Herald Article / Press Release (200 words)

Additional 150 words

Image (photo, logo)

Spotlight Article

Picture Story

Column Mention

Featured Calendar Listing (per week)

Social Media Plug

Herald Article + Social Media Plug

Event Promotion Package

Entertainment Grid Listing (per week)

Business Proile PageCustom Landing Page

Premium Web Ad Campaign - Minimum (20,000 / 2 weeks)

Web Ad Campaign - Minimum (20,000 / 2 wks)

Mobile Ad Campaign - Minimum (10,000 / 2 wks)

Digital Campaign Bundle

Mobile Campaign Bundle

Contest Campaign Bundle

Promotional Video

Email Marketing

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PRINT

WEB

MOBILE

SOCIAL

POINTS

MEDIA FEATURES

PRESS RELEASE / SPONSORED CONTENT ARTICLE(200 WORDS)

SPOTLIGHT ARTICLE

You want to get the word out, and an article in

the Herald is a great way to do just that. Ensure

publication with a Sponsored Content place-

ment in print and online. Submitted articles are

checked for spelling and grammatical errors,

and may be edited to meet journalistic standards

and/or the reserved space in print.

Enhance your article with:

• Additional 150 words - $25 / 2 points

• Image (photo / logo) - $25 / 2 points

Highlight that something special about your

business with a SPOTLIGHT article online and

in the Herald or Blast. We will write the article

and collect the images. SPOTLIGHT articles are

given premium placement in print and online,

and our graphic artists enhance the look to

ensure you get the attention your business needs.

Up to 400 words with a large image. Limit - one

per issue.

VALUE: $125

POINTS: 8

MEDIA:

VALUE: $350

POINTS: 23

MEDIA:

Bob Anderson, owner of OlDeLights, has been restoring and repairing older and unique light fixtures for almost 25 years. He began his business as an interior decorator and found a passion in light restoration. Ander son phased ou t interior decorating when he realized how much he enjoyed working on repairing antique lighting. Most of the pieces in the shop are dated back to 1850 and are as young as 1950. Candle pieces, gas lamps and electric lighting fixtures can be found at Anderson’s shop. He has converted older pieces into electric lighting fixtures so that they are not just beautiful but they are functional.

OlDeLights has been a staple in maintaining the Victorian image of Cape May. Anderson’s restorative work can be seen throughout Congress Hall and the Physick Estate. Antique lighting can also be found in many of the Bed and Breakfasts and private homes around Cape May. Restorative pieces are of

better quality than newer pieces Anderson stated. “I enjoy seeing the look of surprise on a customer’s face when they see their piece restored to its former glory. Often people walk right by their fixture without knowing it. It is all in perspective. I like seeing the look on someone’s face when they see what I saw all along,” Anderson said.

All lighting is unique. Every piece has been custom

treated based on time period and aesthetics. It was not until after World War ll that lighting became more generic and mass produced. OlDeLights offers expertise in creating unique lighting fixtures. Anderson has taken what some customers refer to as a “frankenlamp,” a lamp with mismatched pieces, and turned it into two separate pieces. The customization is what draws people in, Anderson said.

Many people have come back to the shop hoping to purchase a piece they had seen previously and found themselves disappointed the one-of-a-kind fixture had been sold.

Anderson will be closing the doors of OlDeLights this year. He is hoping to find homes for all of the special fixtures. There is something for everyone including floor and table lamps, chandeliers and sconces. All fixtures are like new and ready to be used. A discount of 35% will be offered November 28th through the 30th as well as a 50% off discount will be available from December 5th until the 7th. All sales will be final. OlDeLights accepts Master Card, Visa, Discover and American Express. Do not wait too long as all pieces are one of a kind.

OlDeLights is located at 678 Washington Street in Cape May. For additional information please call 609-898-0661.

~sponsored content

OlDeLights Maintains The Victorian Image Of Cape May

PICTURE STORY

COLUMN MENTION

Sometimes, short and sweet is the best recipe. A

Picture Story is a great way to give a summary of

your business, critical contact info, and an image

that readers will recognize when they’re in the

area.

Up to 90 words, photo, graphically enhanced.

Limit - one per issue.

Herald media oten features topical articles

such as Where To Dine his Mother’s Day and

10 hings To Do In Wildwood his Weekend.

Readers also look forward to recurring columns

such as Island Hopping, ofering a literary tour

around Cape May County’s vibrant summer

attractions. Have your business included and

bolded in print and online (a great SEO value!)

VALUE: $150

POINTS: 10

MEDIA:

VALUE: $50

POINTS: 3

MEDIA:

FEATURED CALENDAR LISTING(PER WEEK)

SOCIAL MEDIA PLUG

he calendar of events has long been a popu-

lar feature of Herald media, but with so many

events listed, how does your event stand out?

A Featured Calendar Listing includes bold, blue

text and prominent positioning at the top of the

date grouping in print. It also puts your event in

rotation with other featured events online in the

featured section above the basic listings.

Tap into the Herald’s ever-growing social media

audience! We will post a photo, message, and/or

link and tag your business proile page for even

greater exposure. Great for timely announce-

ments, events, sales & specials, or just a friendly

reminder of the great things your business is up

to.

5,000 - 10,000+ reach.

VALUE: $10

POINTS: 1

MEDIA:

VALUE: $125

POINTS: 8

MEDIA:

HERALD ARTICLE+ SOCIAL MEDIA PLUG

EVENT PROMOTION PACKAGE

A powerful combo! Reach the full Herald

audience with your article in print, online, and

shared via our social media channels.

Up to 350-word press release/article with image

included.

Maximize attendance to your next event with an

Event Promotion Package. Includes up to 200-

word press release/article with an image in print

and online, shared via social media, and 2 weeks

of Featured Calendar Listing in print and online.

VALUE: $300

POINTS: 20

MEDIA:

VALUE: $295

POINTS: 20

MEDIA:

ENTERTAINMENT GRID LISTING(PER WEEK)

BUSINESS PROFILE PAGE

he Entertainment Grid is the #1 source for

live music, DJ activities, and nightlife. Printed

in the Herald and in Blast (during the summer

months) and featured prominently on

DoheShore.com, if it’s happening, it’s on the

grid.

Whether you have a world class website or noth-

ing more than a Yelp listing, our Business Proile

Pages are a great value to your digital presence.

We link your Herald digital content (articles,

spotlights, picture stories, etc) to your proile,

creating a destination that’s all about you. Con-

tact info, lattering imagery, and more make this

a great value on the web!

VALUE: $129

POINTS: 9

MEDIA:

VALUE: $299

POINTS: 20

MEDIA:

CUSTOM LANDING PAGE

WEB AD CAMPAIGN

It’s not always easy to update your website. You

may have an expensive service provider, a rigid

design, or maybe you just don’t have the time

to get into it every time you run a promotion.

A Custom Landing Page is an extension of your

digital advertising campaign, giving your cus-

tomers exactly what they are looking for when

they click on your ad or follow a link in your

article. We build a simple web page with info

and links relevant to your campaign, designed to

match your other media and/or brand.

Web banner ads are an efective way to grab a reader’s

attention and link them to more information. Our de-

signers create eye-catching graphics which entice click-

throughs to your website, social media page, or other

VALUE: $299

POINTS: 20

MEDIA:

VALUE: $20020,000 impressions, 2 weeks

POINTS: 14

MEDIA:

VALUE: $10020,000 impressions, 2 weeks

POINTS: 7

MEDIA:

digital destination.

We recommend a minimum of 10,000 per week. Scheduling

more impressions over a shorter time span will increase the

likeliness of a reader seeing your ad more oten.

MOBILE AD CAMPAIGN

DIGITAL CAMPAIGN BUNDLE

Mobile banner ads catch readers on the go.

Mobile internet traic is growing exponentially

and people turn to their smart phones for

instant access to information.

Our rate is $200 for each 10,000 impressions,

with a recommended minimum of 10,000 per

week. Scheduling more impressions over a

shorter time span will increase the likeliness of a

reader seeing your ad more oten.

*Require a mobile-optimized website to link to

or a mobile-optimized Herald digital product

such as a Custom Landing Page.

Reach Cape May County and beyond with a

comprehensive digital advertising campaign

bundle. his includes a custom landing page

built for your event or business and 40,000 web

ad impressions over 2 weeks to drive traic to

you.

Add on additional impressions to increase and/

or extend exposure.

VALUE: $200

POINTS: 13

MEDIA:

VALUE: $499

POINTS: 33

MEDIA:

MOBILE CAMPAIGN BUNDLE

CONTEST CAMPAIGN BUNDLE

Tackle the mobile digital space with a mo-

bile-optimized custom landing page and 20,000

mobile banner ad impressions over 2 weeks. Per-

fect for promoting a new app, a digital coupon,

online reservations, internet sales and more!

Add on additional impressions to increase and/

or extend exposure.

People love contests! We can help you run one!

A decent prize and the right promotion can go

a long way towards building your email mailing

list, website users, Facebook likes, and customer

foot traic.

his bundle includes the contest entry mecha-

nism, a dedicated contest webpage, 40,000 web

ad impressions over 2 weeks and a social media

plug.

VALUE: $499

POINTS: 33

MEDIA:

VALUE: $625

POINTS: 42

MEDIA: