Embed Size (px)
DESCRIPTION
Tips on how to create an Internet business.
Citation preview
Internet Marketing:
Building a Business via Online
Activities
By Electra FordBy Electra Ford
http://http://www.virtualofficecenter.netwww.virtualofficecenter.net//
Internet Marketing Presentation
�� Define Internet MarketingDefine Internet Marketing
�� Options to get an Online PresenceOptions to get an Online Presence
�� High search engine rankingHigh search engine ranking
�� Increase web traffic to website or blogIncrease web traffic to website or blog
�� Marketing your products or services onlineMarketing your products or services online
�� Making Money OnlineMaking Money Online
�� Evaluate Online Activities to reach goalsEvaluate Online Activities to reach goals
Definition of Term
�� Internet marketing is Internet marketing is Internet marketingInternet marketing, also , also referred to as referred to as ii--marketingmarketing, , web marketingweb marketing, , online online marketingmarketing, or , or eMarketingeMarketing, is the marketing of , is the marketing of products or services over the Internet. products or services over the Internet.
�� Internet marketing benefits are:Internet marketing benefits are:�� Free or low cost marketing to a global audience.Free or low cost marketing to a global audience.
�� Interaction with potential customersInteraction with potential customers
�� Ties creative and technical aspects togetherTies creative and technical aspects together
�� Helps to focus your efforts on your target audience Helps to focus your efforts on your target audience
More about this term can be found on the wikipedia website More about this term can be found on the wikipedia website http://en.wikipedia.org/wiki/Internet_marketing
Online Presence Options
�� A A websitewebsite: There are over 70 million active websites on : There are over 70 million active websites on
the internet. Custom website can be expensive but they the internet. Custom website can be expensive but they
will help you stand out.will help you stand out.
�� A A blogblog is a less expensive option. You can create a is a less expensive option. You can create a
business blog for free. Your blog can be used as your business blog for free. Your blog can be used as your
social media hub. If you donsocial media hub. If you don’’t want to learn technical t want to learn technical
aspects to create a blog you can outsource this project, aspects to create a blog you can outsource this project,
which is still cheaper than a custom website.which is still cheaper than a custom website.
Online Presence Options continued
�� Social NetworkSocial Network ProfilesProfiles
�� Create profiles on the above most popular social Create profiles on the above most popular social
networks or on others that best fit your business networks or on others that best fit your business
needs.needs.
�� ForumsForums and and Online CommunitiesOnline Communities Include your Include your
contact information in your signature (i.e. website, contact information in your signature (i.e. website,
blog address, general emailblog address, general email
SEO - How else will people find me?�� Blog contentBlog content: Write for two audiences on your blog : Write for two audiences on your blog -- search search
engines and target audience. engines and target audience. �� You can link or post otherYou can link or post other’’s content on your blog as long as you have s content on your blog as long as you have
their permission and cite them for credit. This will help build their permission and cite them for credit. This will help build quality online quality online relationships as well as keep new content on your blog.relationships as well as keep new content on your blog.
�� Social NetworksSocial Networks: When creating a profile consider your : When creating a profile consider your purpose on the site. If you are building your brand you might purpose on the site. If you are building your brand you might list yourself as your company name. list yourself as your company name.
�� For Twitter: Use programs to automate some of your For Twitter: Use programs to automate some of your interactionsinteractions
�� For LinkedIn join groups, ask and answer questions For LinkedIn join groups, ask and answer questions sharing your knowledge. Create a group. Use the apps sharing your knowledge. Create a group. Use the apps like (i.e. Slide Share) to give others an idea of your worklike (i.e. Slide Share) to give others an idea of your work
�� For Facebook join groups, participate, create a business For Facebook join groups, participate, create a business page to keep your connections updated. page to keep your connections updated.
Recognized Experts
Mari Smith is recognized as a
Relationship Media Expert. You can
get great tips and ideas from her on
how to use Facebook and Twitter
Caroline Middlebrook is another
expert regarding blogging to make
money, Twitter and StumbleUpon
Co-Author of LinkedWorking,
Lewis is a thought leader on using
LinkedIn to build your business
network
Marketing
�� Online Submissions Online Submissions -- Increase Traffic Using:Increase Traffic Using:
�� Article MarketingArticle Marketing
�� Ezine Article, Get listed as an expert or platinum Ezine Article, Get listed as an expert or platinum
expertexpert
�� Articles FactoryArticles Factory
�� Directory SubmissionsDirectory Submissions
�� Dmoz: General ListingDmoz: General Listing
�� Email MarketingEmail Marketing
�� AweberAweber
�� Constant ContactConstant Contact
�� iContact iContact
Making Money Online
�� Affiliate Marketing: AAffiliate Marketing: A method of promoting method of promoting
web businesses in which an affiliate is rewarded web businesses in which an affiliate is rewarded
for every visitor, subscriber, customer and/or for every visitor, subscriber, customer and/or
sale recorded through their effortssale recorded through their efforts
�� Affiliate PartnershipsAffiliate Partnerships: : Ad Publishing Networks Ad Publishing Networks
is another affiliate system with pay per click ads is another affiliate system with pay per click ads
Evaluate Your Progress
�� Web Analytics Web Analytics enables businesses to chart the right course for enables businesses to chart the right course for
the web business endeavors through clearly evaluating the behavithe web business endeavors through clearly evaluating the behavior or
& actions of website visitors. (vaclassroom)& actions of website visitors. (vaclassroom)
�� Some free analytic programs that are very useful are: Some free analytic programs that are very useful are:
�� These programs help you identify:These programs help you identify:
�� Which link building activities are bringing visitors to your sitWhich link building activities are bringing visitors to your site e
(i.e.... social networks, forums and directories)(i.e.... social networks, forums and directories)
�� How long people are on your siteHow long people are on your site
�� How many people are converting into subscribers and salesHow many people are converting into subscribers and sales
Things to Remember�� Content is King on the Internet. To build a Content is King on the Internet. To build a
good relationship it is imperative that you give good relationship it is imperative that you give
back and add value to your online back and add value to your online
communities. communities.
�� Automate as much of social media marketing Automate as much of social media marketing
as possible using programs like as possible using programs like
�� Hard sells are frowned on in social Hard sells are frowned on in social
networking. It is better to raise awareness networking. It is better to raise awareness
about your work naturallyabout your work naturally
Review
�� Defined Internet MarketingDefined Internet Marketing
�� Showed various Online Presence OptionsShowed various Online Presence Options
�� How to receive a high search engine rankingHow to receive a high search engine ranking
�� How to get traffic to your website or blogHow to get traffic to your website or blog
�� How to market your products and services on How to market your products and services on
the Internetthe Internet
�� Shared some options to make money onlineShared some options to make money online
�� Web programs to monitor your Internet businessWeb programs to monitor your Internet business’’
progressprogress
