Sixth Form Magazine Analysis 2

Katie Lam

Front Cover• Masthead: serif font - more official looking. Gives

magazine a more educative and official ambience. Juxtaposes with the font of the cover lines (sans serif) - balanced, mix between formal and informal. Implies the magazine is suitable for all audiences - parents and students.

• Strapline: “By students - for students” - highlights who the target audience is. More relatable.

• Main image: colourful - reflecting a vibrant and friendly atmosphere. Including people of all ethnic backgrounds - showing a diverse community within the school. All models are smiling and being tactile with one another - demonstrating how they’re very close and there is a friendly community within the school.

• Puffs: lexical field - education and the future. Talking about what there is beyond school. Suitable for sixth formers.

• Colour scheme: no set colour scheme visible - vibrant colours, mixture between warm and cool colours. Connotes how a spectrum students are able to read this magazine - not just one specific demographic.

Contents Page• Bleed: image of globe crosses onto second page - globe

connotes diversity and a universal community - gives the school a friendly, accepting reputation.

• The images within the global collage demonstrate the school’s great achievements - good team work demonstrated. Gives school a collaborative reputation.

• House style: black and yellow are prominent colours that are also used on the front cover. A contemporary and informal style.

• “hello”: welcoming and friendly note from editor. Prominent even though in the top right corner. Yellow connotes happiness, optimism and creativity. Reflects what the school believes in.

• Typography: sans serif and serif font used - implications of how the magazine is balanced between informal and formal. Suitable for all audiences - despite the target audience being students, parents are also welcome to read it. Lower case - the “hello” and “what’s in this issue?” do not begin with capital letters - more informal. Reinforcing how the magazine’s target audience is students.

• Content of magazine: from the articles’ headlines, the issue is focusing on travelling and international affairs. Reflective of the globe on the opposite page. Giving students ideas of what they can do after sixth form (“apprenticeships”) - lexical field.