Internet Reputation & Marketing (IRM)-SEO/ SEM/ SMM/ Online Marketing/ Digital Marketing/ Internet Marketing

Internet Reputation & Marketing ManagementAppin Technology Lab

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Introduction Why IRM Internet Branding RAR Internet Marketing Research B2B Web Marketing Search Engine Optimization(SEO) Internet Reputation & Marketing (IRM) Social Media Marketing(SMM) Benefit of IRM Scope of IRM Duties/Responsibilities of IRM Expert

TOPICS


INTRODUCTION

Internet Marketing is the artand science of sellingproducts and/or services overdigital networks, such as theInternet and cellular phonenetworks.

The art of internet marketinginvolves finding the rightonline marketing mix ofstrategies that appeals toyour target market and willactually translate into sales.

The science of onlinemarketing is the research andanalysis that goes into bothchoosing the online marketingstrategies to use andmeasuring the success ofthose online marketingstrategies.

All the strategies, productsand techniques used topromote products on theWorld Wide Web are deemedto be under online marketing


INTRODUCTION(CONTD.)


It serves as a defence to negative and defamatory content against yourcompany.

It provides marketing stability Protects against unchecked defamation Allows a company to “put its best face forward” in the online world. Removes negative impact of your company in market. Helps to get more clients and sustain the existing clients Helps n building trust It increases visibility of your brand It develops and maintains your brand name

WHY IRM


Brand management process that uses the internet as any mediumpertaining to positioning a brand name available on the market. Websitedevelopment and SEO, social marketing, blogs, online press releases, andvideo clip marketing are methods useful for online branding purposes.

Why Branding: Delivers the communication clearly Confirms your standing Connects your current target prospective buyers emotionally Motivates the client Concretes Consumer Loyalty.

INTERNET BRANDING


Brand building strategies include: Messaging Branding/Image Identity/Logo Development Customer Positioning Advertising Web and E-marketing Collaterals/Brochures Direct Marketing Social Media

INTERNET BRANDING


INTERNET BRANDING

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INTERNET BRANDING


RAR stands for Reputation Analysis Report. It is a report, created when we start analysing the online reputation of any

brand which describes the current online reputation of that brand on theGoogle. That report includes the present scenarios of the brand on internetalong with the feedback of their users. The scenarios can be good or notgood depending upon the feedback of the users.

Sometimes the reports also includes the online reputation of the personwho is running that brand because the brand owner reputation also affectsthe reputation of the business.

RAR


It offers comprehensive studywhich provide everything youmay need, and all from yourcentral, easy to get source.

Swifter option for finding andalso analyzing market,customer and also competitorinformation

Provides comfortable andanonymous setting to holdfocus-group conversations anddistribute questionnaires.

INTERNET MARKETING RESEARCH

Access previously unfamiliar or hardto get buying influences

Tasks favorable business image Supply product facts Encourage client involvement while

using product array Generate qualified prospects for

sales people Handle consumer complaints,

requests and tips Serve as an electronic couponing

gadget.


Research area: Audience Competitor Product Customer Satisfaction Psychological Analysis



Online marketing trends that willdominate 2014 – Forbes

Content marketing will be bigger thanever

Social media marketing will requiremore diversity

Image-centric content will rule Mobile-friendly content will be

necessary SEO and social signals will become

even more intertwined



B2b web marketing strategies can service B2B marketing and advertisingwell because B2B relationships are seldom about an instant one-offexchange. Rather it can be about building reputation, indicating capability aswell as showcasing reliability.

Business to Business (B2B) web marketing: Thinks about distributors, resellers, stores and spouses Selling to someone that is not the particular direct user Usually a couple of person interested in purchasing course of action Businesses generating large purchases depend on suppliers and expect

dependability and shipping and delivery of quality product or serviceon time period

Personalization.

B2B WEB MARKETING


Web Traffic is Top content metrics for last three years

B2B WEB MARKETING


SEO would be the process involving improving the particular organic rankingof a website together with leading search engines like yahoo and google.

Professional SEO firms assist in improving web rankings with regards toclients by modifying his or her websites to higher reflect what yahoo andgoogle are searching for.

SEO services include Initial Review and Analysis Keyword Research and Analysis Content Writing Link Development Local Search Submission & Optimization Online Public Relations

SEARCH ENGINE OPTIMIZATION






A Internet Reputation is the perception that one generates online based onthe digital impact.

The facility of this media is usually directed when it comes to creating,transforming, shaping, and impacting on perceptions in a very morenarrowly defined framework.

Reputation management treats a corporate image as an asset to be shaped,nurtured, protected, and used.

IRM


IRM Includes: Improving the tagging and search

engine optimization of company-published materials, such as whitepapers and positive customertestimonials in order to push downnegative content.

Publishing original, positive websitesand social media profiles, with the aimof outperforming negative results in asearch.

IRM


Monitor what people are saying: Conduct Google search on yourself once a month Develop a listening process Use alert service to inform you when name used online Free Google Alerts Naymz.com Rankur.com SocialMention.com Paid Trackur Reputation.com BrandsEye

IRM


Reputation Management Tricks: Blogging – Blogs that are updated every day Directory listings – Listing a website in directories using optimized

keywords Direct reviews – Hiring someone to write good reviews of the

company on websites Online publicity – Syndicated article writing, links, and banners Social networking – Posting pages on MySpace.com and Facebook.

IRM


Blogging: "Blog" is an abbreviated version of "weblog," which is a term used to

describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other

Web sites, usually presented as a list of entries in reverse chronologicalorder.

Blogs range from the personal to the political, and can focus on onenarrow subject or a whole range of subjects.

IRM


Directory Listing:

IRM


Direct Reviews:

IRM


Social media marketing programs usually give attention to efforts to createcontent that attracts awareness and stimulates readers to share it with theirsocial systems.As search engines (including Yahoo and Google and Bing) include social dataon results pages, the comments and sociable shares your articles ignites canbe critical for you to catching clicks.Popular SMM Platforms are:1. Facebook2. YouTube3. Twitter4. LinkedIn5. Google+

SOCIAL MEDIA MARKETING


Social Media is all about: Content Delivery – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE!

SOCIAL MEDIA MARKETING(CONTD.)

SMM includes : Video sharing web sites Blogs, Micro-blogs Social Networks Widgets Search Advertising Direct Email


SMM focus on tracking: Number of Clicks Number of Sales Number of Actions Total Value of Sales Cost of Campaign Total Profit Cost Per Click Cost Per Sale Cost Per Action Return On Investment



The Business Network: Business networking is a socioeconomic business activity by which

groups of like-minded businesspeople recognize, create, or act uponbusiness opportunities.

A business network is a type of business social network whose reasonfor existing is business activity.

Business networking is a more cost-effective method of generatingnew business than advertising or public relations efforts.



LinkedIn changing the way companies hire across the world. LinkedIn to get more sales LinkedIn to build profile LinkedIn as a research tool LinkedIn for recruitment LinkedIn as a News Source LinkedIn to Buy Products/Services LinkedIn for networking LinkedIn to keep in touch with old friends/colleagues



“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln


IRM controls your Google rankings. IRM removes negative listings from top rankings. IRM promotes positive electronic word-of-mouth. IRM tells your best story. IRM improves customer satisfaction. IRM increases positive perception of your brand

BENEFITS OF IRM


After completing the training, you will be placed in different companies ondifferent profiles. Some of the profiles are:

SEO Expert IRM Consultant SEO, SMM Consultant Online reputation expert, and many more…

Every company has a need of better online reputation, so they hire IRMspecialist no matter how big or small a company is.

A Search Engine Optimization (SEO) Specialist’s main role is to analyze,review and implement changes to websites so they are optimized for searchengines.

SCOPE OF IRM


Execute tests, collect and analyze data, identify trends and insights in orderto achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives andcampaigns

Manage campaign expenses, staying on budget, estimating monthly costsand reconciling discrepancies.

Optimize copy and landing pages for search engine marketing Perform on-going keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Recommend changes to website architecture, content, linking and other

factors to improve SEO positions for target keywords.

DUTIES/RESPONSIBILITIES OF SEO EXPERT


COMPANIES HIRING FOR IRM

and many more….


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Internet Reputation & Marketing (IRM)-SEO/ SEM/ SMM/ Online Marketing/ Digital Marketing/ Internet Marketing