Embed Size (px)
Citation preview
The Global Leader in Web & Mobile Messaging
ebuddy.comMediakit World
www.ebuddy.com
1
Advertisers & eBuddy
• Over 70% are aged between 13-24
• Easy way to reach a fragmented audience
• Reach your targetgroup on web & mobile
• Word of mouth promotion to friends
• Possibility to target on age, gender, country, time, behavior and handset (mobile)
Consumers & eBuddy
• Simplified single interface with all the IM accounts
• IM without downloading software or needing admin permissions
• Use at home, school, library, work and on the road
• Multiple access points - web & mobile
• Products for all types of phones
Why eBuddy?
www.ebuddy.com
2
eBuddy Users
eBuddy is one of the fastest growing web and mobile sites in the world. Analystics show that eBuddy has massive year-on-year growth globally.
Overall Year-on-Year growth (May 2009 - May 2010):
+115% more users+128% messages processed
Mobile Year-on-Year growth:
+223% unique users+184% messages processed
Web Year-on-Year growth:
+44% unique visitors+87% messages processed
0
10.000.000
20.000.000
30.000.000
40.000.000
50.000.000
60.000.000
70.000.000
2008
2009
2010
Mobile
Web
Total
www.ebuddy.com
eBuddy Audience
eBuddy maintains it’s exponential growth in web and mobile, with a youth audience. The largest group of users are aged between 13 - 24 years, and are typically students or young professionals. They spend the greater part of their day online and Instant Messaging is one of their key online activities to stay in touch with their friends.
eBuddy o�ers di�erent possibilities for targeting on web and mobile. By targeting on di�erent criteria, the advertisers can reach the perfect audience for their campaigns.
MaleFemale
Targeting on the Web
• Age• Gender• Time• Region• Behavioral targeting
Targeting on Mobile
• Age• Gender• Time• Country• Handset
3
0%
10%
20%
30%
40%
50%
0-12 13-17 18-24 25-35 >36
Female
Male
www.ebuddy.com
eBuddy Audience
4
Mobile Audience Web Audience
Female
Male
Female
Male
0%
10%
20%
30%
40%
50%
0-12 13-17 18-24 25-35 >36
Female
Male
0%
10%
20%
30%
40%
50%
0-12 13-17 18-24 25-35 >36
Female
Male
www.ebuddy.com
www.ebuddy.com4
eBuddy is the world’s fastest growing mobile IM platform and can be divided into 5 mobile IM versions: • eBuddy Lite Messenger (browser-based version, available on any mobile device, Sony PSP, iPhone and iPod Touch)• eBuddy Mobile Messenger (downloadable application, available for any mobile phone)• eBuddy for Android (free version, available in the Android Market)• eBuddy for iPhone and iPod Touch (free version, available in the App Store)• eBuddy Pro for iPhone and iPod Touch (paid version, available in the App Store)
eBuddy Mobile
5 www.ebuddy.com
www.ebuddy.com
Lite Messenger (browser) Lite Messenger (browser) Lite Messenger (browser)
Buddy list
Your ad will be visible at the top of the buddy list. All the contacts will
be visible below the banner.
Log-out screen
Your ad will be visible in the middle of the log-out screen. The ad
remains here whilst the person logs out of the messenger.
Splash screen
Your ad will be visible in the center of the splash screen - the loading
page which leads to the buddy list. Your ad will be visible whilst the
buddy list is loading.
Lite Messenger Advertising
6www.ebuddy.com
www.ebuddy.com
Mobile Messenger (application) Mobile Messenger (application)
Log-out screen
When the user logs out of the application, a pop-up will appear.
Your banner or textlink will be shown beneath the text in this box.
Buddy list
Your banner or textlink will be shown in the buddy list of the user,
at the bottom of the page.
Sizes Mobile Advertising
• X-Large Banner: 300x50 pixels• Large Banner: 216x36 pixels• Medium Banner: 168x28 pixels• Small Banner: 120x20 pixels
O�cial MMA sizes for mobile advertising
Mobile Messenger Advertising
7 www.ebuddy.com
www.ebuddy.com
Buddy list
Your ad will be visible in the bottom of the screen of the buddy list. If you scroll down your contacts, the add
will still be visible.
Buddy list
If you click on the banner at the bottom, an expandable can show up.
This expandable will slide over the contacts.
Click to
Full screen video ad
Partial screen canvas ad
Call
Splash screen
Partial screen video ad
Browse
App store
Map
Download
SMS
iPhone Advertising
8
iPhone App (application) iPhone App (application)
www.ebuddy.com
www.ebuddy.com
From the banner in the buddy list... ...which will lead to Google Maps where people can actually see where
they can �nd the nearest shop.
iPhone Advertising
9
...to an expandable banner which can give several options (like �nding
the nearest shop)...
www.ebuddy.com
Advertising on the Sony PSP (PlayStation Portable) is a great way to present your message to a hard-to-reach gaming audience. Users use eBuddy for Sony PSP to chat with their friends and co-players in between games.
Advertising on this exclusive channel ensures a high level of attention from this engaged audience and enables advertisers to signi�cantly boost the awareness of their brands.
Ad formats for the PSP:• PSP ad (480x270 pixels) • Landing page, mobile web page suitable for PSP screen (480x270 pixels)
www.ebuddy.com
PSP Advertising
10www.ebuddy.com
www.ebuddy.com
66
Web Advertising
Advertising on the eBuddy website is an e�ective way to reach users and drive tra�c to your website since every user lands on the eBuddy homepage before logging in. The banner placements on the homepage are highly visible and are especially suitable for branding campaigns.
Placing an advertisement within the chat screen enables you to engage users while they are active in conversation. Advertisements in this area receive a high level of attention and are e�ective for promotional campaigns.
Leaderboard (728x90 pixels)
Button (120x90 pixels)
Skyscraper
(120/160x600 pixels)
Textlink (75 characters)
MPU (300x250 pixels)
11 www.ebuddy.com
www.ebuddy.com
66
Expandable Skyscraper
The expandable skyscraper is e�ective for branding campaigns. When the user hovers their mouse over the skyscraper it expands to double the size of a normal skyscraper, which creates an unexpected image dynamic for the user. The expandable skyscraper can be used as a teaser e�ect, enticing the user to expand and/or in conjunction with other formats making impactful page takeovers. As with other formats, this format facilitates rich media, targeting and frequency capping.
12
Expandable Skyscraper
(320x600 pixels)
www.ebuddy.com
www.ebuddy.com
Branded Tabs
The eBuddy branded tab o�ers excellent opportunities for integrating brands into the eBuddy chat experience. The branded tabs are perceived as value-added extensions to the eBuddy service and enable advertisers to reach their target audience in a non-intrusive manner.
The tabs are an integral part of the main contact screen. A content page will appear in the same screen after a tab is clicked. The content is completely determined by the advertiser and allows for new and creative ways to connect with the eBuddy audience.
Tab (40x40 pixels)
Skyscraper
(120/160x600 pixels)
Content
(450x390 pixels)
13 www.ebuddy.com
www.ebuddy.com
An eBuddy homepage takeover is the most e�ective way to ensure a ‘high impact’ campaign, as it creates high visibility for brands and promotions.
Your advertisements will also appear online withing a 24 hour time frame, which ensures the promotional activity reaches the largest audience in the shortest period of time.
Homepage Takeover
Leaderboard (728x90 pixels) & Button (120x90 pixels)
Textlink (75 characters)
MPU (300x250 pixels)
Clickable background (1268x995 pixels)
14www.ebuddy.com
www.ebuddy.com
Preroll
Every user who logs in to eBuddy will see the preroll; the loading screen to the buddy list. The big advantage of this preroll is that the ad size is larger than a normal rectangle and therefore creates a lot of awareness. The preroll is the perfect advertisement for branding campaigns. Both width and height are adjustable, as long as the campaign �ts into the 720x600 pixels screen.
Preroll (720x600 pixels)
15 www.ebuddy.com
www.ebuddy.com
Rich Media
eBuddy o�ers Rich Media ad formats that enable advertisers and brands to add impact to their advertising messages and make optimal use of the creative space. Rich Media ad formats combine animation, video and sound with interactive features to create a vibrant brand experience.
Rich Media ad formats include:• Expandable (Video) banners• Layers• Floorads• Audio / Video banners• Homepage Takeover XL
16www.ebuddy.com
www.ebuddy.com
This banner is placed in the chatscreen of the messenger. The banner will be shown at the top of the chat screen and is fully clickable. It is also possible to place a textlink instead of a banner in this area.
Keypoints Banner-in-Chat:• Always visible during chat• Most integrated in the messenger• High engagement for the user
Banner-in-Chat
Banner-in-Chat (350x28 pixels)
17 www.ebuddy.com
ebuddy.comMediakit
EBUDDY B.V. (HQ)Keizersgracht 5851017 DR AmsterdamThe [email protected]+31 (0)20 514 1420
EBUDDY (UK)The Media Village131-151 Gt. Titch�eld St.London, W1W 5BBUnited [email protected]+44 (0)203 178 8344
EBUDDY (SF)555 Post St.CA 94105 San [email protected]+1 415 345 7700
www.ebuddy.com
