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Brand Recognition and Social Media
Charlie VinopalBusiness Unit: Corporate Communications
Manager: Will BrigantiMentor: Josh Machiz
Responsibilities Assisted public relations team at NASDAQ OMX:
◦ Supported the creation of opening/closing bell media alerts
◦ Developed company background documents for pre-IPO meetings
◦ Supported news clip gathering using FACTIVA and ShadowTV
◦ SOCIAL MEDIA!
My role with Corporate Communications
Protect and promote the NASDAQ OMX brand to a global audience of stockholders
Support listed companies and business units
How do we do that?
Corporate Communications Team Objectives
GoPro IPO, June 26 2014
Opening/Closing Bell at MarketSite Various events in and around Times Square Twitter, Instagram, Facebook & more
Social Media
How do we best utilize social media tools to tell the NASDAQ OMX story?
My project
Twitter: 347k Followers
(@NASDAQ + @NASDAQOMX)
Instagram: 1,300 followers
Facebook: 397k likes
Enter Pixlee www.pixlee.com
◦ Software startup company founded in July 2012◦ Allows users (for a fee) to study social media
usage◦ User/audience analytics◦ Allows for the broadcast of user-generated
content
Data (Overview)
Data (Engagement)
Create an even balance between Twitter and Instagram posts
Brainstorm how to improve Instagram following
Connect with audience
How to react
Great difference of followers between social media platforms (1,300 vs. 347k).
Based off metrics, Instagram is more popular platform. Increase # of followers!
Creating a balance: Twitter vs. Instagram
Multiple strategies to improve on disparity◦ Hashtags◦ Using one platform to help the other◦ Get creative with content!
Strategies for improvement
Engaging our audience◦ Liking/commenting on audience posts◦ Publishing user-generated content (Pixlee)◦ Reaching out to top influencers with loyal
following (Riley Uggla) Done something like this before
Two-way street
Enhancing brand recognition is a task that is never complete and social media is vital to this continual process
Continual Process
