Land Rover Case Study

2005-2007 AdMob, Inc. Confidential & Proprietary

Goal Increase excitement about Range Rover Sport among target audience & Drive traffic to retailers to schedule test drives

Result AdMob’s targeting solution allowed Land Rover to reach the affluent male demographic and engage them through a custom landing page delivering on both DR & Brand goals.

23% of those who clicked-thru to the landing page responded to at least one call to action. 88% watched the video, 3% used click-2-call, and 9% entered their zip code to find the closest Land Rover dealer.

• Click-2-video: 88%

• Click-2-call: 3%

• Dealer locator: 9%

• Click-2-video: 88%

• Click-2-call: 3%

• Dealer locator: 9%

50% of calls lasted >30 sec.

20% lasted >1 minute

50% of calls lasted >30 sec.

20% lasted >1 minute

CPM Banner Ad

CPC Text Ad

Landing Page Activity Qualified Leads