Mediakit Advertline ENG

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ADVERTISING AGENCY “ADVERT LINE”WAS ESTABLISHED IN 2009 AS PART OF“PALITRA MEDIA”.

ABOUT THE COMPANY

FROM THE VERY BEGINNING WE HAVE NAMED OFFERING OUR CLIENTS INNOVATIVE ADVERTISING DECISIONS AS OUR PRIMARY GOAL. ACCORDINGLY, WE MADE OUR VERY FIRST STEP TOWARDS THE FIELD OF INTERNET ADVERTISING.

OVER THE PAST PERIOD WE HAVE PROVEN THAT WE ARE A LEADING AGENCY WHEN IT COMES TO THE INTERNET.

DEVELOPMENT OF THE INTERNET IN GENERAL HAS SIGNIFICANTLY INCREASEDTHE AMOUNT OF ONLINE ADVERTS. TODAY IT IS IMPOSSIBLE TO IMAGINE ANADVERTISING COMPANY THAT DOESN’T DEAL IN INTERNET ADVERTISING.FOR US, THIS FIELD IS THE MOST PRIORITIZED ONE.

WE OFFER DESIGN AND DISPLAY OF WEB BANNERS ASWELL AS TEXT AND NON-STANDART ADVERTSON GEORGIA’S MOST HIGHLY RATED WEBSITES.

WEB BANNERS MADE BY OUR SPECIALISTS ARE DISTINGUISHEDBY THEIR CREATIVITY AND ABILITY TO ATTRACT NUMEROUS CLICKS. WE ARE ABLE TO HELP YOU REACH YOUR TARGET AUDIENCE AND EFFECTIVELY PLAN YOUR BUDGET.

WHY INTERNET ADVERTISING?

EXPENDITURE EFFICIENCY

ABILITY TO JUDGE THE ADVERTISINGCOMPANY’S SUCCESS IN REAL TIME

CREATIVE AND TECHNICAL FLEXIBILITY OFTHE ADVERTISING COMPANY

COVERAGE OF TARGET AUDIENCE

ADVANTAGES

01

02

ALLOCATION OFPERCENTAGES ACROSSVARIOUS WEBSITES

SUMMARIZATIONOF TOTALSTATISTICS

TARGET AUDIENCE: MIXED

50.9 % 49.1 %WomenMen

Ambebi.gePalitratv.geKvirispalitra.geDainteresdit.geAnswers.geDari.geSaqme.geGzapress.geZooclub.ge

Men Women

01

47.2%44.9%51.8%51.0%45.8%45.7%51.2%51.2%50.7%

52.8%55.1%48.2%49.0%54.2%54.3%48.8%47.0%49.3%

02

01

02



TARGET AUDIENCE: V.I.P.

Ipn.geBpn.geKvirispalitra.geGeorgianjournal.geSaqme.ge

WomenMen

01

35.6%39.1%51.8%51.6%42.5%

64.4%60.9%48.2%48.4%57.5%

02

55.8 % 44.2 %WomenMen

01

02



83.4 %

16.6 %Men

Women

TARGET AUDIENCE: WOMEN

Marao.ge Mkurnali.ge Reitingi.ge Astrologi.ge Gemrielia.ge Mshoblebi.ge

01

Women Men

15.1%19.3%16.8%16.5%18.7%12.7%

84.9%80.7%83.2%83.5%81.3%87.3%

02

01

02



TARGET AUDIENCE: MEN

Sportall.geAdami.geAutobild.ge Barcamania.ge

WomenMen

01

10.4%19.5%21.3%15.8%

89.6%80.5%78.7%84.2%

84.7 %

15.3 %Women

Men

02

Oriented towards constant development,both in technical and content-related means.

Provides constantly updated information in a 24-hour mode.

The most popular news website in Georgia.

Mixed

www.ambebi.ge

5,569,450 942,442 21,271,873Sessions Users Pageviews

Mar 1, 2015-Mar 31, 2015

52.8 % 47.2 %WomanMan

18 4.2%

19.6%

22.6%

28.8%

16.5%

6.2%

2.1%

18-24

25-34

35-44

45-54

55-64

65+

01

02

03

04

05

06

ABOUTTHE WEBSITE

ADDITIONALINFORMATION

SEX DISTRIBUTION OF THE WEBSITE’S USERS

AGE DISTRIBUTION OF THEWEBSITE’S USERS

STATISTICSPROVIDED BYGOOGLE ANALYTICS

TARGET AUDIENCE

05

06

02

03

01

04

Top-rated political-social internettelevision and video portal.

Provides the most viewed and sharedvideos across social media.

Mixed

www.palitratv.ge

55.1 % 44.9 %WomanMan

18 8.6%

36.7%

26.9%

18.0%

6.5%

1.8%

1.5%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Internet version of Kviris Palitra newspaper,with daily updates and exclusive articles.

Trustworthy information withqualified analysis.

The website has an official mobile app in theofficial stores of both Apple and Android.

V.I.P./Mixed

www.kvirispalitra.ge

48.2 % 51.8 %WomanMan

18 5.3%

18.3%

20.3%

26.6%

19.6%

6.6%

3.3%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

The most popular entertainment/educational website on social media, with daily updates.

Userbase mainly consists of curious young people active on social media who are interested in original, engaging pieces of information.

Mixed

www.dainteresdit.ge

49.0 % 51.0 %WomanMan

18 6.3%

47.6%

30.9%

11.6%

2.7%

0.7%

0.2%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04

3,525,869 1,171,927 7,008,948Sessions Users Pageviews

Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

The largest real estate database.

Flexible search system.

A more expanded internet portal of the“Sitkva da Sakme” newspaper.

www.saqme.ge

V.I.P./Mixed

Information about sales, purchases, services,employment and autobusiness.

57.5 % 42.5 %WomanMan

18 4.4%

25.0%

30.4%

27.3%

9.9%

2.2%

0.8%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04

847,953 301,041 9,841,818Sessions Users Pageviews

Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Internet version of “Gza”,one of the most sold magazines in Georgia.

Contains discussion of socially importanttopics as well as interesting interviews,novels and humor.

Userbase mainly consists of educated people interested in socially important topics.

Mixed

www.gzapress.ge

47.0 % 53.0 %WomanMan

18 6.3%

37.6%

30.9%

15.6%

7.7%

1.2%

0.7%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Educational, informative and interactivewebsite, where users are given an opportunity to ask questions on any topic they are interested in.

Search engines display Answers.geamong their first results.

Mixed

www.answers.ge

54.2 % 45.8 %WomanMan

18 33.2%

38.0%

15.4%

8.6%

2.4%

0.9%

1.5%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04

351,681 241,283 857,445Sessions Users Pageviews

Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Website dedicated to weather forecastsacross entire Georgia and beyond.

Latest news on climate and ecology.

Every website that comprises“Palitra Media” includes a sidebarwith a weather forecast by dari.ge.

Mixed

www.dari.ge

54.3 % 45.7 %WomanMan

18 8.6%

36.7%

26.9%

18.0%

6.5%

1.8%

1.5%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Women

www.zooclub.geTop-rated website on the animal world.

Many topics and subjects broachedat the website see a lot of discussionon social media.

Contains advice for rearing and looking after animals.

49.3 % 50.7 %WomanMan

18 12.0%

41.0%

23.0%

12.0%

7.0%

3.0%

2.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Top news agency that broadcasts in Georgian, English and Russian.

Combines high trustworthiness with high ratings.

Respectable and engaged audience.

The list of subscribers includes state structures, NGOs, international representatives,embassies and large private companies.

www.ipn.ge

V.I.P.

64.4 % 35.6 %WomanMan

18 1.8%

15.7%

33.0%

24.5%

17.0%

6.6%

1.4%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Highly qualified evaluation.

Competent market analysis.

Business- and economy-related news.

Boasts high trustworthiness of the business sector.

Has one of the fastest growing audiences.

www.bpn.ge

60.9 % 39.1 %WomanMan

18 3.1%

10.2%

35.1%

22.1%

20.0%

7.3%

2.2%

18-24

25-34

35-44

45-54

55-64

65+

V.I.P.

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

First English-language news portal in Georgia.

An internet portal ofthe “Georgian Journal” newspaper.

A modern website with a cutting-edge design that covers political, social and economic topics.

Offers useful information for foreigners in its“Discover Georgia” rubric. This information includeshotels, cultural heritage sites, Georgian cuisine, etc.

V.I.P.

www.georgianjournal.ge

48.4 % 51.6 %WomanMan

18 5.3%

38.8%

27.7%

17.8%

6.5%

1.6%

2.3%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Useful and practical advice for working women andfor those who take grooming themselves seriously.

Top Georgian website for women.

Women

www.marao.ge

84.9 %Woman

15.1 %Man

18 7.3%

32.9%

27.4%

21.8%

8.6%

1.2%

0.8%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Userbase includes both loyal readers of all ages who areinterested in medicine as well as professional doctors.

An internet portal of“Ojakhis Mkurnali” magazine.

Popular interactive website on medicine.

The website includes a Q&A rubric,a medication database, pregnancy calculators, etc.

Women

www.mkurnali.ge

80.7 %Woman

19.3 %Man

18 6.8%

29.7%

30.0%

22.2%

7.7%

2.6%

1.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

An internet portal of “Reitingi” magazine.

Publishes scandalous, piquant and exclusive materials.

Boasts the most discussed andmost commented articles and interviews.

Women

www.reitingi.ge

83.2 %Woman

16.8 %Man

18 13.4%

37.9%

25.2%

16.8%

4.7%

1.2%

0.8%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

A webpage on everything astrological.

Astrological predictions, horoscope for the day and everything about Zodiac signs.

Userbase mainly includes people interested in astrology.

www.astrologi.ge

Women

83.5 %Woman

16.5 %Man

18 9.2%

47.3%

24.1%

14.6%

4.3%

0.3%

0.2%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Women

www.gemrielia.ge

Top rated culinary website.

Flexible search system.

Video and photographic culinary tutorials, culinary news and advice.

A “personal basket” for recording favorite recipes.

81.3 %Woman

18.7 %Man

18 5.2%

13.4%

26.1%

22.5%

21.9%

9.5%

1.4%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Provides all necessary information forrearing and upbringing of children,as well as relevant domestic advice.

Has one of the fastest growing audiences.

Userbase mainly consists of loyaland dedicated readers.

Women

www.mshoblebi.ge

87.3 %

12.7 %

18 3.0%

27.0%

41.0%

17.0%

8.0%

2.0%

2.0%

18-24

25-34

35-44

45-54

55-64

65+

Woman

Man

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

#1 sports webpage in Georgia.

Offers unique photos and video reports of sports-relatedevents as well as scores of recent matches and games.

Offers sports news from Georgia andabroad as well as exclusive interviewswith famous athletes.

Internet version of “Lelo” newspaper and“Lelo Week” magazine.

Boasts a loyal, dedicated andconstantly growing audience.

Men

www.sportall.ge

89.6 %

10.4 %Woman

Man

18 12.2%

36.5%

28.2%

15.2%

4.9%

1.5%

1.5%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

A daily updated website for men.

Practical advice on weaponry,sports and fashion.

Also offers analytical and sports blogs.

Among Georgian users’ favorite websites.

Men

www.adami.ge

80.5 % 19.5 %WomanMan

18 14.3%

20.1%

33.4%

17.0%

9.2%

4.1%

1.9%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Georgian and foreign car-related news,interesting facts from the car world.

Provides detailed analysis of cars relevant for Georgia as well as a catalog of service centers.

Also offers car license tests, necessary advice anda multitude of other car-related information.

Boasts a loyal - albeit very niche - auditory.

Men

www.autobild.ge

Internet version of “Auto Bild” magazine.

84.8 % 15.2 %WomanMan

18 4.0%

33.0%

34.0%

16.0%

8.0%

4.0%

1.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

A webpage for football fans.

Also a webpage of Barcelonafootball team’s fan club.

Userbase mainly includes men ofall ages who are into football.

Men

www.barcamania.ge

84.2 % 15.8 %WomanMan

18 32.8%

37.1%

18.7%

5.0%

3.9%

2.3%

0.2%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

A webpage dedicated to notices, adverts and announcements.

Advertises apartments, private homes, plots of land, summer cottages,commercial spaces.

Userbase mainly includes people engaged in saleand purchase of real estate.

Mixed

www.allproperty.ge

74.0 %Woman

26.0 %Man

18 0%

28.0%

30.0%

21.0%

13.0%

5.0%

3.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

04


Mar 1, 2015-Mar 31, 2015

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Documents

Mediakit Advertline ENG