BEFORE & AFTER WE GO TO PRINTSPUM Campus Journalism 2011Sherbet Katigbak-Manalili

BEFORE WE GOT TO PRINT

Editorial planning

   

LET’S GO ONLINE

Blog and digital

publishing   

WHAT WE WANT YOU TO ACHIEVE

EXECUTE WELL

PLAN WELL

What do I want my paper to ACHIEVE?

In a few words, honestly share:• what you LIKE about your school paper• what you DON’T LIKE about your school paper• what you WISH your school paper to be

ACTIVITY 1

inform

educate

entertain inspire

act

Know your READERS

The Sponge

The Skimmer

The First Sentence FireballKINDS OF READERS

HEALTHY FULL COURSE MEAL

Your magazine is like a

VARIETY

Q&A

Special Feature

Feature

Short Profile

Bits

Cover Story

Side Story

How-to’s

Reviews

Showcase

Photo spreads

EDITORIAL PLANNING

0What’s hot?

0WIIFM?

PAGINATION/FLATPLAN

0Bear in mind the “full course meal”0What will I serve first?0What would taste

better with the other?

EDITORIAL ELEMENTS

45-Minute Workshop

• Work in editorial teams• Create the editorial line-up of The Paulinian• 36 pages including cover• Apply the “full course meal” and “hanjeongsik”• Paginate

• Be creativePresentation

0http://issuu.com/youngstownstate/docs/ysu_summer_2010_alumni_mag

0http://issuu.com/office.communications/docs/circle_spring_2010

0http://www.issuu.com/unc_charlotte/docs/uncc-magazine-q32010-4

WHAT’S A BLOG?A personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.

Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.

Blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.

According to blogger.com

BENEFITS OF BLOGGING

0 Search engine marketing0 Direct communications0 Brand building0 Competitive differentiation0 Relational marketing0 Exploit the niches0 Media and public relations0 Position you as an expert0 Reputation management0 Low cost

TYPES OF BLOGS

0Personal0Corporate and organizational0By genre

0 Political0 Travelogs0 Fashion

0By media type0 vlog0 Photoblog0 tumblelogs

EFFECTIVE BLOGGERS ARE

1. Prolific2. Concise3. Analytical4. Lifelong learners5. Focused and consistent6. Planners 7. Persistent8. Self-starters

ACTIVITY

• Create an account using Wordpress• Start a blog• What interests me?• Of the things that interest me, what do I want to share?

• Can be a “student diary”

issuu.com

Thank you!Apply what you have learned.I’m just an email

(and FB) away.