Journ Training-Page Layout

7/28/2019 Journ Training-Page Layout

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Do not judge the

book by its cover,but by its content.


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First impression lasts.


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The letters that make

up the word listen are

also the same letters

that make up the

word silent.


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LAYOUT DEFINED


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Layout- is the make-up or the

window dressing of a page.It consists the arrangement

of illustrations, text and

graphics on a page which is

to be printed including the

selection of font styles, sizes

and colors.


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What can a good layout

give a paper?


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Factors of an excellent Layout

1. Proportiondeals with the ratioof one part to another and of

the parts to the whole.

Ex. Pictures must be sized

properly to keep up with other

shapes on the page. Squarecuts are undesirable. Length of

stories must be considered.


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A long story may ruin

the proportion of the

page. A jump story isbetter than a poorly

proportioned page.


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2. Unity (Harmony)the agreement

between parts. Content of everypage/double page must blend as

a harmonious unit. No one page

should over shadow another. Theheadlines should compliment

each other and the pictures

should not distract the eyes toomuch from the type.


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3. Balance- a feeling ofequality in weight; suggests

the gravitational equilibriumof a single unit or a space

arranged with respect to an

axis or a fulcrum.


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4. Emphasis- gives proper importanceto the parts and to the whole. It

involves the differentiation between

the more important and the lessimportant.

Ex. News/articles must be displayed

according to importance. The news

value of every story must determineto what page it should be printed,

its position on the page, and the

style and size of its headline.


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5. Contrast- is the blending ofunits as one. Every head andcut on a page should contrastwith adjoining materials.Contrasting adjacent headlineswill help emphasize theimportance of each other,Boxes and pictures betweenheads are sometimes goodmakeup devices.


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Extraneous factors thatharm an excellent layout


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1. Tombstoning- (placing

two or more headlines onapproximately the same

levelling adjacentcolumns specially if they

are of the same point

and types.


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Beautification Social Studies departmentdrive launch to put up mini library


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2. Bad breaks breakingstories to the top of

columns. The top of everycolumn should have a

headline or a cut.


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3. Separating relatedstories and pictures.


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4. Gray areas (sea of

gray). Use fillers

instead.


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5. Screaming headline is

one too big for a short or

unimportant story.


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6. Heavy spotsDont

make the page topheavy.


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7. Fit them all- Avoid many

headlines of the samesize on a page.


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8. Placing small heads onrather long story.


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CONCEPTUAL MODEL OF AN EXCELLENTLAYOUT

Fetalvero 2003


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EXCELLENT

LAYOUT

UN

ITY

BALANCEPROPORTION

TOMBSTONINGBAD BREAKS

SCREAMINGHEADLINESEA OF GRAY

MISMATCHING

Stories & Pies

Heavy Tops

Fit-them-all

Small-long

Big-short


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POINTERS IN LAYINGOUT SOME PARTS OF ANEWSPAPER


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1. Front pagemake the

top story distinct.

- use the principles of

contrast and balance


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2. News facing page

using the principles of

contrast and balance.


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3.Editorial/Opinions distinct,dignified and formal

appeal.- Small editorial box that are

of masculine appearance.


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4. Feature and Literary literary and feminine

appearance.- Wider columns and italics

font types.


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5. Sportbolder and lively

appearance.

- suggestive of content

(action, speed and color)

- bold font types.


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6. Photo Essay- wellcaptioned-pics.

- story and pictures

combined.


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Newspaper

Usually daily publication

whose main purpose is to

report and comment on thelatest news of society,

politics, the arts, sports andother areas of interest.


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Deck - Short block of text under

the headline that completes it.


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Headline - Word or group

of words in large printthat introduces an article.


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Caption Short explanatory

text accompanying aphotograph, image or

illustration.


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Color supplement- Separatepublication that is inserted

into newspaper regularly orfrom time to time; it is

printed in color and often

glossy paper.


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Kicker- Short text appearing

above the headline thatputs the article in context or

highlights certain key

points.


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Section - All the pages of a

newspaper that are devoted

to one subject such as thearts, the economy, sports,

tourism or finance.


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Front page- First page

of the newspaper.


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Nameplate- Title of the

newspaper presented ina specific graphic style.


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Heading- Upper portion ofthe front page, it usually

features the nameplate,the volume, number and

the date.


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Banner- Large heading

appearing immediatelybelow the headingrunning across multiple

columns.

Front picture


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Article - Stand- alone textforming a whole; it

usually presentsinformation, explanation

or commentary.


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Subhead- Secondary titlethat separates and

introduces the variousparts of an article.


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Index- Brief summary ofthe contents of a

newspaper, usually in theform of a table of

contents.


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News items- Accounts of

various events with no

central unifying theme asaccidents, natural

disasters and crimes.


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Column - Regularly

published article thatpresents the comments

of one author (reporter orpersonality) on a chosen

subject.


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Masthead- Space that usuallycontains information about the

newspaper such as address,

main contributors, and

subscription information.


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Letters to the editor- Part of

the newspaper wherereaders opinions on

topics of general interestare published.


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Cartoon - Humorous orsatirical drawing; it

usually accompanied bya caption and comments

on a news event.


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Editorial In-depth articlethat reflects the

collective viewpoint of anewspapers editorial

board.


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Lead- short text at the

beginning of an articlethat introduces it or

summarizes its contents.


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Rule Line of varyingthickness used to

separate columns,articles and different

graphic elements.


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Photo credit line -

Mandatory mention ofthe individual holding the

rights to the photographused to illustrate an

article or a publication.


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Pictures/Editorialbox/ads Text Headline/breaks/lead


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30#

End of the story or

article


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more

The article or story is not yetfinished


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III

IV III


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TT

TT

THE ETCHOS

Vol. I Tralala, Leyte August 2009

Brace or Focus Layout


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Ang Ibon

Perfect/Symmetrical Layout


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THE END...

Thank you so much

for your undividedattention!

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Journ Training-Page Layout