|Launching Linkin Park & Mike

Shinoda’s “Welcome”A collaboration between 360Heros and Linkin

Park’s marketing team.

360Heros collaborated with Linkin Park’s marketing team to launch the music video for “Welcome”, a solo project by lead singer Mike Shinoda.

In order to launch the music video, I created a digital marketing campaign to drive viewers to the content.

Strategy (360Heros elements):

-Created social media content published via the 360Heros channels to drive traffic to music video.

-Wrote a supplemental blog post hosted via 360Heros.com featuring the embedded music video.

-Created an e-newsletter promoting the release.

-Coordinated cross promotional content with Linkin Park’s marketing team.

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<-- Twitter content driving traffic to the blog.

Campaign & industry hashtags to maximize impressions -->

<-- Coordinated Tweets with Linkin Park’s marketing team.

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Blog post featuring the video embed -->

<-- Video embed in blog post and on landing page.

|<-- Cross promotion coordinated with the artist’s social media manager.

Campaign Stats for 360Heros Channels

- 65 New Followers

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- 811 Total Engagements (retweets, favorites)

- 2,200 Blog Post Views

- 25% Email Open Rate