Pi Identity

Australian Scale & Independence

Largest Independent Media Representation Company in

Australia

Power Brands

Australia’s leading C-Suite, Luxury, Ethnic Audience

Global Media Partners

Exclusive Representation of Leading Media Brands

Multi-Media Expertise & Insight

International & Australian media and market intelligence. International

media planning and buying assistance

Mobile and Social

International and Ethnic social media intelligence

Mobile, In-App and App Performance marketing

World Class Analytics and Tracking

Premium and performance networks for AU and International eyeballs

Why Mobile ? 1. Area of Distraction

Area of distraction increases proportionately with viewing distance to screen.

PC display is now a cluttered environment with

competing advertisers and executions.

Mobile advertising is

limited to 1 Ad per screen.

Mobile provides unlimited

rich media capabilities.

Why Mobile ? 2. 100% Share Of Screen

Why Mobile? 3. Screen Shift - Mobile vs Desktop

Time spent on mobile screens now far outstrips time spent on desktop and the

gap is expected to continue to increase

Customer engagement on multiple levels has never been more

important nor more competitive.

Mobile is quickly becoming the most critical element to

•capturing,

•transacting,

•Engaging

•retaining

customers on a local and global arena.

Compact screen size is over come by several unique advantages.

•100% share of screen

•Short distance minimising area of distraction

•Deeply personal engagement with device

•Mobile enhances connectivity to information

Why Mobile ?

Screen Shift in Australia

Screen Shift will see more and more

Australians increasing screen time

on mobile devices compared to

desktop.

This represents a greater

phenomenon than multi-screening.

Consumers are increasingly relying

on mobile devices for all web

browsing requirements.

Mobile screen usage will dominate

as corporations increasingly utilise

app functionality for customer

service, commerce, engagement and

loyalty.

Targeting Capabilities

DEVICE

OS

Brand

Model

Screen Size

OS

iOS

Android

Blackberry

Windows

Symbian

GEO IP

RAW IP

Country (via IP)

State (via IP)

PLATFORM

WAP

App

CATEGORY

News

Business

Finance

Technology

Social

Entertainment

Games

… more

TIME

Time of day

Day of week

Our Publisher Customer Reach

Banner Transition Effect

Sample Flow - Auto expanded to collapse ad unit

Sample Flow : footer ad unit to video play

Smart Phone : Rich Media

Get in Touch

tejeshwar.lawania@pubintl.com.

au

T + 61386404073

M + 61421144851

“Markets always change faster than

marketing.”

Philip Kotler