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PHLX 225th Anniversary PR and Media Plan
Charlie VinopalManager: Joe ChristinatCorporate Communications
My Role With Corporate Communications
Assisted public relations team at Nasdaq
• Assemble/disseminate news clips on news of the day and Nasdaq brand • Draft media alerts for the market open and market close• Resources used: ShadowTV, Factiva, Gorkana • Updated files for editorial calendars and trade pub awards
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The Main Event
• 225th Anniversary of the Philadelphia Stock Exchange• 2015 is the 225th Anniversary of the Philadelphia Stock Exchange.• Nasdaq acquired PHLX in 2008—this event can serve as great PR for Nasdaq.• SO, how do we publicize the event to drive visibility for the Nasdaq brand?
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Change of Plans
Unfortunately, certain circumstances got in the way…
• Weekly calls postponed• PHLX Exchange 225th Celebration canceled• Decided to continue with the project in a hypothetical manner
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The History
• We must “pitch” this narrative to the media. Fortunately, history can do most of the talking for us…
• The U.S Constitution was ratified in 1787, PHLX was established in 1790 • Philadelphia is essentially the birthplace of American commerce• PHLX helped to build up the city of Philadelphia and this great nation
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Teamwork
• To ensure this celebration is spectacular, we must all work together
Planning• Weekly calls led by Jameel Johnson, Nasdaq Government Relations• Working with local, state and federal legislators
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PHLX Team Role in Anniversary Preparation
• Engaging the local community…
• Philly-based events team will• Gather past and present PHLX luminaries
• Local universities: Penn, Temple, St. Joseph’s, Drexel
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Media
Broadcast:
Local Print:
National/Intl. Pubs:
Additional:
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“The Pitch”
• Introduction/Greeting
• Provide a background for the event• Historical significance of the event
• Introduce the “human element”
• Benefits of attending (interview opportunities)• Offer thanks and note availability
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Day of the Event
• Attend the event and insure that everything runs smoothly
• Help media coordinate interviews/other engagements• Make sure the photographers are properly informed• Assist with social media coverage for the day
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Aftermath
• Assemble media roundup featuring coverage for the day
• Factiva• ShadowTV• Distribute to the PR team
© 2014, The NASDAQ OMX Group, Inc. All Rights Reserved.
Charlie VinopalCorporate [email protected]
Thank You
