Loyola U- Mobile Deck

M-commerce has arrived…here’s how to win!

Andy ZavatteroDirector, ProductFanatics, Inc.

Fanatics is the largest retailer of officially licensed sports merchandise in the world

We operate hundreds of online stores including for all the major N. American pro

sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands and over 200 collegiate and professional

team storesWe have our own Fanatics and FansEdge brands

We’re a mobile leader with hundreds of mobile optimized sites

and 5-star rated apps for iOS and Android

3

Who recorded 680 tackles in his first four seasons as a Chicago Bear?

A) Mike SingletaryB) Richard DentC) Brian UrlacherD) Dick Butkus

Timeout for Trivia #1

4Timeout for Trivia #1

BRIAN URLACHER

5

$100B spent on mobile in 2015

90% Facebook / 70% Amazon users are mobile

Mobile Q4 ‘15 sales grew 58.5% YoY

Desktop / Tablet share of sales and traffic declining

M-commerce has arrived…

6Smartphone sales growing worldwide

Smartphone sales nearly tripled from 2011-2014

By 2017, 34% of the world, 62% of North America, 66% Western Europe will own a smartphone

In 2015, B2C spending via smartphones jumped 95% YoY to $39.4B

Data: Statista | eMarketer

7M-commerce sales seeing incredible growth

Mobile spending has doubled from 2013-2015

In 2016, mobile will be 32% of e-commerce sales

By 2017, mobile e-commerce sales is expected to pass $150B

Data: Statista | eMarketer

82015 Holiday- The season of mobile

“If there is an underlying takeaway from this holiday season, I think it will be remembered as the one where mobile ate brick-and-mortar.”

- Gian Fulgoni (comScore chairman emeritus)

92015 Holiday- Mobile dominated e-retail sales growth

Data: comScore | Adobe Systems Inc

Mobile purchases surged 58.5% YoY to $12.65 billion (18% of total U.S. online retail sales)

Smartphones had the highest growth rates YoY accounting for 17% of online sales vs 9% LY; visits increased to 39% vs 30% LY

Amazon saw nearly 70% of its customers used a mobile device to shop; shopping on their mobile app more than doubled.

Desktop and tablet saw YoY declines in share of sales and traffic

10Mobile impact felt across all industries

Social- Facebook E-Retail- FanaticsMobile Payments- PayPal

11Social: Facebook

Data: SEC filings

90.6% of Facebook active users in Q4 ‘15 accessed the social network from a mobile device

Mobile usage rose 21% YoY to 1.44B MAU’s

On track to pass 1B DAU mobile users by the end of Q1 ’16 (25% YoY growth each quarter)

80% of ad revenue, >$10B, came from mobile in 2015

12Mobile Payments: PayPal

Mobile payments accounted for 25% of total payment volume in Q4 ‘15.

Mobile payments were up 45% YoY in Q4 ‘15 and surpassed $20B

Venmo (mobile peer-to-peer) payment volume increased 174% YoY to $2.5B

Data: PayPal

13E-Retail: Fanatics- Mobile traffic growth

Phones traffic % has grown 55% < 2 years; hit a new high of 53% in Jan ‘16

Phone traffic exceeded 50% of total starting in July

At current trajectory, phone should cross 60%, total mobile 70% by Q4 ‘16

Data: Fanatics

14E-Retail: Fanatics- Mobile revenue growth

Phones rev % has doubled in < 2 years; hit a new high of 31% in Jan ‘16

Total mobile rev hit a new high of 44% in Jan ‘16

At current trajectory, mobile should cross 50% in 2016

Data: Fanatics

15Fanatics- Hot market phenomenon

Hot Market was coined to describe the influx of traffic we see immediately after the conclusion of a major sporting event

Seeing major shift into mobile devices in the first few hours

SB 50- 81% of traffic was mobile (66% phone); 67% of rev was mobile (46% phone)

Data: Fanatics

16

The Chicago Cubs franchise was founded in 1876. What was their original name?

A) Chicago White SoxB) Chicago White StockingsC) Chicago OrphansD) Chicago Colts



CHICAGO WHITE STOCKINGS

18How to “Hit for the cycle”…

Grow Your Traffic

Care About UI/UX

Be Agile (Listen / Innovate / Optimize)

Get Connected

1B

2B

3B

HR

Mel Ott

youngest player to hit

for cycle (20y75d)

19Mobile marketing channels

Must Do

1. mWeb / mApp2. Email3. Search Engine Marketing (SEM)

• Pay Per Click (PPC)• Search Engine Optimization (SEO)• Product Listing Ads (PLA)

4. Social5. Location Based / Proximity6. MMS / SMS7. Affiliates- Linkshare, CJ, SAS,

id.me8. Display Ads9. Display / Retargeting10.Market Places / Feeds

20Spotlight: Mobile App

Integrates with native app features(camera, contacts, wallet)

1 to 1 communication (push notification)

Sleaker and faster user experience

Tap into GPS / Location based services

Offline connectivity

3 of 5consumers

used shopping

apps in Dec ‘15

21Spotlight: SEM (PPC/SEO)

PPC

SEO

Paid advertising Rankings based on

keyword bidding / cost

Text only Ability to target

keywords, time of day, and rank

Immediate traffic driver, ramp up time is immediate

3rd party tools needed to manage (i.e. Google AdWords)

Organic (unpaid advertising)

Rankings based on what best satisfies what the user is looking for, mobile friendly is key

Slow to ramp up but long lasting

“Content is king” but “the user is queen”

Optimize for user intent- focus on title tag, meta description, page title and headers, body text, call to action

22Spotlight: SEM (PLA)

PLA Paid advertising

similar to PPC More traffic- higher

CTR Better leads- product

image, price, and ratings drive purchase behavior

More robust campaign management- product attribute vs keyword

Broader presence- multiple products listed per search. Double dip with text ads


Pete Rose

746 2b’s- NL record

Grow Your Traffic

Care About UI/UX


Get Connected

1B

2B

3B

HR

24Speed is a feature- your users expect it

Minimize pixels and trackers and/or load them asynch; use monitoring to find bad actors

Pay attention to images: load the right size, use sprites

Kill features that slow down pages – they’re not worth it

Only 6% of users continue

using a site that is slow

25Keep it clean and easy to use (simple is key)

*Pro hint: good mobile design will make your desktop site better

47% of users will be less likely to make a

purchase if it is difficult to navigate

26Don’t dumb down your mobile site

Users want full functionality to research and shop on mobile

The age of going to the “full” site for the complete feature set has past

27Drive for consistency across platforms

Ensure features, UX, and design language are consistent

Assume customers shop cross platform

Responsive is the best but done right adaptive is just fine


TY COBB295 3b’s- 2nd All

time

Grow Your Traffic

Care About UI/UX


Get Connected

1B

2B

3B

HR

29Listen to your...

Customers! Tirelessly seek their feedback. Understand their needs, likes, concerns, issues. Be their voice.

Data! Watch your KPI’s. Use it to make informed decisions. It’s a key component to any great strategy.

The Market!Understand your marketplace. Keep a keen eye on your competition. Assess the present. Predict the future.

30Innovate

innovate and disrupt;make fundamental change

engage and delight customers;build brand loyalty

“my mantras are focus and simplicity… you have to work hard to get your thinking clean to make it simple.”

- Steve Jobs

solve a customer need

get there first

31Optimize- Instrument & measure everything

Need a good A/B platform

Don’t be scared to run all kinds of A/B tests, no idea is too weird to try

Don’t be afraid to kill a 3 month project if customers don’t like it or are not ready

32Optimize- Test on different devices

User experience can vary widely by device - Android is a particular challenge

Test across OS type and version, screen resolution, and browser

Don’t go broke on devices; use emulators and analytics to ID top devices on your sites and apps

33Optimize- Android OS Dominates

Android market share world wide is 80%; iOS is 2nd with 16%

In the U.S. the gap is much closer as Android has 50% and iOS 42% market share

Data: Statista

34Optimize- Practice agile / lean methodologies

Agile Development is the anti-waterfall approach. It’s based on the concept of iterative development, where requirements and solutions evolve through collaboration between cross-functional teams

Benefits of agile development include improved stakeholder engagement, team communication, transparency, quality, speed to market

Be an MVP… bring features to market quickly, test and optimize.Rinse and repeat.


WILLIE McCOVE

Y18 GS- NL record

Grow Your Traffic

Care About UI/UX


Get Connected

1B

2B

3B

HR

36Who is the connected consumer?

50% of consumers search for products on their mobile phones

while inside a store

43% of U.S consumers go online while watching TV

The average consumer uses a total of 5 devices when making a

purchase

Data: Research on Global markets | Connected Consumer Survey | Connected Commerce

37What is a connected company?

“A company that operates not as a machine but as a learning organism, purposefully interacting with its environment and continuously improving, based on experiments and feedback.”

- Excerpt from David Gray’s “The Connected Company”

38Inspiring Examples- Fanatics

Persist info across all devices- rewards (Fan Cash), shopping cart, save for later, login. Any changes are seamlessly updated across all platforms in real-time.

Highly relevant emails- see items and teams of interest based on past browsing and purchase behavior. Manage email preferences on any device.

Mobile app- Location based push notifications based on proximity to sporting events / stadiums

39Inspiring Examples- Starbucks

Loyalty- able to check and reload your reward card via phone, website, in-store, or on the app.

Mobile Order and Pay- lets customers purchase coffees and pastries on their smartphones before walking in the store, thus bypassing the line.

Powermat Charging Spots- in-store small devices that charge a consumer’s smartphone without needing a traditional charger or an outlet.

40Inspiring Examples- SF 49ers / Levi Stadium

Location based awareness- over 2,000 beacons are able to track the fans movement throughout the stadium

Fan Convenience- the Levi’s stadium app can direct a fan the nearest bathroom, to his parking spot from his seat, show concessions with the shortest lines, send push notifications about in-stadium events.

Seamless usage between the 49ers app and the Levi’s Stadium app. Push notification can open either app based on location/need.

Beacons are small pieces of hardware that can be placed anywhere and that use Bluetooth technology to send messages to nearby consumers’ smartphones

41Beacon Map

www.thebeaconmap.com

42

What professional basketball team won a league-record 72 games in 1995-96?

A) San Antonio SpursB) Los Angeles LakersC) Chicago BullsD) Boston Celtics



CHICAGO BULLS

44Game Over- Key Takeaways

Mobile has arrived. By 2017, mobile will be $150B and ~40% of ecommerce sales

Fanatics is your one stop shop for all officially licensed sports merchandise

4 ways to win in mobile… grow traffic, care about UI/UX, be agile, get connected.

MOBILE FIRST!

45

46

Chicago Blackhawks joined the NHL in which year?

A) 1998B) 1970C) 1924D) 1926



1926

Thank You

Andy [email protected], ProductFanatics, Inc.

Get 20% off at

Fanatics.com…

Promo Code:Loyola20

Documents

Loyola U- Mobile Deck