Klicka här för att ändra format på bakgrundstexten …Universum annually surveys over 300,000 students and 80,000 professionals worldwide through our standardized research. In

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1 Copyright Universum 2010

Copyright Universum 2010

Target Group Report

Universum Student Survey 2010

School Report


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The Universum business

Decide

Desired brand position

Plan Their communication

activities

Act By reaching the talent

market through publications and events

Know Their image, audience

and competitors

We help employers:

Universum helps companies improve their performance through more successful recruitment and retention by ensuring improvements to their Employer Brand.

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Product portfolio

National Student Surveys • 5 continents • 27 countries • 800 educational institutions • Over 300,000 respondents

National Professional Surveys • 11 countries • Over 80,000 respondents

Print *Unique for every country

Web *Unique for every country

• University audits • Brand tracking and evaluation • Employer Value Proposition

development • Communication strategy development • Communication materials testing • Custom research

Universum’s employer branding model™

Research EVP Communication Plan

Communication Material Action

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Universum around the world

Universum annually surveys over 300,000 students and 80,000 professionals worldwide through our standardized research. In addition to this research we conduct research in several other countries through our consulting projects.

The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America), Cologne (Europe) and Shanghai (Asia).

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Engineering/manufacturing (Engineering ranking)

1. Lockheed Martin Corporation 2. General Electric 3. 3M

Energy/power (Engineering ranking) 1. Exxon Mobil Corporation 2. Shell Oil Company 3. BP

Healthcare (Natural Sciences ranking)

1. National Institutes of Health 2. Mayo Clinic 3. Centers for Disease Control

Universum presents the top employers within key industries in the US market. Below are the top 3 Industry winners within Accounting (public), Financial services, Engineering/manufacturing, Energy/power, Healthcare, and Pharmaceutical sectors (based on the Ideal Employer ranking - US Student Survey 2010 - Undergraduate Edition).

Financial services (Business ranking) 1. J.P. Morgan 2. Goldman Sachs 3. Bank of America

Industry best

Accounting (public) (Business ranking) 1. Ernst & Young 2. PricewaterhouseCoopers, LLP 3. Deloitte

Pharmaceutical (Natural Sciences ranking)

1. Pfizer 2. Johnson & Johnson 3. Merck

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State of the talent market

Career ambitions: • 60% of the Undergraduate students feel that the recent

changes in the economy impacted their career choices and outlook on finding a job.

• Top 3 career goals fairly consistent with the past 3 years, include: work/life balance, security and stability, and dedication to a cause or feeling that students are serving a greater good. However, for the first time, students have lowered their expectations for work/life balance and job security!

• Notable decrease in aspiration to be a leader or manager of people, and other factors associated with leadership (i.e. inspiring top management, leaders who will support my development).

• Students see less full-time hiring taking place but they are still committed to internships in the short term perspective. 83% of undergraduates are interested in an internship, and 45% hope an internship will create an opportunity for a full-time employment.

• Undergraduate salary expectations are holding steady (took more of a drop in 2009).

Drivers behind choice of employer: • The recession and tough job market caused a shift in priorities

among the next wave of Millennials entering the workforce. • Undergraduate students are turning away from more general

attributes (i.e. high ethical standards and good reputation), in favor of more specifics that allude to strength (financial strength, market success, prestige, and attractive products/services).

• For the first time in the last 3 years, they are willing to sacrifice work/life balance, and related elements: flexible working conditions and control over their working hours.

• Undergraduates want to work with high quality peers – reflected in increasing interest in employers recruiting only the best students.

• Students are increasing their search for employers with good reference for future career.

Most popular industries: • Students are exploring more alternatives in 2010 by choosing

more industries as ideal compared to previous years. • Undergraduate students are largely attracted to industries

such as Government/public service, Healthcare, and Education/teaching (all continue to rise!).

Most popular employers: • Overall minor changes in the top ideal employers which

shows that students‟ preferences reflect a long-term orientation and preference for well-established national companies.

• Well-known organizations such as Google, Walt Disney, the FBI, Apple, and Ernst & Young are by far the most attractive employers in 2010.

• Following the 2009 trend, students still express a strong interest in government/public service employers.

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Content

Methodology & targeted students

Students' profile

Employer rankings

Students' career preferences

Students' communication preferences

Students' employer preferences

Appendix

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Methodology & targeted students

1 Target Group Report

School Report

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Universum research

MBA • 5,732 Respondents • 50 Programs • 16th Annual Edition • Quantitative

Undergraduate • 56,900 Respondents • 216 Schools • 15th Annual Edition • Quantitative

Diversity • 25,657 Respondents • 178 Schools • 11th Annual Edition • Quantitative

Over 300,000 students in Global reach – approximately 70,000 in the United States

Master’s • 4,841 Respondents • 33 Programs • 2nd Annual Edition • Quantitative

PhD • 2,063 Respondents • 9 Programs • 3rd Annual Edition • Quantitative

INCENTIVES: Donate to one of the following charities: UNICEF (United Nations Children‟s Fund) U.S. Fund, PROJECT HOPE or Breast Cancer Research. Receive WetFeet Insider Guide: Killer Cover Letters and Resumes. Enter a sweepstakes for: One Scholarship of $1,000 Two Scholarships of $500 One $10,000 Scholarshippoints.com Scholarship One of many GOLLA Laptop/ iPod bags

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Methodology 1

Field period: December 2009 to March 2010 No. of educational institutions: 216

The Questionnaire: • Created with 20 years of experience, extensive

research within HR, focus groups and communication with both our clients and students.

• Comprised of closed-ended questions with an extensive list of alternatives and an „Other‟ option, and open-ended questions that provide qualitative data.

The List Of Employers: • Composition of Universum‟s knowledge of each

market, evaluations of the last year‟s list, extensive market analysis complemented by information derived from discussions with clients, educational institutions, students‟ “write-ins.”

School Selection: • Developed through dialog with Universum‟s corporate

partners and feedback on which campuses they recruit from via our annual Employer Feedback Survey.

The Data Collection: • Approximately 95% conducted via an online survey,

additional paper surveys collected at some key campuses. The on-line link has been distributed mainly via university contacts (career centers and the educational institutions), the Universum Panel and different local partners.

Target students: • University students from all educational years within

each target group.

Weighting: • In our data collection we consider each school's

student population to determine our target number of respondents at each school (targets are set per school and main field of study). The results from each school are then weighted to reflect these targets.

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Comparison groups analyzed in this report

Group 1: Base of the group: Undergraduate Number of respondents: 341

Group 2: Base of the group: Masters (non MBA) Number of respondents: 148

Group 3: Base of the group: PhD Number of respondents: 260

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12 12 Copyright Universum 2010


Students' profile


School Report

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Students’ profile

Topics: • Age & Gender • Academic performance • Participating students • Student profile

Think about: • What characterizes the students? • Which students are within your primary target groups? • How do the groups differ from each other?

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Age & Gender

SURVEY QUESTIONS: • What is your year of birth? • What is your gender?

Age: Gender:

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26,725,8

20,3

Undergraduate Masters (non MBA) PhD

35%

40%

59%

65%

60%

41%Undergraduate

Masters (nonMBA)

PhD

Female Male

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Academic performance

SURVEY QUESTION: What is your cumulative GPA?

PLEASE NOTE: High Achiever is a student with GPA of 3.5 or above THINK ABOUT: • Are you focusing on high achievers in your communication? • What actions can you take to attract these students to a larger extent?

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3% 3%

94%

72%

27%

1%0%

89%

7%4%

Less then 2.0 2.5 - 2.99 3.0 - 3.49 3.5 - 4.0


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Participating students - Educational institutions - Undergraduate

SURVEY QUESTION: Which educational institution do you attend?

University Undergraduate University Undergraduate

Massachusetts Institute of Technology 100,00%

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Participating students - Educational institutions - Masters (non MBA)


University Masters (non MBA) University Masters (non

MBA)


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Participating students - Educational institutions - PhD


University PhD University PhD


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Participating students - Areas of study - Business (1/2)

SURVEY QUESTION: What is your major(s)/main area(s) of study?

Area of study Undergraduate Masters (non MBA) PhD

Economics 37% 8% 47%Finance 32% 25% 18%Management 21% 25% 6%Film and Media Arts 16% 4% -Digital Communications and Multimedia 11% 4% -Marketing 11% 13% -Operations 11% 13% -Project Management 11% 25% -Accounting/ Auditing/ Taxation 5% 4% 6%Business Administration & Management 5% 17% 6%Financial Management 5% - -Financial Planning 5% - -Logistics 5% 4% 6%

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Participating students - Areas of study - Business (2/2)



Management Information Systems 5% 4% 12%Prelaw 5% - -Statistics 5% - -

Broadcasting, Telecommunications and Mass Media - 4% -

Business Law - 8% -Entrepreneurial Studies - 17% 6%Industrial Management - 4% 6%

Information, Risk & Operations Management (IROM) - - 12%

International Business - 4% -Public Administration & Policy - 21% -Real Estate - 13% 6%Strategic and Organizational Communication - 17% -Supply Chain Management - 4% 6%Other 11% 25% -

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Participating students - Areas of study - Engineering



Mechanical Engineering 31% 23% 16%Computer Engineering 18% 11% 10%Electrical Engineering 16% 11% 23%Chemical Engineering 11% 2% 12%Biological Engineering 10% 1% 9%Materials Engineering 8% 9% 13%Civil Engineering 7% 15% 3%Software Engineering 6% 8% 2%Aerospace Engineering/Aeronautics 5% 12% 8%Environmental Engineering 5% 5% 5%General Engineering 4% 6% 2%Electronics Engineering 3% 2% 5%Bioengineering 2% 1% 7%Physics Engineering 2% - 3%Biomedical Engineering 1% 2% 12%Engineering Management 1% 10% 3%Biomolecular Engineering 1% - 2%Industrial Engineering/Design 1% 6% 2%Architectural Engineering 0% - 1%Astronautical Engineering 0% 1% -Construction 0% - -Engineering Technology 0% 3% 2%Petroleum Engineering 0% - 1%Systems Analysis & Engineering 0% 11% 6%Manufacturing Engineering - 3% 1%Other 2% 14% 2%

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Participating students - Areas of study - IT


Area of study Masters (non MBA) PhD

Graphics & Multimedia 50% -Technology Management 50% -Computer Science - 100%

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Participating students - Areas of study - Natural Sciences (1/1)



Physics 38% - 25%Mathematics & Statistics 28% 17% 15%Biology 26% 9% 31%Chemistry and Biochemistry 19% 9% 25%Neuroscience 14% 9% 9%Pre-Medical Studies 10% - -Astronomy 5% - 4%Computer Science 5% 9% 3%Geology 3% 9% 3%Biotechnology 2% 9% 7%Environmental Studies 2% 57% 4%Geoscience 2% - 9%Health Sciences 2% 9% 5%Veterinary Science 2% - -Atmospheric Studies 1% - 3%Ecology 1% - 3%Marine Science 1% - 6%Microbiology - - 9%Other 1% - 2%

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Participating students - Areas of study - Humanities/Liberal Arts/Education (1/1)



Architecture 42% 32% 4%Planning 16% 55% 35%Cultural Studies 11% - -Social Sciences 11% - 4%Creative Writing 9% - -Comparative Literature Program 5% - -Ethnic and Regional Studies 5% - 4%Foreign Language 5% - -Geography and the Environment 5% 13% 4%Government 5% 15% 9%History 5% - -International Studies 5% - -Music 5% - -Political Science 5% 13% 22%Anthropology - - 4%Art and Art History - - 9%International Relations - - 9%Linguistics - - 17%Mass Communication - 3% -Philosophy - - 4%Pre-Law - 13% -Science, Technology and Society Program - 13% 4%Sociology - - 4%

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Main field of study: Engineering (78%) Natural Sciences (13%) Business (8%) Humanities/Liberal Arts/Education (1%)

Top findings - Students’ profile - Undergraduate

Gender: 59% women and 41% men

Average age: 20,3 years

Average GPA: 3,6

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Ethnic Background: White/Caucasian (55%) Asian/Native Hawaiian or Pacific

Islander (29%) Latino/Hispanic (12%)

Nationality: 18% non-American citizens

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Top findings - Students’ profile - Masters (non MBA)



Average GPA: 3,6

2

Main field of study: Engineering (74%) Business (21%) Humanities/Liberal Arts/Education (3%) Natural Sciences (2%)


Islander (24%) Asian-Indian (11%)


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Top findings - Students’ profile - PhD



Average GPA: 3,8

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Main field of study: Engineering (67%) Natural Sciences (20%) Business (11%) Humanities/Liberal Arts/Education (2%)


Islander (34%) Latino/Hispanic (7%)




Employer rankings


School Report

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Employer rankings

Think about: • How do the groups differ? • How can you improve your position? What actions can be taken? • Do you have to improve your visibility or focus on building a stronger Employer Brand? • What are your goals for next year? Set up achievable goals!

Topics: • IDEAL™ Employer ranking • Considered Employer ranking • First Choice Employer ranking • Potential Applicants‟ ranking • High Achievers‟ ranking

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IDEAL™ Employer ranking (Top 30) - Undergraduate

SURVEY QUESTION: Please select five employers from the list below for which you would most like to work - your five IDEAL™ Employers.

Employer Rank 2010

Percent 2010

Rank 2009 Employer Rank

2010Percent

2010Rank 2009

NASA 1 19,08% 5 Bain & Company 16 6,67% 8Google 2 18,57% 1 Walt Disney Company 17 6,49% 10McKinsey & Company 3 14,38% 3 Peace Corps 18 6,09% 28Apple Computer 4 11,98% 2 Exxon Mobil Corporation 19 5,91% 23Lockheed Martin Corporation 5 10,28% 20 J.P. Morgan 20 5,88% 18The Boston Consulting Group 6 9,86% 6 Genentech 21 5,85% 16General Electric 7 9,40% 15 Intel 21 5,85% 31U.S. Department of Energy 8 8,80% 24 Morgan Stanley 23 5,81% 11Boeing 9 8,52% 14 U.S. Department of State 24 5,59% 25Central Intelligence Agency 10 8,34% 22 Microsoft 25 5,51% 4D.O.D. 11 7,10% 39 Johnson & Johnson 26 5,26% 17Merck 12 6,87% 9 National Institutes of Health 27 5,23% -Goldman Sachs 13 6,87% 7 Siemens 28 5,23% 74Booz Allen Hamilton 14 6,80% 35 Chevron Corporation 29 4,77% 50

Teach for America 15 6,78% 13 National Security Agency (NSA) 30 4,25% 30

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IDEAL™ Employer ranking (Top 30) - Masters (non MBA)


Employer Rank Percent Employer Rank Percent

Google 1 28,54% 3M 16 6,18%McKinsey & Company 2 26,13% Exxon Mobil Corporation 17 5,95%The Boston Consulting Group 3 14,39% Walt Disney Company 18 5,93%NASA 4 13,60% Raytheon Company 19 5,10%General Electric 5 12,09% UBS 20 4,63%Goldman Sachs 6 11,18% Morgan Stanley 21 4,44%Microsoft 7 10,99% Rolls-Royce North America 21 4,44%Apple Computer 8 10,18% Barclays Capital 23 4,25%IBM 9 9,54% BMW 23 4,25%Amazon 10 9,07% Bose Corporation 23 4,25%The World Bank Group 11 8,27% Electronic Arts 26 3,81%Bain & Company 12 8,03% U.S. Department of Energy 26 3,81%Boeing 13 6,80% Deutsche Bank 28 3,78%Lockheed Martin Corporation 14 6,50% J.P. Morgan 28 3,78%Shell Oil Company 14 6,50% Booz Allen Hamilton 30 3,59%

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IDEAL™ Employer ranking (Top 30) - PhD



Google 1 18,10% 3M 16 5,71%NASA 2 15,18% Boeing 16 5,71%McKinsey & Company 3 14,23% The Boston Consulting Group 18 5,54%IBM 4 13,23% DuPont 19 4,41%U.S. Department of Energy 5 10,71% J.P. Morgan 20 4,20%General Electric 6 10,10% Siemens 21 4,07%Genentech 7 8,91% Pfizer 22 3,98%Intel 8 8,72% Exxon Mobil Corporation 23 3,71%National Institutes of Health 9 8,13% U.S. Department of State 24 3,56%Apple Computer 10 8,09% Bain & Company 25 3,55%Microsoft 11 7,79% Amgen 26 3,46%Johnson & Johnson 12 7,52% Procter & Gamble 27 3,29%Novartis Pharmaceuticals Corporation 13 7,27% The World Bank Group 28 3,15%

Goldman Sachs 14 6,63% Walt Disney Company 29 2,94%Merck 15 6,49% GlaxoSmithKline 30 2,85%

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Considered Employer ranking (Top 30) - Undergraduate


Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

Google 1 34,66% 1 3M 16 20,15% 28NASA 2 34,01% 4 Exxon Mobil Corporation 17 19,67% 24U.S. Department of Energy 3 30,81% 8 Siemens 18 19,48% 21Apple Computer 4 27,69% 3 Teach for America 19 19,27% 12Lockheed Martin Corporation 5 25,70% 25 D.O.D. 20 19,13% 79Boeing 6 25,62% 9 Shell Oil Company 21 18,99% 47General Electric 7 25,24% 7 Booz Allen Hamilton 22 18,31% 20Microsoft 8 23,31% 6 BMW 23 18,17% 22McKinsey & Company 9 22,38% 2 FBI 24 17,94% 42Intel 10 22,03% 13 Merck 25 17,91% 36Johnson & Johnson 11 21,71% 26 Sony 26 17,87% 30Central Intelligence Agency 12 21,25% 10 U.S. Department of State 27 17,27% 34IBM 13 21,20% 19 Bose Corporation 28 17,17% 37Procter & Gamble 14 20,76% 27 Bain & Company 29 17,12% 16The Boston Consulting Group 15 20,45% 5 General Motors 30 17,09% 65

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Considered Employer ranking (Top 30) - Masters (non MBA)



Google 1 39,93% Walt Disney Company 16 17,19%McKinsey & Company 2 35,97% Shell Oil Company 17 17,13%Boeing 3 29,98% BMW 18 16,80%Apple Computer 4 29,18% Schlumberger 18 16,80%The Boston Consulting Group 5 28,48% J.P. Morgan 20 16,71%General Electric 6 26,48% Booz & Company 21 16,37%IBM 7 26,26% 3M 22 16,09%Microsoft 8 24,70% U.S. Department of Energy 23 16,03%NASA 9 24,30% The World Bank Group 24 15,57%Goldman Sachs 10 24,07% Bose Corporation 25 15,25%Bain & Company 11 23,45% Booz Allen Hamilton 26 15,23%Amazon 12 21,35% Siemens 27 15,11%Intel 13 19,73% Hewlett-Packard 28 15,07%Deloitte 14 18,33% Raytheon Company 28 15,07%Exxon Mobil Corporation 15 18,18% Barclays Capital 30 14,82%

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Considered Employer ranking (Top 30) - PhD



Google 1 29,72% Merck 16 14,19%

NASA 2 27,48% Novartis Pharmaceuticals Corporation 17 14,11%

IBM 3 23,78% Johnson & Johnson 18 13,17%McKinsey & Company 4 23,30% Goldman Sachs 19 13,10%General Electric 5 23,23% Procter & Gamble 20 13,01%U.S. Department of Energy 6 20,07% National Institutes of Health 21 13,00%Boeing 7 19,65% Exxon Mobil Corporation 22 12,75%Apple Computer 8 17,98% Sony 23 12,29%Intel 9 17,75% Pfizer 24 12,19%Microsoft 10 16,38% 3M 25 12,19%Genentech 11 15,83% J.P. Morgan 26 11,75%The Boston Consulting Group 12 15,55% GlaxoSmithKline 27 11,49%DuPont 13 14,68% Bain & Company 28 11,04%Siemens 13 14,68% Northrop Grumman 29 10,95%Lockheed Martin Corporation 15 14,64% Bose Corporation 30 10,74%

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First Choice Employer ranking (Top 10) - Undergraduate

Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

NASA 1 8,31% 4 McKinsey & Company 6 4,66% 2Google 2 8,15% 1 Lockheed Martin Corporation 7 2,77% 19The Boston Consulting Group 3 5,74% 7 Merck 8 2,69% 19Apple Computer 4 5,66% 3 D.O.D. 9 2,21% -Goldman Sachs 5 4,98% 5 Johnson & Johnson 9 2,21% 18

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SURVEY QUESTIONS: • Please select five employers from the list below for which you would most like to work - your five IDEAL™ Employers. • Choose the employer you would like to work for the most - your first choice employer.

THINK ABOUT: Are there big differences in comparison to the IDEAL™ Employer ranking?

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First Choice Employer ranking (Top 10) - Masters (non MBA)


McKinsey & Company 1 14,65% The Boston Consulting Group 6 5,18%Google 2 12,55% NASA 7 4,91%Goldman Sachs 3 7,28% Bain & Company 8 3,96%General Electric 4 6,14% U.S. Department of Energy 9 2,73%The World Bank Group 5 5,46% BMW 10 2,46%

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First Choice Employer ranking (Top 10) - PhD


McKinsey & Company 1 10,70% National Institutes of Health 7 4,06%NASA 2 8,11% Genentech 8 3,89%Google 3 7,25% U.S. Department of Energy 9 3,73%General Electric 4 5,67% Goldman Sachs 10 3,01%Intel 5 5,03% The World Bank Group 11 2,76%IBM 6 4,38%

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Potential Applicants’ ranking (Top 30) - Undergraduate

SURVEY QUESTIONS: • Please select five employers from the list below for which you would most like to work - your five IDEAL™ Employers. • Have you or will you apply to these employers?


Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

McKinsey & Company 1 5,49% 2 Boeing 16 1,84% 17Google 2 4,59% 1 Chevron Corporation 16 1,84% 33Apple Computer 3 4,09% 3 D.O.D. 16 1,84% 52The Boston Consulting Group 4 3,82% 6 Walt Disney Company 16 1,84% 19NASA 5 3,48% 7 Microsoft 20 1,73% 4Bain & Company 6 2,77% 8 Johnson & Johnson 21 1,64% 16General Electric 7 2,71% 12 Procter & Gamble 22 1,52% 13Goldman Sachs 8 2,54% 5 U.S. Department of Energy 23 1,52% 28Lockheed Martin Corporation 9 2,25% 21 Schlumberger 24 1,43% 55J.P. Morgan 10 2,12% 10 Teach for America 25 1,34% 18Exxon Mobil Corporation 11 2,05% 14 Siemens 26 1,32% 65Genentech 11 2,05% 21 Amazon 27 1,23% 48Booz Allen Hamilton 13 1,93% 20 Bose Corporation 27 1,23% 43Merck 14 1,90% 9 Shell Oil Company 27 1,23% 33Morgan Stanley 15 1,88% 11 Accenture 30 1,11% 42

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Potential Applicants’ ranking (Top 30) - Masters (non MBA)




McKinsey & Company 1 10,60% Lockheed Martin Corporation 14 1,80%Google 2 6,91% Raytheon Company 14 1,80%The Boston Consulting Group 3 6,26% U.S. Department of Energy 18 1,57%Amazon 4 3,79% Shell Oil Company 19 1,54%Bain & Company 5 3,24% BP 20 1,45%Goldman Sachs 6 2,89% Morgan Stanley 21 1,35%Apple Computer 7 2,79% UBS 21 1,35%General Electric 7 2,79% adidas 23 1,02%Microsoft 7 2,79% Citi 24 1,00%Boeing 10 2,69% Fidelity Investments 24 1,00%NASA 10 2,69% Johnson & Johnson 24 1,00%Exxon Mobil Corporation 12 2,25% Navigant Consulting Inc 24 1,00%The World Bank Group 13 2,23% Starbucks 24 1,00%Barclays Capital 14 1,80% 3M 29 0,90%Deloitte 14 1,80% Accenture 29 0,90%

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Potential Applicants’ ranking (Top 30) - PhD




McKinsey & Company 1 7,12% Bain & Company 16 1,92%IBM 2 6,08% The Boston Consulting Group 17 1,85%Google 3 5,79% Amgen 18 1,64%Goldman Sachs 4 3,98% Exxon Mobil Corporation 18 1,64%NASA 5 3,97% Merck 18 1,64%General Electric 6 3,56% U.S. Air Force 21 1,54%Johnson & Johnson 7 3,36% Boeing 22 1,44%Intel 8 3,08% National Institutes of Health 23 1,16%Microsoft 9 2,88% Pfizer 23 1,16%Novartis Pharmaceuticals Corporation 10 2,81% Siemens 23 1,16%

U.S. Department of Energy 10 2,81% Walt Disney Company 23 1,16%Apple Computer 12 2,60% The World Bank Group 27 1,07%J.P. Morgan 13 2,44% Morgan Stanley 28 1,00%3M 14 2,40% BAE Systems 29 0,96%Genentech 15 2,33% Hewlett-Packard 29 0,96%

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High Achievers’ ranking (Top 30) - Undergraduate


Google 1 22,16% Teach for America 13 6,70%NASA 2 18,04% Central Intelligence Agency 17 6,19%McKinsey & Company 3 13,40% D.O.D. 17 6,19%Apple Computer 4 10,31% Microsoft 17 6,19%Boeing 5 9,79% Peace Corps 17 6,19%Lockheed Martin Corporation 5 9,79% Exxon Mobil Corporation 21 5,67%General Electric 7 9,28% Schlumberger 21 5,67%Merck 7 9,28% Siemens 21 5,67%The Boston Consulting Group 9 8,76% Walt Disney Company 21 5,67%U.S. Department of Energy 9 8,76% Bain & Company 25 5,15%National Institutes of Health 11 8,25% Booz Allen Hamilton 25 5,15%Genentech 12 7,22% Mayo Clinic 25 5,15%

Goldman Sachs 13 6,70% Novartis Pharmaceuticals Corporation 25 5,15%

Intel 13 6,70% U.S. Department of State 25 5,15%J.P. Morgan 13 6,70% Centers for Disease Control 30 4,64%

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SURVEY QUESTIONS: • Please select five employers from the list below for which you would most like to work - your five IDEAL™ Employers. • What is your cumulative GPA?

PLEASE NOTE: High Achiever is a student with GPA of 3.5 or above.

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High Achievers’ ranking (Top 30) - Masters (non MBA)


Google 1 27,47% 3M 16 5,49%McKinsey & Company 2 25,27% Barclays Capital 16 5,49%NASA 3 14,29% Exxon Mobil Corporation 16 5,49%The Boston Consulting Group 4 13,19% Raytheon Company 16 5,49%Goldman Sachs 5 10,99% Shell Oil Company 16 5,49%Apple Computer 6 9,89% U.S. Department of Energy 16 5,49%Microsoft 6 9,89% UBS 16 5,49%Amazon 8 8,79% Bose Corporation 23 4,40%General Electric 8 8,79% Electronic Arts 23 4,40%IBM 8 8,79% Morgan Stanley 23 4,40%Boeing 11 7,69% Accenture 26 3,30%Lockheed Martin Corporation 11 7,69% adidas 26 3,30%Bain & Company 13 6,59% Booz Allen Hamilton 26 3,30%The World Bank Group 13 6,59% BP 26 3,30%Walt Disney Company 13 6,59% Deloitte 26 3,30%

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High Achievers’ ranking (Top 30) - PhD


Google 1 19,14% The Boston Consulting Group 15 6,79%NASA 2 16,05% Boeing 17 6,17%IBM 3 12,96% 3M 18 5,56%McKinsey & Company 4 12,35% J.P. Morgan 19 4,94%Apple Computer 5 10,49% Siemens 19 4,94%National Institutes of Health 6 9,88% U.S. Department of State 19 4,94%U.S. Department of Energy 6 9,88% Exxon Mobil Corporation 22 4,32%General Electric 8 9,26% AstraZeneca 23 3,70%Genentech 9 8,64% DuPont 23 3,70%Intel 10 8,02% Procter & Gamble 23 3,70%Goldman Sachs 11 7,41% Amgen 26 3,09%Johnson & Johnson 11 7,41% Bain & Company 26 3,09%Microsoft 11 7,41% GlaxoSmithKline 26 3,09%Novartis Pharmaceuticals Corporation 11 7,41% Lockheed Martin Corporation 26 3,09%

Merck 15 6,79% Morgan Stanley 26 3,09%

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Top findings - Employer rankings - Undergraduate

IDEAL™ Employer ranking: 1. NASA 2. Google 3. McKinsey & Company 4. Apple Computer 5. Lockheed Martin Corporation

Considered Employer ranking: 1. Google 2. NASA 3. U.S. Department of Energy 4. Apple Computer 5. Lockheed Martin Corporation

Potential Applicants’ ranking: 1. McKinsey & Company 2. Google 3. Apple Computer 4. The Boston Consulting Group 5. NASA

High Achievers’ ranking: 1. Google 2. NASA 3. McKinsey & Company 4. Apple Computer 5. Boeing

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First Choice Employer ranking: 1. NASA 2. Google 3. The Boston Consulting Group 4. Apple Computer 5. Goldman Sachs

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Top findings - Employer rankings - Masters (non MBA) 3

IDEAL™ Employer ranking: 1. Google 2. McKinsey & Company 3. The Boston Consulting Group 4. NASA 5. General Electric

Considered Employer ranking: 1. Google 2. McKinsey & Company 3. Boeing 4. Apple Computer 5. The Boston Consulting Group

Potential Applicants’ ranking: 1. McKinsey & Company 2. Google 3. The Boston Consulting Group 4. Amazon 5. Bain & Company

High Achievers’ ranking: 1. Google 2. McKinsey & Company 3. NASA 4. The Boston Consulting Group 5. Goldman Sachs

First Choice Employer ranking: 1. McKinsey & Company 2. Google 3. Goldman Sachs 4. General Electric 5. The World Bank Group

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Top findings - Employer rankings - PhD 3

IDEAL™ Employer ranking: 1. Google 2. NASA 3. McKinsey & Company 4. IBM 5. U.S. Department of Energy

Considered Employer ranking: 1. Google 2. NASA 3. IBM 4. McKinsey & Company 5. General Electric

Potential Applicants’ ranking: 1. McKinsey & Company 2. IBM 3. Google 4. Goldman Sachs 5. NASA

High Achievers’ ranking: 1. Google 2. NASA 3. IBM 4. McKinsey & Company 5. Apple Computer

First Choice Employer ranking: 1. McKinsey & Company 2. NASA 3. Google 4. General Electric 5. Intel



Students' career preferences


School Report

49

Students’ career & communication preferences

Think about: • Is your industry a problem for your attractiveness? Which industries are more attractive? If the industry itself is

considered unattractive, maybe you should try to partner up other companies or organisations to promote the industry. • Which departments are regarded as most attractive? Does this match your recruiting needs? Are you likely to be facing

challenges recruiting to certain departments? • What are the students’ career goals? Can you provide them with the opportunity to achieve these goals? Is this

communicated to the students? • What is their expected salary? Can you meet their expectations? • What do your students expect from their IDEAL™ Employers when it comes to work-life balance? • How do students perceive internships and rotational programs? • Do students who have an internship go back on campus talking about the great experience they had?

Topics: • Preferred industries • Preferred departments • Career goals • Expected salary • Work-life balance • Internships • Rotational programs

4

50

Top preferred industries (1-10)

SURVEY QUESTION: In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

THINK ABOUT: • Is your industry an issue for your attractiveness? Which industries are more attractive? • If the industry as a whole is seen as unattractive, you could achieve good results by promoting the industry rather than your company or organisation.

4

10%

8%

4%

9%

58%

10%

16%

9%

19%

12%

8%

8%

6%

11%

26%

20%

19%

19%

14%

12%

12%

10%

17%

12%

27%

13%

3%

12%

18%

9%

Academic research

Engineering/manufacturing

Engineering consulting

Energy/power

Biotechnology

Government/public service

Management consulting

Computer software

Healthcare

Education/teaching

Undergraduate

Masters (non MBA)

PhD

51

Top preferred industries (11-20)


4


4%

4%

1%

2%

7%

5%

3%

4%

8%

5%

6%

3%

1%

2%

8%

8%

7%

6%

5%

5%

5%

4%

8%

7%

6%

4%

1%

2%

3%

7%

Aerospace/defense

Environmental/conservation

Non-profit

Financial services

Pharmaceutical

Chemical/petroleum

Electronics

Investment banking

Consumer goods

Automotive

Undergraduate

Masters (non MBA)

PhD

52

Top preferred industries 2009 (1-10)


4


10%

10%

19%

18%

17%

16%

15%

14%

11%

10%

Academic research

Management consulting

Engineering/manufacturing

Biotechnology

Engineering consulting

Energy/power

Computer software

Financial services

Government/public service

PharmaceuticalUndergraduate

53

Top preferred industries 2009 (11-20)


4


4%

4%

10%

9%

9%

6%

5%

4%

4%

4%

Aerospace/defense

Investment banking

Healthcare

Education/teaching

Environmental/conservation

Entertainment/media/public relations

Computer hardware

Electronics

Chemical/petroleum

IT consultingUndergraduate

54

Preferred departments (1-10)

THINK ABOUT: • Which job functions are most popular? • Which job functions are you currently recruiting to?

4

SURVEY QUESTION: In which department would you ideally want to work when choosing your first employment? Please select a maximum of three alternatives

6%

4%

4%

9%

71%

22%

8%

8%

15%

9%

5%

2%

4%

2%

52%

28%

21%

21%

18%

8%

8%

8%

37%

35%

25%

10%

30%

14%

10%

3%

R&D

Consulting

Operations

Production

Strategic planning

Business development

Finance

Administration

IT

Logistics

Undergraduate

Masters (non MBA)

PhD

55

Preferred departments (11-20)

THINK ABOUT: • Which job functions are most popular? • Which job functions are you currently recruiting to?

4


6%

4%

5%

11%

2%

1%

1%

0%

1%

1%

1%

3%

7%

3%

3%

3%

2%

2%

1%

0%

0%

2%

7%

2%

1%

2%

1%

Legal

Information management

Marketing

Human resources

Sales

PR and communication

Purchasing

Accounting/auditing/taxation

Does not matter

Other

Undergraduate

Masters (non MBA)

PhD

56

Preferred departments 2009 (1-10)

THINK ABOUT: • Which departments are most popular among students? • Which departments are you currently recruiting to?

4


7%

42%

29%

16%

15%

14%

13%

8%

8%

R&D

Consulting

Finance

Operations

Production

Strategic planning

IT

Business development

AdministrationUndergraduate

57

Preferred departments 2009 (11-20)

THINK ABOUT: • Which departments are most popular among students? • Which departments are you currently recruiting to?

4


7%

3%

7%

3%

3%

2%

2%

2%

1%

0%

Marketing

Legal

Logistics

Information management

Human resources

Sales

PR and communication

Purchasing

Does not matter

OtherUndergraduate

58

Career goals

THINK ABOUT: • Which of the career goals can you offer the opportunity to achieve to the largest extent? • Can you communicate the most attractive career opportunities given what you can offer?

SURVEY QUESTION: Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

4

12%13%

56%

62%

34%

27%

25%

19%

24%

8%

15%

55%

54%

47%

29%

28%

26%

21%

14%

57%

56%

35%

33%

13%

30%

14%

20%

To be competitively orintellectually challenged

To have work/life balance

To be dedicated to a cause or tofeel that I am serving a greater

good

To be entrepreneurial orcreative/innovative

To be secure or stable in my job

To be a leader or manager ofpeople

To be a technical or functionalexpert

To have an international career

To be autonomous orindependent

Undergraduate

Masters (non MBA)

PhD

59

Career goals 2009

THINK ABOUT: • Which of the career goals can you offer the opportunity to achieve to the largest extent? • Can you communicate the most attractive career opportunities given what you can offer?

SURVEY QUESTION: Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

4

9%

55%

51%

40%

37%

33%

32%

30%

12%

To be competitively orintellectually challenged

To have work/life balance

To be dedicated to a cause or tofeel that I am serving a greater

good

To be secure or stable in my job

To be a leader or manager ofpeople

To be a technical or functionalexpert

To be entrepreneurial orcreative/innovative

To have an international career

To be autonomous orindependent Undergraduate

60

Promoting work-life balance (1-10)

THINK ABOUT: • Which of the work-life components can you offer? • Can you communicate the most attractive work-life balance components given what you can offer?

4

SURVEY QUESTION: What should an employer offer to promote better work-life balance? Please select a maximum of three alternatives

11%

9%

2%

19%

33%

57%

32%

18%

7%

15%

20%

5%

5%

7%

36%

35%

30%

28%

23%

21%

18%

17%

32%

53%

28%

24%

10%

20%

11%

10%

More vacation days

Flex time

Working from home

Health and Fitness facilities

Offers meals at work

Career breaks and sabbaticals

Maternity leave options

Sponsored social activities

Community involvement

Development or study breaks

Undergraduate

Masters (non MBA)

PhD

61

Promoting work-life balance (11-20) 4



3%

2%1%

9%

2%

3%

13%

4%

25%

8%

2%

2%

8%

7%

6%

6%

5%

5%

5%

5%

9%

8%

3%

8%

7%

9%

7%

3%

Summer hours

Flight benefits

On-site massage therapy

Paternity leave options

Compressed hours

Childcare options

Telecommuting

Bring your child/children to workopportunities

Independent counseling and stressmanagement

Dry cleaning services

Undergraduate

Masters (non MBA)

PhD

62

Promoting work-life balance 2009 (1-10) 4



12%

11%

41%

33%

28%

25%

23%

20%

14%

13%

More vacation days

Flex time

Health and Fitness facilities

Career breaks and sabbaticals

Offers meals at work

Maternity leave options

Sponsored social activities

Working from home

Childcare options

Community involvementUndergraduate

63

Promoting work-life balance 2009 (11-20) 4



4%

3%

9%

8%

8%

6%

5%

4%

4%

4%

Annualized hours

Summer hours

Flight benefits

Paternity leave options

Development or study breaks

Voluntary reduced hours

Telecommuting

Life management schemes

On-site massage therapy

Compressed hoursUndergraduate

64

Predicting first job tenure 4

SURVEY QUESTION: How long do you plan to stay at your first job after graduation? Please select one alternative.

13%

25%23%

39%

51%

11%

14%

24%

40%

11%

29%

19%

2%

Less than 1 year 1 - 2 years 3 - 4 years 5 years or longer I do not know


65

Expected annual salary

SURVEY QUESTIONS: • What annual base salary before taxes do you expect at your first job after graduation? • What annual base salary before taxes do you expect five years after graduation?

PLEASE NOTE: • What salary do you currently offer targeted students? • Can you meet their expectations? • Do you know if your Recruitment Competitors can?

4

$82 065

$61 716

$77 661

Expected salary at first job


$122 659

$93 119

$121 192

Expected salary 5 years after graduation


66

4 Best internship

SURVEY QUESTION: Which employer‟s internship has the best reputation? Top of mind

Top 5 (Undergraduate): 1. Google (36,14%) 2. Microsoft (11,24%) 3. NASA (8,43%) 4. Apple Computer (5,62%) 4. Bose Corporation (5,62%)

Top 5 (PhD): 1. Google (26,26%) 2. Goldman Sachs (13,56%) 3. McKinsey & Company (12,21%) 3. NASA (12,21%) 5. Chevron Corporation (6,10%)

Top 5 (Masters (non MBA)): 1. McKinsey & Company (30,77%) 2. Apple Computer (13,85%) 2. Google (13,85%) 2. Microsoft (13,85%) 5. BP (6,92%)

67

4 Important factors when choosing an internship

SURVEY QUESTION: What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives

13%

11%

15%

5%

40%

36%

25%

28%

22%

21%

14%

16%

16%

10%

46%

30%

27%

23%

22%

22%

17%

16%

43%

40%

29%

13%

23%

20%

9%

13%

Challenging assignments

Opportunity for full-time employment

Job orientation/training

Competitive compensation

Assigned mentor

Good employer reference

Relocation/Housing assistance

Inspiring colleagues

Internal networking opportunities

Flexible working conditions

Undergraduate

Masters (non MBA)

PhD

68

4 Best rotational program

Top 5 (Undergraduate): 1. Bank of America (22,23%) 2. FBI (15,55%) 2. General Electric (15,55%) 2. Google (15,55%) 2. J.P. Morgan (15,55%)

Top 5 (PhD ): 1. General Electric (66,67%) 2. McKinsey & Company (33,33%)

Top 5 (Masters (non MBA) ): 1. General Electric (50,00%) 2. Procter & Gamble (18,96%) 3. Amazon (15,52%) 3. Nike (15,52%)

SURVEY QUESTION: Which employer‟s rotational program has the best reputation? Top of mind

69

4 Important factors when choosing a rotational program

SURVEY QUESTION: Which factors are most important to you when choosing a rotational program? Please select a maximum of three alternatives

13%

13%

14%

14%

40%

24%

25%

3%

13%

19%

13%

3%

2%

13%

44%

31%

30%

23%

21%

17%

15%

13%

24%

33%

28%

9%

21%

14%

22%

5%

Challenging assignments

Exposure to various lines of business

Cross functional experience

Possibility to choose your ownrotations

Assigned mentor

Provides numerous learningopportunities

Is a leadership based program

Provides internal networkingopportunities

Length of program (less than 2 years)

Offers varied departmental exposureduring the program

Undergraduate

Masters (non MBA)

PhD

70

Most popular US cities: Boston New York San Francisco- Bay Area

Top departments: R&D Consulting Operations

Most popular International cities: London Paris Tokyo

Top findings - Students’ career preferences - Undergraduate

Expected annual salary at first job: $61 716

Top industries: Academic research Engineering/manufacturing Engineering consulting

Top career goals: To be competitively or intellectually challenged To have work/life balance To be dedicated to a cause or to feel that I am

serving a greater good

4

71

Top findings - Students’ career preferences - Masters (non MBA)

Top industries: Engineering consulting Management consulting Academic research

Top career goals: To be competitively or intellectually challenged To have work/life balance To be dedicated to a cause or to feel that I am


4


Most popular US cities: Boston San Francisco- Bay Area New York

Most popular International cities: London Paris Singapore

Top departments: R&D Consulting Strategic planning

72

Top findings - Students’ career preferences - PhD

Top industries: Academic research Biotechnology Engineering consulting

Top career goals: To have work/life balance To be competitively or intellectually challenged To be dedicated to a cause or to feel that I am


4


Most popular US cities: Boston San Francisco- Bay Area New York

Most popular International cities: London Tokyo Singapore

Top departments: R&D Consulting Strategic planning

73 73 73 Copyright Universum 2010



School Report

Students' communication preferences

74 74

Students’ communication preferences

Think about: • Are you providing the students with information through the channels they prefer or use? Could you be missing large

student groups by failing to be present in one or more channels? • Are you over communicating in channels that are not important to students? Can you adjust your communication

activities to match students’ preferences? • Which publications and websites do students visit to learn about employers? • How are they using videos and social media to learn about potential future employers?

Topics: • Preferred communication channels • Actual communication channels • What to communicate? • Top communication sources • Best publications and websites • Videos & social media • Best on-campus recruitment activities

5

75

Top preferred channels (1-10)

SURVEY QUESTION: How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

THINK ABOUT: • Which communication channels have you used in your communication with the target group? • Is there a mismatch between the channels you have used and their preferred ones? • Are there any new possible channels to focus on in the future or to decrease your visibility in?

5

13%

12%

18%

8%

20%

18%

19%

25%

21%

23%

15%

12%

12%

8%

36%

30%

25%

23%

19%

16%

15%

14%

29%

26%

29%

24%

19%

10%

18%

15%

Career fairs

Employer presentations oncampus

Internship/co-op programs/workplacement

Employer websites

Fellow students

Faculty/professors at myschool/university

Friends and family

Career services department atyour school

Alumni

Career websites/Internet jobboards

Undergraduate

Masters (non MBA)

PhD

76

Top preferred channels (11-20)

SURVEY QUESTION: How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

THINK ABOUT: • Which communication channels have you used in your communication with the target group? • Is there a mismatch between the channels you have used and their preferred ones? • Are there any new possible channels to focus on in the future or to decrease your visibility in?

5

3%

2%

2%

2%

24%

10%

4%

1%

7%

6%

2%

5%

1%

5%

12%

11%

6%

5%

5%

4%

3%

3%

11%

13%

3%

1%

4%

4%

4%

3%

Acquaintances employed by thecompany/organization

Employer sponsored events

Employer recruitment brochures

Student organizations

Articles in newspapers andmagazines

Media articles

Online socialnetworks/communities

Don't know

Advertisements in studentpublications

Online professionalnetworks/communities

Undergraduate

Masters (non MBA)

PhD

77

Top actual channels (1-10)

SURVEY QUESTION: How have you mainly learnt about these employers? Please select as many as applicable

THINK ABOUT: • Which communication channels have you used in your communication with the target group? • Is there a mismatch between the channels you have used and their actual ones? • Are there any new possible channels to focus on in the future or to decrease your visibility in?

5

20%

20%

25%

14%

33%

37%

30%

16%

23%

28%

25%

21%

14%

13%

48%

40%

32%

30%

29%

28%

24%

22%

46%

44%

44%

24%

33%

33%

23%

16%

Career fairs

Employer websites

Fellow students



Friends and family

Media articles

Articles in newspapers andmagazines


Employer recruitment brochures

Undergraduate

Masters (non MBA)

PhD

78

Top actual channels (11-20)

SURVEY QUESTION: How have you mainly learnt about these employers? Please select as many as applicable

THINK ABOUT: • Which communication channels have you used in your communication with the target group? • Is there a mismatch between the channels you have used and their actual ones? • Are there any new possible channels to focus on in the future or to decrease your visibility in?

5

10%

10%

9%

8%

9%

12%

17%

14%

27%

21%

13%

8%

8%

14%

19%

19%

18%

16%

16%

14%

13%

13%

11%

13%

25%

21%

25%

22%

7%

8%

Student organizations


Alumni




Advertisements on TV

Advertisements on the Internet

News channel programming

Advertisements in print media

Undergraduate

Masters (non MBA)

PhD

79

Actual vs. preferred channels - Undergraduate

SURVEY QUESTIONS: • How would you prefer to gather information about potential employers? Please select a maximum of three alternatives • How have you mainly learnt about these employers? Please select as many as applicable

THINK ABOUT: • Which communication channels have you used in your communication with the target group? • Have you had the impact you thought? • Is there a mismatch between preferred and used channels? • Are there any channels to focus on in the future to communicate with students?

5

13%

12%

18%

30%

36%

30%

25%

23%

19%

16%

15%

14%

48%

29%

19%

40%

32%

14%

28%

20%

Career fairs



Employer websites

Fellow students


Friends and family


Alumni


Preferred Information

Actual Information

80

Actual vs. preferred channels - Masters (non MBA)



5

13%

11%

21%

25%

29%

29%

26%

24%

19%

18%

18%

15%

13%

46%

33%

44%

44%

33%

25%

25%


Career fairs


Employer websites

Fellow students

Friends and family

Alumni




Preferred Information

Actual Information

81

Actual vs. preferred channels - PhD



5

12%

12%

14%

17%

25%

24%

23%

21%

20%

19%

18%

15%

37%

27%

21%

30%

33%

12%

23%

28%

Employer websites



Fellow students

Career fairs



Friends and family


AlumniPreferred Information

Actual Information

82

SURVEY QUESTION: Which employer‟s rotational program has the best reputation? Top of mind

Best on-campus recruitment activities

SURVEY QUESTION: Which employer impresses you the most with its campus recruitment activities? Top of mind

Top 5 (Undergraduate): 1. Google (28,97%) 2. Exxon Mobil Corporation (9,68%) 2. McKinsey & Company (9,68%) 4. J.P. Morgan (7,17%) 5. Teach for America (6,71%)

Top 5 (PhD ): 1. Google (29,49%) 2. Exxon Mobil Corporation (10,44%) 2. General Electric (10,44%) 2. Intel (10,44%) 5. Microsoft (8,62%)

Top 5 (Masters (non MBA) ): 1. Google (17,47%) 2. Amazon (10,84%) 2. General Electric (10,84%) 2. Microsoft (10,84%) 5. McKinsey & Company (6,63%)

5

83

Most important type of information to learn about an employer

QUESTIONS: • When a company presents itself as an employer, what type of information would you prefer to learn about it? Please select a maximum

of 5 alternatives. • When a company presents itself as an employer at career fairs, what type of information would you prefer to learn about it? Please

select a maximum of 5 alternatives.

5

Preferred type of information – Overall Preferred type of information – At career fairs

19%

18%

32%

22%

54%

16%

59%

39%

27%

16%

20%

11%

19%

24%

57%

57%

36%

34%

26%

25%

22%

20%

57%

23%

58%

43%

24%

15%

22%

8%

Jobdescriptions

and

Salary andcompensation

package

Corporateculture and

values

Employeetestimonials

Recruitmentprocess

UndergraduateMasters (non MBA)PhD

20%

20%

15%

23%

29%

53%

49%

30%

38%

43%

21%

26%

11%

14%

64%

57%

51%

33%

29%

28%

27%

21%

21%

48%

57%

37%

38%

43%

22%

22%

Internships

Current jobopenings

Careerdevelopmentopportunities

Corporateculture and

values

Products andservices


84

Most popular publications

SURVEY QUESTION: What publications do you read to learn about future employers? Please select as many as applicable

5

Business/general interest publications Career publications

15%

14%

8%

9%

28%

26%

12%

14%

11%

20%

20%

12%

12%

11%

32%

21%

21%

21%

17%

16%

15%

15%

15%

37%

13%

10%

8%

36%

33%

13%

None

The New York Times

Schoolnewspapers/publications

Time

Popular Science

The Economist

The Wall Street Journal

Student Publications

Newsweek

Forbes

Undergraduate

Masters (non MBA)

PhD

2%

1%

1%

2%

71%

5%

6%

1%

1%

1%

1%

65%

9%

9%

9%

5%

4%

3%

2%

56%

18%

14%

2%

11%

4%

3%

None

Vault Guides

WetFeet InsiderGuides

SWE Magazine

Industry specificpublications

SHPE Magazine

NSBE Magazine

Black Enterprise

Women For Hire

Black MBAMagazine

Undergraduate

Masters (non MBA)

PhD

85

Most popular websites

SURVEY QUESTION: Which websites do you visit to learn more about future employers (including job openings)? Please select as many as applicable

5

Career websites Social networking websites

8%

7%

11%

1%

20%

42%

20%

5%

12%

9%

11%

4%

7%

2%

28%

27%

25%

22%

17%

14%

14%

10%

37%

40%

16%

6%

17%

12%

19%

3%

CareerBuilder.com

Monster.com

MonsterTrak

FastWeb

Career CenterWebsite

Vault

Craigslist

WetFeet

Industry-specificwebsites

Glassdoor

Undergraduate

Masters (non MBA)

PhD

1%2%

2%

55%

57%

15%

11%

3%

5%

4%

5%

5%

2%

59%

50%

20%

16%

8%

5%

3%

3%

66%

69%

19%

17%

7%

5%

1%

2%

Facebook

LinkedIn

YouTube

Twitter

Vault

Idealist

Flickr

Doostang

MySpace

aSmallWorld

Undergraduate

Masters (non MBA)

PhD

86

Best websites

SURVEY QUESTION: Which employer had the most impressive recruitment website? Top of mind

Top 5 (Undergraduate): 1. Google (20,58%) 2. McKinsey & Company (10,32%) 3. Chevron Corporation (5,69%) 3. Lockheed Martin Corporation (5,69%) 3. Microsoft (5,69%)

Top 5 (PhD ): 1. Google (17,29%) 2. McKinsey & Company (17,15%) 3. Goldman Sachs (13,34%) 4. IBM (10,96%) 5. General Electric (7,31%)

Top 5 (Masters (non MBA) ): 1. Google (21,87%) 2. Goldman Sachs (7,81%) 3. Amazon (7,03%) 3. McKinsey & Company (7,03%) 3. Procter & Gamble (7,03%)

5

87

Preferred types of videos about employers

QUESTIONS: • Do you use videos to learn about potential future employers? • What type of videos do you prefer to watch?

The use of video Preferred types of videos

5

37%

63%

32%

68%

43%

57%

Yes

No

Undergraduate

Masters (non MBA)

PhD

15%

9%

4%

10%

10%

10%

48%

47%

4%

42%

5%

16%

4%

5%

12%

12%

4%

51%

47%

46%

41%

38%

35%

15%

15%

54%

32%

16%

37%

15%

32%

16%

5%

Overview of the company

Insider story / interview of anemployee

Internship video

A Day in the Life of an Employee

Profile of a product

Recruiter Q&A

CEO spotlight

Diversity

Global experiences

Corporate social responsibility

Other

Undergraduate

Masters (non MBA)

PhD

88

Social media

SURVEY QUESTION: Do you use social media to learn about potential future employers and/or job opportunities?

5

39%

61%

39%

61%

61%

39%

Yes

No

Undergraduate

Masters (non MBA)

PhD





School Report

90

Drivers of Employer Attractiveness

Employer Reputation & Image - The monetary compensation and other benefits, now and

in the future • Attractive/exciting products and services • Fast-growing or entrepreneurial • Financial strength • Good reputation • High ethical standards • High level of Corporate Social Responsibility • Innovative products and services • Inspiring top management • Market success • Prestige

Remuneration & Advancement Opportunities - The attributes of the employer as an organisation • Clear path for advancement • Competitive base salary • Competitive benefits • Good possibilities for rapid promotion • Good prospects for high future earnings • Good reference for future career • Leadership opportunities • Performance-related bonus • Sponsorship of future education

Job Characteristics - The contents and demands of the job, including the

learning opportunities provided by the job • A variety of assignments • An attractive geographic location • Challenging work • Control over my working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel • Opportunities for relocation abroad • Professional training and development • Secure employment

People & Culture - The social environment and attributes of the work place • Has a culture that is accepting towards minorities • Has a culture that respects my individuality • Has a culture that supports equality between the sexes • Has leaders who will support my development • Offers a comfortable physical work environment • Offers a creative and dynamic work environment • Offers a friendly work environment • Offers interaction with international clients and

colleagues • Recruits only the best students • Will enable me to have good work/life balance

6

90

91


Think about: • Compare your current employer brand and employer value proposition with the survey results. Are the components you

focus on important and attractive to students? Or are you wasting time and money communicating things not that important to them?

• Are there other attributes that are attractive to students that you can deliver? Should these be included in your external communication?

• As in any branding effort, you need to keep in mind that the preferences and goals vary greatly amongst different sub-segments.

Topics: • Importance of the Drivers of Employer Attractiveness • Importance of the attributes within each driver: - Employer Reputation & Image - Job Characteristics - People & Culture - Remuneration & Advancement Opportunities

6

92

The Drivers of Employer attractiveness - Importance of each driver

SURVEY QUESTION: How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

6

20%

30%

25%

25%

20%

30%

26%

24%

20%

28%

27%

26%

EmployerReputation &

Image

JobCharacteristics

People & Culture

Remuneration &AdvancementOpportunities


93

The Drivers of Employer attractiveness - Employer Reputation & Image

SURVEY QUESTION: Employer Reputation & Image refers to the attributes of the employer as an organisation. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

Employer Reputation & ImageJob CharacteristicsPeople & CultureRemuneration & Advancement Opportunities

6

13%

12%

15%

16%

40%

45%

31%

24%

31%

25%

15%

18%

14%

20%

45%

43%

42%

31%

30%

22%

20%

16%

34%

39%

32%

26%

28%

22%

22%

24%

Good reputation

Innovative products andservices

Attractive/exciting products andservices

High ethical standards

Prestige

Financial strength

Market success

Inspiring top management

High level of Corporate SocialResponsibility

Fast-growing or entrepreneurial

Undergraduate

Masters (non MBA)

PhD

94

SURVEY QUESTION: Employer Reputation & Image refers to the attributes of the employer as an organisation. My ideal employer is associated with: Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Employer Reputation & Image 2009


6

19%

17%

44%

41%

41%

31%

25%

22%

21%

21%

Innovative products andservices

High ethical standards

Good reputation

Prestige

Inspiring top management

Attractive/exciting productsand services

Financial strength

Fast-growing orentrepreneurial

Market success

High level of Corporate SocialResponsibility Undergraduate

95

The Drivers of Employer attractiveness - Job Characteristics

SURVEY QUESTION: Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


6

15%

11%

15%

14%

51%

31%

25%

29%

31%

22%

28%

21%

20%

11%

51%

40%

33%

31%

30%

25%

23%

21%

46%

21%

15%

41%

27%

39%

31%

27%

Challenging work

A variety of assignments

Secure employment

Professional training anddevelopment


High level of responsibility

An attractive geographiclocation

Opportunities for internationaltravel

Control over my working hours

Opportunities for relocationabroad

Undergraduate

Masters (non MBA)

PhD

96

SURVEY QUESTION: Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. My IDEAL™ employer is associated with: Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Job Characteristics 2009


6

22%

4%

51%

35%

34%

32%

32%

26%

25%

23%

Challenging work

Professional training anddevelopment

Secure employment

A variety of assignments


Opportunities for internationaltravel

High level of responsibility

An attractive geographiclocation

Control over my working hours

Opportunities for relocationabroad Undergraduate

97

The Drivers of Employer attractiveness - People & Culture

SURVEY QUESTION: People & Culture refers to the social environment and attributes of the work place. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


6

13%

6%

20%

6%

62%

56%

34%

33%

27%

18%

14%

9%

17%

3%

60%

49%

39%

37%

27%

21%

17%

13%

49%

54%

26%

49%

20%

17%

13%

8%

Offers a creative and dynamicwork environment

Will enable me to have goodwork/life balance

Offers a friendly workenvironment

Has leaders who will supportmy development

Recruits only the best students

Has a culture that respects myindividuality

Offers a comfortable physicalwork environment

Has a culture that supportsequality between the sexes

Offers interaction withinternational clients and

colleagues

Has a culture that is acceptingtowards [underrepresented]

minorities

Undergraduate

Masters (non MBA)

PhD

98

The Drivers of Employer attractiveness - People & Culture 2009

SURVEY QUESTION: People & Culture refers to the social environment and attributes of the work place. My IDEAL™ employer is associated with: Please select a maximum of three alternatives


6

12%

6%

56%

47%

45%

45%

18%

18%

17%

14%

Offers a creative and dynamicwork environment

Offers a friendly workenvironment

Will enable me to have goodwork/life balance

Has leaders who will supportmy development

Recruits only the best students

Has a culture that supportsequality between the sexes

Has a culture that respects myindividuality

Offers interaction withinternational clients and

colleagues

Offers a comfortable physicalwork environment

Has a culture that is acceptingtowards [underrepresented]

minorities Undergraduate

99

The Drivers of Employer attractiveness - Remuneration & Advancement Opportunities

SURVEY QUESTION: Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


6

15%19%

48%

38%

37%

34%

30%

35%

8%

13%

22%

44%

39%

36%

33%

32%

27%

22%

18%

41%

39%

32%

31%

28%

32%

13%

22%

Competitive base salary

Good reference for futurecareer

Good prospects for high futureearnings

Leadership opportunities

Competitive benefits

Clear path for advancement

Sponsorship of futureeducation

Good possibilities for rapidpromotion

Performance-related bonus

Undergraduate

Masters (non MBA)

PhD

100

SURVEY QUESTION: Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. My IDEAL™ employer is associated with: Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Remuneration & Advancement Opportunities 2009


6

21%

46%

43%

35%

32%

30%

29%

26%

22%

Good prospects for high futureearnings

Competitive base salary

Clear path for advancement

Leadership opportunities

Competitive benefits

Good reference for futurecareer

Sponsorship of futureeducation

Performance-related bonus

Good possibilities for rapidpromotion Undergraduate

101

Top findings - Students’ employer preferences (1/2) - Undergraduate

Top 3 attributes: • Good reputation • Innovative products and services • Attractive/exciting products and

services

Top 3 attributes: • Challenging work • A variety of assignments • Secure employment

Top 3 attributes: • Offers a creative and dynamic work

environment • Will enable me to have good work/life

balance • Offers a friendly work environment

Top 3 attributes: • Competitive base salary • Good reference for future

career • Good prospects for high

future earnings

Remuneration & Advancement Opportunities

Job Characteristics

People & Culture

Employer Reputation &

Image

Employer Attractiveness

20%

24%

30%

26%

6

102

Top findings - Students' employer preferences (2/2) - Undergraduate

Top 10 - Overall most important attributes: 1. Challenging work (Job Characteristics)

2. Offers a creative and dynamic work environment (People & Culture)

3. A variety of assignments (Job Characteristics)

4. Will enable me to have good work/life balance (People & Culture)

5. Competitive base salary (Remuneration & Advancement Opportunities)

6. Offers a friendly work environment (People & Culture)

7. Good prospects for high future earnings (Remuneration & Advancement Opportunities)

8. Secure employment (Job Characteristics)

9. Professional training and development (Job Characteristics)

10. Good reputation (Employer Reputation & Image)

Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers

in accordance with how important they perceive them.

6

20%

30%26%

24%


103

Top findings - Students’ employer preferences (1/2) - Masters (non MBA)

Top 3 attributes: • Innovative products and services • Good reputation • Attractive/exciting products and

services

Top 3 attributes: • Challenging work • Professional training and

development • High level of responsibility

Top 3 attributes: • Will enable me to have good work/life

balance • Offers a creative and dynamic work

environment • Has leaders who will support my

development

Top 3 attributes: • Competitive base salary • Good reference for

future career • Clear path for

advancement


Job Characteristics

People & Culture


Image


20%

26%

28%

27%

6

104

Top findings - Students' employer preferences (2/2) - Masters (non MBA)

Top 10 - Overall most important attributes: 1. Will enable me to have good work/life balance (People & Culture)

2. Challenging work (Job Characteristics)


4. Has leaders who will support my development (People & Culture)

5. Professional training and development (Job Characteristics)


7. High level of responsibility (Job Characteristics)

8. Good reference for future career (Remuneration & Advancement Opportunities)


10. An attractive geographic location (Job Characteristics)



6

20%

28%

27%

26%


105

Top findings - Students’ employer preferences (1/2) - PhD

Top 3 attributes: • Innovative products and services • Good reputation • Attractive/exciting products and

services

Top 3 attributes: • Challenging work • A variety of assignments • Flexible working

conditions

Top 3 attributes: • Offers a creative and dynamic work

environment • Will enable me to have good work/life

balance • Offers a friendly work environment

Top 3 attributes: • Competitive base salary • Good reference for

future career • Good prospects for high

future earnings


Job Characteristics

People & Culture


Image


20%

25%

30%

25%

6

106

Top findings - Students' employer preferences (2/2) - PhD

Top 10 - Overall most important attributes: 1. Challenging work (Job Characteristics)


3. Will enable me to have good work/life balance (People & Culture)



6. Flexible working conditions (Job Characteristics)

7. A variety of assignments (Job Characteristics)

8. Innovative products and services (Employer Reputation & Image)

9. Offers a friendly work environment (People & Culture)

10. An attractive geographic location (Job Characteristics)



6

20%

30%

25%

25%


107

Ideal Employer Brand Report

The IDEAL™ Employer Brand Report gives you unrivalled insight into the student mindset, and provides you with the information you need to develop an employer brand that attracts the talent you want!

The IDEAL™ Employer Brand Report covers the following areas: • IDEAL™ Employer Rankings Find out how attractive you are amongst students, how to understand your current position, and how to set and track targets for attractiveness. • Career Preferences Understand what students want from a career and look for in an employer. Find out if your current communicated message is attracting the students you want to reach or if you are wasting valuable time and money communicating the wrong things to the right people. • Your Employer Image Gain insight into how you are perceived by students that are attracted to you, revealing both strengths as well as weaknesses. • Competitor Benchmarking Benchmark your employer image against five other employers of your choice.

108

Book of Rankings

This report gives you an overview of which employers the students are most attracted to on your market. By analyzing the differences between type of students, educational institutions, areas of study etc. you will get a deeper understanding of what type of employers are attractive, and who you are competing against when it comes to talent.

The Book of Rankings includes the following rankings:

• Top 100 IDEAL™ Employers per main field of study • Top 100 Considered Employers per main field of study • Top 50 Potential applicants rankings per main field of study • Top 50 Success ratios per main field of study • Top 50 IDEAL™ Employers based on female/male within each main

field of study • Top 50 IDEAL™ Employers based on high achievers within each

main field of study • Top 20 IDEAL™ Employers for the 5 largest areas of study within

each main field of study • Top 20 IDEAL™ Employers for the 5 largest educational institutions

within each main field of study

109 109

Communicating With Talent Report

Getting your message across to the students is one of the most important, and most expensive, steps in the Employer Branding process. By choosing the right mix of channels and the right content for each channel, you will increase your media spend effectiveness. This reports includes key insights and recommendations on how to get the most of your communication budget.

Communication channel effectiveness • How the students prefer to gather information about employers • How and what to communicate in print, online and in person • Indirect sources of influence

Employer advertisements

• Best employer advertisement ranking • Reasons the students liked it and channels used • Case studies

Employer presentations

• Best employer presentation ranking and reasons why • Which students attend employer presentations • Preferences regarding location, setup, timing and content

Online networks and social media • Which online networks/communities the students use and how • Using online networks/communities for recruiting • Case examples

Also in the report

• Most important topics to include on career websites • Best and worst aspects of career websites • Ranking of student publications in the market



Communicating With Talent

Universum Student Survey 2009Business - Polish Edition

Ideal Employer Srudent Survey

The findings are broken down by gender and main field of study.

9

110 110

Employer Executive Summary

This report provides you with a thorough, user friendly summary of the most fundamental results and changes on your company specific results in the Universum Student Survey together with recommendations for addressing your Employer Branding challenges.

• Which important global trends have been visible the last year on the talent

market? • What is distinguishing with the student selecting you as an ideal employer

compared to a typical student on your market? • How do you and your recruitment competitors positioning on the ideal

ranking compared to last year? What is the reason behind the difference? • How have your position changed within the educational institutions and

different area of studies the last year? What is the reason behind the result? • Which are your strengths and weaknesses as an employer when analysing

what the students perceive as important? • What are your main advantages/disadvantages compared to your

recruitment competitors? • Which are the key findings in your results and which recommendation would

Universum like to give in order for you to attract the right talents in the future?

Examples on questions the Employer Executive Summary explores are:

These results and analysis will provide you with guidance on which topics to focus on within your employer branding work in order for you to attract and retain the right talents in the future.

9



Appendix


School Report

112

IDEAL™ Employer ranking - Undergraduate (1/4)


Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

NASA 1 19,08% 5 Genentech 21 5,85% 16Google 2 18,57% 1 Intel 21 5,85% 31McKinsey & Company 3 14,38% 3 Morgan Stanley 23 5,81% 11Apple Computer 4 11,98% 2 U.S. Department of State 24 5,59% 25Lockheed Martin Corporation 5 10,28% 20 Microsoft 25 5,51% 4The Boston Consulting Group 6 9,86% 6 Johnson & Johnson 26 5,26% 17General Electric 7 9,40% 15 National Institutes of Health 27 5,23% -U.S. Department of Energy 8 8,80% 24 Siemens 28 5,23% 74Boeing 9 8,52% 14 Chevron Corporation 29 4,77% 50

Central Intelligence Agency 10 8,34% 22 National Security Agency (NSA) 30 4,25% 30

D.O.D. 11 7,10% 39 Bose Corporation 31 4,09% 36Merck 12 6,87% 9 Schlumberger 31 4,09% 69Goldman Sachs 13 6,87% 7 FBI 33 4,02% 49Booz Allen Hamilton 14 6,80% 35 IBM 34 4,01% 37Teach for America 15 6,78% 13 The World Bank Group 35 3,82% -Bain & Company 16 6,67% 8 Procter & Gamble 36 3,70% 21Walt Disney Company 17 6,49% 10 DuPont 37 3,69% 54Peace Corps 18 6,09% 28 BMW 38 3,58% 26

Exxon Mobil Corporation 19 5,91% 23 Novartis Pharmaceuticals Corporation 39 3,18% 12

J.P. Morgan 20 5,88% 18 Amazon 40 3,18% 45

7

113



Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

Amgen 41 3,12% 19 Booz & Company 61 1,68% 42Centers for Disease Control 42 3,06% 29 Deutsche Bank 62 1,67% 60Mayo Clinic 43 3,01% 38 Cisco Systems 63 1,59% 61Accenture 44 2,96% 66 Dell Inc. 63 1,59% 82Northrop Grumman 45 2,95% 43 General Motors 63 1,59% -Sony 45 2,95% 44 Oliver Wyman 66 1,56% 1253M 47 2,78% 50 GlaxoSmithKline 67 1,53% 58

Dow Chemical 48 2,56% 50 U.S. Nuclear Regulatory Commission 67 1,53% -

Shell Oil Company 48 2,56% 32 American Cancer Society 69 1,48% 48Honda Companies 50 2,39% 64 Credit Suisse 70 1,45% 77Raytheon Company 50 2,39% 47 Caterpillar Inc. 71 1,19% 101Toyota Motor Sales, U.S.A. 50 2,39% 34 IKEA 71 1,19% -Pfizer 53 2,27% 27 Life Technologies 71 1,19% -Adobe Systems Inc. 54 2,25% 69 Sun Microsystems 71 1,19% 54BAE Systems 55 1,99% 63 Turner Construction 71 1,19% 82BP 55 1,99% 59 Waste Management 71 1,19% 72

Ford Motor Company 55 1,99% 82 Susquehanna International Group, LLP 77 1,14% 125

Pacific Gas and Electric Company 55 1,99% - Toys 'R' Us, Inc 77 1,14% -

Electronic Arts 59 1,96% 74 PricewaterhouseCoopers, LLP 79 1,05% 125

Texas Instruments 60 1,93% 33 U.S. Department of the Treasury 80 0,99% -

7

114



Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

Marsh & McLennan, Inc. 81 0,97% - Air Products 101 0,74% -Barclays Capital 82 0,97% 40 AstraZeneca 101 0,74% 101L'Oréal 82 0,97% 41 UBS 103 0,66% 67

Major League Baseball 82 0,97% 89 Boehringer Ingelheim Pharmaceuticals 104 0,57% -

Mattel 82 0,97% - Sanofi-aventis 104 0,57% -Yahoo! 82 0,97% 54 U.S. Air Force 104 0,57% 61ECOLAB 87 0,88% - Bayer 107 0,51% 74Southwest Airlines 87 0,88% - BASF 108 0,49% -ConocoPhillips 89 0,80% - Coach 108 0,49% 68Hewlett-Packard 89 0,80% 50 Limited Brands 108 0,49% -Honeywell 89 0,80% - LVMH 108 0,49% -Lenovo 89 0,80% - Starwood Hotels & Resorts 108 0,49% -Nestlé USA 89 0,80% 101 A.T. Kearney 113 0,40% -Nokia 89 0,80% 101 ABB 113 0,40% -Qualcomm 89 0,80% - adidas 113 0,40% -Rolls-Royce North America 89 0,80% 82 Anheuser-Busch InBev 113 0,40% -Schneider Electric 89 0,80% - Arcelor Mittal 113 0,40% -The Coca-Cola Co. 89 0,80% 64 Baker Hughes 113 0,40% -Tyco Electronics 89 0,80% 82 Barclays Bank 113 0,40% -Federal Reserve Bank 100 0,76% 80 Bosch 113 0,40% -

7

115



Employer Rank 2010

Percent 2010


2010Percent

2010Rank 2009

Bristol-Myers Squibb 113 0,40% - United Technologies Corporation (UTC) 113 0,40% 101

Convergys Corporation 113 0,40% - Volkswagen 113 0,40% -DHL 113 0,40% - Fidelity Investments 143 0,34% -GEICO 113 0,40% - Time Warner 143 0,34% -General Mills 113 0,40% 78 Calvin Klein 145 0,28% -Halliburton 113 0,40% 101 Abbott 146 0,17% 101ING Group 113 0,40% - Allstate 146 0,17% -John Deere 113 0,40% 101 Capital One 146 0,17% -Kimberly-Clark Corporation 113 0,40% - CBS Interactive 146 0,17% 89Lutron Electronics Co., Inc. 113 0,40% - Colgate-Palmolive Company 146 0,17% -Maxim Healthcare 113 0,40% 101 Danone 146 0,17% -Monsanto 113 0,40% 96 Deloitte 146 0,17% 101Nike 113 0,40% 72 Kaplan Test Prep 146 0,17% -Nissan 113 0,40% - KPMG LLP 146 0,17% -Northwestern Mutual 113 0,40% - Liberty Mutual 146 0,17% -Oracle 113 0,40% - Progressive Insurance 146 0,17% -PepsiCo 113 0,40% - The Travelers Companies 146 0,17% -Philips 113 0,40% 101 U.S. Army 146 0,17% 82Roche 113 0,40% - Zurich Financial Services 146 0,17% -The Vanguard Group 113 0,40% 101 Marriott 160 0,11% -

7

116

IDEAL™ Employer ranking - Masters (non MBA) (1/3)



Google 1 28,54% UBS 20 4,63%McKinsey & Company 2 26,13% Morgan Stanley 21 4,44%The Boston Consulting Group 3 14,39% Rolls-Royce North America 21 4,44%NASA 4 13,60% Barclays Capital 23 4,25%General Electric 5 12,09% BMW 23 4,25%Goldman Sachs 6 11,18% Bose Corporation 23 4,25%Microsoft 7 10,99% Electronic Arts 26 3,81%Apple Computer 8 10,18% U.S. Department of Energy 26 3,81%IBM 9 9,54% Deutsche Bank 28 3,78%Amazon 10 9,07% J.P. Morgan 28 3,78%The World Bank Group 11 8,27% Booz Allen Hamilton 30 3,59%Bain & Company 12 8,03% Johnson & Johnson 30 3,59%Boeing 13 6,80% Deloitte 32 3,40%Lockheed Martin Corporation 14 6,50% adidas 33 2,78%Shell Oil Company 14 6,50% U.S. Air Force 33 2,78%3M 16 6,18% Accenture 35 2,74%Exxon Mobil Corporation 17 5,95% BP 35 2,74%Walt Disney Company 18 5,93% Bosch 37 2,55%Raytheon Company 19 5,10%

7

117




IKEA 37 2,55% Ford Motor Company 52 1,70%Peace Corps 37 2,55% Genentech 52 1,70%Procter & Gamble 37 2,55% Hewlett-Packard 52 1,70%Adobe Systems Inc. 41 1,93% Honda Companies 52 1,70%Nike 41 1,93% Intel 52 1,70%Teach for America 41 1,93% Mattel 52 1,70%Bank of America 44 1,89% National Institutes of Health 52 1,70%Citi 44 1,89% Northrop Grumman 52 1,70%FBI 44 1,89% Oliver Wyman 52 1,70%Fidelity Investments 44 1,89% Schlumberger 52 1,70%Navigant Consulting Inc 44 1,89% Texas Instruments 52 1,70%Novartis Pharmaceuticals Corporation 44 1,89% Toyota Motor Sales, U.S.A. 52 1,70%

Sony 44 1,89% Unilever 52 1,70%

Starbucks 44 1,89% United Technologies Corporation (UTC) 52 1,70%

American Cancer Society 52 1,70% Wal-Mart Stores Inc. 52 1,70%BAE Systems 52 1,70% Vestas 52 1,70%Barclays Bank 52 1,70% Volkswagen 52 1,70%Capgemini 52 1,70% U.S. Department of State 74 1,26%D.O.D. 52 1,70%

7

118




CBS Interactive 75 1,08% Ernst & Young 81 0,85%Yahoo! 75 1,08% General Mills 81 0,85%Daimler 77 1,04% General Motors 81 0,85%Federal Reserve Bank 77 1,04% Halliburton 81 0,85%Total 77 1,04% Honeywell 81 0,85%Verizon 77 1,04% LVMH 81 0,85%A.T. Kearney 81 0,85% Major League Baseball 81 0,85%American Airlines 81 0,85% Merck 81 0,85%

American Express 81 0,85% National Security Agency (NSA) 81 0,85%

AT&T 81 0,85% Oracle 81 0,85%Baker Hughes 81 0,85% PepsiCo 81 0,85%Bayer 81 0,85% Pfizer 81 0,85%Boehringer Ingelheim Pharmaceuticals 81 0,85% Philips 81 0,85%

Booz & Company 81 0,85% Siemens 81 0,85%Caterpillar Inc. 81 0,85% Southwest Airlines 81 0,85%Central Intelligence Agency 81 0,85% Nokia 110 0,23%Chevron Corporation 81 0,85% Starwood Hotels & Resorts 110 0,23%Cisco Systems 81 0,85% Time Warner 110 0,23%

Credit Suisse 81 0,85% U.S. Department of the Treasury 110 0,23%

Dow Chemical 81 0,85%

7

119

IDEAL™ Employer ranking - PhD (1/3)



Google 1 18,10% Siemens 21 4,07%NASA 2 15,18% Pfizer 22 3,98%McKinsey & Company 3 14,23% Exxon Mobil Corporation 23 3,71%IBM 4 13,23% U.S. Department of State 24 3,56%U.S. Department of Energy 5 10,71% Bain & Company 25 3,55%General Electric 6 10,10% Amgen 26 3,46%Genentech 7 8,91% Procter & Gamble 27 3,29%Intel 8 8,72% The World Bank Group 28 3,15%National Institutes of Health 9 8,13% Walt Disney Company 29 2,94%Apple Computer 10 8,09% GlaxoSmithKline 30 2,85%Microsoft 11 7,79% Lockheed Martin Corporation 31 2,82%Johnson & Johnson 12 7,52% Dow Chemical 32 2,68%Novartis Pharmaceuticals Corporation 13 7,27% Philips 32 2,68%

Goldman Sachs 14 6,63% Centers for Disease Control 34 2,59%Merck 15 6,49% Roche 34 2,59%3M 16 5,71% Shell Oil Company 36 2,50%Boeing 16 5,71% U.S. Air Force 37 2,47%

The Boston Consulting Group 18 5,54% United Technologies Corporation (UTC) 38 2,42%

DuPont 19 4,41% BP 39 2,34%J.P. Morgan 20 4,20% Raytheon Company 39 2,34%

7

120




BMW 41 2,21% American Cancer Society 61 1,30%AstraZeneca 42 2,16% Accenture 62 1,21%Bosch 43 2,08% Adobe Systems Inc. 62 1,21%Texas Instruments 43 2,08% BAE Systems 62 1,21%Amazon 45 1,86% D.O.D. 62 1,21%Cisco Systems 46 1,82% Ford Motor Company 62 1,21%Electronic Arts 46 1,82% Honeywell 62 1,21%Hewlett-Packard 46 1,82% John Deere 62 1,21%Rolls-Royce North America 46 1,82% Life Technologies 62 1,21%Morgan Stanley 50 1,78% Lilly 62 1,21%U.S. Nuclear Regulatory Commission 51 1,73% Nokia 62 1,21%

Booz Allen Hamilton 52 1,63% Sony 62 1,21%Northrop Grumman 53 1,60% Toyota Motor Sales, U.S.A. 62 1,21%Bayer 54 1,47% Vestas 62 1,21%Bose Corporation 54 1,47% FBI 75 1,12%

Central Intelligence Agency 54 1,47% National Security Agency (NSA) 76 1,03%

Mayo Clinic 57 1,38% Total 76 1,03%Schlumberger 57 1,38% Peace Corps 78 0,94%Qualcomm 59 1,37% A.T. Kearney 79 0,86%Federal Reserve Bank 60 1,35% Abbott 79 0,86%

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Chevron Corporation 79 0,86% U.S. Department of the Treasury 88 0,61%

Credit Suisse 79 0,86% Yahoo! 88 0,61%Major League Baseball 79 0,86% Zurich Financial Services 88 0,61%Teach for America 79 0,86% Barclays Capital 105 0,52%U.S. Army 79 0,86% Citi 105 0,52%UBS 79 0,86% L'Oréal 105 0,52%Bristol-Myers Squibb 87 0,78% Sanofi-aventis 105 0,52%ABB 88 0,61% Lenovo 109 0,42%Alcatel-Lucent 88 0,61% adidas 110 0,26%BASF 88 0,61% ConAgra Foods, Inc. 110 0,26%Cargill 88 0,61% Dell Inc. 110 0,26%Colgate-Palmolive Company 88 0,61% eBay 110 0,26%Deutsche Bank 88 0,61% Hertz 110 0,26%Diamond 88 0,61% IKEA 110 0,26%General Motors 88 0,61% McGraw-Hill Companies 110 0,26%Honda Companies 88 0,61% Monsanto 110 0,26%Lutron Electronics Co., Inc. 88 0,61% New York Life Insurance 110 0,26%Maxim Healthcare 88 0,61% Oracle 110 0,26%Oliver Wyman 88 0,61% Thomson Reuters 110 0,26%Pacific Gas and Electric Company 88 0,61% Waste Management 110 0,26%

Toys 'R' Us, Inc 88 0,61% AT&T 122 0,16%

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