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It's one of the well known brand in Bangladesh. Hope this might help
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WELCOME TO
My PRESENTATION
Mobile
Imagine only the best from Walton Smartphone, when it comes to performance. Fast and powerful Processor, coupled with the latest Android operating system allows you to work smoothly .It allows you to enjoy extended multimedia use and longer talk time.Walton Smartphone offers a wide variety of services and functions that run at the same time to enrich your mobile experience.
EXECUTIVE SUMMARY
WALTON Mobile is an elegant line of mobile phone handsets. It is distinctive by its unquestionable quality, longer durability and eye-popping style. WALTON maintains a strict quality control process to ensure flawless quality.
Walton is a Bangladeshi company. Beside the other products Walton mobile is holding a good market share in Bangladesh. Every day it is competing with the international brands like Nokia, Samsung, Sony, HTC, Symphony etc. Walton mobiles are cheap in cost, good looking, and provide high quality.
SITUATION ANALYSIS
MARKET SUMMARYCompanies try to attract
customers of different levels through providing quality products. Walton mobile provides different types of mobiles as market offering.
Strengths
Local Brand LoyaltyOutlets in all 65 districts120 Walton plazasWide range of ModelBest quality in lowest priceOne of the best
MARKET DEMOGRAPHICSThe total targeted population is 10 million users.There is an almost equal ratio between male and
female usersAges from 18-51 are seen to use Walton mobiles
frequently.Users enjoy using normal Walton mobile phones
with its easy functions.Aged people can fulfill their needs by its general
facilities.Teen and mid agers have great fun with the
androids.
MARKET NEEDSQuality productsInnovative featuresCustomer service
Android phone Windows phone
MARKET TRENDS
Price Android version Ram Core
Walton 22990 4.2.2 2gb 8
Symphony 22990 4.2.2 2gb 4
HTC 28900 4.2.2 1.5gb 4
MAXIMUS 30600 4.2.2 2gb 4
Samsung 46900 4.2 1gb 2
Comparison
MARKETING STRATEGYMARKETING RESEARCH
Walton mobile has its own research team. This team is always in the search to find the opportunities, lacking and other activities of Walton mobile.
CONTROLSThe purpose of Walton mobile’s
marketing plan is to serve as a guide for the organization. The following areas will be monitored to judge performance-
Customer satisfactionNew client acquiredNew product development
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THANK YOU