26
Mobile Ads are calling

Komlimobile Global Mobile Sales Deck

  • Upload
    salih1

  • View
    1.019

  • Download
    0

Embed Size (px)

DESCRIPTION

Komlimobile is a leading mobile advertising network and a division of

Citation preview

Page 1: Komlimobile Global Mobile Sales Deck

Mobile Ads are calling

Page 2: Komlimobile Global Mobile Sales Deck

Confidential 2

Leading Global mobile advertising network

7 billion impressions per month globally

Quality traffic – on mobile web and apps

Self service mobile ad market place with analytics

Advance and Intuitive targeting capability insuring reach to the right TG for your Product and Services

About Komli Mobile

Page 3: Komlimobile Global Mobile Sales Deck

Confidential 3

Ad network

Premium websites

Facebook relationship

Search Engine Marketing

Mobile

Video

About Komli Media

Exclusive sales relationships with several niche websites across genres like music, parenting, etc.

Recent acquisition of the Zestadz mobile advtg. platform has allowed us to bring WAP advertising to advertisers

We continue to be a leading ad network working with over 100 advertisers across performance and brand campaigns

Sales partner to facebook India, exclusively selling premium inventory. We partner with facebook and advertisers closely to help brands manage their social media strategy & advtg.

Exclusive partnership with one of the best-in-class search management tools. This has allowed us to work closely with leading ecommerce players to optimize and manage their SEM campaigns

A recent strategic partnership with Jivox completes our digital media offerings with specialized Video capabilities

Page 4: Komlimobile Global Mobile Sales Deck

Confidential 4

India

North America

UK

SEA

Australia

Today our team is 224 strong across 12 offices in North America, UK, India, SEA and Australia

Komli Media Reach

Page 5: Komlimobile Global Mobile Sales Deck

Confidential 5

Ad Impressions Per Month 7 Billion

Traffic from Smartphone 65 %

Site Genre Targeting Includes Search, content, apps, news, travel, chat etc.

Komli Mobile Ad Network

Quality traffic users on Feature phones & Smartphones, (iPhone and Android)

Komli Mobile at Global Level

Page 6: Komlimobile Global Mobile Sales Deck

Confidential 6

Capabilities

• Handset Model .

• Telco operators.

• Operating System.

• Site Genre (entertainment / business finance / Download etc

• In Game (Android and I phone)

• City Targeting (USA, Canada & India for now).

Targeting on Komli Mobile Platform

Page 7: Komlimobile Global Mobile Sales Deck

Confidential 7

Click to Download

Click to Wap

Click to Lead

Click to Call

1.Java 2.Android 3.I phone

Form based with 3 – 4

field

Click to Video

Campaign Formats

Page 8: Komlimobile Global Mobile Sales Deck

Confidential 8

Top Countries at Komli Mobile

Top Device at Komli Mobile

Traffic on Komli Mobile Network

37%

26%

15%

5%

3% 3%

2% 2% 2%

1%

1%

1%

1% 1%

Country-Wise Traffic Per Day USA India Indonesia Mexico Brazil

Germany UK Netherlands Vietnam France

Italy Saudi Arabia Canada South Africa

29%

20% 16%

12%

5%

5% 5%

4% 3%

1%

Device-Wise Traffic per day

Nokia Apple Samsung RIM LG MAUI HTC Sony Ericsson Motorola Micromax

Page 9: Komlimobile Global Mobile Sales Deck

Confidential 9

Pixel Tracking

Real-time Analytics and Dashboards

Download Tracking

Reporting API

Automated Reports via Email Alerts

Tracking Capabilities

Page 10: Komlimobile Global Mobile Sales Deck

Confidential 10

World Class Real time Analytics system that delivers key data that could be used in significant performance enhancement to the campaign

Analytics

Page 11: Komlimobile Global Mobile Sales Deck

Confidential 11

• Banner Specification: 320*52 pixels 300*50 Pixels 216*36 Pixels 168*28 Pixels 120*20 Pixels • File formats: GIF, JPG, JPEG and PNG • Animated or Static banner weight should be under 10KB

• Text Ads specification is: Text ads should be max up to 35 characters

Creative Specifications

Page 12: Komlimobile Global Mobile Sales Deck

Confidential 12

Ad unit on Phone Browser

Page 13: Komlimobile Global Mobile Sales Deck

Confidential 13

Our Mobile Video technology is powered by Jivox (Exclusive to Komli) Following ad formats can be served on mobile phones • In App ads - Banners + Plain Video • Pre App ads - Banner + Plain Video • In App ads - Banners + Interactive Video • Pre App ads - Banner + Interactive Video • In Browser ads - Interactive Video (WAP Sites)

Phones supporting Banner + Plain Video • Nokia XpressMusic • Nokia Navigator • 6720 classic • E5x, E6x, E7x, E90 • N7x, N8x, N9x • Blackberry

Phones supporting Banner + Interactive Ads • iPhone • iPad •iPod • Android

Komli Mobile Video

Page 14: Komlimobile Global Mobile Sales Deck

Confidential 14

Rates

CPC $0.05 per click all Countries (RON), For each

country rate get differ

CPL $1 Per Lead for minimum 3 fields

(product sampling, financial lead etc. )

CPD $1 (USD) for free App or 30% from the Paid

Apps cost

Video Ad $3 CPM

Here’s what it costs

Page 15: Komlimobile Global Mobile Sales Deck

Confidential 15

Goal:

To increase the number of unique users, raise awareness and increase

subscriptions for Yahoo! India.

Solution:

Two different campaigns for different applications were designed and

progressed with multiple creative to attract more number of users. Creatives

were refreshed every fortnight. The campaign was targeted on a mix of On

Deck and Off Deck premium inventory of users.

Click-to–Subscribe feature was used, where users who click on the ad could

subscribe to the product at a single click.

Case Study - Yahoo Mobile Brand Promotion

Page 16: Komlimobile Global Mobile Sales Deck

Confidential 16

Yahoo Mobile Brand Promotion

Results: The campaign lasted for 4 weeks and Advertiser was happy to witness 1,200,000 clicks during the period. Subsequently, the campaign was run on more than 200 million impressions with a CTR of about 0.60%. Given the highly targeted users, the advertisers were able to achieve an excellent conversion ratio and met their CPA objectives.

Performance Statistics

Campaigns Impressions Clicks CTR

Campaign 1 101,874,197 702,931 0.69%

Campaign 2 98,616,451 502,944 0.51%

Page 17: Komlimobile Global Mobile Sales Deck

Confidential 17

Case Study - Bluestream Mobile Content Subscriptions

Goal:

Bluestream Mobile worked directly with ZestADZ to improve their

downloads and increase subscriptions to content downloads. The

campaign was targeted for users in South Africa, Australia, Denmark and a

few other countries in Western Europe.

Solution:

ZestADZ worked closely with the customer to create campaign creatives

and launched the campaign on already popular subscription based sites

and social networks. The campaign was refreshed frequently. The landing

pages were designed to highlight latest content that was in high demand so

that the users can click to subscribe and purchase.

Page 18: Komlimobile Global Mobile Sales Deck

Confidential 18

Bluestream Mobile Content Subscriptions

Results: ZestADZ was able to drive more than 3,000 unique visitors each day for a

period of one month for the campaign. These users were a targeted

segment that lead to a high subscription of the marketed product. The

advertiser met ROI objectives well below the set target. ZestADZ delivered

the results with less CPA than advertisers targeted CPA.

Performance Statistics

Impressions Clicks CTR

27,854,083 80,776 0.29%

Page 19: Komlimobile Global Mobile Sales Deck

Confidential 19

Case Study - Google Product Promotion

Goal:

Google to promote their multiple mobile products, increase the number of

downloads and raise awareness among the targeted audience.

Solution:

As the campaign was about promoting multiple product, multiple campaigns

were created for each product for the targeted countries – UK, France, Italy

and Spain. Premium on-deck and off-deck inventory was allocated for this

campaign and the traffic was refreshed every fortnight to sustain the

performance of the campaign.

Page 20: Komlimobile Global Mobile Sales Deck

Confidential 20

Results: ZestADZ was able to derive the following traffic

and CTR for the countries mentioned. The

campaign was real successful and met the

campaign objectives with good ROI .

Google Map Promotion

Performance Statistics

Campaigns Impressions Clicks CTR

UK 9,536,084 33,376 0.35%

Italy 2,435,712 13,883 0.57%

France 5,933,494 18,393 0.31%

Spain 9,925,056 24,812 0.25%

Page 21: Komlimobile Global Mobile Sales Deck

Confidential 21

Case Study - Brand Promotion of DirecTV

Goal:

To create the brand promotion of the product and increase the user base.

The campaign was targeted for users in US.

Solution:

As it was a brand promotion, ZestADZ launched the campaign on the

popular mobile content channels like TV, Entertainment and Music sites to

attract the prospect users thereby increasing the inquiry of the product. By

doing this, ZestADZ helps the Advertiser to promote their product and

maintain good CPA as their ads has been targeted only on the relevant

channels.

Page 22: Komlimobile Global Mobile Sales Deck

Confidential 22

Results: The campaign duration was 20 days and the

subscriptions happened with better conversions.

Brand Promotion of DirecTV

Performance Statistics

Impressions Clicks Calls

18,244,443 292,500 11,700

Page 23: Komlimobile Global Mobile Sales Deck

Confidential 23

Case Study - MakeMyTrip Promotion

Goal: To increase the number of subscriptions and raise awareness about MakeMyTrip.

Solution: ZestADZ worked closely with the client for designing the mobile landing page with the subscription form. Campaign was initiated and progressed with multiple creative to attract more number of prospect users. The creatives were published on the top subscription sites on a mix of On Deck and Off Deck premium inventory. Users who click the ad will be redirected to the WAP landing page where they can view different holiday packages and subscribe to it.

Page 24: Komlimobile Global Mobile Sales Deck

Confidential 24

MakeMyTrip Promotion

Results: ZestADZ was able to drive more than 11,000 visitors each day for a period of one month for the campaign. Average of 12% users subscribe for the services. The advertiser met ROI objectives well below the set target. The campaign duration was 20 days and The campaign was real successful and met the objectives of the client requirement

Performance Statistics

Campaigns Impressions Clicks Leads

Click to Form 98,616,451 502,944 10058

Click to Call 101,874,197 702,931 6818

Page 25: Komlimobile Global Mobile Sales Deck

Confidential 25

Komli Mobile Landing page builder creates click to call, click to capture and

mobile WAP sites formatted across device resolutions

Landing Page - Builder

• Upload images

• Customize layout and text

• Customize background and font colors

• Multiple wizard templates

• Click to call

• Click to capture (email, mobile number)

• WAP site (multiple image upload)

Page 26: Komlimobile Global Mobile Sales Deck

Mumbai | Bangalore | Chennai | Des Moines | Hong Kong | London | Manila | Melbourne | New Delhi |

New York | Redwood City | Singapore | Sydney | Toronto

Web: www.komlimobile.com | Tel: +1 646 546 5442