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RAMPAGE MEDIA KIT FALL 2013

Mediakit fall2013

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Page 1: Mediakit fall2013

RAMPAGEMEDIA KIT FALL 2013

Page 2: Mediakit fall2013

The Rampage is an award-winning student run newspaper

serving and representing the Fresno City College community since 1949. Student journalists, photographers, and graphic artists hone their skills through firsthand experience in newspaper production and online content keeping pace with the shift in professional journalism. The Journalism Association of Community Colleges has consistently recognized The Rampage staff individually for their work and the publication for general excellence.

Adviser Dympna Ugwu-Oju [email protected]

Editor in Chief/Production Manager Troy Pope [email protected]

Editor in Chief/Business Manager Kaitlin Regan [email protected]

Contact 1101 E. University Avenue Fresno, Ca 93741 Office Phone (559) 442-8262

www.therampageonline.com

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Market Profile 2

The Fresno City College student population is a diverse community combining a total of approximately 22,669 students of different ages, ethnicities and tastes- Providing an ideal target market businesses operat-ing locally and nationally.

Fresno City College enrollment, age, ethnicity and gender statistics displayed below are provided by the State Center Community College District Institutional Research Department.

Enrollment

Age Gender

Ethnicity

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Print Advertising 3

1/2 pageVertical

Horizontal

1/2 page

1/4 PageHorizontal

1/4PageVertical

AdditionalDimensions Available

RampageFresnoCity

College

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Print Rates 4

Listed below is a table of most sought after print advertising dimensions. Custom advertising sizes available upon request.

Ad  Dimensions INCHES PICAS B/W COLOR

2  Column  x  2  Inches 3.9"  x  2" 23p  x  12p0 40.00$                     N/A

2  Column  x  3  Inches 3.9"  X  3" 23P4.8  X  18P 60.00$                     N/A

3  Columns  x  5  Inches 5.9333"  X  5" 35P7  X  30P0 150.00$                 N/A

1/4  Page  Vertical 10"  X  3.875" 60P0  X  23P3 200.00$                 N/A

1/4  Page  Horizontal 2.375"  X  15.5" 14P3  X  93P9 200.00$                 N/A

1/2  Page  Vertical 4.9167"  X  15.5 29P6  X  93P9 400.00$                 550.00$                  

1/2  Page  Horizontal 10"  X  7.75" 60P0  X  46P6 400.00$                 550.00$                  

3/4  Page  Verical 10"  X  11.625" 60P0  X  69P9 640.00$                 815.00$                  

3/4  Page  Horizontal 7.4583"  X  15.5" 44P9  X  93P9 640.00$                 815.00$                  

Full  Page 10"  x  15.5" 60p0  x  93p9 800.00$                 1,000.00$          

The Fresno City College Rampage is a tabloid sized publication. Dimensions:11 x 17 inches/ 5 columns. Advertising space is available at $10.00 per column inch. Standard Column Inch: 1.8667” x 1”

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Advertising Extras 5

We offer a 5 percent discount for placements in 2 or more consecutive issues AND/OR Purchase order payments made prior to scheduled publication date.

A 30% Discount is available to On Campus Organizations

Refer to our publication calendar to see which Publication date would promote your event

or business most effectively.

Coupon StripsFor $80, you receive a 5 col x 2” strip that is half advertisement and half coupon (see sample ad below).

Coupon Property of Nike ©

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Issue 1: September 4, 2013 Issue 2: September 18, 2013

Issue 3: October 2, 2013 Issue 4: October 16, 2013 Issue 5: October 30, 2013

Issue 6: November 13, 2013 Issue 7: November 27, 2013

*Please refer to our Advertising Policies section for our media submission deadline policy.

The Rampage circulates 5,000 copies per issue to Fresno City College students, staff, faculty, and each campus within the State

Center Community College District including: Kerman Community Campus, Madera Center, Oakhurst Center, Sanger Community Campus, Easton Community Campus, Manchester Education Center, Selma

Community Campus, Reedley College, Clovis Adult School, and Willow International.

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TheRampageOnline.Com 7

Banner(Large Banner Available)

In-Line(Embeded)

Button

Large Buttton Available

AdditionalOnLine AdDimensions

Available

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TheRampageOnline.Com 8

Online Ad Dimensions

Mast Head: 468px X 100px $200/2weeks, $300/monthBanner: 620px X 300px $150/2weeks, $200/monthLarge Banner: 620px X 300px $300/2weeks, $300/monthIn-Line: 300px X 200px $60/2weeks, $100/monthButton: 320px X 270px $60/2weeks, $100/monthText Link: 30 Words

$50 per month

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Advertising Policies 9Purchase Order Process-Final Purchase Orders may be made by phone or Email. Office Phone (559)442-8262 Email- [email protected]

-In order for purchase order(s) to be processed we require the following information: -Name of Company/Organization purchasing advertisements -Contact Person Name -Billing Address -Dimensions of media -Description of advertisement -Time Sensitivity of Avertisement (if applicable)-Once the required information is received, an invoice signed by a Rampage Representative will be sent to clients for confirmation.-Signed invoices will be recorded and advertisements purchased will be placed once media is submitted.-Invoices and Tearsheets/Online Screenshots (if applicable) will be mailed to clients as proof of performance.

Media Submission-In order to ensure timely placement of each advertisement, we require clients to submit media files in PDF, JPEG, and GIF format via Email.

AssistanceThe Rampage in-house graphic designer may gladly provide assistance with design of online and print advertisements upon request.

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Advertising Policies 10

Payment Policy-All Purchase orders must be paid in full by December 5th 2012. Please plan accordingly.-Personal, or business issued checks may be mailed to:1101 E University AvenueFresno, CA 93741-Credit Card Payments are also accepted upon request. When making payments by phone please indicate company name and publication date on which advertisements are placed.

Make Good Policy-The Rampage will consider issuing clients a make good in the event of the following errors: Sizing, price of item advertised, date,time, or place of event are incorrect, providing the error is the sole fault of the Rampage.-Make goods will be considered only within 5 working days after the date of publication in which the error occurs.-Liability of the Rampage may not exceed the original cost of theadvertisement. -Minor typographical errors do not qualify for make-good adjustments. -The Rampage will place an online or print advertisement in the amount equal to original purchase order in addition to placing the ad online on<www.TheRampageOnline.com>-If a scheduled ad has not been paid for, the purchase order may be cancelled or rescheduled.-Refunds will ONLY be issued for time sensitive promotions.