|Launching Linkin Park & Mike
Shinoda’s “Welcome”A collaboration between 360Heros and Linkin
Park’s marketing team.
360Heros collaborated with Linkin Park’s marketing team to launch the music video for “Welcome”, a solo project by lead singer Mike Shinoda.
In order to launch the music video, I created a digital marketing campaign to drive viewers to the content.
Strategy (360Heros elements):
-Created social media content published via the 360Heros channels to drive traffic to music video.
-Wrote a supplemental blog post hosted via 360Heros.com featuring the embedded music video.
-Created an e-newsletter promoting the release.
-Coordinated cross promotional content with Linkin Park’s marketing team.
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<-- Twitter content driving traffic to the blog.
Campaign & industry hashtags to maximize impressions -->
<-- Coordinated Tweets with Linkin Park’s marketing team.
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Blog post featuring the video embed -->
<-- Video embed in blog post and on landing page.
|<-- Cross promotion coordinated with the artist’s social media manager.