Mobile BrandingWhy you should care, What it is, What you can do

Crystal Anderson

SEER Interactivewww.SEERInteractive.com

30 Second Background:• Spearhead PPC Team at SEER Interactive– AdWords & adCenter Qualified Company– PPC, SEO, Analytics

• Began PPC career in 2006– SEO, Media, Analytics & Biz Dev Background

• International Experience in B2B, B2C, E-comm PPC Accounts & budgets from a few thousands to six figures

This is Hoagie. He’s made me miss a few recent #PPCchats

Why Care About Mobile Branding?

“Insight Express research shows that mobile campaigns offer an average 14% increase in brand favorability and 21% increase in purchase intent.” - Google

What Is It?

It’s Search

It’s Display

It’s Tying Online & Offline Branding

Together

Great, What Does That Mean?

What You Should Think About:What messaging do you use offline & can you

use it (or variation of) for PPC efforts?What is the goal?Think outside the world of AdWords

Admob options

What’s The Point of Mobile Branding?

It’s About Creating AwarenessWho Is your audience?Where are they?How are they using their Mobile

devices?How can you reach them?

Banner Ads

It’s About EngagementHow do you engage prospective

customers with your Brand?Is it a video?Is it an expandable banner?Is it within a Mobile game?

Click to Video

Expandable Banners

It’s About InteractionHow do you get prospective customers

to interact with your Brand?What is a meaningful interaction?

Click to App

Click to Landing Page & to Call

It’s About Creating an Experience

What impression of your Brand do you want to leave?

Video Interstitials

Thank you!

Ask Me Anything, Anytime:• Twitter: @Crystala• Email: crystala@seerinteractive.com