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Handout 3 from the Social Media...4Starters introductory seminar
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SocialMedia…4Starters
Marketing Strategy – knowing you & your business
WHO IS YOUR CUSTOMER? WHAT IS YOUR PRODUCT? WHAT IS YOUR USP?
• Think about• Customer profile• What do they like?• What do they do?• Interests
• Think about• Your core skills• Can you describe it• Key features of your
product
• Think about• What makes you
different• Can you prove it?• If so, how?
SocialMedia…4Starters
Twitter.com/4StartersUK HANDOUT 3 Facebook.com/4Starters
