CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Business Intelligence with MicroStrategy

MicroStrategy Capabilities OverviewCasey Weinstein – Manager, Air Force

September 2011


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MicroStrategy Company Overview

Atlanta

Boston

Charlotte

Chicago

Dallas

Denver

Los Angeles

Montreal

New York

San Francisco

Buenos Aires

Mexico City

Monterrey

Sao Paulo

Barcelona

Brussels

Cologne

Copenhagen

Frankfurt

Johannesburg

Lisbon

London

Madrid

Milan

Munich

Paris

Rome

Stockholm

Utrecht

Melbourne

Seoul

Singapore

Sydney

Tokyo

Seattle

Tampa

Toronto

Washington

Vienna

Warsaw

Zurich

• Founded in 1989• Largest independent public BI vendor (NASDAQ: MSTR)• In the Gartner “Leader Quadrant” for BI Platforms• #1 overall in the BI Survey 9• Over 1 million business users at over 3,500 organizations• Direct operations in 41 cities in 23 countries across the world• 20% of our 2,800 employees are dedicated to R&D• Over 50 patents pending or issued for MicroStrategy software


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All 5 Styles of Business Intelligence in a Single, Unified, Platform

Browsers Portals OfficeMobileDesktop

UNIFIED WEB INTERFACE

Integrated Backplane

Services Oriented Architecture

Sco

reca

rds

&

Das

hboa

rds

Rep

ortin

g

OLA

P

Adv

ance

d

Ana

lytic

s &

A

d-h

oc

Ale

rts

&

Pro

act

ive

Not

ifica

tion

e-Mail

All 5 Styles of BI

Plug-n-Play Modules

Unified Business Model

All Data Sources

Unified UI


How can MicroStrategy benefit you?

MicroStrategy is a software platform that can identify efficiencies

Current AF deployments:Air Mobility Command

• Utilizing dashboards to monitor command fuel efficiency programs

Air Force Space Command• Chosen tech solution for program management tool to improve process integration

and communication

The Judge Advocate General of the Air Force (TJAG)• Considering utilizing MicroStrategy for enhanced AMJAMS reporting enterprise-wide

Air Force Research Laboratory - USAFSAM• Building/enhancing a mobile application to report on post-disaster resourcing

88th Air Base Wing / 445th Air Reserve Wing• Executing a Starter Kit to develop and enhance wing status reporting for desktop,

threshold, dashboards, and mobile

4


Recovery.Gov Dashboard Demonstration

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Air Mobility Command Dashboard

6


Air Mobility Command Dashboard

7


MicroStrategy Capabilities

MicroStrategy is a software platform that makes data meaningful to you

What we bring to the fight:– Legacy of innovation

• First to web, mobile, social networking and cloud• Gartner leader quadrant

– Performance at scale • Peta-byte sized database queries in 3-4 seconds• 64-bit architecture

– Lowest industry TCO and best customer service• Confirmed by independent and trusted industry analysts

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Gartner Designates MicroStrategy a Clear “Leader” In The BI Platform Market Once Again

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Source: Gartner’s Magic Quadrant for Business Intelligence Platform Author: Rita L. Sallam, James Richardson, John Hagerty, Bill Hostmann; Publication Date January 27, 2011

http://www4.gartner.com/RecognizedUser

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.10

Customer Survey

Rita Sallam897 Companies 13 BI Capabilities Feb 2010

MicroStrategy#1

MicroStrategy#1

BI Platforms User Survey

QlikView#2

QlikView#2

LogiXML#3

LogiXML#3

Tableau#4

Tableau#4

Microsoft#5

Microsoft#5

Board Intl#6

Board Intl#6

Oracle#7

Oracle#7

SAS#8

SAS#8

Cognos#9

Cognos#9

Tibco#11

Tibco#11

Targit#12

Targit#12

SAP BO#13

SAP BO#13

Jaspersoft#14

Jaspersoft#14

Arcplan#15

Arcplan#15

IDS Scheer

#16

IDS Scheer

#16

Panorama#17

Panorama#17

IBI#10

IBI#10

Actuate#18

Actuate#18

Infor#19

Infor#19

Analyst Evaluation

Cindi HowsonHands-on testing100+ Criteria TestedQ1 2010

MicroStrategy#1

MicroStrategy#1

SAP BO#2

SAP BO#2

SAS#6

SAS#6

Microsoft#7

Microsoft#7

Pentaho#8

Pentaho#8

Oracle#5

Oracle#5

IBM Cognos#3 tie

IBM Cognos#3 tie

IBI#3 tie

IBI#3 tie

QlikTech#9

QlikTech#9

Critical Capabilities

for BIReporting

IBI#2

IBI#2

IBM Cognos#3

IBM Cognos#3

Actuatee.Reports

#4

Actuatee.Reports

#4

SAP BO#5

SAP BO#5

ActuateBIRT

#6

ActuateBIRT

#6

SAS#7

SAS#7

Microsoft#8

Microsoft#8

Jaspersoft#9

Jaspersoft#9

Analyst Evaluation

James RichardsonKurt Schlegel Rita L. Sallam10 Reporting capabilitiesFeb 2009

MicroStrategy#1

MicroStrategy#1

Customer Survey

Nigel Pendse1,901 Companies58 Countries17 Major CategoriesFeb 2010

Microsoft AS#3

Microsoft AS#3

Microsoft RS#6

Microsoft RS#6

Oracle#2

Oracle#2

Hyperion#4

Hyperion#4

Cognos AS#5

Cognos AS#5

Bus. Obj.#7

Bus. Obj.#7

Cognos RS#7

Cognos RS#7

Crystal#9

Crystal#9

SAP#10

SAP#10

MicroStrategy#1

MicroStrategy#1

BI Platform Capabilities

Rating

Analyst Evaluation

Kurt Schlegel Bhavish Sood12 BI Capabilities220 Distinct Criteria

MicroStrategy#1

MicroStrategy#1

The Analyst Evaluations and Customer Surveys Conclusions Are Consistent MicroStrategy is the Best Overall BI Technology

SAP BW#20

SAP BW#20

IBI#1 tie

IBI#1 tie

Oracle#1 tie

Oracle#1 tie

Cognos#4

Cognos#4

SAP#5

SAP#5

Hyperion#6

Hyperion#6

Bus Obj.#7

Bus Obj.#7

QlikTech#8

QlikTech#8

Panorama#8

Panorama#8

Microsoft#10

Microsoft#10

SAS#11

SAS#11

http://www.microstrategy.com/Software/Products/User_Interfaces/Mobile/faqs.asp

http://www.michelin.com/corporate/front/templates/affich.jsp?codeRubrique=1&lang=EN

http://www.brandsoftheworld.com/brands/0002/3756/Chiquita.eps

http://www.brandsoftheworld.com/brands/0002/3756/Chiquita.eps


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QlikTech

Microsoft

Cognos

SAS

BO

Oracle

IBI

MicroStrategy

4 6 8 10 12 14 16 18 20 22 24

IT Personnel Required for 1,000 Users

Source: Gartner’s BI Platforms User Survey: How Customers Rate Their BI Platform Vendors results. January 2009.

54% higher cost

60% higher cost

66% higher cost

111% higher cost

142% higher cost

146% higher cost 347% higher cost

Lowest cost

1. Lowest TCOMicroStrategy Requires the Fewest IT Personnel


1. Lowest TCOTCO Savings Become More Prominent As the Size of the Implementation Increases

Model includes:• List price for BI software• Hardware sized according to Gartner data

5-year TCOFor 200 Users

MicroStrategy Savings: $1.3M

Total Costs ($M)

BI Software

QlikTech

Microsoft

Cognos

SAS

BO

Oracle

IBI

MicroStrategy

$-

$1,

000,

000

$2,

000,

000

$3,

000,

000

$4,

000,

000

$5,

000,

000

• IT Personnel salary is average of $85K per year• Overhead costs for IT personnel is 100% of salary

BI Hardware BI Personnel

$495 K more

$600 K more

$656 K more

$1.13M more

$1.33M more

$1.43M more

$3.5M more

5-year TCOFor 1,000 Users

MicroStrategy Savings:$3.2M

$-

$2,

500,

000

$5,

000,

000

$7,

500,

000

$10

,000

,000

$12

,500

,000

Total Costs ($M)

$1.2M more

$1.5M more

$1.6M more

$2.8M more

$3.3M more

$3.4M more

$8.5M more

5-year TCOFor 5,000 Users

MicroStrategy Savings$16.2M

Total Costs ($M)

$-

$10

,000

,000

$20

,000

,000

$30

,000

,000

$40

,000

,000

$50

,000

,000

$60

,000

,000

$6.4M more

$7.7M more

$8.2M more

$14.2M more

$16.7M more

$17.4M more

$42.8M more

12


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What Makes the MicroStrategy Architecture Different?MicroStrategy is Based on Relational OLAP (ROLAP)

OLAP Products

RelationalReporting Products

MicroStrategy delivers:(High Interactivity with High Scalability)

Relational OLAP

ROLAP

• Highest Data Scalability

• Highest User Scalability

• Highest Performance at Scale

• Sophisticated Analytics

• Lowest Cost to Operate and Maintain (lowest TCO)

• Ideal for Data Warehousing

• Very Rapid Report Creation

• Superior End-user Self-service

High User ScaleHigh Data Scale

Low User ScaleLow Data Scale

Low

Ana

lytic

s

Low

Inte

ract

ivity

Hig

h A

naly

tics

Hig

h In

tera

ctiv

ity


Visual Insight Provides Business People with a “Visual OLAP” Approach to Conduct Their Analyses Quickly and Easily


Mobile Business Intelligence for the iPhone, iPad, and BlackBerry

Native App Experience

Purpose-built, workflow-driven Apps that quickly and easily guide users through their data to discovery, analysis, or decision. Apps fully leverage mobile device capabilities, including the multi-touch interface, sensors (GPS, camera, etc.), communications (voice, email, text), and more.

Fast to Develop

Fast, code-free App development via MicroStrategy’s metadata-driven, point-and-click paradigm. Build rich, interactive BI Apps in just days.

Designed to deliver the higher levels of performance and scalability demanded by mobile Apps. MicroStrategy delivers in-memory, multi-level caching, ROLAP analytics, robust security, easy extensibility and comprehensive administration features designed for enterprise deployments.

Enterprise Grade

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MicroStrategy Mobile


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MicroStrategy Customers in Federal Government Include:

CIVILIAN

DEFENSE

http://www.fema.gov/index.shtm

http://www.tsa.gov/index.shtm


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Army Air Force Exchange (AAFES)

Retail and HR

Applications:Retail sales tracking, and human resources management

Deployment:• 2300 users• Database: Teradata• Millions of transactions Each Year• Users: HQ and field locations worldwide• Interface: Web and Mobile

After years of success in managing retail operations, AAFES has recently begun doing HR management as well, studying employee data with respect to training, retention, and turnover

Flexible HierarchiesComplex customer-centric information requires flexibility to draw out important details

Transportation Security Administration

Comprehensive oversight of TSA performance

Applications:Performance and Operations management, staffing analysis and optimization, Passenger safety management, Customer satisfaction analysis

Deployment:• Database + Size: Oracle, ~1 TB• Deployment: Over 1 million flexible

MicroStrategy reports and documents accessed a year, readily available to 10,000 TSA employees

Achieved savings of over 200 million dollars since 2007, thanks to enhanced insight into staffing and operations

Federal Government Agencies Rely on MicroStrategy

Centers for Medicare & Medicaid Services

Managing the Effectiveness of Medicare

Applications:Performance reporting for the Managed Medicare Program

Deployment:• Database: IBM DB2, Oracle• Users: 200-300 Employees• Interface: Web, E-Mail• Architecture: Intranet

Ultimately CMS will conduct analysis on beneficiaries enrolled in the Medicare+Choice program to ensure correct payment rates, beneficiary status, and demographic analysis, among other analytics.

U.S. Postal Service

Standardizing on MicroStrategy

Applications:Financial Performance, On-time Delivery, In-plant Operations, Network Efficiency, Retail Outlet Performance

Deployment:• Database: Teradata • DB Size: 85 TB• Users: 30,000 USPS employees• Architecture: Intranet, Extranet

USPS relies on 12 MicroStrategy applications to provide a consolidated view of corporate data. USPS cites work hour and fraud reductions, improved decision-making, data quality and operational performance, and increased analyst productivity and business knowledge.

Detailed Security Across All LayersMicroStrategy’s bullet-proof security assures protection of vital corporate and customer information as required by HIPAA and other regulations

Performance ManagementMonitoring performance and adherence to goals for every airport in the nation.

High Data ScalabilityData Scalability in the multi-terabyte range is required to analyze item level information, and is only possible with the MicroStrategy ROLAP architecture

Documents

CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That