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Masthead

MainimageCelebrityCover

ines

eal life

ories

Ownexperience

QuickFix/Problem

solving.

Date

Problemsaffectingwomantoday andsolutions,readers wilfeelidentified ait may besomethingconcerning

them.

Friendly

language

Ex. OfColourcheme

variation

& Fontvaiation

Ex. OfFont andcolourvariation

Matching colourswith main imageenforcing sense offashion involvedin the mag.

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7/27/2019 Mag Analysis (1)

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Masthead

suggests that our readership is a sophisticated person, who travels the world and knowther cultures. Using this to play with the audience using hypodermic syringe needle

heory which unconsciously makes them think as they buy this magazine they are part o

n elite sophisticated group. At first site they may not quite understand why they findppealing the title given however still buy it as they find it attractive.

he fact it is on bright pink colour attracts female audiences who find this colour catchylso women stereotypically will always find pink7magenta tonality more attractive thanther colours such as red, which is more focused on men.

Making it italic makes it stand out from the rest of the text making it clear to us as aeader it is the masthead.

Main Image

sing an of the moment celebrity makes the reader more interested as their private life isntirely public and people crave to know as much as they can, mainly for pure gossipnd interest. This is part of uses and gratifications theory in which social interaction isvolved.

ereotypically women love gossip and what better theme of conversation thanossiping about a celebrity.

his mid-long shot shows most of Fergies body, which is in a form of dance movement

epresenting fun, fearless, female cosmopolitans slogan. Therefore many people willnd attractive and will look up to her.

over lines

hey focus on female narcissism and sex constructing the idea of a woman who lives thie, to the fool.

this example can observe by the language used the magazine suggests the readerhat they should take control over their relationships putting them selves on top of their

man.

he intelligent use of Sex Factor word game show the fact Fergie is in control of herelationship and has won the challenge. The use of her own experience makes the

mode of address much friendlier and involves the reader more by making them pictureergie as a normal woman breaking the bond celebrity- ordinary woman.

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Own experience

As it is known giving own experience makes the reader more into the magazineas they can observe things that may have happened to them but are too shy tosay or accept. Therefore by giving such examples women become more

confident by seeing there not the only one suffering from a problem or worry.Quick Problem Solving

This is a way in which to catch quick attention from the reader. In the worldtoday people dont have much spear time therefore having an easy simpleproblem solving makes it perfect for the audience to feel attracted to themagazine.

479 ways to wow every girl wants to feel they look gorgeous and howeversometimes they dont feel as if they did therefore by using this big digit the

audience will feel impressed and would want to discover what they have to doto wow.

House style

This involves font, colour scheme and layout. Building up since the first publish ofthe magazine which differentiates it from the rest of life style magazines sold.

Cosmo will use always the same font which is Franklin Gothic Extra condensed

for it masthead making it clear to the audience it is the name of the magazine.Now a days as the magazine has grown so popular it is not necessary for it toappear entirely since everyone will recognize it.

They will also use in most of their magazines pink, magenta as their base colourscheme as it is focused on a female audience however this may changedepending on the season of the year as trends and colours may vary.

As it is a life style magazine there are many topics involved, by using differentsizes, fonts and colours for the rest of the front cover the idea of variety as well asadding a dynamitic is enforced giving impression to the readers making it more

entertaining for them, as their eye site may get bored of the same colours overand over again.

In this case the base colour scheme is pink nevertheless the use of orange yellowand black and font variation makes it more appealing to the audience asdifferent topics are easily depicted.

The combination of all of these factors make a front cover appealing andtherefore making the readership interested in buying it.

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