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© Hortonworks Inc. 2013 Quick Housekeeping Q&A box is available for your questions Webinar will be recorded for future viewing Thank You for joining!

The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

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There certainly is no shortage of hype when it comes to the term “Big Data”. One thing we can be sure of is that massive data volumes are driving a new modern data architecture that includes Hadoop in the mix. But what does that architecture look like for Business Intelligence Data Strategy? Join Hortonworks and MicroStrategy, where we’ll: • Discuss the modern architecture for Business Intelligence on top of Hadoop as a data source. • Learn how our joint solution helps enterprises store, process and analyze vast amounts of structured and unstructured data to deliver business insights throughout an organization. • Discover what new benefits Hadoop 2.0 offers and how the MicroStrategy Analytics platform leverages those new features to improve performance, achieve faster access times, and allow for true interactive visual data discovery.

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Page 1: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Quick Housekeeping

Q&A box is available for your questions

Webinar will be recorded for future viewing

Thank You for joining!

Page 2: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Modern Data Architecture …for Business Intelligence

Page 2

Page 3: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Your Presenters

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• Anurag Tandon (@microstrategy) – Director, Product Marketing – 14+ years of marketing, sales and

implementation of BI & Analytics – Jack of most sports, master of none

• John Kreisa (@marked_man)

– VP Strategic Marketing, Hortonworks – Over 20 years in data management as a

developer and a marketer – Avid camper

Page 4: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Today’s Topics

• Introduction • Drivers for the Modern Data Architecture (MDA) • Apache Hadoop in the MDA • MicroStrategy’s role in the MDA • Q&A

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Page 5: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Existing Data Architecture

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APPLICAT

IONS  

DATA

   SYSTEM  

REPOSITORIES  

SOURC

ES  

Exis4ng  Sources    (CRM,  ERP,  Clickstream,  Logs)  

RDBMS   EDW   MPP  

OPERATIONAL  TOOLS  

MANAGE  &  MONITOR  

DEV  &  DATA  TOOLS  

BUILD  &  TEST  

Business    Analy4cs  

Custom  Applica4ons  

Packaged  Applica4ons  

Page 6: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Existing Data Architecture

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APPLICAT

IONS  

DATA

   SYSTEM  

REPOSITORIES  

SOURC

ES  

Exis4ng  Sources    (CRM,  ERP,  Clickstream,  Logs)  

RDBMS   EDW   MPP  

Business    Analy4cs  

Custom  Applica4ons  

Packaged  Applica4ons  

Source: IDC

2.8  ZB  in  2012  

85%  from  New  Data  Types  

15x  Machine  Data  by  2020  

40  ZB  by  2020  

Page 7: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Modern Data Architecture Enabled

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APPLICAT

IONS  

DATA

   SYSTEM  

REPOSITORIES  

SOURC

ES  

Exis4ng  Sources    (CRM,  ERP,  Clickstream,  Logs)  

RDBMS   EDW   MPP  

Emerging  Sources    (Sensor,  Sen4ment,  Geo,  Unstructured)  

OPERATIONAL  TOOLS  

MANAGE  &  MONITOR  

DEV  &  DATA  TOOLS  

BUILD  &  TEST  

Business    Analy4cs  

Custom  Applica4ons  

Packaged  Applica4ons  

Page 8: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Hadoop Powers Modern Data Architecture

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Apache Hadoop is an open source project governed by the Apache Software Foundation (ASF) that allows you to gain insight from massive amounts of structured and unstructured data quickly and without significant investment.

Hadoop Cluster compute

& storage

. . .

. . .

. . compute &

storage

.

.

Hadoop clusters provide scale-out storage and distributed data processing on commodity hardware

Page 9: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Driving Efficiency Driving Opportunity

Drivers for Hadoop Adoption

Modern Data Architecture Hadoop has a central role in next

generation data architectures while integrating with existing data systems

Business Applications Use Hadoop to extract insights that enable new customer value and competitive edge

Existing Traditional Server log

Clickstream

Big Data Sets Emerging

Sentiment/Social Machine/Sensor Geo-locations

Page 10: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Opportunity in types of data

1.  Sentiment Understand how your customers feel about your brand and products – right now

2.  Clickstream Capture and analyze website visitors’ data trails and optimize your website

3.  Sensor/Machine Discover patterns in data streaming automatically from remote sensors and machines

4.  Geographic Analyze location-based data to manage operations where they occur

5.  Server Logs Research logs to diagnose process failures and prevent security breaches

6.  Unstructured (txt, video, pictures, etc..) Understand patterns in files across millions of web pages, emails, and documents

Value

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Page 11: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Efficiency in the Modern Data Architecture

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APPLICAT

IONS  

DATA

   SYSTEM  

REPOSITORIES  

SOURC

ES  

Exis4ng  Sources    (CRM,  ERP,  Clickstream,  Logs)  

RDBMS   EDW   MPP  

Emerging  Sources    (Sensor,  Sen4ment,  Geo,  Unstructured)  

Business    Analy4cs  

Custom  Applica4ons  

Packaged  Applica4ons  

•  Drive efficiency via modern data architecture

•  Store data once and access it in many ways

•  Often referred to a data lake or data repository

•  Infrastructure platform driven

•  IT-oriented, TCO based

Page 12: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

New Types of Data = New Analytic Apps

• Unlock new OPPORTUNITY via analytic apps built around NEW TYPES OF DATA – Sentiment (social media) – Clickstream – Machine / sensor data – Geo / tracking data – Web Logs – Unstructured (video, pictures, free text)

• Business case driven

• LOB / Business IT oriented Page 12

ENTERPRISE  HADOOP  PLATFORM  

Business    Analy4c  App  

New  Sources    (sen4ment,  clickstream,  geo,  sensor,  …)  

Page 13: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Integrated Interoperable with existing data center investments Skills

Leverage your existing skills: development, operations, analytics

Requirements for Hadoop Adoption

Page 13

Key Services Platform, operational and data services essential for the enterprise

3 Requirements for Hadoop’s Role in the Modern Data Architecture

Page 14: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

1

Interoperable Integrated with existing data center investments

Key Services Platform, Operational and Data services essential for the enterprise Skills Leverage your existing skills: development, operations, analytics

23

Requirements for Enterprise Hadoop

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OS/VM   Cloud   Appliance  

PLATFORM    SERVICES  

   

CORE  

Enterprise Readiness High Availability, Disaster Recovery, Rolling Upgrades, Security and Snapshots

HORTONWORKS    DATA  PLATFORM  (HDP)  

OPERATIONAL  SERVICES  

DATA  SERVICES  

HDFS  

SQOOP  

FLUME  

NFS  

LOAD  &    EXTRACT  

WebHDFS  

KNOX*  

OOZIE  

AMBARI  

FALCON*  

YARN      

MAP       TEZ  REDUCE  

HIVE  &  HCATALOG  PIG  HBASE  

Page 15: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

Requirements for Enterprise Hadoop

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1

Interoperable Integrated with existing data center investments

Key Services Platform, operational and data services essential for the enterprise

Skills Leverage your existing skills: development, operations, analytics

23

Develop Java, C, C++, .NET, Python, Pig

Operate Tools, Consoles, Scriptable APIs

Analyze SQL, R, SAS

Page 16: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

APPLICAT

IONS  

DATA

   SYSTEM  

REPOSITORIES  

SOURC

ES  

Exis4ng  Sources    (CRM,  ERP,  Clickstream,  Logs)  

RDBMS   EDW   MPP  

Emerging  Sources    (Sensor,  Sen4ment,  Geo,  Unstructured)  

OPERATIONAL  TOOLS  

MANAGE  &  MONITOR  

DEV  &  DATA  TOOLS  

BUILD  &  TEST  

Business    Analy4cs  

Custom  Applica4ons  

Packaged  Applica4ons  

Requirements for Enterprise Hadoop

Page 16

Interoperable Integrated with existing data center investments 3

Integrate with Applications Business Intelligence, Developer IDEs, Data Integration

Systems Data Systems & Storage, Systems Management

Platforms Operating Systems, Virtualization, Cloud, Appliances

Page 17: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013 - Confidential

MicroStrategy in the Modern Data Architecture

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APPLICAT

IONS  

DATA

 SYSTEM  

SOURC

ES  

RDBMS   EDW   MPP  

Emerging  Sources    (Sensor,  Sen4ment,  Geo,  Unstructured)  

HANA

OPERATIONAL  TOOLS  

DEV  &  DATA  TOOLS  

Exis4ng  Sources    (CRM,  ERP,  Clickstream,  Logs)  

INFRASTRUCTURE  

Page 18: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Today’s Topics

• Introduction • Drivers for the Modern Data Architecture (MDA) • Apache Hadoop’s role in the MDA • MicroStrategy’s role in the MDA • Q&A

Page 18

Page 19: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

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•  Top independent analytics software vendor by revenue

•  Operating in 42 cities in 23 countries •  Over 4,000 customers, 20 industries

•  $594M 2012 Revenue •  $100M dedicated annually to R&D •  Long time innovator in web, mobile,

and cloud-based analytics

Innovator and leader in enterprise analytics

About MicroStrategy

Austin Charlotte Chicago

Dallas Kansas City Los Angeles

Montreal New York

San Francisco Seattle Toronto

Tysons Corner

Barcelona Bunnik Brussels Cologne Dubai Frankfurt Lisbon London Madrid Milan Munich

Beijing Hangzhou Mumbai Seoul Shanghai Singapore Tokyo

Paris Rome

Stockholm Vienna

Warsaw Zurich

Mexico City Sao Paulo

Buenos Aires

Page 20: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Big Data Analytics

The power to transform your

Big Data into insight

Self-Service Analytics

Rapid-fire data

discovery

Enterprise-Grade Business Intelligence

Produce and publish trusted

analytics to elevate performance

•  Intuitive data exploration

•  Fast dashboard development

•  Self-service with no IT needed

•  Comprehensive delivery options with massive user scale

•  Trusted system-of-record reliability

•  Easy, cost-effective administration

•  Access and combine data from all sources

•  Advanced and predictive analytics

•  Blazing speed and performance

Web or Mobile

Comprehensive analytics suite for business

MicroStrategy Analytics Platform

On-Premises or on MicroStrategy Cloud

20

MicroStrategy Analytics Platform

Page 21: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Mass Distribution"

"

Any Design"

"

All Media"

"

Trusted and Reliable"

"

Easy to Manage"

"

All Data Sources"

"

"

Data from Across the Enterprise"

Dashboards   Reports  and  Statements  Agile  Analy7cs  

MicroStrategy  Analy4cs  Pla`orm  

OLAP  Analysis  

"""""

Databases"

"""""

Big Data"

"""""

Personal / Departmental"

"""""

Cloud Data"

Operationalize analytics to align the business and improve results

Comprehensive Analytics Platform

21

Page 22: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Data  access  and  combina7on  from  all  enterprise  data    Self-­‐service  data  explora7on  to  produc7on  dashboards    User  accessible  advanced  and  predic7ve  analy7cs    Analysis  of  semi-­‐structured  and  unstructured  data    Real-­‐7me  analysis  from  live  upda7ng  data  

1

2

3

4

5

Five Key Capabilities for Big Data Analytics The MicroStrategy Analytics Platform Enables Every Business User to Get These Capabilities

Page 23: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Quick Data Import No SQL or Scripting

Access and combine data from multiple sources “on-the-fly”

The Power of Data Integration in the Hands of Every User

MicroStrategy Modeled Data

Personal or Departmental

Cloud- Based Data

Relational Databases

Big Data & Hadoop

23

Enterprise Applications

SAP, Oracle e-Business, Siebel, Peoplesoft, etc.

Oracle, SQL Server, MySQL, Teradata,

Netezza, etc.

Salesforce.com, NetSuite. Facebook, Eloqua, Google

Docs, etc.

Spreadsheets, Access databases, CSV, public data

downloads, etc.

Hortonworks Data Platform Enterprise-certified single-version of the truth

Page 24: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Stunning Visualizations

Instant Query Results

Effortless Dashboards

No IT Needed

24

Lightning fast insights, easy for everyone

Self-Service Analytics Empowers Users

Page 25: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Every user becomes a professional data-journalist

A Picture Is Worth 1000 Words

Page 26: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Industry’s most powerful SQL Engine and 300+ native analytical functions

Climb the Analytical Maturity Model to Outsmart and Outperform Competitors

Advanced Analytics – Full Range Under One Roof

26

Projections

Relationship Analysis

Benchmarking

Trend Analysis

Data Summarization

Ana

lytic

al M

atur

ity"

What is likely to happen based on past history?

What factors influence activity or behavior?

How are we doing versus comparables?

What direction are we headed in?

What is happening in the aggregate?

Optimization What do we want to happen?

World’s most popular

advanced analytics tool."

Free, open source."

More"

Specialty Tools

Page 27: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

27

DEMO: Self-service Visual Data Discovery

Page 28: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Promote Self-Service Dashboards into Production

Create insight! Quickly prototype or crowd source agile dashboards

Export from Visual Insight to Document Editor for pixel-perfect design

Add production features: •  Custom branding

•  Multimedia content

•  Transactions

•  Decision workflow

•  Prescriptive analytics

•  Real-time data

Deploy to thousands with enterprise-grade security and scalability. Monetize insight!

FAST, LOW-IMPEDANCE PUBLISHING

28

Tightly coupled self-service and production supports the full lifecycle of analytics

1

2

3

4

Page 29: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Production Business Intelligence Standalone

Visual Data Discovery

Dashboards Reports and Statements

OLAP Analysis Advanced Analysis

With MicroStrategy, business agility and governance coexist

Tight Integration of Self-Service Analytics and Production BI

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Only MicroStrategy Delivers Agility and Governance

•  Common metadata for trusted single version of the truth

•  Flexibility for business to quickly work with new data

Move Seamlessly between Styles

Page 30: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Competitive approaches require time-consuming rework

Build Once, Deploy Anywhere

Email

Browsers | Portals | Apps

Web Mobile

iOS | Android | Blackberry

Documents

PDF | PowerPoint | Excel | Word

One-Click Sharing | Annotation

Build once

Deploy across all media

1

30

2

Page 31: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Publish Results to 1000s of Users Without Fear

Proven Server Scalability

Built-in clustering, failover,

and comprehensive administrative tools for

performance optimization

In-Memory Performance

Tested sub-second response times on web and mobile,

even at highest user volume and concurrency

Advanced Monitoring

Tools

Admin tools to monitor, report and

alert on system utilization

Automatic Content

Personalization

Users only see the data they’re entitled to see,

and only access functionality they are

authorized to use

PUBLISH

Team Department

Enterprise Value Chain

10s 100s

1,000s 10,000+

Visual Insight dashboard

Page 32: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

* BI SURVEY 12, BARC, 2012.

Your Partner in Big Data Analytics

32

Today’s Big Data

“We have this thing that’s running. It’s one of the most amazing things I’ve seen. It’s running against the entire Facebook user base, 1.1 billion users.”

Guy Bayes Head of Enterprise BI, Facebook

Tomorrow’s Big Data

200 petabytes powered by Hadoop + MicroStrategy in-memory technology

Full View of Online Commerce Customers •  Yahoo is the #1 online commerce site in Taiwan •  Uses the Hortonworks platform for storing clickstream data •  Built a common data architecture to analyze transaction data in

Oracle combined with web logs from Hadoop •  Executives, business managers and analysts all have access to

pre-defined, self-service and ad-hoc analytics

Page 33: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

Two Ways to Experience MicroStrategy Today"Best of all, they’re free!

33

MicroStrategy Analytics Desktop

Fastest, easiest self-service analytics tool for business users.

100% free!

MicroStrategy Analytics Express

Cloud-based self-service visual analytics for any organization.

Free for one year!

Visit microstrategy.com/free

Page 34: The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

© Hortonworks Inc. 2013

Next Steps:

Page 34

More about MicroStrategy and Big Data http://www.microstrategy.com/platforms/analytics

Get started on Hadoop with Hortonworks Sandbox http://hortonworks.com/hadoop-tutorial/

Follow us: @hortonworks @microstrategy