc.

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Business Intelligence and Healthcare

population is placing added strain on healthcare systems. More than ever, healthcare providers

must find new ways to simultaneously provide quality care and control costs. Many healthcare

providers are now focusing their efforts on preventive healthcare and patient education, as well

as working to lower overhead costs by reducing paperwork and transaction times.

The continuing movement toward electronic health information exchange is also changing the

way the healthcare industry operates. The proliferation of e-health is allowing many health

plans to lower their costs, as well as monitor and drive down the costs of providers in their

networks. The availability of health information online is also resulting in greatly increased

consumer knowledge, making patients more discerning in the providers and treatments

they select, allowing patients to manage their own healthcare online, and changing the way

healthcare providers disseminate information. Providers must now make available educational

information about healthcare quality, patient safety, and pricing.

Finally, government is having a growing influence on the healthcare industry. Recent legislation

is inciting healthcare providers to offer more choices within the constraints of health plans,

establish electronic prescription programs, and implement pay-for-performance initiatives.

In addition, the Health Insurance Portability and Accountability Act (HIPAA) is increasing the

availability of healthcare by allowing individuals to maintain insurance coverage without

exclusions or waiting periods after leaving group insurance plans. Plus, growing consumer

privacy concerns are putting added requirements on the healthcare industry to ensure the

security and confidentiality of consumer information. All of these regulatory changes are

placing additional reporting and accountability obligations on healthcare providers, who must

have systems in place to monitor and report on compliance measures.

The Advisory Board Company, a health care research and professional services firm serving

more than 2,600 hospitals and health systems, uses the MicroStrategy platform for its hosted

business intelligence applications. By providing hospitals with improved visibility into their

business via secure Web-based performance reporting, these applications elevate hospital

performance through better, faster, data-driven decision making.

To date, the Advisory Board has developed targeted applications that focus squarely on issues

critical to margin improvement and where the company has significant research expert