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Internet Outreach to Prospectives Univ of Washington Berkeley ME on YouTube Dean Dennis Lieu

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Page 1: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu
Page 2: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Internet Outreach to Prospectives

Univ of Washington

http://www.cs.washington.edu/WhyCSE

Berkeley ME on YouTube Dean Dennis Lieu

http://www.youtube.com/watch?v=SfjqWMPjYcQ

Page 3: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Undergraduate Women in EECS

The NumbersExternal Input

Opportunities and ResourcesFebruary 9, 2009

Sheila Humphreys, Ph.D.EECS Director of Diversity

Page 4: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

NCWIT collects data on female participation in computing from several sources. Figure 1 above shows that in 2008, females who indicate an intention to major in computing increased by one percent (N>300,000 students). UC Berkeley’s female applicant pool is slightly smaller each year than the percentage of girls intending to major in CS based on SAT scores.

Page 5: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Electrical Engineering & Computer Sciences and L&S Computer Science

Female Student Census 1993-2008

0%

5%

10%

15%

20%

25%

30%

35%

Fall1993

Fall1994

Fall1995

Fall1996

Fall1997

Fall1998

Fall1999

Fall2000

Fall2001

Fall2002

Fall2003

Fall2004

Fall2005

Fall2006

Fall2007

Fall2008

EECS UG %FemaleEECS GR %FemaleLS CS UG %Female

Page 6: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

All EECS UG Degrees, Percentages

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2003-04 2004-05 2005-06 2006-07 2007-08

Men,%

Women,%

Page 7: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Retention of EECS Women 2002-2004

Retention of women about the same as for men.

Entry % Graduated Women All

2002 94% 89% 2003 81 % 82% Median GPA 2005-7

women 3.1men 3.3

Page 8: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Enrollment Comparisons • MIT EECS 28% Women• CMU CS 18%

ECE 16%• UW CS 22%• Harvard CS 17%• Stanford CS 12%

EE 18%• UCLA CS 10%

CSE 9%UCB

Page 9: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS Undergraduate Admissions 2008

EECS Applied Admit (rate) Enroll

Total 2161 447 (21%) 228 (51%)Women 314 74 (24%) 33 (45%)Women=15% of freshman class.

URM 315 26 (8%) 4 (15%)

Source: College of Eng. 08

Page 10: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS Adv. Board Challenges

• Can EECS increase yield of admitted women from 45% to 80% (eg Cal Tech)

• Can EECS match other COE depts-

% of women enrolled?

Page 11: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS Advisory Board Recommendations

• “You will need to get out of your comfort zone to change the department; it will be

awkward and requires (faculty) leadership.”

• Community matters; leverage the low numbers through 1-1 relationships/faculty

• Climate: student to student interaction very important: “paintball vs. evening of theater”

Page 12: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

NCWIT RecommendationsRecruitment

• Track enrollment data with faculty

• EECS is “passive” in HS recruitment

• Go after Undeclared Students

• Survey students as they enter major

• Generate hypotheses about decline

Page 13: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

NCWIT: Lower div. Curriculum

• Top recommendation: ‘Clone Dan Garcia’

• Promote lab-centric approach of CS 61B and 61C

• Evaluate lab-centric courses: persistence in CS, gender, as well as student achievement

• Reform & market Intro CS

Page 14: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Opportunities for EECS

• Create presence on YouTube to reach HS

• Recruit newly admitted women even more vigorously March 30-May 1

• Engage faculty (even more) in contacting them

• Leverage ugrad involvement in recruiting

• Assign Big Sisters earlier, at admission

Page 15: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Opportunities, cont. Increase research engagement

• Gamescrafters model: lower div ok.

• Intel Ugrad Research Program very effective for grad school admission 1/06-1-09– 41 women participants out of 47- 2006-2009:

85% to graduate school

• SUPERB CS REU: 50% women but

Page 16: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Discussion• Joe Hellerstein: We should be leading, developing strategies that

others will want to us not fixing up our own Cal Day.• Babak: We can be more active recruiting undeclared students. At

MIT, decision is deferred. If we recruit them, we need to be flexible about point of entry to CS major

• Jeff: We can recruit from among undeclared students in the College.• Dan: in early process of new CS0: “Intro to Computing”• Linking CS to other fields, as the bio + CS shown in UW video• Christos: we can link to UW web with attribution• Ruzena: We need to hire more women to be role models.• Brian: decline in our CS figures tracks national decline in interest.• Dave P.: Taking on the teaching of hs CS is too big a project: focus

on students already on our campus. There are enough to focus on.

Page 17: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

• Recruit not just L&S but COE undeclared students

• Change the name of computing to: Engergy Health and Information Technology in the interest of Society

• Fiona: Find ways to integrate relevant research themes into how we present ourselves to young women.

• Vel: women used to be limited in professions: more math majors then, to be teachers and now….?

• Paul H: factors that lower our yield are important: size of campus, classes, safety.

• Utilize peer testimonials more in recruitment; increase student-to-student interaction

• Take a strategic rather than tactical approachCast a wide net with broader intro courses

Page 18: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS Women’s Community

• BIG Sister Program for freshmen/transfers

• AWE ugrad women meets weekly

• AWE reports at annual Faculty Retreat

• Mentoring by speakers,grads : WICSE/AWE lunch 1/month

• IEEE: woman president &11/37 officers

• Visitors: Fran Allen, Teresa Meng, Estrin, Landau, etc

Page 19: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS Diversity Programs with external funds

• CISCO Scholarships ($40-60k)

• Intel Undergrad Research Program $50-60k

• NSF REU SUPERB-Computer Science in the Interests of Society $70k/year

• NSF Empowering Leadership Alliance

Ruzena Bajcsy) $45k/year)

Page 20: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Lessons from MIT• EECS is PROACTIVE at PreFrosh level; women are courted• • SUMMER Program: 35-40 women students for one month; half are

admitted

• “Discover EECS” Freshman Pre-orientation Program a week early:  encourage women especially to attend--only 45  of whom half are women

• Introductory course very effective

• Course VI recruits students freshman year

Page 21: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Distribution in EECS Options

• Comnet 112

• Elec 142

CS 180 CS L& S= 112

• CSE 80

• General 378

• Double 9

• Minors 5

Page 22: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Lessons from UW CS

• Freshmen identify influential high school teachers: annual dinner with faculty

and students invited to annual dinner with students: ‘Love-fest’

• Reliance on specific faculty(Lazowska) for Intro CS courses

• Recruit strong students from intro CS courses• Make pre-CS majors part of the community early

Page 23: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Lessons from CMU

• Admissions done by CS not campus

• Expanded criteria for admission (Blum)

• Active student recruiters

• Supportive culture

Page 24: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

BFOIT encourages girls and underrepresented minorities to consider IT majors and BFOIT encourages girls and underrepresented minorities to consider IT majors and fields, by sponsoring middle and high school computer science and engineering camps- fields, by sponsoring middle and high school computer science and engineering camps- Science for Youth (SCI-FY) and the Summer Institute for Future Computer Scientists and Science for Youth (SCI-FY) and the Summer Institute for Future Computer Scientists and Engineers.Engineers.

BFOIT started working with 25 students for one week, in 1999. This is the 10BFOIT started working with 25 students for one week, in 1999. This is the 10thth year and year and BFOIT/SCI-FY has served over 425 students, many for 4 years, and works with and BFOIT/SCI-FY has served over 425 students, many for 4 years, and works with and average of 63 students per year, all year.average of 63 students per year, all year.

Our students work with Alice, Scratch, LEGO Mindstorms, LOGO/jLOGO, TurtleGraphics, Our students work with Alice, Scratch, LEGO Mindstorms, LOGO/jLOGO, TurtleGraphics, and Java.and Java.

Over 9 years, BFOIT/SCI-FY has secured over $300,000 in small grants, from Sun Over 9 years, BFOIT/SCI-FY has secured over $300,000 in small grants, from Sun Microsystems, Microsoft, HP, numerous private donations and especially the S.D. Bechtel, Microsystems, Microsoft, HP, numerous private donations and especially the S.D. Bechtel, Jr. Foundation.Jr. Foundation.

BFOIT has also supported WiSE scholarships, Sun scholarships, Kaplan and Princeton BFOIT has also supported WiSE scholarships, Sun scholarships, Kaplan and Princeton Review SAT prep and private college coaching, and co-sponsored with COE a couple of Review SAT prep and private college coaching, and co-sponsored with COE a couple of “Recruitment Days.”“Recruitment Days.”

Page 25: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Ethnic Minority EnrollmentDept. of Electrical Engineering & Computer Sciences and L&S

Computer ScienceEnrolled Underrepresented Ethnic Minority Student Census, Fall

Semesters

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

Fall1993

Fall1994

Fall1995

Fall1996

Fall1997

Fall1998

Fall1999

Fall2000

Fall2001

Fall2002

Fall2003

Fall2004

Fall2005

Fall2006

Fall2007

Fall2008

EECS UG % UREM

EECS GR % UREM

LSCS UG % UREM

Page 26: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Ugrad Women Profile

• Median Cumulative GPA 2005-07

Women 3.1 Men 3.3

Potential women grad students:

# Seniors with GPA > 3.5 = 14/43

# Juniors with GPA > 3.5 = 6/17

Page 27: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS-ECE UG Degrees, Percentages

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2003-04 2004-05 2005-06 2006-07 2007-08

Men,%

Women,%

Page 28: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

EECS Degrees/GenderEECS-CSE UG Degrees, Percentages

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

2003-04 2004-05 2005-06 2006-07 2007-08

Men,%

Women,%

Page 29: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Snapshots

• No women nominees to CRA Outstanding Undergraduate Award in 08

• 1 woman applied to UCB EECS grad

• 3 women applied to 5th year MS

• 1/27 women in EECS Honors Program

• 2/33 EE women doing 199 Research

• ? CS women (data to come from CS)

Page 30: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Diversity

• CA Proposition 209 constraints (1996)

• No preferences solely on basis of gender and ethnicity

• Socioeconomic, unusual challenges, disability, rural, etc

• Rules: http://www.ucop.edu/ogc/enhance_diversity.html

Page 31: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Department/Campus Diversity

EECS Graduate Affirmative Action Advisers:

• Ruzena Bajcsy

• Seth Sanders

Campus:

Vice-Chancellor Gibor Basri,

Equity and Inclusion, $4.5 million

Page 32: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Lessons from UCLA

• CENS Center focuses on pre-college pipeline• Leadership: Deborah Estrin, PI

• Targets LA Schools, summer research

• CENS HS Scholars Program: pipeline 

• CENS trips to LA high schools

Page 33: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Enrollment Comparisons COE

• Bioengineering 37% Women

• Civil & Environmental 34%

• Mechanical 13%

• EECS 10%

Page 34: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

Ethnic Minority EnrollmentDept. of Electrical Engineering & Computer Sciences and L&S

Computer ScienceEnrolled Underrepresented Ethnic Minority Student Census, Fall

Semesters

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

Fall1993

Fall1994

Fall1995

Fall1996

Fall1997

Fall1998

Fall1999

Fall2000

Fall2001

Fall2002

Fall2003

Fall2004

Fall2005

Fall2006

Fall2007

Fall2008

EECS UG % UREM

EECS GR % UREM

LSCS UG % UREM

Page 35: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

National Imaging Campaign

• NCWIThttp://www.ncwit.org/resources.res.outreach.html

• ACMhttp://computingcareers.acm.org/

• NAE Marketing Study: “Changing the Conversation”

• Girl Scoutshttp://www.girlscouts.org/news/news_releases/2008/

motorola_foundation.asp

Page 36: Internet Outreach to Prospectives Univ of Washington  Berkeley ME on YouTube Dean Dennis Lieu

WICSE at SF State 11/08